TrustRadius
HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.https://media.trustradius.com/product-logos/vG/FW/82VTWIZC8WTT.JPEGGreat scheduling tool for social mediaWe use Hootsuite Pro to manage numerous social media platforms for several different clients around the world. Hootsuite is used by most people within our firm. It helps address the problems associated with scheduling lots of content for clients. We can pre-schedule content to make it easier to get messages out during the early and late hours. We can also tracks the number of clicks in order to better tailor our content to followers.,I like that Hootsuite makes it very easy to shorten a URL into an ow.ly link within the dashboard. I find it very easy to schedule messages and to see all of the upcoming messages for one client or all clients with just a few simple clicks. I like that you can review custom dashboards for each client, such as the Twitter homepage, scheduled Facebook posts, and inbox messages.,I wish that the reports didn't use a "point" system. We have a Pro account and still do not have enough points to generate some of the great reports that Hootsuite offers. Hootsuite should make it easier to schedule messages in different time zones. You can change the time zone of your dashboard but that's too cumbersome when you have employees accessing it from different countries. I want to easily know when to schedule a message so that it will go out at the correct time in another country without calculating the time difference myself. Sometimes profiles randomly get disconnected from Hootsuite and you have to reauthenticate the account by logging in via Hootsuite.,9,8,Hootsuite Pro provides a great return on investment. Without it, we wouldn't be able to send out some messages exactly when they need to go out without difficulty. We can also pre-schedule a lot of messages, which saves time overall. Because Hootsuite Pro is so easy to use, we can have experienced account managers draft the content and then train other workers to simply schedule it for the appropriate time, allowing account managers to focus on other client work.,,Saves time by allowing us to pre-schedule messages Allows us to analyze the results of social media posts for clients Saves us money by reducing the amount of time we spend on social media,We've used Hootsuite Pro to pre-schedule certain posts during a client's tradeshow if we can't be onsite,10,Implemented in-house,No,Change management was minimal,10,10,YesHootsuite: It will change your lifeWe have implemented Hootsuite Enterprise in four departments at Radford University: the Office of Web Strategy and Interactive Media, the Office of Undergraduate Admissions, the Career Center and the Office of Alumni Relations. Hootsuite Enterprise has revolutionized how we manage social media. We are able to see at a glance all of our key social media accounts, post easily across them, view the content calendar across all the areas within Hootsuite, assign inquires to the appropriate users, and get robust and useful reports that aid us in analyzing our strategies and tweak them as needed.,The ability to create customized dashboards allows us to get a high-level view of how everything is going -- all in one place. The reporting capabilities allow us to see what is working and what is not so we can tweak our strategy. The ability to manage permissions across a broad team is awesome!,Currently, university LinkedIn accounts cannot be linked through Hootsuite, so we still have to log in separately to manage that account. I wish we could customize the look and feel of the dashboard a bit.,10,10,Increased employee efficiency Better customer service Improved strategy,Sprout Social,Vocus PR Suite,10,1,Better customer service Improved engagement Better organization,Vendor implemented,No,Change management was minimal,The first part of the implementation was essentially a product demo. Since we had demoed the product several times, it was redundant.,9,Setting up dashboards Posting to social channels Creating reports,Creating really complex reports is a bit tricky.,Yes,9HootSuite Enterprise: Great functionality but at too great a price?We are a small advertising/marketing/PR agency and we have a social media team that uses HootSuite Enterprise to manage client social media accounts, as well as our agency's own accounts. HootSuite Enterprise lets us monitor conversations, schedule messages and run analytics for multiple clients, each with multiple social media accounts, from one shared dashboard without each person having to know passwords or sign in to multiple accounts. Most (but not all) clients also have one or two of their staff members who can share the same dashboard with our staff to form a joint team. After we do initial orientation for our staff or client team members, we can enable them to enroll in "HootSuite University" to continue their education independently. We can quickly build client-specific Twitter lists and integrate a client's existing apps (e.g., Salesforce or Mail Chimp, or Constant Contact) to efficiently implement an advanced social media strategy for our nonprofit, public sector, and small business clients.,Works