HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps. enterprise for the everyday companyAllowing others to manage Hootsuite with additional users. We have found that to be very useful allowing others to use it at the same time. We can assigned certain project to other strategist as well as post comments for them to read. The analytics are great, because you get to look at the links and where people are coming from. Offering you a greater insight into how your campaign is running while also providing you with the right information to provide to your clients to show them the results of your campaign. Being able to monitor what people are saying about you on the same screen as your post and news feed makes up for time management.,I think there could be room for seeing impressions and who your top influential users are on each social network. The addition of a buffer tool as well would be very useful for those trying to spread posts throughout their day. This would be a great to add-on to a great product.,10,5,It has been great offering us the ability to track our campaigns to see what is working for our social media strategy. We ran a promotion a few weeks back and we realized most of the success is due to the analytic of Hootsuite. We had more viewers going to our site and increased unique visitors thanks to the insight we had found.,8,5,Content management Anayltics Tracking,Create promotions Schedule ahead of time,Create widgets,8HootSuite as one of the leading Social Media management platformsEffective overview of Social Media environment thanks to the well-developed dashboard and customization options. Good tracking & monitoring capabilities thanks to the simplicity of adding required data (tweet) streams. Easy-to-use communication capabilties. The highly intuitive HootSuite dashboard makes it very easy for users to publish new content, and reply to other users, on various different platforms, e.g. Twitter, Facebook, LinkedIn. Integrated link shortener. Effective & customized KPI reports that offer good first overview of business performance with an additional option to integrate your Google Analytics account.,Competitor analysis could be improved in the future. At the moment, HootSuite is lacking superior capabilities around tracking competitor performance. Access to historical data is rather limited, but this is a common issue for most of the tools in this category.,Increased social media community that generates more leads can be partially attributed to the integration of HootSuite into our business activities.,9,,9,2,Social Media management Communication "Buzz" monitoring,9,,Implemented in-house,9,Online training Self-taught,8,From my personal experience and the experience collected from other clients, including complete newcomers, there are no big issues encountered in learning this tool. In case some tips & tricks are necessary, most of answers can be found on the web.,No,8,8,10,9,Integration with Google Analytics may be done in the future, and this is already supported by HootSuite.,Clients considering Pro and Enterprise plans can negotiate on different topics, including how many users are going to work with the tools; what kind of support is necessary; and the amount of credits required to track the data via analytics reports. For this reason, it is advisable to decide exactly how the tool will be used before engaging into a firm business relationship. Bear in mind that you have an option to try things out with a trial account, so use this trial wisely!.Hootsuite Enterprise for Social Media AgencyAutomating the posting of content across various social networks (Facebook, Twitter, Google+, LinkedIn, etc.). It would take a very long time to do this manually. We would have to write our own software and figure out the APIs to do this any other way.,The reporting didn't work particularly well for our clients' needs. Most of our clients were paying too little to warrant in-depth reporting, so it wasn't really a big issue. There are a lot of great reporting modules that our clients just couldn't take advantage of due to their small size. There is a limit (200) on how "tabs" one user can create. This hasn't yet been an issue but it may end up being one. Not much else. It's solid.,Automation of monitoring and posting results in a lot of time and labor savings. We're able to leverage employees at a lower base via the team infrastructure and security levels.,9,10,10,2,Automation of social media account monitoring and content posting for 200+ small business clients.,,,Implemented in-house,9,Online training Self-taught,10,It's pretty intuitive. Getting setup is the toughest part, but it's not terribly difficult.,Yes,10,9,10,9,Google Docs would be great since we build our content calendars using a Google Docs template provided by Hootsuite. It would save us a lot of time exporting and importing batches of content for each client. Pinterest,,We had an initial trial of a couple of months to be sure we could work with the software before committing to a full year. That was great!HootSuite Pro ReviewHandles multiple accounts and platforms with ease. Reduces my time logging in and out of several accounts and improves my productivity.,Sometimes the Twitter API stalls or slows the updating of data.,10,1,There is no such thing as a quantifiable ROI with social media.,1,Social Media productivity. Ease of listening, responding, engaging.,10,,Implemented in-house,10,Online training Self-taught,10,Yes, I taught myself most of the process.,No,10,10,10,9,No.,All spelled out online. No sales hype, no salesperson. Simple.Scheduling and analytics both very strong.Scheduling capability is excellent Analytics package is also very strong. Allows us to share detailed campaign performance metrics with our clients. Channel reach is also a key feature. We can post once to five or six channels at the same time which is a huge time saver.,Biggest issue for us right now is the Excel bulk up-loader. Our client firms typically build out content for the month. They share the content with us and we modify and improve it and then schedule out discrete posts on different channels for the month. The easiest way to get client data for the month is to use the bulk up-loader which brings in all of their content in an Excel file. Unfortunately, there are some limitations with the up-loader. Biggest issue is that pictures cannot be uploaded, and we cannot add pictures to content that has been uploaded in this way. This means that we have to schedule posts one at a time which is a big time suck. There have also been some other minor hiccups where items don’t post correctly when using the up-loader.,The biggest operation advantage is automated scheduling which frees up everyone’s time to work on other higher value projects.,10,8,8,2,Initially, our biggest problem was the ability to schedule posts to multiple social channels simultaneously FB, Twitter, Tumblr, LinkedIn, Google+) on behalf of our clients. The ability to schedule posts to Google+ was actually the reason for upgrading to HootSuite