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Leadspace

Leadspace

Overview

What is Leadspace?

Leadspace is a software as a service (SaaS) company that finds leads in social media, contact databases and customer relationship management systems by comparing people's online presence to a vendor's unique ideal buyer profiles. Leadspace is used by inside sales…

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Learn from top reviewers

"Leadspace is an impressive data source in terms of flexibility and accuracy."

Rating: 8 out of 10
April 25, 2022
IncentivizedVetted ReviewVerified User
Leadspace is a well-known B2B CDP provider, and our data sets were validated, enriched, and segmented. It has a lot of storage capacity, which makes it useful for forecasting ...
Continue reading
Orin Mamun
Engineer - Information Technology
Junior Frontend Developer
Merge Creation
Leadspace1 year of experience

LeadSpace has a great staff, a great product, and great customer service

Rating: 10 out of 10
April 25, 2022
IncentivizedVetted ReviewVerified User
Enriching contact and account information and creating an Ideal Customer Profile is also essential if we are to improve our scorekeeping, scoping, and white-spacing processes ...
Continue reading
Verified user
Manager
Leadspace2 years of experience

Leadspace - perfect CDP tool make account based marketing easy

Rating: 7 out of 10
April 22, 2022
IncentivizedVetted ReviewVerified User
At our company, we require to control customer data from our marketing and sales point of view, LeadSpace helped in accounting CDP. It's easy to use the tool. it provides a ro...
Continue reading
Surbhi Singhal
Engineer - Information Technology
Senior Member Of Technical Staff
American Tower
Leadspace1 year of experience

"Simple user interface, intuitive, adaptable, and precise data source."

Rating: 8 out of 10
April 22, 2022
IncentivizedVetted ReviewVerified User
Leadspace can scale up and deliver customized data projects on time and on budget. From a SaaS standpoint, this tool and database outperformed others due to their flexibility ...
Continue reading
Sourov K Chowdhury
Project Manager - Product Management
Database Software Engineer
Best Web Design Ltd.
Leadspace1 year of experience

A tool for Analytical approach to business intelligence.

Rating: 8 out of 10
April 21, 2022
IncentivizedVetted ReviewVerified User
Leadspace provides great data storage and helps in the usage of those data to forecast sales and also helps in the marketing of products. Analytics of such types helps to look...
Continue reading
Verified user
Manager
Leadspace1 year of experience

One of the best Data enrichment platforms

Rating: 8 out of 10
April 20, 2022
IncentivizedVetted ReviewVerified User
Leadspace is one of the best data enrichment platform. We are using it for data enrichment and management of leads for sales & marketing teams. It is mainly used for maint...
Continue reading
Anshumali Mishra
Manager - Sales
Manager Sales & Research
To The New
Leadspace3 years of experience

Amazing tool to collect & analyze the data

Rating: 8 out of 10
April 19, 2022
IncentivizedVetted ReviewVerified User
1. Leadspace helps in collecting the data & analysing. 2. Can get the customized details from Leadspace team based on our needs. 3. Account Management team from Leadspace...
Continue reading
Verified user
Employee
Leadspace2 years of experience

Great Data Acquisition & Procurement tool and an awesome data partner

Rating: 8 out of 10
April 18, 2022
IncentivizedVetted ReviewVerified User
We use Leadspace for the enrichment of all the incoming data and then to place the received records in a hierarchy. Leadspace is the source of truth for all deals and the reco...
Continue reading
William Chang
Team Lead - Marketing
Head of Marketing & Alliances
Leadbook
Leadspace1 year of experience

Leadspace: the most powerful tool to expand your customer base

Rating: 10 out of 10
March 25, 2022
IncentivizedVetted ReviewVerified User
I can say that we have been using this software for months with the purpose of increasing our client portfolio and it has been very useful, due to its many functions to search...
Continue reading
Richard Jassel
Manager - Customer Service
Maintenance Team Manager
Eastman Chemical Company
Leadspace1 year of experience

