Overview
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
Hootsuite knows about customer satisfaction!
Hootsuite for private and company rental management
Time Saver!
Hootsuite works for us
No longer worth it
Ok, but there are better options
Marketing staff of one? Hootsuite is a lifesaver!
Hootsuite is your one stop social media planning hub!
Hootsuite is great for multiple social media accounts
It’s a hoot of a time
Hootsuite is cost-effective and perfect for beginner use!
Hootsuite - The Biggest Name in Content Management
Save time, money and your effort via Hootsuite like we do.
Intuitive Tool, User Friendly, Easy to Onboard, CSMs are Supportive, Integrations are Nice
How Hootsuite Differs From Its Competitors
Social Media Impact
Customer Engagement
Customer Support
Social Media Impact
Social Media Impact
Return on Investment
Social Customer Service
Customer Engagement
Customer Support
Social Media Impact
Social Media Impact
Social Media Impact
Return on Investment
Social Customer Service
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Social Media Impact
Return on Investment
Social Customer Service
Customer Engagement
Customer Support
Return on Investment
Social Customer Service
Social Media Impact
2. Audience engagement via HS and the actual platform is almost the same - which is yet another winner (Great question!)
3. We execute all social campaigns via HS alone - especially ones that are brand level campaigns.
Return on Investment
Social Customer Service
Social Media Impact
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Video Reviews
7 videos
Pricing
Professional
$99
Team
$249
Business
$739
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
Features
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
- 7.5Boolean keyword searches(177) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
- 7Filtering out noise/spam(185) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
- 7.5Sentiment analysis(179) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
- 8.3Broad channel coverage(244) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 8.9Content planning and scheduling(366) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 8.1Audience targeting(251) Ratings
Users can target posts to audience members based on geolocation and other demographics.
- 7.8Content optimization(299) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
- 8.2Workflow management(308) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 7.8Automated routing and prioritization(212) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 7.6Customer interaction histories(229) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 8Bulk actions(252) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
- 6.6Lead generation(170) Ratings
Users can discover and engage with new prospects, based on certain parameters.
- 7.8Content marketing(254) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
- 7.5Paid media management(169) Ratings
Users can manage and optimize paid social media posts across different channels.
- 7.8Campaigns and promotions(217) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
- 8.9Twitter(332) Ratings
The software allows users to monitor, publish and respond via Twitter.
- 9.1Facebook(347) Ratings
The software allows users to monitor, publish and respond via Facebook.
- 8.7LinkedIn(303) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
- 8.9Google+(60) Ratings
The software allows users to monitor, publish and respond via Google+.
- 8.6Instagram(306) Ratings
The software allows users to monitor, publish and respond via Instagram.
- 8.2Pinterest(157) Ratings
The software allows users to monitor, publish and respond via Pinterest.
- 8.2YouTube(144) Ratings
The software allows users to monitor, publish and respond via YouTube.
Reporting/analytics
- 7.8Campaign success analytics(267) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
- 7.9Real-time tracking(268) Ratings
The tool tracks mentions and comments in real-time.
- 7.8Competitor analysis(181) Ratings
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Account management
Users can manage access to multiple social media accounts.