Enterprise. It’s also important for us to monitor and respond to tweets in the same tool For example we have been running hiring campaigns over Twitter and Facebook for some of our clients, and we need a platform that allows us to react quickly. However, we quickly realized that although scheduling is important, the analytics capability is just as important, if not more so. The detailed analytics package not only lets us see how we our campaigns are performing, but it also allows us to share detailed metrics with our clients to justify the fees we charge them. This is now very important. We can export key metrics to CSV or PDF and share with clients.,Yes,Vendor implemented Implemented in-house,10,Online training,10,No,9,10,10,10,We are not integrated to any other systems, but we are connected to multiple social media products: Facebook, Twitter, Flickr, Tumblr, LinkedIn, Google+ etc. Apart from that, we have considered integrating to our built email tool MailChimp (which is possible) but we have not felt the need to do so yet.,Enterprise version very intuitive. Analytics weak.HootSuite is an intuitive tool. It really doesn’t need much training The UI is quite similar to Twitter or FB. It’s quite easy to ramp up – especially with access to HootSuite University and the broad range of online training tools. By contrast, Radian6 is not intuitive at all. HootSuite is good at releasing new functionality – there are frequent new releases. For example, they have just released a Chatter like feature. Even though our company has not figured out how to use Chatter effectively and think that it’s probably not for our organization, it does show innovation and a desire to want to keep up with new developments. This is clearly a response to Marketing Cloud. Our Professional Services rep is fantastic. The support team is also very responsive and effective. They always resolve issues immediately. This is particularly impressive considering how much we pay. We use some far more expensive applications that do not have anything close to the same customer service—both from the Support team (bugs) and the Client Success Manager. Thought leadership and category leadership. Hootsuite Enterprise has been adopted by top brands. Perhaps 20% of top brands are using the HootSuite product. This makes it a very easy internal sell.,The number of bugs is surprising. This is not a critical issue– just annoying. They do resolve them quickly, but still a surprise. The Enterprise version has additional analytics. I wish there was a little more sophistication here. Although they are not bad, they are not at the level of Radian6 which has very strong analytics. For example, you can export data as a PDF or export data to Excel for further manipulation. Radian6 also allows for Boolean logic while HootSuite does not. In HootSuite, the reporting interface is very clunky. It does not look like a professional interface. You can definitely see the legacy of the mass-market tool in that the UI has not yet caught up with the Enterprise level product. No SFDC integration. They have not adopted the idea of closed loop marketing. For example, the capability of tying social media campaigns to sales (this tweet contributed to/ resulted in this sale. This does not seem to be part of their DNA. Not as much clarity on future roadmap as we would like. Adding accounts for users is a bit awkward. Still evolving into an enterprise solution—in some ways, parts of the free or freemium tool are still visible in the Enterprise interface.,8,7,Productivity. Scheduling is great. I particularly like the Hootlet button installed in browser. When searching on the Internet, and I want to promote brand / industry content, I click on the button and HootSuite automatically shortens the URL, pulls in the title, etc. This simple thing is a huge time saver. I don’t have to do any cutting and pasting. Also the auto-scheduler is a very cool feature. It’s a set and forget thing which allows HootSuite to decide on the best time to push out a tweet. Looking at re-tweets that catch fire, I can say that this works extremely well. Whatever algorithm they have is very effective. Anything auto-scheduled does better than content that is not auto-scheduled. This is kind of amazing. It also allows you to tweak the time (for example, we may not want posts to go out to close to each other).,,0,The primary processes are Publishing /Engagement and Team Management / Workflow (centralized management of multiple accounts) As social media has burst onto scene, every department is doing some kind of social outreach which makes for a management problem. We had no centralized way to manage all of various social media accounts. We wanted a hub with all identities in one place and a way to manage all the various handles. We also wanted a way to respond to posts across different accounts across channels with some workflow management. You can set permissions on accounts so that people can do certain things but not others. Permissioning is actually more flexible than in Pardot—you can adjust read-only versus publish privileges for each social network and designate an admin for each team, so there are more options than with Pardot, which only has a few set roles. Related to this is employee turnover. We need to be able to manage “ghost account” created by employees who have left. For many of our accounts, people who had ownership were had since left the company and we could not access these accounts. The other primary use case was to increase overall productivity. By being able to post to several networks at once.,8,,Implemented in-house,9,Online training,7,No,10,7,10,10Usability quite poor.Publishing original content Publishing responses to customer engagement,Across the board, usability is poor. I find it extremely difficult to navigate and perform common functions Reporting is labor intensive, requiring me to build nearly everything by hand Listening is difficult because streams UI is confusing and disjointed Influencer identification is a hidden function that I had to search the internet for help to find,5,2,I am saving time by utilizing a platform that allows me to publish to multiple social accounts at once. I am able to gather click-through data without having to utilize a separate service.,,1,Publishing original content, sharing interesting articles, and responding to customer engagement Listening for conversations about my brand, my industry, and my competition,5,,Don't know,5,Online training Self-taught,6,Yes and no. I have evaluated so many similar systems and I have experience building one of these systems. Based on that experience, I could find the major functions on my own. However, the usability problems made it more difficult than it should have been for me.,No,7,4,8,7,No, I have been able to add most other systems I wanted through their app directory,Not applicable
381 Ratings
Score 7.9 out of 101
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381 Ratings
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Score 7.9 out of 101

