Hootsuite Reviews & Ratings 2023

Name: How to Use Hootsuite’s Advanced Features in 13 Minutes
Uploaded: 2020-10-09T23:00:04.000Z
Duration: 13 min 15 s
Description: How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite

Starting at $99 per month

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Overview

What is Hootsuite?

Hootsuite is a great decision

10 out of 10

January 24, 2023

I use Hootsuite to schedule posts, manage responses, and pull reports. The problem that we address is managing several accounts at once. …

Hoot suite Saves Time! Recommend!

10 out of 10

January 20, 2023

We used hoot suite to schedule social media across all clients in the marketing agency. This saved our company around 50% of the time we …

Great tool overall

10 out of 10

January 05, 2023

Hootsuite helps us manage multiple accounts at the same time, making posting and scheduling easier than ever. It also has great features …

An economical solution to your social media scheduling woes...

9 out of 10

January 04, 2023

My organization is active on 4 social media platforms, however there wasn't a strong tool in place to schedule and map out our social …

Social Media Scheduling Savior!

10 out of 10

January 03, 2023

I used Hootsuite to schedule all of our social media posts across various accounts. It is a great tool for scheduling posts and tracking …

Indispensable for managing multiple accounts

9 out of 10

January 03, 2023

Hootsuite was a no-brainer once I started at a company that at the time had 20+ social accounts running. I was able to whittle that down, …

Hootsuite: The good, bad and hiccups

6 out of 10

January 03, 2023

We used Hootsuite mostly for their scheduling and reporting tools for an internal department at New York University. The department mostly …

Simple & easy to use

10 out of 10

January 03, 2023

Hootsuite helps us schedule social media content, monitor engagement and track performance for our clients seamlessly and efficiently.

Silver Standard For Social Media Management, Gold For Paid Users

9 out of 10

December 31, 2022

We use it for social media management.

1. Hootsuite provides that much needed single point where we can deploy social media posts across …

Try it out! It's a real Hoot!

8 out of 10

December 31, 2022

Hootsuite is a great cost effective tool for small businesses to get started and scale up from there. The free version includes plenty of …

Hootsuite makes managing social more manageable

10 out of 10

December 31, 2022

I used Hootsuite for my automotive dealership group's multitude of social media accounts. Hootsuite allowed me to schedule posts, post to …

Best platform to plan all your business social media posts

9 out of 10

December 31, 2022

I appreciate the convenience of being able to schedule posts for multiple platforms at once with the option to customize each post …

All in one social media tool.

8 out of 10

December 30, 2022

Assigning social media posts to various team members and approving workflows has been made easier and hassle free with hootsuite.

Decent for big budgets, expensive for most businesses and makers

2 out of 10

December 30, 2022

I used Hootsuite primarily to schedule and organize social media posts across networks, especially focusing on auto-queueing posts …

Hootsuite - you're the best!

9 out of 10

December 30, 2022

Hootsuite is able to cope with the demands of a multi-platform environment, with absolute ease!

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How Hootsuite Differs From Its Competitors

Customer Engagement

It allows me to post over multiple platforms and schedule ahead of time. This allows me to have consistency in posts and posting times. This saves me time and makes my job easier. By posting often my clicks and views have increased. I can't live without this software. Everyone who posts often …

Customer Support

I have not had to work with them. The software is easy and it works well.

Customer Engagement

Hootsuite allows us to monitor accords multiple accounts, and in the case of Twitter beyond just what our followers or those tagging us are saying. It provides a holistic view in one place

Customer Support

Our support team are easily accessible, we have set up multiple training sessions. Our biggest issue is we sometimes don’t hear about changes or improvements until after they are live

Customer Engagement

By providing a single viewpoint to manage our social presence across multiple platforms, Hootsuite has empowered our team to be effective with scheduling and quickly responding to our customers and followers through social.

Customer Support

Nonexistent. I place Hootsuite at the bottom of all vendor partnerships that we have in place to support our digital experience. Lack of account management, support, and customer success should be a foundational feature of any company.

Customer Engagement

It allows me to schedule the entire month's social media content all in a single day. Then I can set it up and forget about it. I also love getting the weekly report on how the social media posts are doing. [It helps] to drive the direction of the posts.

Customer Support

I have never had to reach out to customer support. I did have to go to the questions section to see how to change my email login, but that was simple and quick.

Customer Engagement

This platform saves me time EVERY DAY! The ability to like and respond to other posts and messages really makes it stand above other platforms.

Customer Support

In most cases, when I have a simple question they fix it quite easily. I was attempting to alter an account and that was quite difficult. The training resources are helpful if you have never used the platform, but I find them redundant after even using the platform at the simplest level.

Customer Engagement

The updates made in Hootsuite recently with the Inbox has made it easy for us to gather and respond to direct messages coming in through multiple social media platforms. The interface is now nearly the same as using the social channels native platforms.

