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Influitive

Influitive

Overview

What is Influitive?

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As…

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Recent Reviews

Influitive is great

10 out of 10
December 06, 2023
Influitive helps us create deeper relationships with our customers. Our SaaS product has multiple layers of users and we may not be able …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Influitive?

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://influitive.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Influitive?

Influitive allows companies to build a community and invite customers to complete challenges, referrals, product reviews, social media posts, and more. As community members complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Influitive aims to enable businesses to easily visualize and report on all activities completed and the ROI of those activities, while integrating with the user's CRM and marketing automation platform to guide members through the entire customer journey.

The Influitive family also includes Upshot, which is designed to allow users to produce ungated customer stories easily.

Influitive Features

  • Supported: Issue challenges to get feedback, references and more
  • Supported: Complete referral management
  • Supported: Build community through discussions
  • Supported: Easily report on activities within your Hub

Influitive Screenshots

Screenshot of Expand your reach through trusted channelsScreenshot of Take Influitive mobile. Advocacy enables anytime, anywhere.

Influitive Video

Want to learn more about Influitive? Visit https://influitive.com

Influitive Competitors

Influitive Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported LanguagesEnglish, French, Spanish, Italian, Portuguese, Japanese, Korean, Chinese (Simplified)

Frequently Asked Questions

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges.

TechValidate, Firstup (Dynamic Signal + SocialChorus), and Amplifinity are common alternatives for Influitive.

Reviewers rate Availability and Online Training highest, with a score of 10.

The most common users of Influitive are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(206)