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Igors Skute profile photo
November 13, 2014

HootSuite as one of the leading Social Media management platforms

Score 9 out of 10
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Online Training

HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.
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November 12, 2012

Scheduling and analytics both very strong.

Score 8 out of 10
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Online Training

Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
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October 16, 2012

Enterprise version very intuitive. Analytics weak.

Score 8 out of 10
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Online Training

I would prefer a PDF to video, but it’s good. I would have expected more documentation to be available, but this is a good resource. We also got one session with our account rep. It was fine, 90%. She knows the tool well from a functionality perspective, but you could tell that she was not really a practitioner or user of the tool.
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Feature Scorecard Summary

Boolean keyword searches (55)
Filtering out noise/spam (58)
Sentiment analysis (52)
Broad channel coverage (71)
Content planning and scheduling (89)
Audience targeting (67)
Content optimization (71)
Workflow management (75)
Automated routing and prioritization (54)
Customer interaction histories (60)
Bulk actions (67)
Lead generation (41)
Content marketing (68)
Paid media management (37)
Campaigns and promotions (58)
Twitter (88)
Facebook (87)
LinkedIn (78)
Google+ (55)
Instagram (70)
Pinterest (40)
YouTube (38)
Campaign success analytics (72)
Real-time tracking (72)
Competitor analysis (50)
Role-based user permissions & privileges (72)
Mobile access (79)

About Hootsuite

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

Hootsuite Integrations

Google Analytics, Allocadia, Brandwatch, 123FormBuilder (formerly 123ContactForm)

Hootsuite Competitors

Adobe Social, Conversocial, Sysomos Expion,, Oracle Social Cloud, Radian6, Sprout Social, Viralheat, MavSocial, ThoughtBuzz, Khoros Care (Formerly Spredfast + Lithium), Khoros Marketing (Formerly Spredfast + Lithium), Sprinklr Social + Messaging Suite

Hootsuite Technical Details

Operating Systems: Unspecified
Mobile Application:No