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Score 8.0 out of 100
Top Rated


Recent Reviews

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May 14, 2022
I use Hootsuite as my resource to schedule our social media posts. This is an invaluable way for me to set up content and then forget …
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Hootsuite: The Good and The Bad

February 25, 2022
They just signed on to the Pro version of Hootsuite right before I started, so I ended up getting personal training for the social media …
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Hootsuite Review

February 21, 2022
I love the fact that Hootsuite is really good when it comes to SM post scheduling. It has an easy management interface and makes it a …
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Hootsuite to the Rescue!

February 09, 2022
Hootsuite makes what was becoming unmanageable, manageable! I was having trouble keeping track of what I posted where, setting calendar …

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TrustRadius Award Top Rated 2022
TrustRadius Best of Award, Best Of Relationship 2022
TrustRadius Best of Award, Best Of Value 2022
TrustRadius Best of Award, Best Of Feature Set 2022

Popular Features

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Twitter (216)


Content planning and scheduling (234)


Facebook (222)


LinkedIn (199)


Reviewer Pros & Cons

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per month (1 user / 10 social profiles)



per month (3 users / 20 social profiles)



per month (5, up to 10 users / 35 social profiles)

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://hootsuite.com/plans


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard









Channel coverage/integration




Account management


Product Details

What is Hootsuite?

With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises. Hootsuite helps users build their brands, strengthen connections with customers, and drive business results business leaders care about by integrating social across the whole organization.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, break down silos in collaboration within the organization, and gain real-time insights from social media to make critical business decisions—all from one dashboard.

As a social media management solution, Hootsuite can set up users for success with expert certifications, training, and coaching in social marketing, social listening, and customer care.

According to the vendor, the Key Benefits

  • Save time by crafting and scheduling posts for Instagram, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Fine-tune how teams collaborate by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers and grow engagement by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reach beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with industry leading certifications, training, and strategic coaching with Hootsuite experts.

  • Manage and maintain a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • Discover new tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.

Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Hootsuite Screenshots

Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.Scheduling: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows.Publishing: Create, publish and schedule engaging posts across your social channels.Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.Analytics & Reporting: Measure the impact of your social media content and gather meaningful insights about your followers in order to make more informed strategic decisions. Create and distribute customizable reports in a variety of formats.

Hootsuite Videos

How to Use Hootsuite in 13 Minutes
How to Use Hootsuite’s Advanced Features in 13 Minutes

Hootsuite Downloadables

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish


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Frequently Asked Questions

What is Hootsuite?

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

What is Hootsuite's best feature?

Reviewers rate Twitter highest, with a score of 9.2.

Who uses Hootsuite?

The most common users of Hootsuite are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.


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Score 10 out of 10
Vetted Review
Verified User
Review Source
I have not had the need to contact support for many issues, mainly just general overall questions. The self service support was enough for me in most cases. Well, I have had a question I needed help with, the support provided help within 10 minutes and the issue was completely resolved.
Score 1 out of 10
Vetted Review
Verified User
Review Source
Absolutely awful. Good luck talking to the same person more than a few times or keeping the same contact for more than a few months. The turnover has been incredible and often we're not even notified. When you ask for assistance, you're largely ignored or made to feel bad for wasting their time.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We have tried many apps over the 5 years switching when recommended on an app based on pricing but always found Hootsuite to be the most convenient. It's easy to learn and use, and the interface is very nice. All features we require at work are available. I've even recommended Hootsuite to freelancers who have attested it's a lifesaver.
Corinne Malo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We had a dedicated account manager who was always there to answer our questions and was really responsive. Even though they were based in Canada they flew to our offices a couple of times to help with the implementation of Hootsuite in our organization. They had really phenomenal customer service.
Kira Dineen, MS, LCGC, CG(ASCP)CM | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I do not recall using customer service. I typically Google my issue and usually I can find it through Hootsuite's FAQs or another third party website that has the answer. Honestly, Hootsuite is so straight forward I rarely have any issues come up and can resolve them on my own.
February 09, 2022

Hootsuite to the Rescue!

Ricky Dana | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Support is good, but I believe for the price it is slow, and there should be a chat now or phone number for paid users to get support. Great software, really needs someone to find out why the new interface is laggy. I will continue to use this software as I know they have a great team of engineers focused on creating a pleasant and functional user experience.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Hootsuite is a really handy tool for managing social media network channels on a computer. It is commonly referred to as a social media management system because it allows us to access numerous streams at the same time and keep track of what customers are saying about us. We can submit updates, read responses, schedule messages, examine statistics, and do a plethora of other things on the site.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Hootsuite has a plethora of resources available to you to help you learn how to use the platform. There are also other opportunities to learn about Hootsuite on YouTube and other websites that can be quite useful as well. I have not used customer support at Hootsuite, though, so I cannot speak to their team.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Overall support is very good. Whether it is about giving demonstration, giving a hands on for features, & functionality, Hootsuite customer care team is always up for it. I remember an instance where I was pretty new to use the hootsuite and so asked the hootsuite team for help. With in 1 hour, they assigned a person who gave me complete demonstration of application and helped me in overall functionality and usage of it.
Rob Gokee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
In the decade I've used Hootsuite, I've had very few complaints, and most of those were due to API issues, which are the fault of the social media platform. Their interface is clean and easy to figure out, they've saved me so much time and money over the years. Honestly, without them, I would have quit marketing to some platforms because of time. They've enabled me to be everywhere with a minimal amount of time.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Hootsuite is a capable solution for 'basic' social functions. If you are looking to really grow your follower base, need social merchandising capabilities, need support for your influencer program, or need to perform deep analysis on your social performance you need to look into other solutions.
Shelly Saxena | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Hootsuite is an excellent site for beginners and those who don't have a lot of time to publish on several networks. It has many options to try and can increase the overall accuracy of the work. Though in the free version we cannot add more than two accounts, it is still very good and useful for organizing and scheduling.