Influitive is huge disappointment after JigSaw acquisition
My company has been using Influitive for the past two years to manage our customer advocacy program. It helps us provide a centralized …
Overview
What is Influitive?
AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As…
Recent Reviews
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What is Influitive?
AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete…
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://influitive.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Influitive?
Influitive allows companies to build a community and invite customers to complete challenges, referrals, product reviews, social media posts, and more. As community members complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Influitive aims to enable businesses to easily visualize and report on all activities completed and the ROI of those activities, while integrating with the user's CRM and marketing automation platform to guide members through the entire customer journey.
The Influitive family also includes Upshot, which is designed to allow users to produce ungated customer stories easily.
The Influitive family also includes Upshot, which is designed to allow users to produce ungated customer stories easily.
Influitive Features
- Supported: Issue challenges to get feedback, references and more
- Supported: Complete referral management
- Supported: Build community through discussions
- Supported: Easily report on activities within your Hub
Influitive Screenshots
Influitive Video
Want to learn more about Influitive?
Visit https://influitive.com
Influitive Integrations
Influitive Competitors
- TechValidate
- Firstup (Dynamic Signal + SocialChorus)
- Amplifinity
- Next Bee
- Get Ambassador
Influitive Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Languages | English, French, Spanish, Italian, Portuguese, Japanese, Korean, Chinese (Simplified) |
Frequently Asked Questions
AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges.
TechValidate, Firstup (Dynamic Signal + SocialChorus), and Amplifinity are common alternatives for Influitive.
Reviewers rate Availability and Online Training highest, with a score of 10.
The most common users of Influitive are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(207)Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
November 30, 2023
Influitive hits the sweet spot for driving customer advocacy
Score 10 out of 10
Vetted Review
Verified User
You cannot get anything better than Influitive. We use Influitive as our global customer advocacy platform, to drive advocacy acts via our customers across our business. As a SaaS platform, we use Influitive as a single customer community, which makes it easier to administer whilst giving customers an amazing experience, helping us to gain a share of voice, improved perception, and trust.
- Simple administration through a single platform.
- Easy to use and understand.
- Excellent technical support.
- Innovative
- Reports are comprehensive but too complicated to administer
- The rewards admin is very poor
- Increased review yield.
- Scaled, automated and improved our reference program.
- Direct access to customers through activities they really enjoy.
It's very easy and intuitive to track customer activity in Influitive especially through the initial interface which provides a summary of activity per advocate, where you can then deep dive into the advocate's profile and activity in more detail. Internal requests are largely handled through a form, completed by anyone who wants to use the platform to gain access to our advocate community.
We looked at Crowdvocate and Advocately. I would say that Influitive is by far the most mature and feature-rich program and is constantly being updated through direct feedback that users of the solution provider. The platform has come a long way since its inception, and there have been some really useful updates in response to user demand.
20
Advocacy Marketing Managers mainly use the solution who act as community administrators, although from time to time the app is opened up to internal teams to use and see how we use the platform. If we're talking customers then this target is always changing as we recruit more and more into the program and engage them.
3
The great thing about Influitive is there is no real support overhead on the community admins. Being a SaaS platform, you simply are an administrator of the platform and that means there are no technical support skills required. You can however become a certified administrator of Influitive by undertaking the available training in the Influitive University.
- Driving reviews, references and referrals
- Improving customer loyalty
- Driving better customer engagement
- Presenting educational opportunities
- Giving advocates unique opportunities to get involved with
- There are moves to roll out Influitive to employees
- We have seen opportunities to take customers on journeys to the cloud
- Influitive can also be used for partners
- Employee engagement
- Environmental and sustainability opportunities
- Rebrands
Yes
It wasn't really replaced, it was in addition to Reference Edge.
- Cloud Solutions
- Scalability
- Integration with Other Systems
- Ease of Use
No, our process was sound and all shortlisted vendors were given equal opportunity to present and pitch.
- Implemented in-house
No
Change management was a big part of the implementation and was well-handled
- Learning curve!
yes
Yes
The bug I reported was immediately responded to with a resolution the same day!
Yes, when a bug that the Influitive team were unable to replicate, they worried with me, and watched me replicate the bug live on my system. Once they had seen what was happening they investigated on their back end and found it was a unique-to-us bug. They quickly identified the issue, and fixed it pretty much the same day!
- Creating a challenge
- Viewing completed challenges and the points system
- Rewards system is poor.
Yes, but I don't use it
August 30, 2021
Neat product to drive customer advocacy
Score 10 out of 10
Vetted Review
Verified User
We use Influitive as the platform to power our customer advocacy program. It sits in our Center of Excellence, which spans all lines of business and global locations. The platform allows us to engage with, nurture, and mobilize our customers at scale. With Influitive, we are able to drive our customers to advocate on behalf of the company through case studies, testimonials, speaking engagements, referrals, and references while giving back to the customers through rewards, personal and professional advancements, and networking.
- Support and Customer Success teams are ever ready to help.
- The platform is intuitive and easy to use.