Customer Support

We have an assigned account representative from Hootsuite who checks in regularly to answer questions, provide information about new features, and to provide training when needed. They are also easy to get in touch with when unscheduled needs have come up. During after hours or immediate problems, …

Customer Engagement

Hootsuite has helped us build out full personas of potential customers and users on social media based on the keywords they are using. for example, one of our clients we have a notification setup for people who type in the words "Broken Phone Case" and then have an easy stream in HootSuite that …

Customer Support

Hootsuite takes their tools and customer support to the next level. They even have https://education.hootsuite.com/ which allows people to get certified as hootsuite professionals. Their help center is amazing, the training resources in the educational site are great for all of our team who …

Customer Engagement

Hootsuite allows us to save time by publishing on multiple channels at once and we can therefore publish more content, BUT when you use third party apps of any kind for social posting, the platform gives you less organic reach.

Customer Support

The help center is easy to access and use. Rarely use customer support because the help center has pretty much everything you could need.

Customer Engagement

I believe that Hootsuite has improved customer engagement across all of our channels because it has enabled us to create posts at times that work for us and schedule for appropriate times to actually be posted. WE don't have to think about posting engaging things on any of our channels on …

Customer Support

We have not really had to engage the customer support team. The product has been easy to use and self explanatory from the beginning. Any questions that we have had in the past, have been easily answered by looking at the FAQ's, which speaks volumes to me. I don't want to have to engage with …

Customer Engagement

The most valuable ROI you get from investing in Hootsuite is time. Imagine you as a company have almost 5-6 social media accounts & if you are a bigger firm, imagine international accounts and/or local regional accounts. Hootsuite is an all in one account manager. You want to send out an update to …

Customer Support

I have used onboarding & training resources, not only to train myself, but also get the new members of the team started on this.
The videos which are a part of their training is a huge help. I used to youtube search for how-to videos, but their resources makes it so much easier.
Their Hootsuite …

Customer Engagement

We have been able to increase customer engagement by over 125% since we first implemented Hootsuite in our department. Customer mentions and posts on our Facebook and Twitter platforms have at times increased over 200% on a year over year and month to month basis. We recently established a …

Customer Support

I can personally mention that my experience working with the customer support team has been wonderful. Whenever issues have arisen, I have contacted them and they have been very responsive addressing the issues I am dealing with and resolving them in a great manner. The training resources and …

Customer Engagement

It has allowed us to see all social content from our event attendees or program users and make sure we engage with all of their psots coming through.

Customer Support

They are great. You receive not only a regular contact on their CS team but also have access to 24/7 service for emergencies in off hours.

Customer Engagement

For me, it was a great way to centralize all of our outbound messaging, but also really keep tight tabs on all my inbound messaging. I was able to see in one place messages we received, mentions we received, hashtags used, and it was all in neat stacks that were easy to read and sort. One log in …

Customer Support

Hootsuite's support team was very helpful, they scheduled regular calls, they kept you informed on new tools rolling out, and were always easy to get a hold of. Implementation was very easy and the help center and training resources were easy to access and easy to use. They didn't over complicate …

Customer Engagement

Hoot suite has helped my company reach our target audience on multiple trending social media platforms. Even for an individual with a beginner to intermediate experience with business aspects of social media, this bundled tool allows you to reach your target audience with ease with consideration …

Customer Support

As a company exploring a new software program as a team, there can be many questions. Hootsuites help centre allows online chat for instant assistance. For some of the plans they offer 24/7 telephone assistance for a more hands on, more detailed help experience. Our representative was very …

Customer Engagement

Hootsuite utilizes a user-friendly, digestible interface that allowed me and my team to look at all platforms holistically to see high times of engagement and impressions, interactions and what content was performing best on which platform. Their support team has always been flawless and even …

Customer Support

The Hootsuite support team is really great at being timely and helpful anytime I've had to contact them. I have watched the tutorial videos,. which provide a great foundation of upgraded features that also expand on different customization and options to tailor different elements to your specific …

Customer Engagement

Most of our customer engagement on social media platforms comes through Facebook and Instagram and we manage posts, mentions and engagement through Hootsuite. Because we have a very small marketing team and they wear other hats besides marketing, prior to Hootsuite, our social media management was …

Customer Support

I have only used the Hootsuite's customer support once and response was fast resolution. Like most web apps, Hootsuite has an automated help bot that's pretty good and can give answers to most basic questions. Most, if not all, my support needs have been satisfied with either the help center or …

Customer Engagement

Hootsuite makes it super easy for me to schedule ahead content, create content across different platforms, and fill in gaps where customer engagement needs more content. Just write, click, and you are done! It also helps identify hashtags that are relatable to extend your reach. I highly recommend …

Customer Support

We haven’t had any experience using the customer support. I used the online support for a question I had, and found the answer online without needing to talk to anyone. It was a smooth process on boarding and easy set up linking the accounts. It was an overall great experience and I highly …

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Top Rated

2022

Best Software

2022

Best Software

2022

Best Software

2022

Best Software

2022

Best of

2022

Best of

2022

Best of

2022

Best of

2022

Best of

2022

Best of

2022

Popular Features

View all 27 features

Twitter (305)
9.0
90%
Content planning and scheduling (334)
9.0
90%
Facebook (315)
9.0
90%
Instagram (277)
8.2
82%

Reviewer Pros & Cons

View all pros & cons

Interact with the target audience
Fix the Grammarly feature. It forces you to do more work than I had set out to do originally.