well with a broad range of social media networks (Google+ pages, Twitter, Facebook, LinkedIn corporate/groups/individuals, YouTube, Flickr, Vimeo, FourSquare, Instagram, Storify, ScoopIt, SurveyMonkey, etc.) so everything can be managed (and analyzed) in one place securely. Customized analytic reports can be built for each client and scheduled for automatic distribution on a set schedule. HootSuite University enables self-paced independent learning for new staff and clients. "Template" posts/messages can be developed and saved for each social media team, which ensures quality for routine hiring/recruitment and customer service messages. When monitoring/listening for certain topics, you can easily email or assign specific posts and comments directly to the responsible or interested party.,Although at the Enterprise level there is an expedited support function, we have found the speed and quality of the responses to be spotty. The Enterprise level is extremely pricey and clients routinely downgrade to the Pro version to save money. Only ow.ly links are tracked, so if clients or staff forget or use another app or web version of a social network, no analytics are available. (There is a custom url shortning function, but it is outrageously expensive.) We find that the integrated HootSuite Syndicator and the RSS Reader app are extremely slow and bog down everything, so we continue to subscribe to Feedly to monitor RSS feeds for individual client industries. While pricing at the Pro level is published, the Enterprise pricing is not -- which continually makes us (and our clients) worry that as small firms we are overpaying relative to the Fortune 1000 and other 'big guys.',7,5,Reduced staff time needed for training new clients on HootSuite and social media in general from using HootSuite University. Negative ROI because after training and set up, clients migrate to Pro version to save money. (We are not resellers and do not mark up HootSuite charges, but smaller clients can save significantly by switching from paying their pro rata share of our Enterprise version to a Pro version.) Increased employee efficiency from logging in and scanning/monitoring multiple client accounts from one dashboard.,,6,Implemented in-house,Yes,Change management was minimal,If a client or staff member has an existing free HootSuite account, the transfer of ownership and set up in HootSuite Enterprise caused confusion. A client administrator inadvertently deleted Twitter lists and account reports that took quite a bit of time to recreate.,8,Building a custom dashboard with streams for each social media network, list or group is a breeze. Building and scheduling custom reports is easy. Integrating apps such as Salesforce or Constant Contact is easy.,Adding a new staff team member or client team member to a fully set up existing client team. People get confused and we'd like to be able to simply 'copy' an existing set up for them Enrollment in HootSuite University is all or nothing. For clients, we'd prefer to be able to select specific modules for them and block modules more appropriate for the agency. The work around for adding more than 10 streams to a tab, or more than 20 (?) tabs to a dashboard is annoying. Just let me add more, rather than make me "add an app" and then convert it to something else.,Yes,9,8Hootsuite? Big fan.Hootsuite is used at my organization in the marketing and communications department. It helps us to efficiently monitor our social media communications and allows for a team that is physically in different locations to all work on the same accounts collaboratively. I love that I have Hootsuite on my phone and can be responsive no matter where I am. It is also very helpful in scheduling communications to go out at predetermined times. On the weekends, for example, it is nice to know that Hootsuite is set up to send out material. It makes my work load more manageable.,Makes communications more efficient by allowing a team to collaboratively monitor communications. Allows users to schedule communications, decreasing the workload. The Hootsuite phone app is a lifesaver, allowing my to monitor my company's communications on the go!,There is room for improvement on the navigation bar on the left hand side of the screen. Analytics could be improved and brought more to the forefront, with support on how to use the analytics reports in presentations. The $9.99 a month seems a little pricey!,10,1,Hootsuite helped us to break down communications silos and communicate efficiently across departments. Hootsuite gives us that extra "manpower" to schedule communications strategically. We know the message will be sent out when it needs to be. Hootsuite has helped increase follower engagement because of the ease of monitoring our accounts with Hootsuite.,,10,Implemented in-house,No,Change management was a minor issue with the implementation,Multi-generational training can be challenging.,10,Sending communications. Scheduling tweets. Reviewing mention, retweets and sent tweets.,Analytics could be improved. Adding or removing social media accounts is not entirely obvious. I had to spend some time to do that.,Yes,10You get what