Great program for moderation!
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …
Starting at $99 per month
View PricingOverview
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
Recent Reviews
How Hootsuite Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
Walnut.io
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(1145)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.3Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(1-25 of 35)Companies can't remove reviews or game the system. Here's why
February 22, 2024
Great program for moderation!
It was a life saver during COVID
February 16, 2024
Hootsuite knows about customer satisfaction!
Score 10 out of 10
Vetted Review
Verified User
Ensuring all of our posts cross channel are about the same topics through the scheduler is awesome!
January 12, 2024
Time Saver!
The content in Hootsuite can be filtered by useful topics for your audience. You can schedule content once a week or monthly for hands-free sharing.
January 09, 2024
Hootsuite works for us
We have added Amplify to our subscription and this has been a huge help in engaging our audiences even more thorough employee advocacy.
January 05, 2024
No longer worth it
It was fine while it met our needs. When it no longer did we stopped using it.
December 29, 2023
Ok, but there are better options
Hootsuite is helpful for planning and scheduling posts. Definitely better than posting/scheduling natively. They do lack some features though. For example, scheduling the first comment on IG, scheduling link in bio, etc. Sprout Social offers many of these features, but they are also much more expensive than Hootsuite is.
November 20, 2023
Marketing staff of one? Hootsuite is a lifesaver!
Score 9 out of 10
Vetted Review
Verified User
For me and our organization, Hootsuite has helped us stick to a consistent brand image for our 7 different locations. As a solo marketing department, it was a challenge to maintain our branding with numerous other branches trying to help out with social media platforms in their respective markets. With the ability to create content teams during busy times, as well as the scheduling and planning of our content, has really streamlined our effectiveness. Hootsuite literally cleaned up our online reputation.
November 03, 2023
Hootsuite is your one stop social media planning hub!
Score 10 out of 10
Vetted Review
Verified User
Hootsuite has given has a birds eye view across all our socials, I really love the timeline page where it puts all your social channels side by side so you can see the content you put out and how well it's performing. It's made our lives a lot easier!
November 01, 2023
Hootsuite is great for multiple social media accounts
We can see in the inbox feature when people sned us messages. We can see where they came from and if they have any previous convos with us. Sometimes, certain media may not show in Hootsuite, you you have to go to the social platform's inbox to see it. I was easy to reply and was instant.
November 01, 2023
It’s a hoot of a time
Score 10 out of 10
Vetted Review
Verified User
It is great for speaking with people directly because it’s all in one place rather than having to switch between 4 different social
November 01, 2023
Hootsuite is cost-effective and perfect for beginner use!
Hootsuite allows us to manage all client social media accounts in one place. This improves our engagement with our audience because we can monitor and respond to comments/messages and mentions across all platforms. This saves us time and enhances our response rate. We can also create and schedule posts in advance which maintains a consistent tone, design, and voice that helps reinforce our brand image in the minds of our audience.
October 27, 2023
Hootsuite - The Biggest Name in Content Management
Hootsuite makes it very easy to schedule content across multiple accounts and channels. The ease of use is something that made this platform an immediate yes for our company. We have more time to focus on engaging with the audience through comments and DM's than we did previously. We also have created a better strategy by closely tracking performance of content on Hootsuite. The "recommended time to post" feature on Hootsuite analyzes your account for when your followers are most active and this saves a lot of time on when to schedule content.
October 26, 2023
Save time, money and your effort via Hootsuite like we do.
In general we are satisfied. Just one thing I already mentioned to be improved: there are limitation on picture size for FB posts for example, if this could be changed it would be perfect.
October 26, 2023
Intuitive Tool, User Friendly, Easy to Onboard, CSMs are Supportive, Integrations are Nice
It's helped align communications across channels into one tool. It's provides a more seamless process that allows a more efficient delivery of social posting.
October 26, 2023
Former Hootsuite free account suited our needs
We used Hootsuite as a tool within a suite of other marketing automation tools for our client. Hootsuite allowed us to plan and schedule our social media marketing across multiple channels very efficiently.
October 13, 2023
Solid tool that makes my life easier!
We can engage more people, across more platforms, especially when we're managing multiple brands in one place. We're able to maintain better consistency in posting and the output tends to be better for our customers.
October 12, 2023
Social media management at its best!
Hootsuite has significantly improved our organization's social media strategy. It has streamlined content scheduling, ensuring regular and timely posts across channels. This consistency has enhanced our brand image. Moreover, Hootsuite's monitoring tools have allowed us to engage with our audience more effectively, fostering better interaction and customer relationships.
October 09, 2023
Hootsuite = HUGE TIME SAVER!
We love Hootsuite and it is used on a daily basis to post social media across all our social media platforms - well, Hootsuite does it's thing daily, I only have to use it weekly to schedule and then I can forget it! LOVE IT! A huge time saver for us, especially as a small business with very limited resources.
September 01, 2023
Hootsuite is a lifesaver for school communications
Hootsuite gives us a one-stop shop to schedule social media posts far in advance and allows everyone on our team to go in and see what posts are scheduled for future dates. This allows us to schedule what we know in advance and still have room for timely posts. Brand consistency is easy with Hootsuite because we can see past and future posts to ensure the flow of information is consistent and on brand.
August 30, 2023
Hootsuite Makes My Social Media Life Easier!
Hootsuite has allowed our company to share posts across multiple social media accounts, but all in one place. This makes it easier and quicker, as well as being able to stay consistent with the message we are sharing with our followers. It is efficient to schedule the posts also, so that we aren't needing to think and post on a daily basis.
August 29, 2023
Hooked on Hootsuite for Content Marketing Campaigns
By ensuring our messaging is consistent or 'tweaked' by platform.
1. It has enabled superior brand consistency across the top 3 social media we use
2. Audience engagement via HS and the actual platform is almost the same - which is yet another winner (Great question!)
3. We execute all social campaigns via HS alone - especially ones that are brand level campaigns.
2. Audience engagement via HS and the actual platform is almost the same - which is yet another winner (Great question!)
3. We execute all social campaigns via HS alone - especially ones that are brand level campaigns.
Make posts consist and easy to manage with many pages
August 25, 2023
Hootsuite Review
Hootsuite lets you put all of your social media platforms into one integrated location, that can be easily utilized. I have been able to consolidate my work substantially building out our social media calendar through Hootsuite. I think it is a brilliant service and I love that we can get ahead of our workload with its scheduling features.
August 25, 2023
Best free social media management tool out there
It is convenient that you can manage all of your social media platforms from a single social media management platform rather than having to create and schedule posts from each social media platform. It is especially nice to have for the social media platforms that do not allow scheduling straight from the application.