Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
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Later is founded on Later, a social media management platform (now Later Social™) and the influencer marketing solution (now Later Influence™).
In 2024, Later and Mavrck officially joined together as one unified business, to provide what they present as a Social Revenue Platform. This enables marketers to create content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. Offering a source for social media advice, Later helps users to create an engaged community.
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Later Review is highly regarded by digital marketers as a useful tool for Instagram planning and scheduling. Users appreciate its intuitive interface and find it easy to use, making it convenient for managing multiple social media accounts. With Later Review, users can schedule Instagram posts on a weekly basis, helping them with managing visual content and planning their social channels' visual aesthetic. By providing a wide range of features and functionalities, the software makes it possible to mirror the best features of each social platform, allowing users to maintain consistent visibility across Facebook, Twitter, Instagram, and Pinterest.
One of the unique aspects of Later Review is its ability to serve as a media repository. Users can quickly access images and videos using the mobile app, making it easy to create and schedule engaging content. This feature is particularly helpful for those who rely heavily on visual content in their social media strategy.
The ability to access Later Review on the go through its mobile app and website adds another layer of convenience. Users can easily schedule social media content from anywhere, streamlining their workflow and ensuring that they never miss an opportunity to engage with their audience. In addition to its scheduling capabilities, Later Review provides useful data insights on content engagement and the best times to post. This feature allows users to make informed decisions about their social media strategy and optimize their content for maximum reach. Later's users say it helps streamline social media management by providing a user-friendly interface, valuable features like media storage, scheduling capabilities across multiple platforms, and insightful analytics.
Drag and Drop Feature: Many users have found Later's drag and drop feature to be incredibly helpful for uploading multiple images and videos. They mention that it is easy to use and allows them to quickly schedule content by simply dragging and dropping it onto the calendar.
Saved Captions: Several reviewers appreciate the ability to save captions in Later. This feature allows them to easily connect pre-written captions to their images, saving time especially for posts with common phrases or frequently repeated content.
Integration with Multiple Platforms: Many customers value Later's ability to schedule content across multiple social media platforms such as Facebook, Instagram, Twitter, and Pinterest. They appreciate that they can manage all of their visual content in one place and that graphics and ideas are automatically published to these platforms.
Difficult Instagram Stories Scheduling: Some users have found it challenging to schedule Instagram stories within Later due to the small space and inability to see image or video names. This has led to confusion and mixing up of similar images, causing inconvenience for those trying to plan their content effectively.
Limited Features for Free Accounts: Several reviewers have expressed frustration with the limited features available for free accounts on Later. They feel that functionalities such as video posts, multi-image posts, and analytics are only accessible to paid users, which hinders their ability to fully utilize the platform without a subscription.
Lack of Integration: Users indicated that they desire direct integration with popular tools like Canva and Lightroom to make it easier for them to create visually appealing content seamlessly.
Limited Editing Capabilities: Users have wished for easier editing capabilities within Later, including the ability to edit the look and feel of pictures more easily.
Users commonly recommend the following about Later:
Try the free trial and get familiar with the app. Users suggest taking advantage of Later's free trial to explore its features and functionalities. This allows users to determine if it meets their social media management needs.
Regularly check the queue and double-check posts before publishing. To avoid any inappropriate or untimely posts, users advise frequently monitoring the queue and thoroughly reviewing scheduled posts before they are published.
Utilize desktop version and link Instagram to a Facebook business page. Users find value in accessing Later on both desktop and mobile devices. They suggest utilizing the desktop version for additional features. Moreover, linking Instagram to a Facebook business page is recommended to maximize benefits and reach a broader audience.
It is important to note that while users appreciate Later's time-saving capabilities and ease of use, some mention that it lacks additional features and feels similar to other social media management tools. Nonetheless, they highly recommend giving Later a try, especially due to its generous free plan with no expiration dates.
