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Best Social Media Advertising Software 2025

Social media advertising software helps marketers manage ad campaigns on social media networks.

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What is Social Media Advertising Software?

Social media advertising software allows users to place ads on Twitter, LinkedIn, Facebook, and/or other social media platforms. Some social ad campaigns are designed to promote brand awareness, while others are direct response/click-through ads that aim to generate leads or revenue.

First-party tools like LinkedIn Marketing Solutions, Facebook for Business, and Twitter Ads manage social ad campaigns on a specific platform. These tend to be popular at SMBs and in the mid-market.

Third-party suites are usually geared towards coordinating the social presence of enterprise brands more broadly (like Sprinklr) or managing ad spend across channels beyond social (like Kenshoo Infinity Suite, Adroll, Marin, and Wordstream).

Social Media Advertising Software Features & Capabilities

Products in this category include features for:

  • Creating or uploading ad content
  • Buying and serving the ads on at least one social media platform
  • Reporting on performance metrics
  • Managing campaigns to optimize based on performance and changing goals.

Social Media Advertising Software Comparison

To compare different social media advertising tools, consider these factors for each:

Platform focus: As previously mentioned, social media advertising software can be focused on one specific social media platform or designed to help your organization easily advertising across several.

Budget: All-in-one platforms are typically billed monthly and may additional fees associated with each social media platform’s own advertising fees. If you don’t require regularly hosted advertising campaigns, it may be cheaper to work through each platform directly, as many have pay-as-you-go advertising options.

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Pricing

Social media advertising software pricing varies greatly on how many ads you’d like to place, for how long, to what audience, and where. All-in-one social media advertising software products themselves may be available for free, but you will still have to cover the advertising costs associated with posting them to the social media platform of your choice. The good news is that for many social media advertising websites, ads can cost as little as $.020 per click.

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Social Media Advertising FAQs

What is social media advertising software?

Social media advertising software lets users place ads on Twitter, LinkedIn, Facebook, and/or other social media platforms. Some social ad campaigns are aimed at promoting brand awareness while others are direct response/click-through ads aimed at generating leads or income.

How do I advertise on social media?

Many social media apps have their own built-in advertising systems that users can easily access through their accounts. Some social media apps have entirely separate apps for managing ads on their platforms. These typically provide added reporting and analytics you wouldn’t be able to access for the actual social media app itself. Alternatively, you can work through a third-party platform to help you manage your social media accounts across various websites and platforms.

What is the best social media for advertising?

The best social media platform for your organization will depend on your audience. Facebook or Instagram are both popular social media apps regardless of the audience. However, LinkedIn is great if you’re a B2B company. Snapchat also works well for B2C companies in contrast.