Good Lead Management and Analytics

Rating: 7 out of 10
March 24, 2022
IncentivizedVetted ReviewVerified User
We are a lead generation-based company and hence we need a lot of leads to come in to make sure our business continues. Lead space is our perfect solution to continue getting ...
Continue reading
Prathamesh Shinde
Manager - Marketing
Digital Analytics Specialist
GreenBrilliance
Leadspace2 years of experience

Reachforce is a critical component of our MarTech stack

Rating: 10 out of 10
April 12, 2019
Vetted ReviewVerified User
We leverage SmartSuite to improve data enrichment accuracy of new leads and update existing records with continuous data management. Our target customer is VSBs (very small bu...
Continue reading
David Evans
Manager - Marketing
Marketing Operations Manager
Keap
Leadspace3 years of experience

Bionic Forms and Data - Faster, stronger, better

Rating: 9 out of 10
December 6, 2018
IncentivizedVetted ReviewVerified User
Reachforce SmartForm is primarily used by the marketing team to drive better leads to the sales team.
Continue reading
Melissa Davies
Consultant - Marketing
Sales & Marketing Enablement
A Pink Buffalo
Leadspace5 years of experience

LeadSpace not the best and not the cheapest but a good idea that needs tweaking

Rating: 6 out of 10
November 2, 2017
IncentivizedVetted ReviewVerified User
Marketing brought it in as our source for leads and we are hopefully using it to define the ideal customer profile. It is supposed to allow us realtime data and identify poten...
Continue reading
Rob Morris
Director - Sales
Senior Director of Sales Development
Simplus
Leadspace2 years of experience

Great solution for companies looking to do a lot of email marketing to new prospects

Rating: 9 out of 10
October 2, 2017
IncentivizedVetted ReviewVerified User
We are currently using Reachforce to acquire new contacts/leads for our business unit as well as send out an awareness campaign (e-mail) to people we have no relationship with...
Continue reading
Jay Kang
Manager - Marketing
Senior Marketing Manager
LG Electronics USA
Leadspace2 years of experience

Worth the investment!

Rating: 10 out of 10
March 18, 2015
Vetted ReviewVerified User
We receive leads from a variety of sources including direct form fills onto our webpage, and Marketo landing pages, third party partners in the form of Excel lists, etc. We we...
Continue reading
Verified user
Manager
Leadspace1 year of experience
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Leadspace

$25,000.00

Cloud
per year

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Leadspace Demo

YouTube
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Product Details

What is Leadspace?

The Leadspace B2B Customer Data Platform (CDP) combines comprehensive Data Management capabilities and 3rd-party data coverage, with industry-leading Artificial Intelligence (AI)—providing the data and intelligence to understand customers, drive personalized Marketing and Sales engagement, and grow the business. Leadspace Activation products provide a straightforward way to integrate Leadspace CDP into existing Sales and Marketing channels, as well as to visualize, analyze and optimize data and scoring models on-demand. Lead-to-Account Matching, Real-Time and On-Demand Data Enrichment, Predictive Account Scoring, Intent Scoring, Persona Scoring, Look-a-Like Modeling and Ideal Customer Profile Analysis are some of the key features of the Leadspace CDP.

Leadspace Integrations

Leadspace Competitors

Leadspace Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Leadspace is a software as a service (SaaS) company that finds leads in social media, contact databases and customer relationship management systems by comparing people's online presence to a vendor's unique ideal buyer profiles. Leadspace is used by inside sales teams for finding new prospects, and by marketing teams for creating targeted lists and for ranking and enriching leads gathered through marketing programs.

Treasure Data, Tealium Customer Data Hub, and 6sense are common alternatives for Leadspace.

The most common users of Leadspace are from Mid-sized Companies (51-1,000 employees).

Leadspace Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)60%
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Comparisons

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Reviews and Ratings

(30)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Leadspace has proven to be an invaluable tool for users looking to scale up and deliver customized data projects on time and within budget. The flexibility in reporting data at both the account and contact levels has been a standout feature, allowing users to validate, enrich, segment, and present their data sets effectively. Users have commended the software for its ability to meet data requirements and its evolution into a valuable tool for clients, prospects, and partners from various industries.

