Hootsuite

Hootsuite

Customer Verified
Top Rated
About TrustRadius Scoring
Score 8.0 out of 100
Top Rated
Hootsuite

Overview

Recent Reviews

Hootsuite Saves My Butt

9 out of 10
September 09, 2022
I use Hootsuite to schedule and publish social media posts at the optimum times. Although it is a little pricey, I find it manageable. It …
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Good but room for development

10 out of 10
September 07, 2022
I use it to help automatise the process of posting on linked in and to make sure that I am able to get the post up and live at the peak …
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Hootsuite works!

10 out of 10
September 06, 2022
We use Hootsuite as a single tool/dashboard to manage all our social media postings & campaigns. ArcLab is a B2B Business so Linkedin is …
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Give it a go!

10 out of 10
August 30, 2022
Hootsuite is easy to use and its great, you can schedule on more than one platform. It saves me time so that I can plan social media …
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Very helpful for small teams

9 out of 10
August 30, 2022
I use Hootsuite as our all-in-one scheduling and analytics center. We have limited resources as a startup, so being able to schedule out …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Twitter (291)
    9.1
    91%
  • Content planning and scheduling (319)
    9.1
    91%
  • Facebook (300)
    9.0
    90%
  • Workflow management (264)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

6 videos

User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$49

Cloud
per month

Team

$179

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $49 per month
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Product Demos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
03:37
Managing and Scheduling TikTok with Hootsuite
02:30
How to Use Hootsuite in 13 Minutes
12:54
How to Use Hootsuite’s Advanced Features in 13 Minutes
13:15
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Features Scorecard

Listening/monitoring

7.5
75%

Publishing

8.2
82%

Engagement

7.8
78%

Marketing

7.5
75%

Channel coverage/integration

8.5
85%

Reporting/analytics

7.8
78%

Account management

8.1
81%
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Product Details

What is Hootsuite?

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy has helped thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Fine-tune how teams collaborate by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reach beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with industry leading certifications, training, and strategic coaching with Hootsuite experts.

  • Manage and maintain a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • Discover new tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.Screenshot of Publishing: Create, publish and schedule engaging posts across your social channels.Screenshot of Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.Screenshot of Best Time to Publish: Find the best time to publish so your posts are seen more often by fans and followers.

Hootsuite Videos

Overview of the Hootsuite Dashboard
Managing and Scheduling TikTok with Hootsuite
How to Use Hootsuite in 13 minutes
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $49.

Reviewers rate Content planning and scheduling and Twitter highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.
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Comparisons

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Reviews

(1-22 of 22)
Companies can't remove reviews or game the system. Here's why
August 26, 2013

HootSuite Review

Edgar Carpenter | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted!
February 06, 2013

Usability quite poor.

Score 5 out of 10
Vetted Review
Verified User
Review Source
It was fine. No hiccups signing up and getting my social accounts set up. Adding team members was harder than it should be because I have to create the team, invite the team members, and then add those members to the team. I would have thought inviting team members to the team would be the same as adding them to the team, but that is not the case.
Score 8 out of 10
Vetted Review
Verified User
Review Source
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
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