- 8.4Role-based user permissions & privileges(256) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.9Mobile access(281) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Blackberry |
Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(1145)Attribute Ratings
- 9.2Likelihood to Renew89 ratings
- 9.5Availability21 ratings
- 9.5Performance19 ratings
- 8.2Usability65 ratings
- 7.3Support Rating263 ratings
- 9Online Training17 ratings
- 6In-Person Training1 rating
- 8.1Implementation Rating39 ratings
- 7.1Configurability3 ratings
- 8.3Product Scalability3 ratings
- 8.2Ease of integration2 ratings
- 8.3Vendor pre-sale18 ratings
- 8.5Vendor post-sale3 ratings
- 5.8Listening & Monitoring4 ratings
- 7.5Publishing & Engagement4 ratings
- 10Social Data Collection1 rating
- 4Social Analytics & Insight1 rating
- 9Social Publishing2 ratings
- 8.5Social Engagement2 ratings
Reviews
(1-4 of 4)Time Saved, Happy Customer
- Scheduling multiple posts
- Image management
- Drafts and calendar planning
- Overview of upcoming posts
- Planning Instagram layout
- Creating Facebook albums
- Facebook events
- Filtering out noise/spam
- 100%10.0
- Broad channel coverage
- 90%9.0
- Content planning and scheduling
- 90%9.0
- Audience targeting
- 80%8.0
- Content optimization
- 70%7.0
- Workflow management
- 100%10.0
- Customer interaction histories
- 90%9.0
- Bulk actions
- 70%7.0
- Lead generation
- 30%3.0
- Content marketing
- 60%6.0
- Campaigns and promotions
- 30%3.0
- 50%5.0
- 60%6.0
- 50%5.0
- 50%5.0
- 30%3.0
- YouTube
- N/AN/A
- Campaign success analytics
- N/AN/A
- Real-time tracking
- 80%8.0
- Role-based user permissions & privileges
- 70%7.0
- Mobile access
- 50%5.0
- Saved time
- Less effort to post across platforms
- Enables planning in advance.
The drag and drop would be nice and Being able to repost tagged stories and posts would be wonderful. Tagging of other brands and / or accounts does not always work as it should.
- Later
- Online Training
- No Training
- Scheduling
- Content planning
- Image management
- The copy suggestions with Grammerly have been useful
- Instgram layout planning
- Simplified customer service
- Integration with Other Systems
- Ease of Use
- Implemented in-house
- Did not have any issues
- Post scheduling
- Post previewing
- Platform Integrations
- Messaging
- Feed previewing
- LinkedIn
- Meta
- Twitter
- NONE
- File import/export
Hootsuite review- an interesting viewpoint
- In-depth social media analytics across all platforms to give complete perspective
- Competitive intel and market updates through social listening
- Hootsuite academy is a great resource to learn more about latest trends and techniques in social media management
- Set up process can be seamless, it is difficult to configure in self serve mode
- Pricing is very high and can be made more affordable for smaller companies
- Unable to tag people on images on social media and has to be done manually
- Boolean keyword searches
- 70%7.0
- Filtering out noise/spam
- 90%9.0
- Sentiment analysis
- 80%8.0
- Broad channel coverage
- 70%7.0
- Content planning and scheduling
- 90%9.0
- Audience targeting
- 90%9.0
- Content optimization
- 80%8.0
- Workflow management
- 80%8.0
- Automated routing and prioritization
- 80%8.0
- Customer interaction histories
- 80%8.0
- Bulk actions
- 70%7.0
- Lead generation
- 90%9.0
- Content marketing
- 90%9.0
- Paid media management
- 90%9.0
- Campaigns and promotions
- 80%8.0
- 90%9.0
- 80%8.0
- 70%7.0
- 70%7.0
- 80%8.0
- YouTube
- 90%9.0
- Campaign success analytics
- 70%7.0
- Real-time tracking
- 90%9.0
- Competitor analysis
- 90%9.0
- Role-based user permissions & privileges
- 90%9.0
- Mobile access
- 80%8.0
- Hootsuite has saved a lot of time and boosted productivity in managing multiple social platforms
- The Tool has saved us additional expenses in managing separate social use cases like listening, analytics, content reviews etc
- Hootsuite has helped build transparency in performance across the org
- It contributes to competitive intel org wide
- Social Listening
- Social Media Analytics
- Content Management and automation for social media
- Social media analytics ties to Marketing dashboards to help in building comprehensive insights
- Integrate social listening insights for content generation
- Automate social media posting
- Have not yet factored that in
- Scalability
- Integration with Other Systems
- Implemented in-house
- none
- No Training
- Social media content management
- Social Listening
- Overall configuration
- Hubspot
- no
- API (e.g. SOAP or REST)
- Did not go through
- Did not go through
- Coordinating efforts.
- Advanced scheduling.
- Multiple streams.
- Sales Force integration.
- RSS Feed integration.
- Being able to set up multiple Tweets with the same post.