you pay forWe use HootSuite Free to initially examine the cross-social media postings and activities of a client. It is too bad of a UI to use as an enterprise edition and too limited in analytics to use as a true client solution but you get what you pay for and it's a very low cost ($0, no setup fee) way to start getting a grip on a client's state of affairs in social media. Its popularity makes it a good initial sell for research purposes before we move to a solution which both has a better UI and has a more client-specific features (namely in reporting and analytics where HootSuite suffers in, perhaps as it's meant for management). HootSuite Free is also useful for increasing activity on clients' social channels at the lowest price just to get the client to feel confident about their social media activity rate before moving onto a more fully featured service. Pro ($14.99/mo) is required for any useful feature so Free is obviously only intended to get users to pay. We use it only on new clients who have naive or no social media experience. We ultimately usher them to mostly SproutSocial (most clients, small to mid) or Percolate (big, corporate clients).,Web-brower based (no more Adobe Air, thankfully) Very fast setup Free means no payment or client billing needed Widely known so easy to sell clients on it The original in social media management remains useable, relevant,Reports are overviews only thus user needs to pay for anything more thus condemning HootSuite Free to management only Publisher, Conversations & Analytics in Free do nothing without Pro payment, so remove it Far slower stream updates than native platforms Questionable security (2FA not defaulted = problem) given sensitive nature of its associated credentials Apps are many & seem useful but no ratings for the developers disallows vetting trust,5,3,Cheap (free) to start monitoring a client's streams & thus how they can make quick changes to posts/content Reasonable functionality given the sheer array of social platforms Increases client confidence as they & we can view the whole social media stream at once for free,,,Initial client social media use monitoring Most basic levels of posting Initial push to increase social media management for early-stage clients Basic UI which anyone can fearlessly use,5,No,Price Prior Experience with the Product Existing Relationship with the Vendor,We can't sell clients immediately into a high cost thus fully featured solution so our social media entry points must start at these lower price points then move up as client confidence grows. Our business requires this gradual development.,Implemented in-house,No,Change management was minimal,5,No,3,No,None, HootSuite Free has no support possible, only Help Desk read-only articles, no contacting possible without Pro ($14.99/mo).,Web-based Reasonable self-explanatory UI Free cost still includes basic management,No reports beyond overview No Analytics No Conversations No ROI/Metrics No confidence in platform-specific features being supported,5HootSuite as one of the leading Social Media management platformsEffective overview of Social Media environment thanks to the well-developed dashboard and customization options. Good tracking & monitoring capabilities thanks to the simplicity of adding required data (tweet) streams. Easy-to-use communication capabilties. The highly intuitive HootSuite dashboard makes it very easy for users to publish new content, and reply to other users, on various different platforms, e.g. Twitter, Facebook, LinkedIn. Integrated link shortener. Effective & customized KPI reports that offer good first overview of business performance with an additional option to integrate your Google Analytics account.,Competitor analysis could be improved in the future. At the moment, HootSuite is lacking superior capabilities around tracking competitor performance. Access to historical data is rather limited, but this is a common issue for most of the tools in this category.,Increased social media community that generates more leads can be partially attributed to the integration of HootSuite into our business activities.,9,,9,2,Social Media management Communication "Buzz" monitoring,9,,Implemented in-house,9,Online training Self-taught,8,From my personal experience and the experience collected from other clients, including complete newcomers, there are no big issues encountered in learning this tool. In case some tips & tricks are necessary, most of answers can be found on the web.,No,8,8,10,9,Integration with Google Analytics may be done in the future, and this is already supported by HootSuite.,Clients considering Pro and Enterprise plans can negotiate on different topics, including how many users are going to work with the tools; what kind of support is necessary; and the amount of credits required to track the data via analytics reports. For this reason, it is advisable to decide exactly how the tool will be used before engaging into a firm business relationship. Bear in mind that you have an option to try things out with a trial account, so use this trial wisely!.HootSuite's EffectivenessIt schedules tweets very well and provides very thorough analytics