- The development team is always open to feedback and coming up with the features that we've requested.
- I believe the platform is relatively "young," so lots of room for functionality improvements.
- Rewarding advocates automatically as well as by manual approval
- Tracking advocate engagement/activities
- Reporting progress and success of engagement and recruitment
- We've been able to generate quite a bit of user-generated content (product reviews, blogs, testimonials), social shares, and case studies.
1
Marketing, customer success
5
Marketing, operations, technical, communications, project management
- Supporting customer success
- Engaging and rewarding customers for advocacy
- Creating user-generated marketing materials like case studies, testimonials, blogs, product reviews
- Supporting Sales with references, lead referrals, cross-sell/up-sell opportunities
- Supporting product with beta testers, product feedback, customer advisory board
No
- Product Features
- Product Usability
- Prior Experience with the Product
- Implemented in-house
Yes
There's the discovery and planning phase before the actual implementation phase by my internal team and then by Influitive's tech team.
- No major issues
The package we have includes premium support I believe.
Yes
Not sure that I remember or know if it was resolved. I don't believe I checked.
My CSM, Meaghan Shepherd is just amazing. I have a bi-weekly call with her and she will literally help me solve every single problem I have, on the call or follow up religiously. These are not product problems but rather advocacy challenges.
- Building out challenges/activity posts
- Reward system
- Discussion board
Yes, but I don't use it
August 18, 2021
Why Influitive is a stack above the rest...
Score 9 out of 10
Vetted Review
Verified User
At HPE we are using Influitive as the platform that we build our customer advocacy communities on. We have several communities that span multiple business units across the company, and more to come in the future. Influitive also provides a centralized location for us to build out advocate profiles allowing us to better customize per advocate. Without Influitive we would likely have several tools and not be set up for success as we are now.
- Profile buildout.
- Bite sized interactions.
- Allows for easy fostering.
- Admin side - some things could be made easier.
- More user group initiatives.
- A great CSM
- The profiling ability
- The scalability
- The ability to be creative
- The ability to segment
- Better relationships with customers.
- Better product enhancements that customers actually need/want.
- Able to positively influence pipeline.
- Able to positively influence the content pipeline.
I felt Influitive offered a more complete package, with a strong roadmap. This was the top option for a one stop shop, that would allow me to truly build a solid foundation for a thriving program. It has not let me down, and I am still pleased that this was the vendor I cheered for in the RFP process.
10
We represent Customer Advocacy, Customer Reference and Customer Marketing on some level. Each area brings different needs:
Customer Advocacy - Discovering, Nurturing and Mobilizing
Customer Reference - Placing the right customer at the right time with an ask via a prospect
Customer Marketing - Placing the right customer in marketing asks (Content creation, Speaking Sessions, Reviews etc.)
Customer Advocacy - Discovering, Nurturing and Mobilizing
Customer Reference - Placing the right customer at the right time with an ask via a prospect
Customer Marketing - Placing the right customer in marketing asks (Content creation, Speaking Sessions, Reviews etc.)
5
I truly believe that community managers need to have empathy, be organized, be human and have the ability to not only have fun but also let their personality shine.
It is critical for communities to be relatable and not robotic. You want to create a nurturing place where customers can grow while you hep them succeed!
It is critical for communities to be relatable and not robotic. You want to create a nurturing place where customers can grow while you hep them succeed!
- Customer Advocacy
- Customer Reference
- Customer Marketing
- We have run dual charity initiatives
- We have greated local user groups
- We have fostered worldwide relatinships between our customers
- We can discover how we can help customers achieve personal goals
- We can grow the customer influence within our products
- We can make more customized asks
No
- Price
- Product Features
- Product Usability
- Product Reputation
Key factors in our decision were features, usability, reputation and then price. We wanted a platform that had a strong roadmap so we could grow and scale the program withinnovation. We needed it to be usable, and integrate with other applications. We wanted a company with a strong reputation in the space, as it is never easy to change this type of application on the fly. Lastly, price came into play...but we truly wanted to best offering as it is customer facing.
To be honest, I would not change my process. These days there are more options to pick from but I think the key fundamental pillars have not changed for me. The key factor forme now would be does just one platform hit the entire bill or are their little pieces of other offerings I would also like to see on Influitive.
- Implemented in-house
No
Change management was minimal
Change management was a small factor, and one that I would say did not impact how quick we were up and running. When there are strong leads, the process is simply smoother. When people have a passion for the space the process is just smoother. So I would say if determined...you will be A okay!
- Making sure all deliverables were secured in time.
I have to be honest here, that I do not remember what level of support we have aligned to our contract. I can simply say that I have never not even once had an issue. I have always felt that my cases where dealt with in a timely manner with great skill. I do not always look forward to collaborating with support teams...but that is not the case with the Influitive support team!
Yes
Anytime I have had to report a bug, the team responded very quickly and asked all revelant questions to make sure together we could action asap. They then went to work, kept me up to date, followed through with the outcome and made sure things on our end were working properly.