One of the key use cases of Leadspace is its effectiveness in searching for potential clients. With a large database of customers from different areas and industries, the software has helped users identify their needs and resolve any coding or back-end issues to obtain necessary information. It has been widely used to increase client portfolios due to its many functions in searching for potential clients. Integration with Reachforce SmartForm has primarily benefited marketing teams by driving better leads to the sales team. Users have found it highly satisfactory in lead generation-based companies as it effectively manages and services leads while maintaining service quality.

Additionally, Leadspace serves as a reliable source of truth for all deals by seamlessly syncing records and improving lead scoring and campaign segmentation. It enables users to control customer data from a marketing and sales perspective while offering a robust AI-powered data engine. By defining ideal customer profiles, identifying potential new customers, making data-driven marketing and sales efforts, users have been able to improve their strategies significantly. The persona scoring feature has been highly beneficial in defining target personas, driving lead scoring models, and segmenting campaigns effectively.

The user interface of Leadspace has been praised for its simplicity and ease of understanding, making it a preferred tool for managing large databases and procuring specific data. With the ability to handle diverse inputs such as forms, Excel lists, and existing databases while ensuring data quality, Leadspace has become crucial in collecting, analyzing, and planning better strategies based on customized details. Its capabilities in data storage, sales forecasting, product promotion, and streamlining data analytics have provided users with a comprehensive solution for their marketing needs.

User-Friendly Interface: Several users have praised Leadspace for its user-friendly interface, finding it simple to use and easy to learn. They appreciate that the platform is capable of handling large datasets without any issues.

Wide Database: Many reviewers have mentioned that Leadspace provides a wide database, which includes ideal and key contacts for sales and business relationships. This extensive database has been valuable in helping users find the right prospects and generate leads effectively.

Effective Data Management: A number of users have commended Leadspace's data management capabilities, stating that it enhances data quality and makes it more user-friendly. Users appreciate features such as lead enrichment and appending form data, which improve the accuracy and completeness of their customer information.

Customization Time: Implementing Leadspace to fit specific needs can be time-consuming, as reported by several users.

Outdated Data: Some reviewers have expressed concerns about the accuracy and timeliness of the data in Leadspace, noting that it may not always be up to date.

Integration Challenges: Several customers have mentioned that certain integrations with other software or platforms are lacking and may come with additional costs.

Users recommend Leadspace for the following reasons:

  • Users recommend utilizing the customer service and being clear about your needs to get accurate data. They appreciate the fantastic support services during set-up and suggest taking advantage of all features of Leadspace.
  • Users recommend Leadspace for persona scoring, segmenting the database, and reducing efforts in finding the right contact for Business Development and Account Executives. They also suggest setting up prospecting profiles to avoid constantly asking for targeted lists.
  • Users recommend Leadspace if you need scoring, enrichment, validation, etc. They find that Leadspace outperforms other companies in the space and offers high-quality data with a great support team. Additionally, they advise spending sufficient time setting up your profile thoughtfully and sharing past success data for accurate predictive models.

Overall, users find Leadspace to be a useful tool for B2B businesses looking to enhance their data capabilities and resolve data issues between sales and marketing teams.

Reviews

(1-15 of 15)
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"Leadspace is an impressive data source in terms of flexibility and accuracy."

