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What is Influitive?

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As…

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Recent Reviews

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Challenges Navigation: Users have expressed frustration with the navigation system, noting a lack of user-friendly features such as …
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Influitive is great

10 out of 10
December 06, 2023
Influitive helps us create deeper relationships with our customers. Our SaaS product has multiple layers of users and we may not be able …
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What is Influitive?

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete…

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  • No setup fee
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  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Influitive?

Influitive allows companies to build a community and invite customers to complete challenges, referrals, product reviews, social media posts, and more. As community members complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Influitive aims to enable businesses to easily visualize and report on all activities completed and the ROI of those activities, while integrating with the user's CRM and marketing automation platform to guide members through the entire customer journey.

The Influitive family also includes Upshot, which is designed to allow users to produce ungated customer stories easily.

Influitive Features

  • Supported: Issue challenges to get feedback, references and more
  • Supported: Complete referral management
  • Supported: Build community through discussions
  • Supported: Easily report on activities within your Hub

Influitive Screenshots

Screenshot of Expand your reach through trusted channelsScreenshot of Take Influitive mobile. Advocacy enables anytime, anywhere.

Influitive Video

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Influitive Competitors

Influitive Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported LanguagesEnglish, French, Spanish, Italian, Portuguese, Japanese, Korean, Chinese (Simplified)

Frequently Asked Questions

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges.

TechValidate, Firstup, and Amplifinity are common alternatives for Influitive.

Reviewers rate Availability and Online Training highest, with a score of 10.

The most common users of Influitive are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Attribute Ratings


