Influitive

Influitive

Customer Verified
Top Rated
Score 9.0 out of 10
Top Rated
Influitive

Overview

What is Influitive?

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As...
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Recent Reviews

Influitive Review

8 out of 10
August 25, 2022
We use Influitive to communicate with our advocates including engaging and nurturing them through contents that we deliver through our …
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An amazing tool!

9 out of 10
August 24, 2022
Influitive is an amazing service. The platform is always updated with new features useful for users but also for admins. I love the …
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How Influitive Differs From Its Competitors

Hybrid Platform

Influitive has been great for engaging our existing Advocates. We do, however still use a separate tool for Community building (SFDC communities). While SFDC communities aren't perfect, it's a better option for our organization as our care site is also hosted in SFDC (and our CRM is obviously SFDC
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Hybrid Platform

At first, my company was only going to be using the customer advocacy tool. After reviewing closely, we decided to add community building and it was a great decision. Having both is like peanut butter and jelly, it just goes really well together.
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Hybrid Platform

We have had steady year-over-year growth in our advocate numbers thanks to the Influitive platform. The platform is a safe space for our advocates to hold discussions on topics relevant to them and a great place to network. It is also a great way for us to stay connected to our advocates in a fun …
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Hybrid Platform

It's doing exactly that! Most of all, the offer of being part of Influitive's own community has allowed for networking, idea sharing, and discussions with those in similar industries, whom I would have never met otherwise!
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Hybrid Platform

We have benefited from using Influitive as our customer advocacy platform. It has helped us nurture our clients to become advocates at every stage of the customer lifecycle.
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Hybrid Platform

We have benefited significantly from both of these areas. Our hub allows us to connect and build brand advocates but also encourages community behaviour with our hub members, increasing retention and creating evangelists of the brand.
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Hybrid Platform

That is certainly one of our goals - to use Influitive to drive community engagement. We use another platform for our community but it integrates easily so I hope we'll be able to see success with that.
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Hybrid Platform

I have been able to engage with customers on a closer level and this has enabled me to understand the needs and wants of our customers better
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Hybrid Platform

The different types of challenges help creating a very strong community that can help the company with the general awareness. The challenges as well are useful for the customer advocacy, it’s very easy to engage them! It was very easy to create a strong community with a twist! Very recommended
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Hybrid Platform

In terms of advocacy outcomes, there are many -- we use Influitive to generate customer advocacy content such as case studies, testimonials, and product reviews; as well as to help drive adoption and education of our products.
In terms of community building, our customers love the discussion …
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Hybrid Platform

We have moved to the hybrid approach of customer advocacy and community over the last few years. Our educators have experienced so many issues during COVID that we stayed focused on providing them support and resources with asks for advocacy opportunities secondary. With this approach, our acts of …
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Hybrid Platform

Our Influtive CommUnity gives our customers the opportunity to ask each other for support on non-technical subjects. It’s a fun way to promote brand loyalty in a subtle way.
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Hybrid Platform

I don't see how customer advocacy if done well, doesn't automatically generate community building. To me, they're one and the same. As your advocate's complete advocacy-related activities, they're simultaneously building relationships with your org and each other. So yes, Influitive can do both. …
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Hybrid Platform

We've definitely used the platform to help us with our customer advocacy activities-- from finding customers to participate as a speaker in a webinar, at our user event, or leaving a review, it's been very helpful. It has also helped us track our advocates and their activity.
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Hybrid Platform

It has helped us to identify some of the most active advocates and leverage their activity into acts of advocacy. We are able to reach out more easily to those who are part of the advocate group. We are still struggling to make it a true community and encourage more interaction among members.
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Hybrid Platform

Yes, definitely. We have been able to take advantage of a lot of Influitive's features, such as the Discussions feature which lets customers interact with each other in a Discussions-based forum. We have also been able to make the challenges look really enticing and fun so that our customers …
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Hybrid Platform

