Great program for moderation!
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …
Starting at $99 per month
View PricingOverview
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
Recent Reviews
How Hootsuite Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
Walnut.io
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(1145)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.3Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
March 31, 2023
Hootsuite review- an interesting viewpoint
We use Hootsuite for social listening, social media management, and social media analytics. Using Hootsuite, we are able to post content to all social media channels of choice and monitor the engagement of the content, reach, and other performance metrics without having to log into each social media platform separately. I also get useful insights on share of voice and what's buzzing on social media and competitive benchmarking for better content planning
- In-depth social media analytics across all platforms to give complete perspective
- Competitive intel and market updates through social listening
- Hootsuite academy is a great resource to learn more about latest trends and techniques in social media management
- Set up process can be seamless, it is difficult to configure in self serve mode
- Pricing is very high and can be made more affordable for smaller companies
- Unable to tag people on images on social media and has to be done manually
77.5%
7.8
85%
8.5
76.66666666666667%
7.7
87.5%
8.8
80%
8.0
83.33333333333334%
8.3
85%
8.5
- Hootsuite has saved a lot of time and boosted productivity in managing multiple social platforms
- The Tool has saved us additional expenses in managing separate social use cases like listening, analytics, content reviews etc
- Hootsuite has helped build transparency in performance across the org
- It contributes to competitive intel org wide
Hootsuite is way better than Sprout Social as it is much easier to use and understand and the analytics capabilities and dashboards are far more intuitive and useful for social media strategy. Sprout Social use cases are not as extensive as Hootsuite, although Sprout Social is cheaper compared to Hootsuite.
We have been using social media listening-based insights to generate content ideas and engage further with our customers. This helps in keeping the brand up to date and aways fresh while also being very relevant to the audience across all social media channels. Social media automation has also been very helpful.
We have not been using support very actively but the team has been overall very supportive, easy to reach and engage.
3
Only marketing team at this moment is using the product.
Digital marketing professionals.
- Social Listening
- Social Media Analytics
- Content Management and automation for social media
- Social media analytics ties to Marketing dashboards to help in building comprehensive insights
- Integrate social listening insights for content generation
- Automate social media posting
- Have not yet factored that in
No
- Scalability
- Integration with Other Systems
We wanted to ensure that it worked in tandem with our marketing suite
No, we are fairly satisfied with our process
- Implemented in-house
No
Change management was minimal
- none
- No Training
Yes, it was fairly easy to learn
no
No - we have not done any customization to the interface
No - the product does not support adding custom code
no
No we did not purchase it because this is not a very critical aspect of our business and we are able to get most of the work done by the team ourselves. The customization and support level requests are anyways limited and we dont feel the need as of yet for this service.
No
Yes, we were facing challenges in getting some customized metrics on the platform which were recent changes on LinkedIn and critical for us to track. The team not only hopped to help but was also able to pull this off in a very short period of time. The overall output was great.
- Social media content management
- Social Listening
- Overall configuration
Yes, but I don't use it
- Hubspot
Very simple integration
- no
- API (e.g. SOAP or REST)
none
None
None
No
- Did not go through
- Did not go through
No
No
We have three users. All of us curate and post content for our approximately 50 social media channels. It helps each of us know what the other has posted, so we are not duplicating efforts. We can also pop into the scheduler to see what is coming up and we often use bulk uploading which is a great feature.
- Coordinating efforts.
- Advanced scheduling.
- Multiple streams.
- Sales Force integration.
- RSS Feed integration.
- Being able to set up multiple Tweets with the same post.
62.5%
6.3
100%
10.0
93.33333333333334%
9.3
87.5%
8.8
60%
6.0
10%
1.0
100%
10.0
- It's fantastic for branding.
- Team integration.
- We cannot see direct ROI because we don't have Salesforce integrated with HS.
We actually use Oktopost too. HootSuite is solid for team integration which is why we continue to use it. Frankly, it's easier to show people how to use. Oktopost takes some training, though once you get things rolling and understand the back end, it's fantastic. I foresee keeping Hootsuite for the foreseeable future.
Hootsuite allows us to save time by publishing on multiple channels at once and we can therefore publish more content, BUT when you use third party apps of any kind for social posting, the platform gives you less organic reach.
The help center is easy to access and use. Rarely use customer support because the help center has pretty much everything you could need.
3
We all work on different aspects of social media posting and tracking. We have enough channels and need to have more than one person engaging with our audience. We all track different accounts, but Hootsuite Pro allows us to not have to IM each other to get things done. Love that.
1
Social media manager.
- Running multiple client campaigns
- Running multiple brands under multiple clients
- Segmenting what media channels we want to post certain content on
- Timing posts for launches
- I am not sure. I think we use it to its fullest potential now.
No
- Product Features
- Product Usability
- Product Reputation
Brand name went a long way in our decision making process.
If we had the luxury of time, we would have looked at more alternatives probably, but getting on multiple sales calls is a drain.
- Implemented in-house
No
Change management was minimal
- We didn't have any issues. Easy set up.
- Online training
It depends on how savvy the person is to begin with.
