Helps Achieve Outstanding Twitter Performance
Pros
- Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch.
- Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before.
- The personalized and targeted approach is well-received and prompts engagement from the people we care about.
Cons
- Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy.
- The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway.
- Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however.
Return on Investment
- Not just more Twitter followers, but more RELEVANT Twitter followers and more engaged followers from our target audience.
- A great tool for prospecting and event recruitment at key industry events.
- Effective at amplifying content distribution, especially when content is related to key industry events.