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Using it to enhance advocacy programs and help users stay engaged with products news, enhancement, learning, and training material. An insightful platform to balance work and fun. Initially keeping users engaged and up to date had been slow, however with Influitive in action, it's effortless. The program helps us make the entire education and learning process fun and meaningful.
  • Easy to use
  • Constantly improving features
  • Least stressful and perfectly adaptable
  • Caters to audience globally and is seamlessly integrated with many programs and CRMs.
  • The mobile app needs alot of work.
  • More UX improvement needed than a standard layout.
  • Customizing [the] look and feel can be better.
Anyone looking at creating an advocacy program that helps map ROI and rewards clients for enhancing brand reputation well, Influitive is an amazing platform for that. What's even better is the option to launch a referral program to widen your customer base and improve lead generation. The program has many features that help [the] B2B and B2C industry and proves to be an asset in multiplying your audience and maintaining brand loyalty.
  • Usability
  • Increased customer engagement
  • Enhanced product adoption
  • Improved integrations
It is possibly the best option in its category. We have analyzed different platforms and programs that might have referrals, community, and advocacy on separate platforms but nothing truly on one that helps us manage engagement altogether. Their support is excellent and extremely responsive. We totally love the platform and enjoy each activity we layout fully knowing that if we ever have a hindrance executing a plan, the Influitive team will jump on board and be there to help us out.
It's an expensive tool, making a purchase requires alot of use cases and success stories, demo walkthroughs etc.
We have excelled in achieving all these attributes, and believe it will continue to drive customer advocacy and build a splendid connection between customer and brand. Influitive promises a great UX, amazing features, and effortless creation of tasks and reporting. Well, isn't that a dream for an organization? We enjoy working on the platform and so do our users.
Reporting is seamless however one needs to be cautious of the options and selection you make. The good part is the AM and support team is helpful and they make life between business goals and customer-centric initiatives effortless. We have been using Influitive for over 6 years and believe the tool and new updates are working well and have a long way to go, especially introducing comprehensive analysis
  • Ambassador Referral Marketing Platform (discontinued)
More options and better UX. Honestly, the platform barely had many features and was entirely focused on referrals. They did not help create a community or advocacy platform. Their gift card system was lacking global reach and that was definitely a major show down for us. We were looking for a unified platform that has all elements: Advocacy, gifting, referrals, references, and amazing UX.
5
Our core team working entirely on the program consists of 5 people. One looks at reporting and announcements, the others look at rewards, challenge creation, ideation and graphics. The platform has our attention entirely so that we constantly respond to messages in time and invite new customers to the platform to widen our network.
5
Our team is influenced by a background in Marketing, Content Writing, Graphics, and Public relations. The point of having a team that is blended with customer experience skills is to ensure we have the customer's interest and the right ideation and strategy to build the program into a stronger one. We have trained the people on the platform to ensure they know backend functioning completely.
  • Referrals
  • Reviews
  • Advocacy
  • Encouraging webinar registrations and attendence
  • Creating a buzz for upcoming events
  • Announcing new trainings and certifications to upskill audience
  • Many do not realize what an asset Influitive can be to manage reference.
  • Build Case Study Groups
  • Create a testimonial bank
Depending on the cost and new features to be added, our company might be motivated to renew the use of Influitive. However, a lot depends on the year to come and the enhancements that can better our experience and add more gamification to the platform. Adding elements that can woo our target audience.
No
  • Cloud Solutions
  • Scalability
  • Integration with Other Systems
  • Ease of Use
Product features are the most crucial aspect for us because no matter how low or high a cost might be if the program does not have the features we are eyeing, it's useless to us. We deem product features as the strongest point for us to lean towards a company and ensure our target audience gets the best experience while onboard. This is my second time renewing Influitive for the organization, and without doubt I feel this is the best decision we are taking
We might take a trial month or two. Make challenges and run a beta surveying 500 customers on what features they like the most and where would they feel we could make a change, replace or review a certain feature. It is important for us to keep our audience as the priority and ensure they enjoy logging in each day. Also I believe in altering the contract within a walk-out term, to ensure while we promise on being committed to a software for the next two to three years, the service has to be top notch, else the contract can be terminated
  • Don't know
  • I am not aware of the issues as I wasn't a part of the implementation process.
At present while using Influitive, the implementation seems to be perfect. It is synced well with our CRM and we get all our data managed well by it. Users on our CRM clearly differentiate the users on the hub and even invite the ones who haven't already signed up. The sync between the two is going good.
  • Online training
  • in-person training
I was taught and made to show all features that could help me learn more about the platform and this was great hands-on training for me. I picked up things faster than others and did have time to create challenges and make changes while someone was around to supervise and help.
The online training was a great refresher to what I learned in person and the good part was watching the session again if I did forget things. It has been a great experience learning since it was quick and easily referenceable. Watching online sessions was self-paced and not bound by a clock.
I do not know whether we bought premium support initially, however, I do know that we are treated extremely well and we get great support that is quick, knowledgeable, and always ready for us. The team is very responsive and sure feels like premium and we also have bi-weekly connec[tions]to ensure everything is running smoothly.
Yes
Yes usually when we report a ug it is looked into almost instantly and they ensure they keep updating us on the matter. If it is delayed from their end, they are always prompt on letting us know even if we do not follow up. The team works round the clock if we mention the level of urgency.
There was a time that many of our experience channels were acting odd and kept expiring all by themselves. WE realized the bug and informed the team. I think we had two to three people working on the issue and made sure we were up and running in next to no time.
The platform is as easy as using an Instagram or facebook account. It has all features quite clearly laid out for admins and if there is any difficulty, the team also walks you down through steps. The layout is easy and they are constantly improving the look and feel. You can use the support articles that are so simple and easy to follow that you seldom have any difficulty.
  • Creating a challenge
  • Exporting a report
  • Inviting new users
  • Monitoring the dashboard
  • Changing banners on the top page
  • Pulling reports from gifting partner whether the reward has been honored or not
Yes
The desktop version is a beauty, however, the mobile app has a lot of things to be worked upon. It often has issues and takes you to different pages while you intend to go on a different one. It is slow and not that amazing. It needs a revamp for sure.
We haven't used it across multiple platforms. Essentially keeping track of advocates, referrals, reviews which somehow are all synced together.