I have increased customer advocacy and community building through challenges/digests/discussions forums. I have also developed a relationship with the customers which has increased engagement on the platform.
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Hybrid Platform

We do not currently use Influitive for customers, so we cannot speak about this formally. As far as an internal community-building tool and generating retention and advocacy for our select user group, Influitive continues to come through.
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Hybrid Platform

Influitive has helped us hit client advocacy goals (reviews, case studies) and also centralize our community and knowledge base in one location. This helped us achieve our goals while improving the overall brand and product experience for our clients.
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Hybrid Platform

After our experience, we scaled the platform to a wider level as we figured out we could host different communities and influencers on the same platform, and provide suitable content to each of them.
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Hybrid Platform

Influitive has components for both a transactional give and take, as well as for free form interaction. Both systems have their appeal, sometimes to different demographics. Both can be used to foster a sense of engagement, and therefore a sense of community.
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Hybrid Platform

The platform in general is easy to use for the community manager. We have a platform to monitor the many activities and developer members. The fact that they have third-party integration really benefited us. Our developers are spread across different parts of the world. One of the ways we …
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Hybrid Platform

It's great to get unfiltered feedback from our customers through Influitive- the product team has found that very helpful. We can lean on our customers in Influitive when we need something from them, too (reviews, testimonials, surveys etc)
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Hybrid Platform

I have used Influitive for customer advocacy and not so much for community building because I am in the early stages of trying to retain new customers for my company but I can see how it will benefit me in the long run when it comes to community building and retaining new customers in the long run.
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Hybrid Platform

Our customers love networking with each other, so Influitive allowed them to do so and build their relationships. Having those relationships really improved customer satisfaction and investment. It also provided an additional draw for members. We could recruit them to participate in challenges, …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Influitive?

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://influitive.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

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Alternatives Pricing

What is Bettermode?

Tribe is a community platform that integrates social touchpoints across the user journey. It helps brands and creators to build online communities with complete customization capability and data ownership to drive customer engagement, improve retention rate, collect feedback, and improve lifetime…

N/A
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What is Higher Logic Vanilla?

Higher Logic Vanilla is a customizable and themable forum software. It can be used for support communities, Q&A Communities and more. There are numerous integrations, including SSO, and connectors to popular software such as Mailchimp, WordPress, Zendesk and Salesforce.

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Product Demos

Influitive in 90 Seconds
01:33
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Product Details

What is Influitive?

Influitive allows companies to build a community and invite customers to complete challenges, referrals, product reviews, social media posts, and more. As community members complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Influitive aims to enable businesses to easily visualize and report on all activities completed and the ROI of those activities, while integrating with the user's CRM and marketing automation platform to guide members through the entire customer journey.

The Influitive family also includes Upshot, which is designed to allow users to produce ungated customer stories easily.

Influitive Features

  • Supported: Issue challenges to get feedback, references and more
  • Supported: Complete referral management
  • Supported: Build community through discussions
  • Supported: Easily report on activities within your Hub

Influitive Screenshots

Screenshot of Expand your reach through trusted channelsScreenshot of Take Influitive mobile. Advocacy enables anytime, anywhere.

Influitive Video

Want to learn more about Influitive? Visit https://influitive.com

Influitive Competitors

Influitive Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported LanguagesEnglish, French, Spanish, Italian, Portuguese, Japanese, Korean, Chinese (Simplified)

Frequently Asked Questions

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges.

TechValidate, Firstup (Dynamic Signal + SocialChorus), and Amplifinity are common alternatives for Influitive.

Reviewers rate Availability and Online Training highest, with a score of 10.