- Boolean keyword searches
- 60%6.0
- Filtering out noise/spam
- 50%5.0
- Sentiment analysis
- 70%7.0
- Broad channel coverage
- 70%7.0
- Content planning and scheduling
- 100%10.0
- Audience targeting
- 100%10.0
- Content optimization
- 100%10.0
- Workflow management
- 100%10.0
- Automated routing and prioritization
- 100%10.0
- Customer interaction histories
- 80%8.0
- Bulk actions
- 100%10.0
- Lead generation
- 100%10.0
- Content marketing
- 100%10.0
- Paid media management
- 80%8.0
- Campaigns and promotions
- 70%7.0
- 100%10.0
- 100%10.0
- 100%10.0
- Google+
- N/AN/A
- 40%4.0
- 40%4.0
- YouTube
- 40%4.0
- Campaign success analytics
- 10%1.0
- Real-time tracking
- 10%1.0
- Competitor analysis
- 10%1.0
- Role-based user permissions & privileges
- 100%10.0
- Mobile access
- 100%10.0
- It's fantastic for branding.
- Team integration.
- We cannot see direct ROI because we don't have Salesforce integrated with HS.
- Running multiple client campaigns
- Running multiple brands under multiple clients
- Segmenting what media channels we want to post certain content on
- Timing posts for launches
- I am not sure. I think we use it to its fullest potential now.
- Product Features
- Product Usability
- Product Reputation
- Implemented in-house
- We didn't have any issues. Easy set up.
- Online training
- Timed posts.
- Content curation.
- Team management.
- analytics
- Not applicable.
- Not applicable.
Enterprising!
- Publishing to multiple channels
- Scheduling in advance
- Content library
- It would be nice to be able to add more streams to a page for monitoring.
- Sometimes have difficulty with geo targeting of search results
- Employee efficiency
- Social care/customer service
- Better engagement
- Boolean keyword searches
- 70%7.0
- Filtering out noise/spam
- 50%5.0
- Sentiment analysis
- 50%5.0
- Broad channel coverage
- 80%8.0
- Content planning and scheduling
- 100%10.0
- Audience targeting
- 90%9.0
- Content optimization
- 80%8.0
- Workflow management
- 80%8.0
- Customer interaction histories
- 50%5.0
- Bulk actions
- 90%9.0
- Lead generation
- 60%6.0
- Content marketing
- 80%8.0
- Paid media management
- 80%8.0
- Campaigns and promotions
- 90%9.0
- 90%9.0
- 90%9.0
- 60%6.0
- Google+
- 80%8.0
- 80%8.0
- 50%5.0
- YouTube
- 50%5.0
- Campaign success analytics
- 60%6.0
- Real-time tracking
- 80%8.0
- Competitor analysis
- 70%7.0
- Role-based user permissions & privileges
- 90%9.0
- Mobile access
- 70%7.0
I have eight years of experience with social media and have used Hootsuite free, pro and enterprise. I have also used other platforms including Sprout Social, TweetDeck, SocialBro, Buffer and many others. Hootsuite Enterprise is by far the most comprehensive. Additionally, the training materials and support are exceptional. My background includes community management, strategy development, implementation, monitoring as well as training and education on variety of social media channels.
- Publishing
- Engagement
- Social Care
- Love the content library for creating standard messaging that creates consistency across the organization when it comes to social care.
- The integration of Nexgate Social Patrol for security to monitor for potential HIPAA or PHI violations
- Reports on team performance
- Further development of the content library for use developing drafts for campaigns that can then be approved before publishing
- The ability to publish photo galleries
- Native integration of Instagram and the ability to geotarget Instgram search
- The ability to monitor competitor and/or industry social channels
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
- Vendor Reputation
- Standard reports
- Adding social channels
- Making assignments to team members
- Scheduling posts
- Integration with LinkedIn is not the best. Not sure where the issue lies, but I can't use the Hootlet tool to schedule a post because it doesn't properly import the picture for the post.
And, it's easy to add seats to the platform as your team grows, or as you expand use throughout your organization.