Rating: 8 out of 10
Incentivized
April 25, 2022
OM
Orin Mamun
Junior Frontend Developer
Merge Creation (Information Technology & Services, 51-200 employees)
Vetted Review
Verified User
Leadspace
1 year of experience
View profile
Use Cases and Deployment Scope
Leadspace is a well-known B2B CDP provider, and our data sets were validated, enriched, and segmented. It has a lot of storage capacity, which makes it useful for forecasting sales and promoting products. We handled data that contributed to CDP in terms of marketing and sales. It's always been adaptable to our needs, adding resources to accommodate our desired account score models. I appreciate the effort put into the enhancement, and we've never had a better vendor experience. It is much easier to put our faith in the results we receive. It can automatically add firmographic, demographic, and buying intent data to SFDC leads and contacts.
Pros and Cons
  • On-time and within budget, it can deliver customized data projects.
  • It enhances data quality while also making it more user-friendly.
  • It's been a massive hit with customers and feels like an extra marketing team member.
Likelihood to Recommend
In terms of meeting our requirements, Leadspace has been an enormous asset. I appreciated that they acknowledged our communications and provided a timeline for results. It is inevitable that we fully comprehend the new features they are implementing. Inaccurate data has been solved by this platform, among other issues. Excellent work on the best methods and data-gathering recommendations. However, I still require a high-level view of the processor input templates. Customization obscured information on administering application access.

LeadSpace has a great staff, a great product, and great customer service

Rating: 10 out of 10
Incentivized
April 25, 2022
Verified User
Vetted Review
Verified User
Leadspace
2 years of experience
Use Cases and Deployment Scope
Enriching contact and account information and creating an Ideal Customer Profile is also essential if we are to improve our scorekeeping, scoping, and white-spacing processes further. Compared to the other vendors we employ, ICP's enrichment is far superior and allows us to more easily move to ABM while also giving an extra layer of scoring, which we aim to use soon after launch.
Pros and Cons
  • It has been a pleasure working with the LeadSpace team in understanding our needs and addressing any coding or backend issues that have kept us from receiving the data we needed.
  • A database of specific job titles, geographical regions, and interests can be easily obtained.
  • Having regular face-to-face contact with a potential customer allows me to obtain a deeper knowledge of the type of person I'm trying to attract.
Likelihood to Recommend
No matter how specialized the integration or how much support for internal services was provided throughout the creation of the solution, Leadspace support was always available and extremely prompt in helping to smooth out any issues that developed during the setup process.

Leadspace - perfect CDP tool make account based marketing easy

Rating: 7 out of 10
Incentivized
April 22, 2022
SS
Surbhi Singhal
Senior Member Of Technical Staff
American Tower (Telecommunications, 501-1000 employees)
Vetted Review
Verified User
Leadspace
1 year of experience
View profile
Use Cases and Deployment Scope
At our company, we require to control customer data from our marketing and sales point of view, LeadSpace helped in accounting CDP. It's easy to use the tool. it provides a robust and b2b data engine in any industry, sophisticated AI to power more data-driven and effective inbound marketing, outbound targeting, and efforts to accelerate revenue growth.
Pros and Cons
  • Enhanced data quality.
  • More effective marketing and sales processes.
  • More effective and efficient routing , alignment, and segmentation.
Likelihood to Recommend
Leadspace has been very effective for our needs. It had solved various business problems.
-- The accuracy is better.
-- Received data can be trusted by using this platform.
-- Growth in revenue.
It takes up additional time to get leads to sales while also sometimes ignoring records that may benefit from new information.

"Simple user interface, intuitive, adaptable, and precise data source."

Rating: 8 out of 10
Incentivized
April 22, 2022
SK
Sourov K Chowdhury
Database Software Engineer
Best Web Design Ltd. (Information Technology & Services, 11-50 employees)
Vetted Review
Verified User
Leadspace
1 year of experience
View profile
Use Cases and Deployment Scope
Leadspace can scale up and deliver customized data projects on time and on budget. From a SaaS standpoint, this tool and database outperformed others due to their flexibility in reporting data. At both the account and contact levels, we validated and enriched, segmented, segmented, and presented our data sets. Our collaboration began as a way to meet data requirements. It has matured into a genuine vision for our clients, prospects, and partners. It is simple to obtain a database of job titles, interests, regions, etc. Leadspace helps us identify our needs and resolve any coding or back-end issues to get the information we need.
Pros and Cons
  • It is simple to use and comprehend.
  • It enables data collection and analysis.
  • It leads to growth and development. It applies to both contacts and accounts.
  • It can enrich data based on company and individual, allowing businesses to better plan and execute.
Likelihood to Recommend
Leadspace simplifies the process of gathering, normalizing, and validating data. As it is a robust tool, it allows us to focus our efforts on creating demand. Because it is the source of truth, we use it to enrich all incoming data and organize records into scales. We would, however, appreciate having more industry-specific data. We are working on combining and unifying various industry data sets so that they can be ingested into their enrichment values.

