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ironSource

ironSource

Overview

What is ironSource?

ironSource (or Supersonic before ironSource and Supersonic merged under the ironSource brand) is a mobile app monetization and mobile advertising application. ironSource (the company) is headquartered in Tel Aviv.

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Recent Reviews

TrustRadius Insights

Intuitive User Interface: Several users have found the user interface of Ironsource to be intuitive and easy to use, especially when …
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Great DSP with lots of upside

9 out of 10
October 24, 2022
We leverage IronSource on the demand side for both non-incent and incent traffic to acquire users for our app. It's another media partner …
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Pricing

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What is ironSource?

ironSource (or Supersonic before ironSource and Supersonic merged under the ironSource brand) is a mobile app monetization and mobile advertising application. ironSource (the company) is headquartered in Tel Aviv.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

IronSource integration demo in Unity project

YouTube
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Product Details

What is ironSource?

ironSource Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(7)
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Reviews

(1-4 of 4)
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Score 9 out of 10
Vetted Review
Verified User
We leverage IronSource on the demand side for both non-incent and incent traffic to acquire users for our app. It's another media partner that we like to leverage to supplement our buys on Google and Facebook. A good way to complement our other media partners and diversify our traffic as much as possible instead of relying on Google and FB
  • Dedicated account manager to keep things running smoothly and provide feedback weekly
  • Great reach of publishers
  • Large verity of ad formats
  • Not too many publishers for Brasil
  • Issues with delivering expected volume based on bid landscape suggested by the AM
  • Fraudulent traffic slips through their fraud prevention system
Although IS is mostly utilized for apps in the gaming vertical, and the bulk of their publishers are also in the gaming vertical, we have had some success using its DSP. As a non-gaming app, we occasionally struggle to find a reliable source of constant inventory and growth. However, with IS, we've found a few good pockets (publishers) that appear to back out extremely well for us.
  • Easy to use
  • Dedicated AM
  • Great results and ROI
  • Helps us bring down our high CAC
  • Good scalability which can lead to better ROI
We were wanting to expand our channels, and IS stood out from the others because of their presence in other verticals that suited our target audience. We would not propose utilizing IS to replace any of your existing DSPs, but rather to supplement the DSPs you are already using.
Kimberly Smith | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
ironSource is a great tool that helps us expand our addressable supply for our programmatic campaigns. It is a great alternative to Google and more traditional channels that have banners and do not focus on CTV inventory. It is used mainly by our in-house marketing team and we use it as a complement to other DSPs to expand the reach on our campaigns.
  • Great reporting
  • Dedicated AM to help get the best use of the product
  • Exclusive deals with big publishers
  • Lots of fraud on the platform
  • Needs more data integrations
  • More A/B testing functionalities
ironSource is a niche player on the DSP space, focused on specific verticals like gaming and on-demand categories. We use it for ride sharing campaigns as well as food delivery and some fintech clients that have special requirements and want to reach a younger audience. I would not recommend it if you want to run pure performance campaigns focused on getting clicks at a cheap price.
  • Great AMs
  • Around-the-clock service to activate campaigns
  • Extensive reach
  • Low cost per installs on selected categories
  • Low ad serving costs
  • Helped us get more reach
ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have multiple objectives.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use IronSource on the Advertising side to promote apps on behalf of our clients. We use a lot IronSource to scale our client's mobile apps. It has a very easy of use platform so everyone in our organization can use it and manage it.
  • Scaling Apps
  • Good platform
  • Very good API
  • Very small inventory for iOS in Latin.
  • Sometimes does not deliver at the set targets.
Very good to scale Android apps in US or MX. I wouldn't use it for scaling iOS Apps in Latin America as they have a very small inventory. The platform is super easy to use and start launching ads. We use it as a complement to Appsflyer.
  • Easy of use.
  • Extra inventory.
  • Good results.
  • It help us scale some apps.
  • Sometimes it doesn't deliver at the set targets.
Very good service. Self serve platform in compared with the other apps. Would recommend it to try new channels.
Gabriela Band | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We are using ironSource as our DSP to access programmatic inventory, specifically video and high-impact formats. ironSource helps us deliver our marketing campaigns in an efficient way with very good results. It is used mainly by our marketing and ad operations departments within the company. They have a lot of CTV inventory and that is very helpful to reach young audiences that are otherwise very hard to get on other platforms.
  • Lots of video inventory
  • Premium supply on tier 1 countries
  • Very good support since its a managed platform
  • Not enough anti-fraud controls
  • Not enough inventory on small countries
  • CPMs are quite expensive
ironSource is especially well suited for gaming campaigns, and hypercasual easy-to-use games are the scenario where their inventory performs best.

I would not recommend it for campaigns that are designed for e-commerce or retail, as that is not their strong suit. Also, since its a managed service, I would not recommend it for clients that have a programmatic in-house team.
  • Video inventory
  • Good customer service
  • Premium inventory
  • Helps us deliver on our campagins, improving ROI
  • Inventory quite expensive, decreasing ROI
  • Not transparent on margins, which is not good for the business
ironSource is more oriented toward gaming than MoPub and Smaato, which are focused on other verticals, but it is in direct competition with AppLovin. I selected ironSource because their support team and customer service is faster and has a deeper understanding of the product and the programmatic industry as a whole.
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