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ironSource

Score8 out of 10

7 Reviews and Ratings

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What is ironSource?

ironSource (or Supersonic before ironSource and Supersonic merged under the ironSource brand) is a mobile app monetization and mobile advertising application. ironSource (the company) is headquartered in Tel Aviv.

Categories & Use Cases

Reviews

What users are saying about ironSource.
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Very good alternative to traditional marketing channels

Incentivized
Kimberly SmithView profile
Director digital in Marketing at Ogilvy (10,001+ employees employees)

Pros

  • Great reporting
  • Dedicated AM to help get the best use of the product
  • Exclusive deals with big publishers

Cons

  • Lots of fraud on the platform
  • Needs more data integrations
  • More A/B testing functionalities

Most Important Features

  • Great AMs
  • Around-the-clock service to activate campaigns
  • Extensive reach

Return on Investment

  • Low cost per installs on selected categories
  • Low ad serving costs
  • Helped us get more reach

Alternatives Considered

Appreciate DSP, Basis DSP, SmartyAds DSP and Voluum DSP

Other Software Used

MoPub, Slack, LinkedIn Premium Career, SmartyAds DSP, SmartyAds SSP, Google Hangouts Meet

ironSource--well suited for gaming campaigns

Gabriela BandView profile
Sales Specialist in Sales at Ogilvy (10,001+ employees employees)

Pros

  • Lots of video inventory
  • Premium supply on tier 1 countries
  • Very good support since its a managed platform

Cons

  • Not enough anti-fraud controls
  • Not enough inventory on small countries
  • CPMs are quite expensive

Most Important Features

  • Video inventory
  • Good customer service
  • Premium inventory

Return on Investment

  • Helps us deliver on our campagins, improving ROI
  • Inventory quite expensive, decreasing ROI
  • Not transparent on margins, which is not good for the business

Alternatives Considered

MoPub, Smaato and AppLovin

Other Software Used

MoPub, AppLovin, Smaato, AppsFlyer, Adjust Attribution, AWS Elastic Beanstalk

Great DSP with lots of upside

Verified User
Director in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

We leverage IronSource on the demand side for both non-incent and incent traffic to acquire users for our app. It's another media partner that we like to leverage to supplement our buys on Google and Facebook. A good way to complement our other media partners and diversify our traffic as much as possible instead of relying on Google and FB

Pros

  • Dedicated account manager to keep things running smoothly and provide feedback weekly
  • Great reach of publishers
  • Large verity of ad formats

Cons

  • Not too many publishers for Brasil
  • Issues with delivering expected volume based on bid landscape suggested by the AM
  • Fraudulent traffic slips through their fraud prevention system

Most Important Features

  • Easy to use
  • Dedicated AM
  • Great results and ROI

Return on Investment

  • Helps us bring down our high CAC
  • Good scalability which can lead to better ROI

Alternatives Considered

Tapjoy, Google Ads, Meta for Business, AppLovin exchange (ALX), Unity and Appreciate DSP

Get to know IronSource Ad side.

Incentivized
Verified User
Engineer in Product Management (11-50 employees employees)

Use Cases and Deployment Scope

We use IronSource on the Advertising side to promote apps on behalf of our clients. We use a lot IronSource to scale our client's mobile apps. It has a very easy of use platform so everyone in our organization can use it and manage it.

Pros

  • Scaling Apps
  • Good platform
  • Very good API

Cons

  • Very small inventory for iOS in Latin.
  • Sometimes does not deliver at the set targets.

Most Important Features

  • Easy of use.
  • Extra inventory.
  • Good results.

Return on Investment

  • It help us scale some apps.
  • Sometimes it doesn't deliver at the set targets.

Alternatives Considered

Liftoff, Moloco and Tapjoy