data. However, they need to improve their abilities to schedule posts to other networking sites.,It doesn't do a great job of scheduling posts for sites other than Twitter. Other than Twitter, posts tend to have less impact and aren't created the way you imagine.,8,2,I'm able to really get an understanding on what tweets are having an impact with my brand's customers.,2,This product allows my brand to schedule tweets for Twitter and analyze their performance.,8,,Implemented in-house,10,Self-taught,Yes, everything with this site is very self explanatory.,5,10,10,8,I would like to integrate Pinterest with it, but so far they haven't offered such integration.,Hootsuite doesn't offer much room for negotiating, but their terms are pretty acceptable. I suggest going with the pro plan if you intend to analyze your campaign's performance.Great Tool - Publishing & SearchPublishes content at scheduled times. Allows me to monitor search results, multiple at a time. Gives me the ease of switching platforms across various brands without logging in and out of channels.,Freezes occasionally.,10,4,Time savings Freedom of publishing content Monitoring of brand mention/context on Twitter (SCRM),2,10,,Implemented in-house,9,Self-taught,It was easy for me to learn. They have online tutorials for anyone seeking training.,No,10,9,8,9,VinTank.,Did not negotiate terms but I did sign up early so my pricing is very cheap.A+ ProductUser-friendly. Valuable insights. Cuts time when managing multiple twitter and social media handles.,N/A,8,Higher ROI with less time investment.,Tweet scheduling. Client tweet management. Reporting & Insights.,7,Don't know,7,In-person training Self-taught,6,Yes! Self taught is a very viable method for most uses of the product,No,8Hootsuite Enterprise for Social Media AgencyAutomating the posting of content across various social networks (Facebook, Twitter, Google+, LinkedIn, etc.). It would take a very long time to do this manually. We would have to write our own software and figure out the APIs to do this any other way.,The reporting didn't work particularly well for our clients' needs. Most of our clients were paying too little to warrant in-depth reporting, so it wasn't really a big issue. There are a lot of great reporting modules that our clients just couldn't take advantage of due to their small size. There is a limit (200) on how "tabs" one user can create. This hasn't yet been an issue but it may end up being one. Not much else. It's solid.,Automation of monitoring and posting results in a lot of time and labor savings. We're able to leverage employees at a lower base via the team infrastructure and security levels.,9,10,10,2,Automation of social media account monitoring and content posting for 200+ small business clients.,,,Implemented in-house,9,Online training Self-taught,10,It's pretty intuitive. Getting setup is the toughest part, but it's not terribly difficult.,Yes,10,9,10,9,Google Docs would be great since we build our content calendars using a Google Docs template provided by Hootsuite. It would save us a lot of time exporting and importing batches of content for each client. Pinterest,,We had an initial trial of a couple of months to be sure we could work with the software before committing to a full year. That was great!If you need an easy social media platform-choose HootsuiteIt saves so much time and confusion around when social media content is posted.,It provides a way to instantly make links shorter. You have several streams that you can follow at one time in your dashboard. It is simple to understand.,9,A higher percentage of tweets and retweets.,It is the easiest way to schedule tweets for us.,10,Implemented in-house,10,Self-taught,It was very easy to learn without training. I would absolutely recommend this approach to others.,No,10HootSuite Pro ReviewHandles multiple accounts and platforms with ease. Reduces my time logging in and out of several accounts and improves my productivity.,Sometimes the Twitter API stalls or slows the updating of data.,10,1,There is no such thing as a quantifiable ROI with social media.,1,Social Media productivity. Ease of listening, responding, engaging.,10,,Implemented in-house,10,Online training Self-taught,10,Yes, I taught myself most of the process.,No,10,10,10,9,No.,All spelled out online. No sales hype, no salesperson. Simple.HootSuite and Social Media MarketingWe are using HootSuite to manage our social media marketing. We love the fact that it can post to multiple sites simultaneously and provide invaluable insights.,Post simultaneously to multiple sites Schedule posts Manage multiple sites,There was a time when linked posts were very difficult to manage, but it was resolved within a few weeks,10,1,We've seen an increase in followers Since its so easy to use, and time saving, managing social media isn't a challenge anymore,10,8,10,4,8,9HootSuite ReviewFeatures that seem to work well: Monitoring conversations in real time. Scheduling automatic post. Team management.,When posting across several platforms their can be considerable delays. At times there are system outages.,Direct contact with targeted audience. Staff knowledge of advantages of