A tool for Analytical approach to business intelligence.

Rating: 8 out of 10
Incentivized
April 21, 2022
Verified User
Vetted Review
Verified User
Leadspace
1 year of experience
Use Cases and Deployment Scope
Leadspace provides great data storage and helps in the usage of those data to forecast sales and also helps in the marketing of products. Analytics of such types helps to look into feasible business opportunities in different leadership approaches. Leadspace also streamlines data analytics in an efficient way. Analytics that can be used in the future to help in marketing.
Pros and Cons
  • Lead Management.
  • Data Analytics.
  • Data visualization.
Likelihood to Recommend
If you want an analytical approach to your sales or business outreaches then it's the tool for you. Mass Marketing or lead approach is not the way to go there. You will need to get the data from mass marketing and then use the analytics of the data in this platform to achieve the best results.

One of the best Data enrichment platforms

Rating: 8 out of 10
Incentivized
April 20, 2022
AM
Anshumali Mishra
Manager Sales & Research
To The New (Information Technology and Services, 501-1000 employees)
Vetted Review
Verified User
Leadspace
3 years of experience
Use Cases and Deployment Scope
Leadspace is one of the best data enrichment platform. We are using it for data enrichment and management of leads for sales & marketing teams. It is mainly used for maintaining quality of the existing and new data. Earlier we’d have to pull multiple lists from multiple different vendors for every single project, then de-duplicate, compare, verify data again and again. Now, we have a way to build our lists more effectively and efficiently, from a single source.
Pros and Cons
  • Data management
  • Lead enrichment including both accounts & contacts
  • Reporting dashboard
  • Follow-up notifications
Likelihood to Recommend
The Leadspace enrichment of the database allows you to report accurately (on campaigns, accounts, leads, etc), improve lead enrichment, match contacts to accounts and generally make your database in SF much better. It helps in creating good reports of the database which in turn helps in follow-ups of the database. The reporting dashboard is really easy and is easily understandable.

Amazing tool to collect & analyze the data

Rating: 8 out of 10
Incentivized
April 19, 2022
Verified User
Vetted Review
Verified User
Leadspace
2 years of experience
Use Cases and Deployment Scope
1. Leadspace helps in collecting the data & analysing.
2. Can get the customized details from Leadspace team based on our needs.
3. Account Management team from Leadspace is very helpful in helping us to understand the product in detail.
4. Enrichment of data based on company and person helps the organisation to plan & execute better.
5. The feature "persona scoring" helps in defining our key target personas using job titles, job levels and technologies and now when new leads come into our database, they get scored against these personas and this drives a key part of our lead scoring model and campaign segmentation.
Pros and Cons
  • Leadspace helps in collecting the data & analysing.
  • Can get the customized details from Leadspace team based on our needs
  • Account Management team from Leadspace is very helpful in helping us to understand the product in detail.
  • Enrichment of data based on company and person helps the organisation to plan & execute better.
  • The feature "persona scoring" helps in defining our key target personas using job titles, job levels and technologies and now when new leads come into our database, they get scored against these personas and this drives a key part of our lead scoring model and campaign segmentation.
Likelihood to Recommend
Well Suited Scenarios:
1. The feature "persona scoring" helps in defining our key target personas using job titles, job levels and technologies and now when new leads come into our database, they get scored against these personas and this drives a key part of our lead scoring model and campaign segmentation.
2. Enrichment of data based on company and person helps the organisation to plan & execute better.

Less Suited Scenarios:
1. Implementation takes a lot of time for the customized requests.
2. Since it's not a self-service model, need to interact with the data team a lot to get the best results.

