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Khoros Social Media Management

Khoros Social Media Management
Formerly Spredfast + Lithium

Overview

What is Khoros Social Media Management?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

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What is Khoros Social Media Management?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.1
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.6
Avg 8.2

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.2

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

6.9
Avg 7.9

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.5
Avg 8.5

Reporting/analytics

7.1
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

5.7
Avg 8.2
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Product Details

What is Khoros Social Media Management?

Khoros’ social media management software lets brands to engage with their fans, followers, and customers across all the major social channels. The solution delivers listening, publishing, 1-to-1 or 1-to-many engagement, and analytics. Khoros also enables global teams to unify channels, configure unique workflows, and govern everything from content to users.


Key benefits include:


Deep listening and engagement

Digital and social teams can access listening intelligence alongside their planning and publishing tools. Engagement teams can listen for and identify high-value conversations, then one-click to respond or moderate, putting insights and action right at their fingertips.


End-to-end social engagement across organic and paid channels

Tracking of brand mentions, trends, and competitors in 187 languages across millions of sources, and launch cross-channel paid and organic social campaigns to maximize content value while managing all inbound mentions, engagements, comments, posts, and direct messages.


Unified governance supported by AI

Management of published and scheduled content from across channels, teams, and sources in one centralized location to ensure a consistent brand voice is always maintained. Customizable workflows and rules for content from origination to publishing, and AI to recommend optimal publishing times, block profanity, and generate text.


Brand protection and risk mitigation

Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale. This visibility lets users see when crises are emerging, and how and when to engage using real-time data and custom notifications.


Social performance measurement

Translates social performance to metrics that matter, and supports the analysis of paid and organic results across every channel, post, and conversation. Offers templates, custom metrics, and historical benchmarking for drilling into performance for varying stakeholders.


Khoros Social Media Management Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Khoros Social Media Management Screenshots

Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.Screenshot of the cross-channel dashboard. It provides a holistic view of paid and organic campaigns, allowing teams to compare performance and optimize for engagement and reach with campaigns.Screenshot of the cross-channel dashboard. Users can compare the performance of posts across channels, ensuring that time and resources are allocated effectively to reach the target audience.Screenshot of the calendar view. This presents all scheduled posts by assignee, channel, and tags so that nothing is missed and content is delivered on time.Screenshot of approval paths in Khoros. Get sign-off and feedback across teams for paid and organic posts to reduce brand risk.

Khoros Social Media Management Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Security

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Sprout Social, Sprinklr Social, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Social Media Management.

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Social Media Management are from Enterprises (1,001+ employees).

Khoros Social Media Management Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
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Comparisons

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Reviews and Ratings

(293)

Reviews

(1-25 of 158)
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Average product.

Rating: 7 out of 10
August 28, 2024
Verified User
Vetted Review
Verified User
Khoros Social Media Management
9 years of experience
We use Kharos for all social media planning, posting our content on different social media platforms, and social listening. This software helps us measure our performance on different social media platforms. We also used it for competition analysis. Overall, it is a good software for social media management.

Impressive service levels, great enterprise experience, excellent all round product.

Rating: 9 out of 10
August 27, 2024
JH
Vetted Review
Verified User
Khoros Social Media Management
2 years of experience
Khoros is currently used across large sections of our Research Publishing business, mainly within marketing and comms teams but also editorial and commercially focused groups. We utilize the Conversations platform for publishing posts, scheduling, and planning campaigns and ensuring everyone is on the same page when it comes to our busy calendar of social media activity. This allows us to drive all our social through one interface, saving time and effort, plus gives teams across the globe visibility of the bigger picture. We also use the Conversations platform for the detailed campaign level analytics it provides. These inform strategy plans for future social media campaigns and feed into our central dashboards and reports for senior management. The second Khoros platform used by our group is Intelligence, which gives us crucial market knowledge and monitoring tools - this allows us to stay on top of trends in the industry, and also manage and respond to any issues that may arise within Research Publishing.

First Impressions of Khoros

Rating: 4 out of 10
May 08, 2024
Verified User
Vetted Review
Verified User
  • Reviewing social media data and performance.
  • Social listening.
I use Khoros to help facilitate my data analysis and performance monitoring for our brand's social channels, as well as monitoring earned media and trends. Khoros is a tool that I use to support my other means of data monitoring/collecting, because it combines all channels in one place. The Intelligence Suite provides me with social listening to report on current social trends around our brand.

Overall a decent software for social Media tasks

Rating: 7 out of 10
March 06, 2024
Verified User
Vetted Review
Verified User
Khoros Social Media Management
1 year of experience
I used Khoros marketing. It helps us with our social media work. With the help of Khoros marketing, we schedule our content across multiple social media platforms. It really helps us with social listening and monitoring. Analysis and reporting were also decent. I would recommend to users who eat, sleep, and drink social media.

Khoros Marketing

Rating: 8 out of 10
February 26, 2024
Verified User
Vetted Review
Verified User
Khoros Social Media Management
2 years of experience
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros Marketing to build an editorial calendar and schedule out posts for the month.

Good tool for social media

Rating: 8 out of 10
December 14, 2023
Verified User
Vetted Review
Verified User
Khoros Social Media Management
1 year of experience
Utilised the application to help our client perform and monitor customer research, as well as to organise their editorial schedule across channels. This tool was mostly used to schedule and approve content and keep track of social media mentions.

Up your social media campaigns

Rating: 9 out of 10
December 06, 2023
MN
Vetted Review
Verified User
Khoros Social Media Management
1 year of experience
We use Khoros for Social media management in our organisation. The solution provides for our digital marketing team a common platform where they can schedule our planned social media campaigns and replan new campaigns based on deep analysis report given by this tool.