the system has increased which has led to measurable productivity. Brand awareness.,9,9,12,8,Under the recruiting umbrella it allowed for us to compose the "Iron Triangle" which is the alignment of three different departments. Also, to monitor and engage our audience in an effective manner. Lastly, the collaborative tool that allows for the assignment of task.,,Implemented in-house,9,Self-taught,Training is a MUST and a lot of things will be missed if training is not conducted. Training builds confidence and efficiency with the product!,No,9,8,9,9,Not at this time.,,Internal approval for two years. Signed a one year contract with GSA pricing.Team functionality and clean UI are great.We have tried many different tools and HootSuite is definitely one of the best: We have a huge social media team and one of the best features is the Teams functionality that enables us to configure the product to reflect the way we are structured We can build separate organizations with different team Each team member is in turn mapped to a social media profile, or account (several people can then contribute to a single profile discussion). This functionality enables us to build a highly collaborative platform where we can have multi-threaded conversations with This allows for much deeper conversations that are possible in the single response model of other tools. In addition, product support is highly responsive and We always get our questions answered / issues resolved They are also really good at building in new functionality based on client suggestions. The UI is extremely clean and Great user experience. We do use Radian 6 for analytics – much deeper than HS…search across blogs and forms…don’t use as response tool We use HootSuite for FB and Twitter only,The product does not have any obvious weaknesses, however it cannot do everything we need: HS does not offer sentiment We use Radian6 for this. We also use Radian6 for analytics as the analytics functionality in Radian6 is much deeper and it can search across a wider range of channels, including blogs and In addition, we also use another product called Simply Measured to perform an even deeper level of social Simply Measured has a powerful reporting engine that allows us to build custom reports to drill into any metric we The reporting capabilities in HootSuite are much more pre-packaged,Team functionality is a highly efficient way for groups to manage many different social teams The product is configured to match our organization. Scheduling of tweets and FB posts in advance is also a great time saver.,10,9,97,1,Social listening Publishing / Engagement Team management / workflow Customer support Marketing campaigns Main task is to respond to comments made over social channels to our various game communities Each game has its own Twitter and FB Gamers leave comments / ask questions / makes suggestions (often negative, sometimes / request status updates on unreleased games / ask for others to participate in MMOs (massively multi-player online games). Originally they were surprised to get a rapid response, but know they have come to expect Secondary task is scheduling FB posts / Tweets to multiple accounts and centrally managing multiple accounts,,Implemented in-house,9,Self-taught,My boss trained me, and I did not get any formal training. Occasionally I look at HS University to figure something out.,No,9,9,9,No,,We were on older pricing scale. That account had 30 seats. Recently we added additional seats and in order to do that, we migrated to new pricing scheme. This is more expensive, but HootSuite justifies the higher price by including unfettered access to analytics for all users at no extra cost. However, as we use Radian 6 for analytics, this doesn’t really affect us. Under the new pricing model we can add additional seats for an additional price.Scheduling and analytics both very strong.Scheduling capability is excellent Analytics package is also very strong. Allows us to share detailed campaign performance metrics with our clients. Channel reach is also a key feature. We can post once to five or six channels at the same time which is a huge time saver.,Biggest issue for us right now is the Excel bulk up-loader. Our client firms typically build out content for the month. They share the content with us and we modify and improve it and then schedule out discrete posts on different channels for the month. The easiest way to get client data for the month is to use the bulk up-loader which brings in all of their content in an Excel file. Unfortunately, there are some limitations with the up-loader. Biggest issue is that pictures cannot be uploaded, and we cannot add pictures to content that has been uploaded in this way. This means that we have to schedule posts one at a time which is a big time suck. There have also been some other minor hiccups where items don’t post correctly when using the up-loader.,The biggest operation advantage is automated scheduling which frees up everyone’s time to work on other higher value projects.,10,8,8,2,Initially, our biggest problem was the ability to schedule posts to multiple social channels simultaneously FB, Twitter, Tumblr, LinkedIn, Google+) on