Great Data Acquisition & Procurement tool and an awesome data partner

Rating: 8 out of 10
Incentivized
April 18, 2022
WC
William Chang
Head of Marketing & Alliances
Leadbook (Marketing & Advertising, 11-50 employees)
Vetted Review
Verified User
Leadspace
1 year of experience
View profile
Use Cases and Deployment Scope
We use Leadspace for the enrichment of all the incoming data and then to place the received records in a hierarchy. Leadspace is the source of truth for all deals and the records are able to sync in a seamless way. Leadspace helps in prospecting specific job titles and job functions that are likely to be involved in the buying process for our products and services.
Pros and Cons
  • Data Procurement
  • Data Organization
  • Data sync
Likelihood to Recommend
Leadspace is very well suited for audience prospecting even for hard to find job titles. It is also very helpful in procuring intent data which is usually hard to find and hence the procured data is a potential lead for us if we can convert the lead to a customer.

Leadspace: the most powerful tool to expand your customer base

Rating: 10 out of 10
Incentivized
March 25, 2022
RJ
Richard Jassel
Maintenance Team Manager
Eastman Chemical Company (Chemicals, 10,001+ employees)
Vetted Review
Verified User
Leadspace
1 year of experience
View profile
Use Cases and Deployment Scope
I can say that we have been using this software for months with the purpose of increasing our client portfolio and it has been very useful, due to its many functions to search for potential clients. It has a large database of customers from all areas, companies interested in our services and key contacts to achieve sales.
Pros and Cons
  • The widest database that a software can provide is the one that leadspace has and the best thing is that they are ideal and key contacts to obtain sales and achieve business relationships.
  • It has a pipeline management where we can channel all customers and start negotiating only with those prospects that meet the requirements of the ideal customer.
  • The segmentation is very accurate and asks the right questions to only show us the customers with the characteristics we need, age, location and gender.
Likelihood to Recommend
Leadspace is one of the most powerful customer search software we have used, with very few hiccups and many benefits. A very large and effective database and its filters and segmentations, allow us to find the ideal prospects to increase sales and grow the business, that's why I highly recommend it.

Good Lead Management and Analytics

Rating: 7 out of 10
Incentivized
March 24, 2022
PS
Prathamesh Shinde
Digital Analytics Specialist
GreenBrilliance (Renewables & Environment, 51-200 employees)
Vetted Review
Verified User
Leadspace
2 years of experience
View profile
Use Cases and Deployment Scope
We are a lead generation-based company and hence we need a lot of leads to come in to make sure our business continues. Lead space is our perfect solution to continue getting and managing all the leads effectively and also make sure they are serviced in the right sense. It is a very essential software to maintain our quality of service and effectiveness towards our clients
Pros and Cons
  • Lead Management.
  • Lead Capture.
  • Lead Optimization.
  • Follow Up.
Likelihood to Recommend
For small to mid sized companies who cannot afford Salesforce but need a good software to get effective, positive, and good follow up on leads while maintaining quality service and delivery. it is good for maintaining transparency and everything between the organization and also making sure everyone knows about the progress on the lead.

Reachforce is a critical component of our MarTech stack

Rating: 10 out of 10
April 12, 2019
DE
David Evans
Marketing Operations Manager
Keap (Computer Software, 501-1000 employees)
Vetted Review
Verified User
Leadspace
3 years of experience
View profile
Use Cases and Deployment Scope
We leverage SmartSuite to improve data enrichment accuracy of new leads and update existing records with continuous data management. Our target customer is VSBs (very small businesses) which are rarely found in other solutions that we vetted. With a match rate of 68.4% (US businesses), we're extremely satisfied with the ReachForce solution. With the additional information (especially firmographics and industry data), we're able to make improvements in our lead scoring logic and identify which vertical markets are the best fit for our software.
Pros and Cons
  • Great ROI! We spend significantly less time chasing down data points with our leads when their records have already been enriched.
  • Support is super responsive and helpful. We haven't had to lean on them much, but whenever we have questions, they're quick to engage.
  • Great relationship. We have frequent check-ins with Reachforce to discuss how things are going, share product roadmap ideas, and strategize on how to best leverage the platform.
Likelihood to Recommend
Any business that is optimizing their lead capture forms for conversion (by reducing form fields) will benefit from a data enrichment service. When a visitor comes to our site and fills out a form, it's critical that we assign the lead to a sales dev rep within five minutes (we're 90% more likely to reach them in that timeframe). Having the enriched data points immediately allows us to further qualify net new leads and escalate them within the SLA.