The most common users of Influitive are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Using it to enhance advocacy programs and help users stay engaged with products news, enhancement, learning, and training material. An insightful platform to balance work and fun. Initially keeping users engaged and up to date had been slow, however with Influitive in action, it's effortless. The program helps us make the entire education and learning process fun and meaningful.
  • Easy to use
  • Constantly improving features
  • Least stressful and perfectly adaptable
  • Caters to audience globally and is seamlessly integrated with many programs and CRMs.
  • The mobile app needs alot of work.
  • More UX improvement needed than a standard layout.
  • Customizing [the] look and feel can be better.
Anyone looking at creating an advocacy program that helps map ROI and rewards clients for enhancing brand reputation well, Influitive is an amazing platform for that. What's even better is the option to launch a referral program to widen your customer base and improve lead generation. The program has many features that help [the] B2B and B2C industry and proves to be an asset in multiplying your audience and maintaining brand loyalty.
  • Usability
  • Increased customer engagement
  • Enhanced product adoption
It is possibly the best option in its category. We have analyzed different platforms and programs that might have referrals, community, and advocacy on separate platforms but nothing truly on one that helps us manage engagement altogether. Their support is excellent and extremely responsive. We totally love the platform and enjoy each activity we layout fully knowing that if we ever have a hindrance executing a plan, the Influitive team will jump on board and be there to help us out.
We have excelled in achieving all these attributes, and believe it will continue to drive customer advocacy and build a splendid connection between customer and brand. Influitive promises a great UX, amazing features, and effortless creation of tasks and reporting. Well, isn't that a dream for an organization? We enjoy working on the platform and so do our users.
  • Ambassador Referral Marketing Platform (discontinued)
More options and better UX. Honestly, the platform barely had many features and was entirely focused on referrals. They did not help create a community or advocacy platform. Their gift card system was lacking global reach and that was definitely a major show down for us. We were looking for a unified platform that has all elements: Advocacy, gifting, referrals, references, and amazing UX.
5
Our core team working entirely on the program consists of 5 people. One looks at reporting and announcements, the others look at rewards, challenge creation, ideation and graphics. The platform has our attention entirely so that we constantly respond to messages in time and invite new customers to the platform to widen our network.
5
Our team is influenced by a background in Marketing, Content Writing, Graphics, and Public relations. The point of having a team that is blended with customer experience skills is to ensure we have the customer's interest and the right ideation and strategy to build the program into a stronger one. We have trained the people on the platform to ensure they know backend functioning completely.
  • Referrals
  • Reviews
  • Advocacy
  • Encouraging webinar registrations and attendence
  • Creating a buzz for upcoming events
  • Announcing new trainings and certifications to upskill audience
  • Many do not realize what an asset Influitive can be to manage reference.
  • Build Case Study Groups
  • Create a testimonial bank
Depending on the cost and new features to be added, our company might be motivated to renew the use of Influitive. However, a lot depends on the year to come and the enhancements that can better our experience and add more gamification to the platform. Adding elements that can woo our target audience.
No
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
Product features are the most crucial aspect for us because no matter how low or high a cost might be if the program does not have the features we are eyeing, its useless to us. We deem product features as the strongest point for us to lean towards a company and ensure our target audience gets the best experience while onboard.
We might take a trial month or two. Make challenges and run a beta surveying 500 customers on what features they like the most and where would they feel we could make a change, replace or review a certain feature. It is important for us to keep our audience as the priority and ensure they enjoy logging in each day.
  • Don't know
  • I am not aware of the issues as I wasn't a part of the implementation process.
At present while using Influitive, the implementation seems to be perfect. It is synced well with our CRM and we get all our data managed well by it. Users on our CRM clearly differentiate the users on the hub and even invite the ones who haven't already signed up. The sync between the two is going good.
  • Online training
  • in-person training
I was taught and made to show all features that could help me learn more about the platform and this was great hands-on training for me. I picked up things faster than others and did have time to create challenges and make changes while someone was around to supervise and help.
