Insightpool Ads Optimization Reviews

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Score 9.1 out of 100

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Anonymous | TrustRadius Reviewer
April 14, 2014

Helps Achieve Outstanding Twitter Performance

Score 10 out of 10
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Insightpool is used by several members our integrated marketing team to boost registration at events, drive leads, and continuously build and nurture our relevant follower base on Twitter.
  • Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch.
  • Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before.
  • The personalized and targeted approach is well-received and prompts engagement from the people we care about.
  • Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy.
  • The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway.
  • Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however.
I recommend Insightpool for anyone looking to build and maintain a relevant follower pool on Twitter as well as anyone that wishes to use Twitter for event recruitment, white paper downloads, etc. With a small team, I strongly recommend the full-service model, especially when you first get started. It's like having an in-house social team when you opt for full-service and has enabled us to do much more on Twitter than was previously possible with our small team.
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Insightpool Ads Optimization Scorecard Summary

About Insightpool Ads Optimization

Insightpool's Ads Optimization product is designed to help organizations see the best results for Twitter ads. 

The vendor says that its ads targeting platform not only utilizes interest data, but also analyzes thousands of behavioral data points to identify relevant people and predict those who are most likely to engage with customized media campaigns. According to the vendor, its in-depth targeting is more intensive and targeted than any other social advertising service. 

The vendor’s value proposition is that the Insightpool Ads Optimization platform offers the first data-driven ads targeting platform that optimizes down the funnel, offering brands the opportunity to increase their brand reach and word of mouth.

Insightpool Ads Optimization Features

Has featureInsights to Optimize Ad Spend
Has featureIncrease Funnel Velocity
Has featureExpand Brand Reach
Has featureIntelligently Predict Demand

Insightpool Ads Optimization Integrations

Klout, Klout, Twitter

Insightpool Ads Optimization Competitors

AdRoll, Adobe Social, AdRoll, Adobe Social, adparlor

Insightpool Ads Optimization Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Insightpool Ads Optimization Support Options

 Free VersionPaid Version
Video Tutorials / Webinar
Social Media

Insightpool Ads Optimization Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No