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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (348)
    9.1
    91%
  • Content planning and scheduling (367)
    8.9
    89%
  • Twitter (333)
    8.9
    89%
  • Workflow management (309)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

7 videos

User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.5
Avg 7.8

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.6
Avg 8.5

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.1
Avg 8.2
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1144)

Attribute Ratings

Reviews

(1-25 of 269)
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Score 9 out of 10
Vetted Review
Verified User
I have not had the need to contact support for many issues, mainly just general overall questions. The self service support was enough for me in most cases. Whenever I have had a question I needed help with, the support provided the solution within 10 minutes and the issue was completely resolved.
Wes Horrocks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The Enterprise level of Hootsuite has allowed us to connect with account managers. They have consistently been knowledgeable and helpful whenever we have questions or run into problems. The virtual support channels have also allowed us quick responses when immediate problems come up, but I prefer having the direct connection with someone who understands our business needs too.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have reached out to Hootsuite before to ask very specific questions, and every single time I always get a response. The customer service and attention that Hootsuite places on its customers is outstanding. They even give notices of when Hootsuite may be "down" for fixing issues.
Paris Elizia Daniel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I know it is widely used and is a great tool so has a lot of support. As I previously stated I think it needs to be pushed out to nonprofit organizations for free in order to help them manage and grow their social media platforms as many do not have the budget for a marketing person never mind a subscription on top of that.
Chuck Blatt | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is a time saver and does what I need it to do. I couldn't do my job without this. Just this morning I scheduled two weeks' worth of posts in about 30 minutes. If I didn't have to do this and I had to post daily I would waste a lot more time. I recommend this to anyone who posts a lot.
Craig Mullins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have had no reason to call for support. Which is amazing when you think of how long I have been using the product. At times, Hootsuite will push a message about issues (such as connectivity to a particular social media platform being impacted) and that makes it easy to understand and deal with inevitable issues.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Sometimes it is very difficult to get a hold of Hootsuite support. I have had a few good experiences, but at other times I sat in the chat bot for several hours with no technical assistance. When I sent an email, it took multiple days to response. Luckily I don't have to use support often.
Matt Schultheis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite's support team has been awesome. Each time I had something that was a concern and reached out to them they responded in a timely manner and provided the answer I was looking for. Whether it was issues with billing or the accounts, we had connected to the platform the support they provided was quick and to the point.
Brenda Baker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It would be nice to have more access for quick nearly unsearchable questions. However the online question/answer chats have answered some questions. I have been new to social media as advertising, new to resizing, new to posting content and could have used a quick chat on several occasions that could have saved me time and sent me on my way.
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