The online training was a great refresher to what I learned in person and the good part was watching the session again if I did forget things. It has been a great experience learning since it was quick and easily referenceable. Watching online sessions was self-paced and not bound by a clock.
I do not know whether we bought premium support initially, however, I do know that we are treated extremely well and we get great support that is quick, knowledgeable, and always ready for us. The team is very responsive and sure feels like premium and we also have bi-weekly connec[tions]to ensure everything is running smoothly.
Yes
Yes usually when we report a ug it is looked into almost instantly and they ensure they keep updating us on the matter. If it is delayed from their end, they are always prompt on letting us know even if we do not follow up. The team works round the clock if we mention the level of urgency.
There was a time that many of our experience channels were acting odd and kept expiring all by themselves. WE realized the bug and informed the team. I think we had two to three people working on the issue and made sure we were up and running in next to no time.
The platform is as easy as using an Instagram or facebook account. It has all features quite clearly laid out for admins and if there is any difficulty, the team also walks you down through steps. The layout is easy and they are constantly improving the look and feel. You can use the support articles that are so simple and easy to follow that you seldom have any difficulty.
  • Creating a challenge
  • Exporting a report
  • Inviting new users
  • Monitoring the dashboard
  • Changing banners on the top page
  • Pulling reports from gifting partner whether the reward has been honored or not
Yes
The desktop version is a beauty, however, the mobile app has a lot of things to be worked upon. It often has issues and takes you to different pages while you intend to go on a different one. It is slow and not that amazing. It needs a revamp for sure.
We haven't used it across multiple platforms. Essentially keeping track of advocates, referrals, reviews which somehow are all synced together.
Yes, always available and extremely quick. The availability is 10 on 10 for sure. We also have situations where their team might not be working or on a holiday, but if we have an event, they are available and ensure smooth running. That is the beauty of having Influitive take care of you.
Yes, there is a reasonable timeframe and most of the reports are quite instant. The pages and functioning are relatively quick and if in a case we are unable to update certain information or download a report, we do reach out to the support team that does respond almost immediately.
Jessica Mitchell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We're using the AdvocateHub to run our advocate marketing programs - the WileyPLUS Studio, the Knerd Studio and our Student Studio. The tool helps us communicate with our customers in a meaningful way and reward them for everything that they do for our business. Not only can we provide tools and resources to help customers with our products but we can drive measurable results by building out testimonials, a reference pool, and revenue through referrals.
  • The tool is intuitive, easy to use and is adaptable. The first thing I noticed when I started using the AdvocateHub was how easy it is to use and how flexible the platform is. This enables me to adapt my program and shape it to fit my needs and strategies.
  • Influitive is committed to ensuring their customers are successful. I noticed from the beginning that the company is dedicated to ensuring that my program is successful which is a huge benefit of using their platform. It feels more like a partnership than a vendor relationship.
  • There's no better way to reward and communicate with advocates at scale than with Influitive.
  • I can't think of any areas for improvement at this point in time.
Anyone who is running an advocate marketing/ evidence program should be using Influitive AdvocateHub!
  • Published 14 customer success stories, more are in the works
  • Published 68 online reviews with the help of our advocates. These reviews helped with our lead generation efforts on Capterra substantially. The additional visibility and credibility from the leads has made this into a viable lead source for us.
  • Built a pool of customers who are willing to act as references
  • Generated a stream of referral revenue
Influitive is really easy to use. I can create a challenge in my advocate hub in a matter of seconds.
Influitive's support and customer success teams are awesome! They're invested in my success as customer and are always happy to help in any way that they can.
It's an easy decision. If you want to run a robust, successful advocate marketing program AdvocateHub is a much needed tool. It'll help you connect with your customers in a meaningful way and drive results for your business.
No
  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation
  • Third-party Reviews
  • Implemented in-house
No
Change management was minimal
  • No issues were encountered during implementation.
The process of implementing my AdvocateHub was pain free mainly due to the fact that Influitive coached me through the process.
  • Online training