Great service for scalability and efficient management

Rating: 7 out of 10
December 05, 2023
Verified User
Vetted Review
Verified User
Khoros Social Media Management
2 years of experience
Khoros is our all-in-one social platform that allows us to manage our engagement and connections with our audience. We've used Khoros for almost two years now, having used Sprout beforehand. I much prefer the workflow planning options available in Khoros. With this platform, we can easily manage subtasks among team members. We are also big fans of being able to manage our paid and organic engagement intiatives within the same platform. Before, we found it difficult to decipher the reach and engagement we achieved between paid and organic, but Khoros makes it easy.

Great experience and customer support, room for more features

Rating: 7 out of 10
October 16, 2023
Verified User
Vetted Review
Verified User
Khoros Social Media Management
2 years of experience
Social Media posting for around 160 channels. Khoros helps us with scheduling content, managing multiple accounts from one place, handling crises, and gathering analytics for a better decision making. The most useful feature is the possibility to get analytics that help our communication manager to take informed decisions based on relevant KPI.

For the Love of Khoros Marketing!

Rating: 7 out of 10
August 16, 2023
Verified User
Vetted Review
Verified User
Khoros Social Media Management
2 years of experience
I use Khoros Marketing to schedule planned social media content and track performance results. Khoros Marketing is effective for my brand's scheduling process because I'm able to schedule on multiple channels simultaneously, create shortened links within the platform, and successfully set each post live without manual posting. We use this tool on a weekly basis (11+ posts per week). Something I'd like for Khoros to add is shoppable product tagging during the scheduling process, though.

While the analytics tool is something we use, as well, I don't use it as often. It's very helpful to have performance results available within Khoros Marketing, but it's a bit difficult to use this tool properly. I've noticed that our Khoros analytics hub has not been pulling in accurate information, and I wish that more measurement opportunities were available in the platform (specific follower count growth, individual post breakdowns, etc.). Setup is confusing and performance hubs are limited. However, the Khoros Support team is very helpful and I know I can speak with someone to help me.

Would recommend, especially for small and medium organizations.

Rating: 9 out of 10
July 18, 2023
Verified User
Vetted Review
Verified User
Khoros Social Media Management
1 year of experience
It is a good product; some of the specs are really great. Plus, the client support is brilliant- for any issues we have, the team customizes as per our needs and resolves them quickly. The reporting dashboards are really nice, and so is the editorial calendar. The CX dashboard is easy to use and overall it's smooth and a great tool.

A great tool for our use case.

Rating: 8 out of 10
July 18, 2023
Verified User
Vetted Review
Verified User
Khoros Social Media Management
1 year of experience
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're trying to use, and because of the customizability of the analytics; we're able to generate the reports we need automatically and make our business decisions with them. Staff have been responsive to any issues we've seen arise, and we were very impressed with everyone we've worked with at the company.

Khoros Marketing vs. Later

Rating: 6 out of 10
July 18, 2023
Verified User
Vetted Review
Verified User
Khoros Social Media Management
1 year of experience
Since we are responsible for posting on so many social channels, it helps us post when we are too busy to do it manually. Also when our clients want us to schedule posts on the weekend, it is nice to have the option to do it ahead of time, so I don't have to log into the social media apps on the weekends. However, it does not work for videos or any dynamic assets for me.

Happy with Khoros

Rating: 8 out of 10
July 18, 2023
ma
Vetted Review
Verified User
Khoros Social Media Management
2 years of experience
We use Khoros as our social media dashboard to schedule, post, and monitor our social channels as well as do reporting on a continual basis.

Khoros is a decent one-stop-shop for social media needs

Rating: 7 out of 10
July 18, 2023
Verified User
Vetted Review
Verified User
Khoros Social Media Management
2 years of experience
We use Khoros for all of our social media needs. From scheduling social media content, to social media analytics and campaign tools, Khoros is definitely our one stop shop for everything we do in social media. With around 8 different channels that we manage with a relatively small team, Khoros gives us the tools to quickly and efficiently manage all of our pages.

Khoros Marketing & Care Review - Social Media Agency

Rating: 6 out of 10
July 18, 2023
Verified User
Vetted Review
Verified User
Khoros Social Media Management
1 year of experience
My organization uses Khoros Marketing and Care for scheduling content and moderating on Instagram, Twitter, TikTok, and Facebook. This tool has been helpful in moderating our audience mentions and comments and allows our team to work together within in one platform to manage this content. Since adopting this technology, our team has been able to manage our social media platforms in a more efficient way. The main limitations of these tools are due to API controls which cause us to go into platforms natively when necessary.

My honest review.

Rating: 9 out of 10
July 18, 2023
AK
Vetted Review
Verified User
Khoros Social Media Management
2 years of experience
We use it for scheduling social posts, monitoring our incoming social messages, and reporting and analytics. It makes it easy for us to use this across different business units as well as manage these business units and the type of content we are putting out. We do a lot of social monitoring, and the inbox feature helps us mitigate risks and respond in a timely manner.

Khoros Marketing, The Social Media Manager's Best Friend

Rating: 6 out of 10
July 18, 2023
This tool allows me to simplify the posts that I need to make for my accounts, and also manage all of the responses. This tool helps me catch all the vital mentions that my clients want and need.TikTok, Instagram and Twitter are all simplified. Very very very very simple.

Khoros Marketing Review.

Rating: 4 out of 10
July 18, 2023
Verified User
Vetted Review
Verified User
Khoros Social Media Management
1 year of experience
I use Khoros Marketing every day to produce proactive content for a global entertainment and technology brand. I use Analytics to escalate key performance indicators into senior levels of the business, and I use Care to inform 25% of my proactive content.
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