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Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.Great IG management tool if you PAY!Later is being used to schedule Instagram posts on a weekly basis. It helps with management of visual content and planning out the social channel's visual content.,Later is great at Instagram marketing thought leadership. I love their newsletters they send out on Instagram marketing tips and new features to take advantage of. I love the ability to manage my visual content in once place in later. I can connect to Drive or Dropbox to bulk upload my images and categorize them with tags. I also love the ability to store captions so that I can have a repository of captions and just connect them to an image. It's really easy to tag others in my posts.,I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent. I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless. The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.,5,Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content. Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything!,9,5,Hootsuite, HubSpot and Buffer,Airtable, Ontraport, MailchimpLater is perfect for any business wanting to implement Instagram without the time sacrifice!Later is a great tool that I use to keep myself from getting distracted by social media and to ensure that I am posting regularly. It is helpful for consistent posting, as well as links to my website, tagging users and hashtags. Being present on Instagram is important to my business, but staying off of Instagram is important to my wellbeing - Later helps me achieve both with automatic posting.,The link in my bio is easy to use. Hashtag generator helps me gain keywords to searchable by users. The tagging feature is in compliance with Instagram's laws. The multi-post feature is nice. I like the time to post suggestions. Easy to drag and drop. You're able to save captions for later use.,I haven't noticed any improvement in results, and so far no one has used the link in the bio. Make it even easier or quicker to bulk schedule. Save websites for easy auto-fill.,9,It's hard to tell an overall ROI, but I feel it has been positive for the most part. There are times that I have to reauthorize Facebook - sometimes I don't see or don't receive this alert in a timely manner so some posts go unposted that are scheduled. Using the link in the bio feature better - so far I haven't had any results as I did with other products. I wish there was auto-fill for website links used more than once. I wish Instagram would allow users to be found when tagging. The tagging function isn't intuitive, I wish I had gotten a tutorial on using it.,Hootsuite Free and Tailwind,Capsule CRM, Canva, When I WorkGood Instagram SchedulerLater is used exclusively by myself in our organization to help schedule and automate our social media posts on Instagram in order to create a consistent and professional aesthetic. It helps save time spent planning our Instagram feed as well as keeping a bank of hashtags ready so that we do not have to retype them every time we post.,Scheduling Education Hashtag storage,Offering carousel posts free of charge Better support for video posts,7,It has saved some time but no hard impact on our objectives.,HubSpot CRM, DocuSignUnspecified
Later
13 Ratings
Score 7.8 out of 101
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Later Reviews

Later
13 Ratings
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Score 7.8 out of 101

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Meredith Walter profile photo
Score 5 out of 10
Vetted Review
Verified User
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Later is being used to schedule Instagram posts on a weekly basis. It helps with management of visual content and planning out the social channel's visual content.
  • Later is great at Instagram marketing thought leadership. I love their newsletters they send out on Instagram marketing tips and new features to take advantage of.
  • I love the ability to manage my visual content in once place in later. I can connect to Drive or Dropbox to bulk upload my images and categorize them with tags.
  • I also love the ability to store captions so that I can have a repository of captions and just connect them to an image.
  • It's really easy to tag others in my posts.
  • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
  • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
  • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
If you're going to pay for the tool, I think it's a great investment. It's got analytics to help you track the performance of posts, how your following changes, when is the best time to post, etc. As a free tool, however, I don't think it is that beneficial. If you're just looking to post static images a few times a month with no need for analytics, it's great. However, businesses with a semi-decent marketing plan for Instagram will need something more than that. Decide if the cost is worth it for you!
Read Meredith Walter's full review
Josephine Stafford profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
Later is a great tool that I use to keep myself from getting distracted by social media and to ensure that I am posting regularly. It is helpful for consistent posting, as well as links to my website, tagging users and hashtags.

Being present on Instagram is important to my business, but staying off of Instagram is important to my wellbeing - Later helps me achieve both with automatic posting.
  • The link in my bio is easy to use.
  • Hashtag generator helps me gain keywords to searchable by users.
  • The tagging feature is in compliance with Instagram's laws.
  • The multi-post feature is nice.
  • I like the time to post suggestions.
  • Easy to drag and drop.
  • You're able to save captions for later use.
  • I haven't noticed any improvement in results, and so far no one has used the link in the bio.
  • Make it even easier or quicker to bulk schedule.
  • Save websites for easy auto-fill.
Later is perfect for any business or individual user because there is a free option. It's incredibly easy to get started and easy to upload images and start posting. The regular emails give great and relevant insight on growing your followers and utilizing Later to its maximum potential. I've used other social media managers and by far I like Later the best!
Read Josephine Stafford's full review
No photo available
November 24, 2018

Good Instagram Scheduler

Score 7 out of 10
Vetted Review
Verified User
Review Source
Later is used exclusively by myself in our organization to help schedule and automate our social media posts on Instagram in order to create a consistent and professional aesthetic. It helps save time spent planning our Instagram feed as well as keeping a bank of hashtags ready so that we do not have to retype them every time we post.
  • Scheduling
  • Education
  • Hashtag storage
  • Offering carousel posts free of charge
  • Better support for video posts
Later is well suited for when you know exactly what and when you want to pose well in advance. If your posts tend to be more spontaneous or unpredictable then Later is not as helpful. It requires many steps to post which is not useful when time is of the essence.
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About Later

Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

Later Technical Details

Operating Systems: Unspecified
Mobile Application:No