behalf of our clients. The ability to schedule posts to Google+ was actually the reason for upgrading to HootSuite Enterprise. It’s also important for us to monitor and respond to tweets in the same tool For example we have been running hiring campaigns over Twitter and Facebook for some of our clients, and we need a platform that allows us to react quickly. However, we quickly realized that although scheduling is important, the analytics capability is just as important, if not more so. The detailed analytics package not only lets us see how we our campaigns are performing, but it also allows us to share detailed metrics with our clients to justify the fees we charge them. This is now very important. We can export key metrics to CSV or PDF and share with clients.,Yes,Vendor implemented Implemented in-house,10,Online training,10,No,9,10,10,10,We are not integrated to any other systems, but we are connected to multiple social media products: Facebook, Twitter, Flickr, Tumblr, LinkedIn, Google+ etc. Apart from that, we have considered integrating to our built email tool MailChimp (which is possible) but we have not felt the need to do so yet.,Team workflow is crucial for our global team.Supports all the following processes very well: Property (social media channel) Management, Publishing, Scheduling, Team Workflow, Listening/Engagement, Mobile Offering (iPhone / iPad apps are very nicely setup and are crucial for us),Some integrations to social media channels to be improved. For example, publishing photos to Facebook or G+ is problematic. This is important because posting pictures to Facebook has been shown to be the highest performing engagement metric. The issue is that pictures are posted to a single generic photo album and cannot be posted to photo albums specific to our game titles. Photos are posted in a single place and the timeline suffers as a result. In Google + pictures cannot be posted at all through HootSuite. It just creates a link No sharing of posts on FB & G+. Posts to FB from HootSuite cannot be shared. Some analytics modules need improvement, such as those for Twitter and G+ Follower counts, and Click Summaries. These are issues HS are currently working on.,This allows us to maintain our properties globally, even in resource strapped regions or where agencies are being used. Managing a team of this size would be inefficient and/or difficult without a system like this in place.,10,9,20,Publishing data to multiple social channels and having a centralized place to manage them with team functionality are the primary functions we care about, but we also use HootSuite for listening, customer support and marketing campaigns too. Team functionality is particularly important: We really needed a publishing platform for a global team. It's not feasible to share logins to individual properties. Workflow and scheduling are next in order of importance.,Implemented in-house,10,Online training,No,10,10,9,Nothing outside of the provided apps. The social channels we monitor are: o Twitter, Facebook, G+, Instagram and YouTube. These allow us to publish updates to our properties, engage our audience and do some social listening/intelligence. We are not using some 3rd Party Services available in the App Directory (like Constant Contact, Orkut & Get Satisfaction plug-ins). These do not align with our current implementations. However, the App Directory features many integrations (ZenDesk, Evernote, Storify, GoPollGo, etc. and this is a great resource.,• Service, support and training program (Hootsuite University) are all included. You will receive a discount if you pay annually rather than monthly.Enterprise version very intuitive. Analytics weak.HootSuite is an intuitive tool. It really doesn’t need much training The UI is quite similar to Twitter or FB. It’s quite easy to ramp up – especially with access to HootSuite University and the broad range of online training tools. By contrast, Radian6 is not intuitive at all. HootSuite is good at releasing new functionality – there are frequent new releases. For example, they have just released a Chatter like feature. Even though our company has not figured out how to use Chatter effectively and think that it’s probably not for our organization, it does show innovation and a desire to want to keep up with new developments. This is clearly a response to Marketing Cloud. Our Professional Services rep is fantastic. The support team is also very responsive and effective. They always resolve issues immediately. This is particularly impressive considering how much we pay. We use some far more expensive applications that do not have anything close to the same customer service—both from the Support team (bugs) and the Client Success Manager. Thought leadership and category leadership. Hootsuite Enterprise has been adopted by top brands. Perhaps 20% of top brands are using the HootSuite product. This makes it a very easy internal sell.,The number of bugs is surprising. This is not a critical issue– just annoying. They do resolve them quickly, but still a surprise. The Enterprise version has additional analytics. I wish there was a little more sophistication