- Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch.
- Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before.
- The personalized and targeted approach is well-received and prompts engagement from the people we care about.
- Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy.
- The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway.
- Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however.
Insightpool Ads Optimization Scorecard Summary
About Insightpool Ads Optimization
Insightpool's Ads Optimization product is designed to help organizations see the best results for Twitter ads.
The vendor says that its ads targeting platform not only utilizes interest data, but also analyzes thousands of behavioral data points to identify relevant people and predict those who are most likely to engage with customized media campaigns. According to the vendor, its in-depth targeting is more intensive and targeted than any other social advertising service.
The vendor’s value proposition is that the Insightpool Ads Optimization platform offers the first data-driven ads targeting platform that optimizes down the funnel, offering brands the opportunity to increase their brand reach and word of mouth.
Insightpool Ads Optimization Integrations
Insightpool Ads Optimization Competitors
Insightpool Ads Optimization Customer Size Distribution
|Small Businesses (1-50 employees)||10%|
|Mid-Size Companies (51-500 employees)||20%|
|Enterprises (> 500 employees)||65%|
Insightpool Ads Optimization Support Options
|Free Version||Paid Version|
|Video Tutorials / Webinar|
Insightpool Ads Optimization Technical Details