Name: ironSource
Rating: 8.1 (7 reviews)
Author: ironSource

Call Center Workforce Optimization

Help Desk

Web and Video Conferencing

Customer Support

Version Control

Development

Business Intelligence (BI)

Collaboration

Enterprise Legal Management

Facility Management

Online Notary

Privacy Policy Generators

Workflow

Enterprise

Accounting

Accounts Receivable

Crypto Tax

Nonprofit Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Change Management

Cloud Storage

Complex Event Processing

Custom Software Development Services

Data Warehouse

Density-Optimized Servers

Endpoint Security

Fraud Detection

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

IoT Device Management

Mainframe Monitoring

Managed DNS

Migration

Network Operating Systems

Network Performance Monitoring

Platform-as-a-Service (PaaS)

Remote Desktop

SaaS Backup

SaaS Management

System Monitoring

Unified Communications Monitoring

User Virtualization

Website Hosting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Email Marketing

Headless CMS

Marketing Automation

Mobile Advertising

Press Release Management

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Job Site Management

Project Management

Professional Services

Customer Relationship Management (CRM)

Field Sales Software

Product Configuration

Sales Engagement

Sales

Secure Access Service Edge (SASE)

Security

Awards Management

Computer-Aided Manufacturing (CAM)

Direct Secure Messaging

Inventory Management

Loan Servicing

Physical Therapy

Vertical-Specific

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Intuitive User Interface: Several users have found the user interface of Ironsource to be intuitive and easy to use, especially when compared to other software tools. They appreciate how it simplifies their experience with the platform.

Easy Configuration and Reporting: Many reviewers appreciate the easy configuration process of Ironsource, as well as the minimal delay in reporting data. This allows them to quickly set up their campaigns and access real-time information without any hassles.

Maximizing Ad Revenue and Control: A number of users like the ability to link other ad networks to Ironsource, which helps them maximize their ad revenue. They also praise the platform's capacity to control eCPM, giving them more control over their monetization strategies.

Inefficient Resolution Times: Some users have found that the support team, although generally responsive and eager to assist, sometimes provides irrelevant responses to their issues. This has resulted in inefficient resolution times and lingering concerns.

Limited Platform Availability: Several reviewers have expressed frustration with the limited availability of the software for platforms other than Android Studio and Unity. This limitation restricts its usefulness for developers working on different platforms.

Lack of Features and Support: A common complaint among users is the software's limited features in certain areas, such as cross-app advertising, as well as the overall lack of customer support offered. These limitations hinder users' ability to fully utilize the software's capabilities and receive timely assistance when needed.

ironSource (or Supersonic before ironSource and Supersonic merged under the ironSource brand) is a mobile app monetization and mobile advertising application. ironSource (the company) is headquartered in Tel Aviv.

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

Campaigns

Taboola

ironSource

Mobile advertising platforms encompasses ad servers, ad networks, programmatic ad buying, or any digital advertising solution that supports advertising campaigns that span video, browsers and mobile display, or in-app ads across mobile platforms (e.g. tablets, smartphones, etc).

IronSource integration demo in Unity project

Likelihood to Recommend

Basis DSP

Slack

SmartyAds SSP

SmartyAds DSP

Google Meet

Voluum DSP

Voluum

Appreciate DSP

LinkedIn Premium Career

Director digital

ironSource 2021-04-16 18:47:23

Sales Specialist

ironSource 2021-04-16 18:26:45

Google Ads

Meta Business Suite

ironSource 2022-10-18 14:27:59

Moloco

ironSource 2022-01-29 13:29:17

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Quite expensive

Data integrations

B testing

User interface

Good platform

Good api

Tier 1

Customer service

Able to monitor

Platform helps

Home

Mobile Advertising Platforms

ironSource is a great tool that helps us expand our addressable supply for our programmatic campaigns. It is a great alternative to Google and more traditional channels that have banners and do not focus on CTV inventory. It is used mainly by our in-house marketing team and we use it as a complement to other DSPs to expand the reach on our campaigns.

Great reporting
Dedicated AM to help get the best use of the product
Exclusive deals with big publishers

Lots of fraud on the platform
Needs more data integrations
More A/B testing functionalities

Great AMs
Around-the-clock service to activate campaigns
Extensive reach

Low cost per installs on selected categories
Low ad serving costs
Helped us get more reach

Appreciate DSP, Basis DSP, SmartyAds DSP and Voluum DSP

MoPub, Slack, LinkedIn Premium Career, SmartyAds DSP, SmartyAds SSP, Google Hangouts Meet

We are using ironSource as our DSP to access programmatic inventory, specifically video and high-impact formats. ironSource helps us deliver our marketing campaigns in an efficient way with very good results. It is used mainly by our marketing and ad operations departments within the company. They have a lot of CTV inventory and that is very helpful to reach young audiences that are otherwise very hard to get on other platforms.

Lots of video inventory
Premium supply on tier 1 countries
Very good support since its a managed platform

Not enough anti-fraud controls
Not enough inventory on small countries
CPMs are quite expensive

Video inventory
Good customer service
Premium inventory

Helps us deliver on our campagins, improving ROI
Inventory quite expensive, decreasing ROI
Not transparent on margins, which is not good for the business

MoPub, AppLovin, Smaato, AppsFlyer, Adjust Attribution, AWS Elastic Beanstalk

We leverage IronSource on the demand side for both non-incent and incent traffic to acquire users for our app. It's another media partner that we like to leverage to supplement our buys on Google and Facebook. A good way to complement our other media partners and diversify our traffic as much as possible instead of relying on Google and FB

Dedicated account manager to keep things running smoothly and provide feedback weekly
Great reach of publishers
Large verity of ad formats

Not too many publishers for Brasil
Issues with delivering expected volume based on bid landscape suggested by the AM
Fraudulent traffic slips through their fraud prevention system

Easy to use
Dedicated AM
Great results and ROI

Helps us bring down our high CAC
Good scalability which can lead to better ROI

Tapjoy, Google Ads, Meta for Business, AppLovin exchange (ALX), Unity and Appreciate DSP

We use IronSource on the Advertising side to promote apps on behalf of our clients. We use a lot IronSource to scale our client's mobile apps. It has a very easy of use platform so everyone in our organization can use it and manage it.

Very small inventory for iOS in Latin.
Sometimes does not deliver at the set targets.

Easy of use.
Extra inventory.
Good results.

It help us scale some apps.
Sometimes it doesn't deliver at the set targets.

ironSource

Overview

What is ironSource?