here. Although they are not bad, they are not at the level of Radian6 which has very strong analytics. For example, you can export data as a PDF or export data to Excel for further manipulation. Radian6 also allows for Boolean logic while HootSuite does not. In HootSuite, the reporting interface is very clunky. It does not look like a professional interface. You can definitely see the legacy of the mass-market tool in that the UI has not yet caught up with the Enterprise level product. No SFDC integration. They have not adopted the idea of closed loop marketing. For example, the capability of tying social media campaigns to sales (this tweet contributed to/ resulted in this sale. This does not seem to be part of their DNA. Not as much clarity on future roadmap as we would like. Adding accounts for users is a bit awkward. Still evolving into an enterprise solution—in some ways, parts of the free or freemium tool are still visible in the Enterprise interface.,8,7,Productivity. Scheduling is great. I particularly like the Hootlet button installed in browser. When searching on the Internet, and I want to promote brand / industry content, I click on the button and HootSuite automatically shortens the URL, pulls in the title, etc. This simple thing is a huge time saver. I don’t have to do any cutting and pasting. Also the auto-scheduler is a very cool feature. It’s a set and forget thing which allows HootSuite to decide on the best time to push out a tweet. Looking at re-tweets that catch fire, I can say that this works extremely well. Whatever algorithm they have is very effective. Anything auto-scheduled does better than content that is not auto-scheduled. This is kind of amazing. It also allows you to tweak the time (for example, we may not want posts to go out to close to each other).,,0,The primary processes are Publishing /Engagement and Team Management / Workflow (centralized management of multiple accounts) As social media has burst onto scene, every department is doing some kind of social outreach which makes for a management problem. We had no centralized way to manage all of various social media accounts. We wanted a hub with all identities in one place and a way to manage all the various handles. We also wanted a way to respond to posts across different accounts across channels with some workflow management. You can set permissions on accounts so that people can do certain things but not others. Permissioning is actually more flexible than in Pardot—you can adjust read-only versus publish privileges for each social network and designate an admin for each team, so there are more options than with Pardot, which only has a few set roles. Related to this is employee turnover. We need to be able to manage “ghost account” created by employees who have left. For many of our accounts, people who had ownership were had since left the company and we could not access these accounts. The other primary use case was to increase overall productivity. By being able to post to several networks at once.,8,,Implemented in-house,9,Online training,7,No,10,7,10,10Usability quite poor.Publishing original content Publishing responses to customer engagement,Across the board, usability is poor. I find it extremely difficult to navigate and perform common functions Reporting is labor intensive, requiring me to build nearly everything by hand Listening is difficult because streams UI is confusing and disjointed Influencer identification is a hidden function that I had to search the internet for help to find,5,2,I am saving time by utilizing a platform that allows me to publish to multiple social accounts at once. I am able to gather click-through data without having to utilize a separate service.,,1,Publishing original content, sharing interesting articles, and responding to customer engagement Listening for conversations about my brand, my industry, and my competition,5,,Don't know,5,Online training Self-taught,6,Yes and no. I have evaluated so many similar systems and I have experience building one of these systems. Based on that experience, I could find the major functions on my own. However, the usability problems made it more difficult than it should have been for me.,No,7,4,8,7,No, I have been able to add most other systems I wanted through their app directory,Not applicableBest team-oriented SMM tool available!It is hands down, the best team-oriented social media management application. The ability to delegate and centralize workflow for social media management make it a great pick.,Nowhere,10,2,If I used the reporting, we could determine ROI through hootsuite,,1,Social media marketing Social media listening,10,,Implemented in-house,10,Self-taught,Yes, especially for users of any other social dashboard,No,6,7,10,10,No,No - purchased as-isGood user experience, but slow.Consolidates feeds and provides a convenient dashboard to view all feeds.,It is slow,7,6,We have more direct contact with clients.,,2,Marketing and keeping in touch with our networks.,7,,Implemented in-house,8,Self-taught,Yes, Out of Box experience.,No,,,10,7,Social networks,No,noneUnspecified
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October 30, 2014

