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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (348)
    9.1
    91%
  • Content planning and scheduling (367)
    8.9
    89%
  • Twitter (333)
    8.9
    89%
  • Workflow management (309)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

7 videos

User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.6
Avg 8.5

Reporting/analytics

7.8
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

8.1
Avg 8.2
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1143)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Hootsuite to plan all our social marketing materials across multiple platforms and accounts. It’s simplified the planning process and we no longer worry about posting at specific times or logging into multiple accounts to schedule posts. Hootsuite is both cost effective and efficient, from drafts and planning through to the final posting.
  • Scheduling multiple posts
  • Image management
  • Drafts and calendar planning
  • Overview of upcoming posts
  • Planning Instagram layout
  • Creating Facebook albums
  • Facebook events
I have recommended Hootsuite to companies and small businesses. Hootsuite is excellent at creating and scheduling content but I’d like to be able to see the final preview of my Instagram account as we plan out our grid. Managing Facebook groups would also be a useful feature.
Listening/monitoring (2)
95%
9.5
Filtering out noise/spam
100%
10.0
Broad channel coverage
90%
9.0
Publishing (4)
85%
8.5
Content planning and scheduling
90%
9.0
Audience targeting
80%
8.0
Content optimization
70%
7.0
Workflow management
100%
10.0
Engagement (2)
80%
8.0
Customer interaction histories
90%
9.0
Bulk actions
70%
7.0
Marketing (3)
40%
4.0
Lead generation
30%
3.0
Content marketing
60%
6.0
Campaigns and promotions
30%
3.0
Channel coverage/integration (6)
40%
4.0
Twitter
50%
5.0
Facebook
60%
6.0
LinkedIn
50%
5.0
Instagram
50%
5.0
Pinterest
30%
3.0
YouTube
N/A
N/A
Reporting/analytics (2)
40%
4.0
Campaign success analytics
N/A
N/A
Real-time tracking
80%
8.0
Account management (2)
60%
6.0
Role-based user permissions & privileges
70%
7.0
Mobile access
50%
5.0
  • Saved time
  • Less effort to post across platforms
  • Enables planning in advance.
The layout seems a little old school and possibly not the simplest UX but I have been using the product for a few years and I do enjoy it.
The drag and drop would be nice and Being able to repost tagged stories and posts would be wonderful. Tagging of other brands and / or accounts does not always work as it should.
I am often on the move and being able to sit and schedule posts across multiple platforms in one go is very useful. Travelling and having to post from your phone can be tough especially when proof reading and managing autocorrect issues.
  • Later
Later was a little trickier to get started with but I enjoyed that the images are saved to a library. It seems more image / Instagram focused.
Scheduling across multiple platforms, being able to post to LinkedIn, Facebook, Instagram and in the past Twitter is fantastic.
Most of my customer service is done via email. We have at times used Hootsuite. I would like to be notified of high importance messages via in browser notifications.
I subscribed online and did not need to interact with anyone. The process was simple.
Implementation was simple. Sometimes accounts do become disconnected and this is frustrating.
  • Online Training
  • No Training
The pop up tutorials are clear but not the very intuitive.
1
Marketing manager and account managers
1
Customer service interactions via messenger and comments.
  • Scheduling
  • Content planning
  • Image management
  • The copy suggestions with Grammerly have been useful
  • Instgram layout planning
  • Simplified customer service
I will definitely be renewing Hootsuite. It is both helpful and simple to use.
No
  • Integration with Other Systems
  • Ease of Use
Simple to use and connected to all the social platforms we are using. The use of LinkedIn and Meta is important to our businesses.
I wouldn't. Some other products are more creator focussed and this is a nice add on but not essential.
  • Implemented in-house
No
Change management was minimal
  • Did not have any issues
We did not use in person training
Yes, very easy.
It is good. Being able to configure feeds and messaging in a simpler interface would be helpful but is not essential
Meta Business Suite and LinkedIn business profiles make this simple.
No - there is no facility to customize the interface
None at all
I’ve not needed the support services.
I did not, I have not needed Hootsuite support at any point.
I have not needed support
  • Post scheduling
  • Post previewing
  • Platform Integrations
  • Messaging
  • Feed previewing
Yes, but I don't use it
Costs to scale to more accounts if very pricey
  • LinkedIn
  • Meta
  • Twitter
Some of it is fantastic but some of the commenting and messaging features are old seeming
  • NONE
  • File import/export
None
I have not had any reasons or need to contact the sales or support team
Nothing specific, I signed up to the standard packed listed online
January 14, 2014

A+ Product

Jessica Rudolph | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • User-friendly.
  • Valuable insights.
  • Cuts time when managing multiple twitter and social media handles.
  • N/A
This is a great product with a number of valuable uses for social media and cross media teams across the industry. Highly recommended.
  • Higher ROI with less time investment.
  • Tweet scheduling.
  • Client tweet management.
  • Reporting & Insights.
It might not fit my future business needs, however I love the product and think it has done a particularly good job of cutting time and simplifying my job in the past.
  • Don't know
Fine with implementation.
  • In-person training
  • Self-taught
Very easy to teach and learn
Yes! Self taught is a very viable method for most uses of the product
No
The client is not yet willing to pay for the additional investment
Have not needed tech support for this product
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