If you can read, you can configure it easily.
Some - we have done small customizations to the interface
Very easy.
No - we have not done any custom code
None.
No
We are smart enough to figure most of our issues out ourselves.
No
I don't know that we have ever had a situation where we needed support other than some log in issues that were easily resolved.
- Timed posts.
- Content curation.
- Team management.
- analytics
Yes
It works well for quick posts, but obviously you cannot see your entire dashboard so that's the only downside.
We do not currently have any integrations.
Not at this time.
None.
None.
Pricing.
I do not.
No
- Not applicable.
- Not applicable.
No
No
December 23, 2015
Enterprising!
Score 9 out of 10
Vetted Review
Verified User
It's being used by the corporate social media team along with the social media admins from our regional hospitals and service lines.
- Publishing to multiple channels
- Scheduling in advance
- Content library
- It would be nice to be able to add more streams to a page for monitoring.
- Sometimes have difficulty with geo targeting of search results
25
Marketing, Communications, PR and Community Relations.
- Employee efficiency
- Social care/customer service
- Better engagement
62.5%
6.3
87.5%
8.8
70%
7.0
77.5%
7.8
71.42857142857143%
7.1
70%
7.0
80%
8.0
Hootsuite scales much better than Sprout Social. It also has many more features.
2
We have two people who support Hootsuite in our organization. I am a social media consultant for the organization, and the other person is a social media specialist level 2.
I have eight years of experience with social media and have used Hootsuite free, pro and enterprise. I have also used other platforms including Sprout Social, TweetDeck, SocialBro, Buffer and many others. Hootsuite Enterprise is by far the most comprehensive. Additionally, the training materials and support are exceptional. My background includes community management, strategy development, implementation, monitoring as well as training and education on variety of social media channels.
I have eight years of experience with social media and have used Hootsuite free, pro and enterprise. I have also used other platforms including Sprout Social, TweetDeck, SocialBro, Buffer and many others. Hootsuite Enterprise is by far the most comprehensive. Additionally, the training materials and support are exceptional. My background includes community management, strategy development, implementation, monitoring as well as training and education on variety of social media channels.
- Publishing
- Engagement
- Social Care
- Love the content library for creating standard messaging that creates consistency across the organization when it comes to social care.
- The integration of Nexgate Social Patrol for security to monitor for potential HIPAA or PHI violations
- Reports on team performance
- Further development of the content library for use developing drafts for campaigns that can then be approved before publishing
- The ability to publish photo galleries
- Native integration of Instagram and the ability to geotarget Instgram search
- The ability to monitor competitor and/or industry social channels
Yes
Sprout Social. When we looked at Hootsuite Enterprise vs Sprout Social it was pretty much a no brainer. Hootsuite is much more comprehensive and provides the social care and team management functionality that we were looking for in a social media dashboard. We also found that Hootsuite's data was more accurate than what we had experienced with Sprout Social.
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
- Vendor Reputation
The feature that was probably the most important was the breadth of features that are available in Hootsuite Enterprise. And, they are continually adding new features, integrations and fuctionality. We have a relatively large number of social channels that we use and need to monitor. We also are heavily regulated and needed the added security that Hootsuite could provide with it's integration with Nexgate Social Patrol.
I don't think we'd change anything. The reality is that there are many platforms and tools that are available for social media monitoring and engagement. It seems like there is a new one every day. Some of them have good features that are similar to Hootsuite. The difference in my mind is Hootsuite's experience and reputation. They are clearly an established leader that continues to innovate.
No
We don't pay separately for premium support because I think it's included with the Enterprise edition.
Yes
It turned out to be a technical issue on our end with the configuration of our network. That being said, the Hootsuite team provided solutions for our team to try and resolve the issue. Additionally, they followed up several times and even offered to work with our technical support to resolve the issue.
- Standard reports
- Adding social channels
- Making assignments to team members
- Scheduling posts
- Integration with LinkedIn is not the best. Not sure where the issue lies, but I can't use the Hootlet tool to schedule a post because it doesn't properly import the picture for the post.
Yes
It works very well. It allows me to participate in tweet chats on the run while monitoring our social channels from any location. I can also make assignments to team members or respond to comments. Basically everything I need to do whether I'm in a meeting or at one of our different locations without access to a desktop or laptop computer.
Hootsuite took the time to learn about our specific needs related to the channels we utilize and the industry in which we work. They provided several potential solutions and variations from which we could choose. We were able to then provide feedback on what we needed and didn't need when it came to the various features like training, crisis management simulations, scanning for any channels related to our company and price.
Don't be afraid to negotiate. Hootsuite is very willing to work with you to create a custom solution that will meet your specific needs. And, the solution can scale as you grow or your needs change or expand. For instance, you don't have to start with a custom training or education solution. The Hootsuite Enterprise comes with access to Hootsuite Universities extensive library of video training. But, if at a later time you want to implement any of their additional custom training, you can do that.
And, it's easy to add seats to the platform as your team grows, or as you expand use throughout your organization.
And, it's easy to add seats to the platform as your team grows, or as you expand use throughout your organization.