Recently we had an issue with a certificate on our end expiring. Influitive responded asap, worked with us on the fly to get things updates to minimize our downtime and did it all with a smile never making us feel the stress we could have if it was not taken seriously on their end! I have always found that the team goes above and beyong this is just an example of the most recent win with them!
- Reporting
- Discussions
- Challenges
- Profiling
- Reporting if you do not have a metrics background, but your CSM will be there to help
Yes, but I don't use it
December 01, 2020
AdvocateHub Review - must have for any advocate marketer!
Score 10 out of 10
Vetted Review
Verified User
We're using the AdvocateHub to run our advocate marketing programs - the WileyPLUS Studio, the Knerd Studio and our Student Studio. The tool helps us communicate with our customers in a meaningful way and reward them for everything that they do for our business. Not only can we provide tools and resources to help customers with our products but we can drive measurable results by building out testimonials, a reference pool, and revenue through referrals.
- The tool is intuitive, easy to use and is adaptable. The first thing I noticed when I started using the AdvocateHub was how easy it is to use and how flexible the platform is. This enables me to adapt my program and shape it to fit my needs and strategies.
- Influitive is committed to ensuring their customers are successful. I noticed from the beginning that the company is dedicated to ensuring that my program is successful which is a huge benefit of using their platform. It feels more like a partnership than a vendor relationship.
- There's no better way to reward and communicate with advocates at scale than with Influitive.
- I can't think of any areas for improvement at this point in time.
- Published 14 customer success stories, more are in the works
- Published 68 online reviews with the help of our advocates. These reviews helped with our lead generation efforts on Capterra substantially. The additional visibility and credibility from the leads has made this into a viable lead source for us.
- Built a pool of customers who are willing to act as references
- Generated a stream of referral revenue
No
- Product Features
- Product Usability
- Product Reputation
- Vendor Reputation
- Third-party Reviews
- Implemented in-house
No
Change management was minimal
- No issues were encountered during implementation.
- Online training
No - we have not done any customization to the interface
No - we have not done any custom code
December 04, 2014
AdvocateHub - Awesome for Marketplaces
Score 10 out of 10
Vetted Review
Verified User
We're a recruitment marketplace company, and we use AdvocateHub for both sides of our marketplace - both the recruiters and the clients. We initially started using it for the recruiters, since they're our best advocates and we didn't have a good way to communicate with them and build their community across 10 countries. We use it to build community and get proactive business, primarily.
- Allows me to ask for 12 things at once from each person without sending 12 different emails and getting blocked by their spam filters.
- Makes my community feel loved with a minimum of effort on my part - I can send bulk emails, but they look more tailored. The emails also come from 3 of us, so it works really well.
- AdvocateHub has allowed some of my more inactive recruiters and clients to make themselves known to us as a source of referrals, business, or knowledge - we would have missed them otherwise.
- Sometimes, it's clear that the product is still in beta, but their support is extremely responsive.
- I'm not necessarily using AdvocateHub traditionally, so I have a bit more administrative overhead than I would like.
- We had a massive increase in proactive business from our marketplace - we got a decent ROI in month 1, which was far faster than expected.
I haven't evaluated similar products.
4
Growth, marketplace, sales, and support.
4
Support for daily challenge maintenance, marketing/tech for setup and new challenges, sales/marketplace for ideas.
- Marketplace community building.
- Proactive business from the marketplace.
- Referrals.
- Asking clients to leave feedback and close out projects with AdvocateAnywhere.
- Education and training of recruiters.
- Implemented in-house
No
Change management was minimal
Because we're a small team, we handled change management by me putting on a single training session for the entire company. I walked through a scoping document (which was huge - the scoping document set everyone's expectations), the user experience, and then the admin interface. It was actually the first major project rollout I'd done at my company, and we learned that we could handle any change if we did it methodically.
- I didn't have the right version of Salesforce, so I had to do a workaround.
- Some of the documentation wasn't 100% complete, so I had to reach out to support more than I would have liked.
- Groups weren't as easy to implement as I assumed they were, but they've made product improvements since then.
Yes
Yes - they kept me in the loop with the bug, and they let me know when it was resolved (even though I'd forgotten about it!).
When I was setting up salesforce integration, I had no fewer than five different questions, including two about documentation. Five different people on the team (from the support folks to my awesome coach to two people on the product team) helped me that day, and no one got even remotely impatient or short with me. It was truly amazing.
- It's very easy to create new challenges.
- The new group management is much more elegant and gives really granular control.
- Technical implementation is a breeze - a few DNS changes, a line of javascript, and you're done.
- The badges interface is both hidden and non-intuitive to figure out.
- There's a sad shortage of webhook documentation (not that you need webhooks, but I'm a geek and like using more things...)
- There's a lack of visibility into certain pieces of data (e.g., which advocated favorited which challenges).
Yes
I'm pretty sure I can't administer AdvocateHub from the mobile interface, but their user interface (called Maven) is really amazing. It allows use from events, and makes it easy for customers who are members of multiple hubs. In some ways, the mobile experience is easier and cleaner than the web interface!