The training was extensive and gave me the knowledge/ skills that I needed in order to implement my advocacy program using Influitive's Advocate Hub. I also meet on a regular basis with my Customer Success Manager. My Success Manager helps give me ideas for my program and helps me ensure that it's successful. Influitive is really invested in my success. They act more like a partner than a vendor.
Just right.
No - we have not done any customization to the interface
No - we have not done any custom code
Nilesh Surana | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We're using it for customer advocacy and have rolled it out to around 30 customers to start with. It helps us engage customers with the help of gamification; get them to do content marketing for us and we hope to increase references and referrals via the Hub. Eventually, we would like to launch it for employees as well and give a strong push to our content marketing strategy.
  • The Hub integrates seamlessly with Salesforce.com and helps you request references from Salesforce itself. Also referrals can be tracked via the integration and only when the referral converts to a customer, the referral challenge is considered successful.
  • It is a great tool for content marketing efforts. You can get your advocates to write blogs, do video testimonials, and even appear at events via the challenges.
  • It is a cool way to reward your best advocates by giving them perks and rewards for their efforts in helping you get new customers or just market your product to their peers.
  • The customer support is unbeatable. Ask them a question within business hours and they will reply to you in minutes.
  • AdvocateHub needs to add more challenge templates so that admins don't have to spend too much time in thinking what to write for a particular challenge.
  • Would be nice to see a customizable Hub to have a look and feel in sync with the company website.
  • They should have a daily report for admins to track the progress of the advocacy program.
How many advocates do you have? If less than 200, would recommend not going for the solution because ideally 20% of the people will be active on the hub and 50-60% of the total people might join the Hub. You don't want just 25 active advocates, do you? So, my advice is if you are going for a customer advocacy only, you should be at 200+ customers.
  • Social metrics have increased as the advocates have started following us on social media and helping share our content.
  • Great feedback has been received with respect to our products.
  • We are developing a better relationship with our existing customers.
  • Vendor implemented
  • Implemented in-house
Yes
The mobile app, Maven is constantly improving and the UI is becoming better with each update.
Score 10 out of 10
Vetted Review
Verified User
  • It provides a fun, targeted and easy way for your company's biggest supporters to get even more invested in your success
  • It provides an organized mechanism through which to get customer participation in PR, product, and marketing activities.
  • This is an evolving product and there are some nice-to-have features not currently supported - but the team is highly enthusiastic and responsive to the requests from their user base.
Great company with rockstar customer support and onboarding teams. Truly a great partnership.
  • Frequent and ongoing engagement with customers
  • New pipeline of testimonials, references and referrals
So far, it does what it promises to do - it cultivates and recognizes advocates.
Nicole Naidu | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Allows administrators to easily set up levels, badging (gamification platform), communications, etc
  • Provides seamless integration with rewards vendors like FirstGiving for charity disbursment, and Printfection for on demand schwag fulfillment - makes it so easy for the administrator & allows for the company to not have to store inventory, etc.
  • Would like to see more of an analytics dashboard integrated with the tool
We scoped out exactly what we wanted and what it would take to build it internally before we landed on Influitive. We were so pleased that nearly everything we planned for was included in the solution and would be much less expensive to implement with Influitive than building it ourselves. Not only that, but the team is always looking for ways to improve the client's experience with the tool and how we can reach out to the audience we are interested in in a more meaningful and impactful way. They are concerned with the advocates' experience, the stickiness of their interaction with the client through the solution, etc. This is clear in everything they build and in the way they coach clients in how to engage their advocates during the set up process. We reviewed several other off the shelf solutions and none of them came close to comparing to what Influitive offers in terms of features for value.
  • User engagement for user base research
  • User engagement for product testing and development
  • User engagement for product feedback
  • User growth through advocate referral
So far the capabilities of the tool, the enhancements that have been made in the short time since we've started using it, the support resources available, and the support from the team itself have been exactly in line with what we could hope for in a purchased solution. We are very pleased!
Great and intuitive experience - they used the "walk me" approach and made the steps to on boarding very clear.
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