Yes, always available and extremely quick. The availability is 10 on 10 for sure. We also have situations where their team might not be working or on a holiday, but if we have an event, they are available and ensure smooth running. That is the beauty of having Influitive take care of you.
Yes, there is a reasonable timeframe and most of the reports are quite instant. The pages and functioning are relatively quick and if in a case we are unable to update certain information or download a report, we do reach out to the support team that does respond almost immediately.
Jessica Mitchell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We're using the AdvocateHub to run our advocate marketing programs - the WileyPLUS Studio, the Knerd Studio and our Student Studio. The tool helps us communicate with our customers in a meaningful way and reward them for everything that they do for our business. Not only can we provide tools and resources to help customers with our products but we can drive measurable results by building out testimonials, a reference pool, and revenue through referrals.
  • The tool is intuitive, easy to use and is adaptable. The first thing I noticed when I started using the AdvocateHub was how easy it is to use and how flexible the platform is. This enables me to adapt my program and shape it to fit my needs and strategies.
  • Influitive is committed to ensuring their customers are successful. I noticed from the beginning that the company is dedicated to ensuring that my program is successful which is a huge benefit of using their platform. It feels more like a partnership than a vendor relationship.
  • There's no better way to reward and communicate with advocates at scale than with Influitive.
  • I can't think of any areas for improvement at this point in time.
Anyone who is running an advocate marketing/ evidence program should be using Influitive AdvocateHub!
  • Published 14 customer success stories, more are in the works
  • Published 68 online reviews with the help of our advocates. These reviews helped with our lead generation efforts on Capterra substantially. The additional visibility and credibility from the leads has made this into a viable lead source for us.
  • Built a pool of customers who are willing to act as references
  • Generated a stream of referral revenue
Influitive is really easy to use. I can create a challenge in my advocate hub in a matter of seconds.
Influitive's support and customer success teams are awesome! They're invested in my success as customer and are always happy to help in any way that they can.
It's an easy decision. If you want to run a robust, successful advocate marketing program AdvocateHub is a much needed tool. It'll help you connect with your customers in a meaningful way and drive results for your business.
No
  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation
  • Third-party Reviews
  • Implemented in-house
No
Change management was minimal
  • No issues were encountered during implementation.
The process of implementing my AdvocateHub was pain free mainly due to the fact that Influitive coached me through the process.
  • Online training
The training was extensive and gave me the knowledge/ skills that I needed in order to implement my advocacy program using Influitive's Advocate Hub. I also meet on a regular basis with my Customer Success Manager. My Success Manager helps give me ideas for my program and helps me ensure that it's successful. Influitive is really invested in my success. They act more like a partner than a vendor.
Just right.
No - we have not done any customization to the interface
No - we have not done any custom code
Nilesh Surana | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We're using it for customer advocacy and have rolled it out to around 30 customers to start with. It helps us engage customers with the help of gamification; get them to do content marketing for us and we hope to increase references and referrals via the Hub. Eventually, we would like to launch it for employees as well and give a strong push to our content marketing strategy.
  • The Hub integrates seamlessly with Salesforce.com and helps you request references from Salesforce itself. Also referrals can be tracked via the integration and only when the referral converts to a customer, the referral challenge is considered successful.
  • It is a great tool for content marketing efforts. You can get your advocates to write blogs, do video testimonials, and even appear at events via the challenges.
  • It is a cool way to reward your best advocates by giving them perks and rewards for their efforts in helping you get new customers or just market your product to their peers.
  • The customer support is unbeatable. Ask them a question within business hours and they will reply to you in minutes.
  • AdvocateHub needs to add more challenge templates so that admins don't have to spend too much time in thinking what to write for a particular challenge.
  • Would be nice to see a customizable Hub to have a look and feel in sync with the company website.
  • They should have a daily report for admins to track the progress of the advocacy program.
How many advocates do you have? If less than 200, would recommend not going for the solution because ideally 20% of the people will be active on the hub and 50-60% of the total people might join the Hub. You don't want just 25 active advocates, do you? So, my advice is if you are going for a customer advocacy only, you should be at 200+ customers.
  • Social metrics have increased as the advocates have started following us on social media and helping share our content.
  • Great feedback has been received with respect to our products.
  • We are developing a better relationship with our existing customers.
  • Vendor implemented
  • Implemented in-house
Yes
The mobile app, Maven is constantly improving and the UI is becoming better with each update.
Score 10 out of 10
Vetted Review
Verified User
  • It provides a fun, targeted and easy way for your company's biggest supporters to get even more invested in your success
  • It provides an organized mechanism through which to get customer participation in PR, product, and marketing activities.
  • This is an evolving product and there are some nice-to-have features not currently supported - but the team is highly enthusiastic and responsive to the requests from their user base.
Great company with rockstar customer support and onboarding teams. Truly a great partnership.
  • Frequent and ongoing engagement with customers
  • New pipeline of testimonials, references and referrals
So far, it does what it promises to do - it cultivates and recognizes advocates.
Nicole Naidu | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Allows administrators to easily set up levels, badging (gamification platform), communications, etc
  • Provides seamless integration with rewards vendors like FirstGiving for charity disbursment, and Printfection for on demand schwag fulfillment - makes it so easy for the administrator & allows for the company to not have to store inventory, etc.
  • Would like to see more of an analytics dashboard integrated with the tool
We scoped out exactly what we wanted and what it would take to build it internally before we landed on Influitive. We were so pleased that nearly everything we planned for was included in the solution and would be much less expensive to implement with Influitive than building it ourselves. Not only that, but the team is always looking for ways to improve the client's experience with the tool and how we can reach out to the audience we are interested in in a more meaningful and impactful way. They are concerned with the advocates' experience, the stickiness of their interaction with the client through the solution, etc. This is clear in everything they build and in the way they coach clients in how to engage their advocates during the set up process. We reviewed several other off the shelf solutions and none of them came close to comparing to what Influitive offers in terms of features for value.
  • User engagement for user base research
  • User engagement for product testing and development
  • User engagement for product feedback
  • User growth through advocate referral
So far the capabilities of the tool, the enhancements that have been made in the short time since we've started using it, the support resources available, and the support from the team itself have been exactly in line with what we could hope for in a purchased solution. We are very pleased!
Great and intuitive experience - they used the "walk me" approach and made the steps to on boarding very clear.
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