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Nothing, it takes 2 minutes to associate accounts (note, social accounts cannot have been associated with any HootSuite previously else it'll deny permissions to HootSuite's request) HootSuite, couldn't be easier.
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August 26, 2013

HootSuite Review

Score 9 out of 10
Vetted Review
Verified User
Review Source

Implementation

9
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted!
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Score 8 out of 10
Vetted Review
Verified User
Review Source

Implementation

10
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
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February 06, 2013

Usability quite poor.

Score 5 out of 10
Vetted Review
Verified User
Review Source

Implementation

5
It was fine. No hiccups signing up and getting my social accounts set up. Adding team members was harder than it should be because I have to create the team, invite the team members, and then add those members to the team. I would have thought inviting team members to the team would be the same as adding them to the team, but that is not the case.
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Feature Scorecard Summary

Boolean keyword searches (58)
7.1
Filtering out noise/spam (61)
6.5
Sentiment analysis (56)
6.8
Broad channel coverage (75)
8.3
Content planning and scheduling (94)
8.9
Audience targeting (70)
7.0
Content optimization (75)
7.5
Workflow management (78)
8.0
Automated routing and prioritization (56)
7.3
Customer interaction histories (64)
7.3
Bulk actions (70)
7.5
Lead generation (43)
6.8
Content marketing (72)
7.9
Paid media management (39)
6.7
Campaigns and promotions (60)
7.4
Twitter (92)
9.3
Facebook (91)
8.7
LinkedIn (82)
8.4
Google+ (55)
8.7
Instagram (75)
7.6
Pinterest (43)
8.6
YouTube (39)
8.6
Campaign success analytics (74)
7.2
Real-time tracking (74)
8.0
Competitor analysis (52)
6.8
Role-based user permissions & privileges (75)
8.2
Mobile access (83)
8.2

About Hootsuite

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

Hootsuite Integrations

Google Analytics, Allocadia, Brandwatch, 123FormBuilder (formerly 123ContactForm)

Hootsuite Competitors

Adobe Social, Conversocial, Sysomos Expion, Falcon.io, Oracle Social Cloud, Radian6, Sprout Social, Viralheat, MavSocial, ThoughtBuzz, Khoros Care (Formerly Spredfast + Lithium), Khoros Marketing (Formerly Spredfast + Lithium), Sprinklr Social + Messaging Suite

Hootsuite Technical Details

Operating Systems: Unspecified
Mobile Application:No