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Khoros Social Media Management

Khoros Social Media Management
Formerly Spredfast + Lithium

Overview

What is Khoros Social Media Management?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

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Awards

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Pricing

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What is Khoros Social Media Management?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.8
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.3
Avg 8.4

Reporting/analytics

7.4
Avg 7.7

Account management

Users can manage access to multiple social media accounts.

6.7
Avg 8.0
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Product Details

What is Khoros Social Media Management?

Khoros’ social media management software lets brands to engage with their fans, followers, and customers across all the major social channels. The solution delivers listening, publishing, 1-to-1 or 1-to-many engagement, and analytics. Khoros also enables global teams to unify channels, configure unique workflows, and govern everything from content to users.


Key benefits include:


Deep listening and engagement

Digital and social teams can access listening intelligence alongside their planning and publishing tools. Engagement teams can listen for and identify high-value conversations, then one-click to respond or moderate, putting insights and action right at their fingertips.


End-to-end social engagement across organic and paid channels

Tracking of brand mentions, trends, and competitors in 187 languages across millions of sources, and launch cross-channel paid and organic social campaigns to maximize content value while managing all inbound mentions, engagements, comments, posts, and direct messages.


Unified governance supported by AI

Management of published and scheduled content from across channels, teams, and sources in one centralized location to ensure a consistent brand voice is always maintained. Customizable workflows and rules for content from origination to publishing, and AI to recommend optimal publishing times, block profanity, and generate text.


Brand protection and risk mitigation

Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale. This visibility lets users see when crises are emerging, and how and when to engage using real-time data and custom notifications.


Social performance measurement

Translates social performance to metrics that matter, and supports the analysis of paid and organic results across every channel, post, and conversation. Offers templates, custom metrics, and historical benchmarking for drilling into performance for varying stakeholders.


Khoros Social Media Management Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Khoros Social Media Management Screenshots

Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.Screenshot of the cross-channel dashboard. It provides a holistic view of paid and organic campaigns, allowing teams to compare performance and optimize for engagement and reach with campaigns.Screenshot of the cross-channel dashboard. Users can compare the performance of posts across channels, ensuring that time and resources are allocated effectively to reach the target audience.Screenshot of the calendar view. This presents all scheduled posts by assignee, channel, and tags so that nothing is missed and content is delivered on time.Screenshot of approval paths in Khoros. Get sign-off and feedback across teams for paid and organic posts to reduce brand risk.

Khoros Social Media Management Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Security

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Sprout Social, Sprinklr Social, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Social Media Management.

Reviewers rate Content optimization and Google+ highest, with a score of 9.

The most common users of Khoros Social Media Management are from Enterprises (1,001+ employees).

Khoros Social Media Management Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
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Comparisons

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Reviews From Top Reviewers

(1-5 of 189)

Great tool.

Rating: 9 out of 10
January 30, 2025
Vetted Review
Verified User
Khoros Social Media Management
2 years of experience
  • Moderation
  • Data
  • Meets time constraints.
Cons
  • Slightly less options with set up areas.

Great experience with Khoros

Rating: 7 out of 10
April 25, 2025
Vetted Review
Verified User
Khoros Social Media Management
2 years of experience
  • Prompts
  • Email notifications
Cons
  • Sends repeat notifications to approve but it’s still pending others to approve

Would recommend Khoros Social Media Management for crisis management

Rating: 7 out of 10
April 17, 2025
Vetted Review
Verified User
Khoros Social Media Management
2 years of experience
  • Social listening
  • Crisis management
  • Competitors monitoring
Cons
  • It could be better at analyzing sentiment
  • I don't really see the benefit of social planning

Impressive service levels, great enterprise experience, excellent all round product.

Rating: 9 out of 10
August 27, 2024
JH
Vetted Review
Verified User
Khoros Social Media Management
2 years of experience
  • Customer service and account management is excellent. All the Khoros people we deal with have been helpful, professional and genuinely care about our success using the products.
  • The interface is straightforward and well designed. The Product team at Khoros also release improvements throughout the year, which are well documented and add genuine functionality - not just bells and whistles.
  • The help pages within the platform are well put together and serve as a good first port of call when we've had any issues.
  • Implementation was well managed and the training sessions delivered to our teams were very useful. These have found their way to our intranet, and new employees watch the recorded sessions to get up to speed.
Cons
  • Some improvements to the analytics within Conversations would be helpful - I know there are plans to allow bespoke KPIs to be created and this would be a welcome addition.
  • Simpler user management within the Intelligence platform - this is not yet aligned with the Conversations platform.
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