Hootsuite Reviews

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635 Ratings
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Score 7.9 out of 100

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November 13, 2014
Igors Skute | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Online Training

HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.
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October 24, 2013
Erik Blair | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
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Online Training

Nice tutorials.
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November 12, 2012
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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Online Training

Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
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October 16, 2012
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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Online Training

I would prefer a PDF to video, but it’s good. I would have expected more documentation to be available, but this is a good resource. We also got one session with our account rep. It was fine, 90%. She knows the tool well from a functionality perspective, but you could tell that she was not really a practitioner or user of the tool.
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February 06, 2013
Anonymous | TrustRadius Reviewer
Score 5 out of 10
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Verified User
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Online Training

Their videos are fine. I wouldn't say they are worse or better than their competition.
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Feature Scorecard Summary

Boolean keyword searches (74)
Filtering out noise/spam (77)
Sentiment analysis (72)
Broad channel coverage (94)
Content planning and scheduling (116)
Audience targeting (87)
Content optimization (93)
Workflow management (97)
Automated routing and prioritization (75)
Customer interaction histories (81)
Bulk actions (87)
Lead generation (58)
Content marketing (89)
Paid media management (59)
Campaigns and promotions (81)
Twitter (113)
Facebook (113)
LinkedIn (101)
Google+ (60)
Instagram (95)
Pinterest (55)
YouTube (54)
Campaign success analytics (91)
Real-time tracking (93)
Competitor analysis (62)
Role-based user permissions & privileges (94)
Mobile access (103)

What is Hootsuite?

With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises. Hootsuite helps users build their brands, strengthen connections with customers, and drive business results business leaders care about by integrating social across the whole organization.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, break down silos in collaboration within the organization, and gain real-time insights from social media to make critical business decisions—all from one dashboard.

As a social media management solution, Hootsuite can set up users for success with expert certifications, training, and coaching in social marketing, social listening, and customer care.

According to the vendor, the Key Benefits

  • Save time by crafting and scheduling posts for Instagram, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Fine-tune how teams collaborate by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers and grow engagement by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reach beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with industry leading certifications, training, and strategic coaching with Hootsuite experts.

  • Manage and maintain a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • Discover new tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.

Hootsuite Features

Listening/monitoring Features

Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage

Publishing Features

Has featureContent planning and scheduling
Has featureAudience targeting
Has featureContent optimization
Has featureWorkflow management

Engagement Features

Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions

Marketing Features

Has featureLead generation
Has featureContent marketing
Has featurePaid media management
Has featureCampaigns and promotions

Channel coverage/integration Features

Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureInstagram
Has featurePinterest
Has featureYouTube

Reporting/analytics Features

Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis

Account management Features

Has featureRole-based user permissions & privileges
Has featureMobile access

Hootsuite Screenshots

Hootsuite Videos (2)

Hootsuite Downloadables

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Pricing

  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No
EditionPricing DetailsTerms
Professional$49.00per month (1 user / 10 social profiles)
Team$129.00per month (3 users / 20 social profiles)
Business$599.00per month (5, up to 10 users / 35 social profiles)
EnterpriseContact for Pricing

For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Hootsuite Support Options

 Free VersionPaid Version
Social Media
Video Tutorials / Webinar

Hootsuite Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Blackberry
Supported Languages: English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

What is Hootsuite?

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

What is Hootsuite's best feature?

Reviewers rate Twitter highest, with a score of 9.4.

Who uses Hootsuite?

The most common users of Hootsuite are from Small Businesses and the Marketing & Advertising industry.