(1-1 of 1)
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Score 10 out of 10
Vetted Review
Verified User
Using it to enhance advocacy programs and help users stay engaged with products news, enhancement, learning, and training material. An insightful platform to balance work and fun. Initially keeping users engaged and up to date had been slow, however with Influitive in action, it's effortless. The program helps us make the entire education and learning process fun and meaningful.
  • Easy to use
  • Constantly improving features
  • Least stressful and perfectly adaptable
  • Caters to audience globally and is seamlessly integrated with many programs and CRMs.
  • The mobile app needs alot of work.
  • More UX improvement needed than a standard layout.
  • Customizing [the] look and feel can be better.
Anyone looking at creating an advocacy program that helps map ROI and rewards clients for enhancing brand reputation well, Influitive is an amazing platform for that. What's even better is the option to launch a referral program to widen your customer base and improve lead generation. The program has many features that help [the] B2B and B2C industry and proves to be an asset in multiplying your audience and maintaining brand loyalty.
  • Usability
  • Increased customer engagement
  • Enhanced product adoption
  • Improved integrations
It is possibly the best option in its category. We have analyzed different platforms and programs that might have referrals, community, and advocacy on separate platforms but nothing truly on one that helps us manage engagement altogether. Their support is excellent and extremely responsive. We totally love the platform and enjoy each activity we layout fully knowing that if we ever have a hindrance executing a plan, the Influitive team will jump on board and be there to help us out.
It's an expensive tool, making a purchase requires alot of use cases and success stories, demo walkthroughs etc.
We have excelled in achieving all these attributes, and believe it will continue to drive customer advocacy and build a splendid connection between customer and brand. Influitive promises a great UX, amazing features, and effortless creation of tasks and reporting. Well, isn't that a dream for an organization? We enjoy working on the platform and so do our users.
Reporting is seamless however one needs to be cautious of the options and selection you make. The good part is the AM and support team is helpful and they make life between business goals and customer-centric initiatives effortless. We have been using Influitive for over 6 years and believe the tool and new updates are working well and have a long way to go, especially introducing comprehensive analysis
  • Ambassador Referral Marketing Platform (discontinued)
More options and better UX. Honestly, the platform barely had many features and was entirely focused on referrals. They did not help create a community or advocacy platform. Their gift card system was lacking global reach and that was definitely a major show down for us. We were looking for a unified platform that has all elements: Advocacy, gifting, referrals, references, and amazing UX.
Our core team working entirely on the program consists of 5 people. One looks at reporting and announcements, the others look at rewards, challenge creation, ideation and graphics. The platform has our attention entirely so that we constantly respond to messages in time and invite new customers to the platform to widen our network.
Our team is influenced by a background in Marketing, Content Writing, Graphics, and Public relations. The point of having a team that is blended with customer experience skills is to ensure we have the customer's interest and the right ideation and strategy to build the program into a stronger one. We have trained the people on the platform to ensure they know backend functioning completely.
  • Referrals
  • Reviews
  • Advocacy
  • Encouraging webinar registrations and attendence
  • Creating a buzz for upcoming events
  • Announcing new trainings and certifications to upskill audience
  • Many do not realize what an asset Influitive can be to manage reference.
  • Build Case Study Groups
  • Create a testimonial bank
Depending on the cost and new features to be added, our company might be motivated to renew the use of Influitive. However, a lot depends on the year to come and the enhancements that can better our experience and add more gamification to the platform. Adding elements that can woo our target audience.
  • Cloud Solutions
  • Scalability
  • Integration with Other Systems
  • Ease of Use
Product features are the most crucial aspect for us because no matter how low or high a cost might be if the program does not have the features we are eyeing, it's useless to us. We deem product features as the strongest point for us to lean towards a company and ensure our target audience gets the best experience while onboard. This is my second time renewing Influitive for the organization, and without doubt I feel this is the best decision we are taking
We might take a trial month or two. Make challenges and run a beta surveying 500 customers on what features they like the most and where would they feel we could make a change, replace or review a certain feature. It is important for us to keep our audience as the priority and ensure they enjoy logging in each day. Also I believe in altering the contract within a walk-out term, to ensure while we promise on being committed to a software for the next two to three years, the service has to be top notch, else the contract can be terminated
  • Don't know
  • I am not aware of the issues as I wasn't a part of the implementation process.
At present while using Influitive, the implementation seems to be perfect. It is synced well with our CRM and we get all our data managed well by it. Users on our CRM clearly differentiate the users on the hub and even invite the ones who haven't already signed up. The sync between the two is going good.
  • Online training
  • in-person training
I was taught and made to show all features that could help me learn more about the platform and this was great hands-on training for me. I picked up things faster than others and did have time to create challenges and make changes while someone was around to supervise and help.
The online training was a great refresher to what I learned in person and the good part was watching the session again if I did forget things. It has been a great experience learning since it was quick and easily referenceable. Watching online sessions was self-paced and not bound by a clock.
I do not know whether we bought premium support initially, however, I do know that we are treated extremely well and we get great support that is quick, knowledgeable, and always ready for us. The team is very responsive and sure feels like premium and we also have bi-weekly connec[tions]to ensure everything is running smoothly.
Yes usually when we report a ug it is looked into almost instantly and they ensure they keep updating us on the matter. If it is delayed from their end, they are always prompt on letting us know even if we do not follow up. The team works round the clock if we mention the level of urgency.
There was a time that many of our experience channels were acting odd and kept expiring all by themselves. WE realized the bug and informed the team. I think we had two to three people working on the issue and made sure we were up and running in next to no time.
The platform is as easy as using an Instagram or facebook account. It has all features quite clearly laid out for admins and if there is any difficulty, the team also walks you down through steps. The layout is easy and they are constantly improving the look and feel. You can use the support articles that are so simple and easy to follow that you seldom have any difficulty.
  • Creating a challenge
  • Exporting a report
  • Inviting new users
  • Monitoring the dashboard
  • Changing banners on the top page
  • Pulling reports from gifting partner whether the reward has been honored or not
The desktop version is a beauty, however, the mobile app has a lot of things to be worked upon. It often has issues and takes you to different pages while you intend to go on a different one. It is slow and not that amazing. It needs a revamp for sure.
We haven't used it across multiple platforms. Essentially keeping track of advocates, referrals, reviews which somehow are all synced together.
Yes, always available and extremely quick. The availability is 10 on 10 for sure. We also have situations where their team might not be working or on a holiday, but if we have an event, they are available and ensure smooth running. That is the beauty of having Influitive take care of you.
Yes, there is a reasonable timeframe and most of the reports are quite instant. The pages and functioning are relatively quick and if in a case we are unable to update certain information or download a report, we do reach out to the support team that does respond almost immediately.
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