Jessica Davenport

Account Manager

The Tell Agency (Marketing & Advertising, 1-10 employees)

Efficient scheduling software
Adding an external client review functionality such as providing a link to external parties who aren’t added as a hoot suite member

Verified User

Employee in Social Media

Marketing & Advertising Company, 11-50 employees

Video Reviews

7 videos

Record a review View Playlist

User Review: Hootsuite Helps Keep Content Scheduling on Track

02:07

User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities

02:13

User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy

03:43

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Pricing

View all pricing

Professional

$99

Cloud

per month

Team

$249

Cloud

per month

Business

$739

Cloud

per month

Entry-level set up fee?

Setup fee optional

For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

Free Trial
Free/Freemium Version
Premium Consulting / Integration Services

Starting price (does not include set up fee)

$99 per month

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Product Demos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard

03:43

How to Use Hootsuite’s Advanced Features in 13 Minutes

13:15

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.4Avg 7.9

7.2
Boolean keyword searches
(160) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
7
Filtering out noise/spam
(170) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
7.4
Sentiment analysis
(160) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
8.1
Broad channel coverage
(226) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.2Avg 8.1

9
Content planning and scheduling
(334) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
7.8
Audience targeting
(224) Ratings
Users can target posts to audience members based on geolocation and other demographics.
7.8
Content optimization
(270) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
8.2
Workflow management
(276) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8Avg 8.4

7.6
Automated routing and prioritization
(190) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
7.7
Customer interaction histories
(207) Ratings
Users can view the entire customer conversation history when responding to a mention.
7.9
Bulk actions
(227) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.5Avg 7.9

7
Lead generation
(156) Ratings
Users can discover and engage with new prospects, based on certain parameters.
8.1
Content marketing
(237) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
7.3
Paid media management
(150) Ratings
Users can manage and optimize paid social media posts across different channels.
7.6
Campaigns and promotions
(198) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.5Avg 8.4

9
Twitter
(305) Ratings
The software allows users to monitor, publish and respond via Twitter.
9
Facebook
(315) Ratings
The software allows users to monitor, publish and respond via Facebook.
8.6
LinkedIn
(271) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
8.9
Google+
(60) Ratings
The software allows users to monitor, publish and respond via Google+.
8.2
Instagram
(277) Ratings
The software allows users to monitor, publish and respond via Instagram.
7.7
Pinterest
(142) Ratings
The software allows users to monitor, publish and respond via Pinterest.
7.8
YouTube
(131) Ratings
The software allows users to monitor, publish and respond via YouTube.

Reporting/analytics

7.7Avg 8.0

Account management

Users can manage access to multiple social media accounts.

8.2Avg 8.2

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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy has helped thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Fine-tune how teams collaborate by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Get a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reach beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with industry leading certifications, training, and strategic coaching with Hootsuite experts.
Manage and maintain a social presence from anywhere, at any time, with the Hootsuite mobile app.
Discover new tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.

Hootsuite Features

Show Unsupported Features

Listening/monitoring Features

Supported: Boolean keyword searches
Supported: Filtering out noise/spam
Supported: Sentiment analysis
Supported: Broad channel coverage

Publishing Features

Supported: Content planning and scheduling
Supported: Audience targeting
Supported: Content optimization
Supported: Workflow management

Engagement Features

Supported: Automated routing and prioritization
Supported: Customer interaction histories
Supported: Bulk actions

Marketing Features

Supported: Lead generation
Supported: Content marketing
Supported: Paid media management
Supported: Campaigns and promotions

Channel coverage/integration Features

Supported: Twitter
Supported: Facebook
Supported: LinkedIn
Supported: Instagram
Supported: Pinterest
Supported: YouTube

Reporting/analytics Features

Supported: Campaign success analytics
Supported: Real-time tracking
Supported: Competitor analysis

Account management Features

Supported: Role-based user permissions & privileges
Supported: Mobile access

Additional Features

Supported: TikTok

Hootsuite Screenshots

Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.

Screenshot of Customer Engagement: Respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.

Screenshot of Scheduling: Plan social content as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.

Screenshot of Analytics & Reporting: Measure the effectiveness of a social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to unique business goals and objectives.

Screenshot of Best Time to Publish: Find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard

How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Downloadables

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	Apple iOS, Android, Blackberry
Supported Languages	English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Meltwater Social, Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media), and Sprout Social are common alternatives for Hootsuite.

Reviewers rate Content planning and scheduling and Twitter and Facebook highest, with a score of 9.

The most common users of Hootsuite are from Small Businesses (1-50 employees).

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Companies can't remove reviews or game the system. Here's why

February 03, 2022

Hootsuite Pro is alright.

Chris Cartwright

Social Media Manager

Canada Post / Postes Canada (Government Administration, 10,001+ employees)

Score 8 out of 10

Vetted Review

Verified User

Professional

$99

Team

$249

Business

$739

Entry-level set up fee?

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Starting price (does not include set up fee)

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