Hootsuite

Hootsuite Reviews

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Ratings and Reviews
(1-25 of 71)

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Hootsuite Scorecard Summary

Feature Scorecard Summary

Listening/monitoring (4)
78%
7.8
Boolean keyword searches (88)
77%
7.7
Filtering out noise/spam (91)
74%
7.4
Sentiment analysis (89)
73%
7.3
Broad channel coverage (116)
86%
8.6
Publishing (4)
85%
8.5
Content planning and scheduling (152)
91%
9.1
Audience targeting (106)
80%
8.0
Content optimization (119)
81%
8.1
Workflow management (126)
86%
8.6
Engagement (3)
84%
8.4
Automated routing and prioritization (90)
81%
8.1
Customer interaction histories (95)
84%
8.4
Bulk actions (108)
86%
8.6
Marketing (4)
75%
7.5
Lead generation (72)
77%
7.7
Content marketing (112)
78%
7.8
Paid media management (70)
71%
7.1
Campaigns and promotions (99)
72%
7.2
Channel coverage/integration (7)
86%
8.6
Twitter (141)
93%
9.3
Facebook (145)
92%
9.2
LinkedIn (128)
87%
8.7
Google+ (60)
88%
8.8
Instagram (124)
80%
8.0
Pinterest (71)
83%
8.3
YouTube (67)
81%
8.1
Reporting/analytics (3)
77%
7.7
Campaign success analytics (113)
77%
7.7
Real-time tracking (117)
77%
7.7
Competitor analysis (76)
77%
7.7
Account management (2)
85%
8.5
Role-based user permissions & privileges (115)
89%
8.9
Mobile access (132)
82%
8.2

What is Hootsuite?

With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises. Hootsuite helps users build their brands, strengthen connections with customers, and drive business results business leaders care about by integrating social across the whole organization.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, break down silos in collaboration within the organization, and gain real-time insights from social media to make critical business decisions—all from one dashboard.

As a social media management solution, Hootsuite can set up users for success with expert certifications, training, and coaching in social marketing, social listening, and customer care.

According to the vendor, the Key Benefits

  • Save time by crafting and scheduling posts for Instagram, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Fine-tune how teams collaborate by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers and grow engagement by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reach beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with industry leading certifications, training, and strategic coaching with Hootsuite experts.

  • Manage and maintain a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • Discover new tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Hootsuite Screenshots

Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.Scheduling: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows.Publishing: Create, publish and schedule engaging posts across your social channels.Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.Analytics & Reporting: Measure the impact of your social media content and gather meaningful insights about your followers in order to make more informed strategic decisions. Create and distribute customizable reports in a variety of formats.

Hootsuite Videos

How to Use Hootsuite in 13 Minutes
How to Use Hootsuite’s Advanced Features in 13 Minutes

Hootsuite Downloadables

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Pricing

More Pricing Information

More pricing information from Hootsuite

SaaS Editions Pricing
Pricing DetailsTerms
Professional$49.00per month (1 user / 10 social profiles)
Team$129.00per month (3 users / 20 social profiles)
Business$599.00per month (5, up to 10 users / 35 social profiles)
EnterpriseContact for Pricing

Hootsuite Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

What is Hootsuite?

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

What is Hootsuite's best feature?

Reviewers rate Twitter highest, with a score of 9.3.

Who uses Hootsuite?

The most common users of Hootsuite are from Small Businesses and the Marketing & Advertising industry.