Bionic Forms and Data - Faster, stronger, better

Rating: 9 out of 10
Incentivized
December 06, 2018
MD
Melissa Davies
Sales & Marketing Enablement
A Pink Buffalo (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
Leadspace
5 years of experience
View profile
Use Cases and Deployment Scope
Reachforce SmartForm is primarily used by the marketing team to drive better leads to the sales team.
Pros and Cons
  • Reachforce Smart forms - pumps up conversions with fewer fields, while getting high quality/accurate data company and contact on the back end
  • Reachforce data is second to none
  • Reachforce standardization is a lifesaver when doing things like segmenting, direct mail, etc.
Likelihood to Recommend
Anyone selling B2B, except email, first name, last name (and email can be free mail (Gmail.com) so not very accurate - end-user data is notoriously inaccurate - examples:

Company: IBM, I.B.M. IBM Inc
# of Employees - is that the number in my office, in my region, in my country or global?
Company Revenue - Actual form completed by an executive at IBM - $10MM (is that monthly? annual? division? etc)

Most B2B companies segment their database based on these fields or similar (either for routing or scoring) so when they are 98% inaccurate (based on studies by Eloqua (Oracle) and Sirius Decisions) - having accurate data is even more important.

The simplest reason is the fewer fields you have the higher your conversion rates, even using tools inside of Marketing Automation Platforms like Progressive profiling and autofill - doesn't have the same impact as having 4 fields vs. 6-10 fields that are auto-filled - add the added benefit of getting 10x the data and it being accurate and standardized.

LeadSpace not the best and not the cheapest but a good idea that needs tweaking

Rating: 6 out of 10
Incentivized
November 02, 2017
RM
Rob Morris
Senior Director of Sales Development
Simplus (Marketing & Advertising, 51-200 employees)
Vetted Review
Verified User
Leadspace
2 years of experience
View profile
Use Cases and Deployment Scope
Marketing brought it in as our source for leads and we are hopefully using it to define the ideal customer profile. It is supposed to allow us realtime data and identify potential new customers based on our ICP.
Pros and Cons
  • Salesforce Integration is very strong and works really well to get more leads or contacts
  • Simplicity = simply click a button and it searched pre-approved criteria fro more leads.
  • Volume of leads = has a number of different sources it pulls from so data volume is good.
Likelihood to Recommend
Well suited for: - easily getting leads - the simplicity of the tool - predetermined criteria so you don't have to check a bunch of things every time Not well suited for: - value as it is rather expensive and has a high minimum - speed, since it is real time the speed is very slow - accurate look alike customers based on ideal customer profile

Great solution for companies looking to do a lot of email marketing to new prospects

Rating: 9 out of 10
Incentivized
October 02, 2017
JK
Jay Kang
Senior Marketing Manager
LG Electronics USA (Consumer Electronics, 10,001+ employees)
Vetted Review
Verified User
Leadspace
2 years of experience
View profile
Use Cases and Deployment Scope
We are currently using Reachforce to acquire new contacts/leads for our business unit as well as send out an awareness campaign (e-mail) to people we have no relationship with when we launch new products, host new events, or do surveys, etc. We also use Reachforce to capture/append missing data of contacts and companies we have in our master contact database.
Pros and Cons
  • Appending (enriching) the form data is fairly good and accurate, on companies that is.
  • The cost of purchasing contacts is lower compared to D&B and its competitors. They are more willing to negotiate the cost with you than other companies we tried.
  • Integration with Pardot is painless and seamless.
Likelihood to Recommend
If you are looking to do a lot of email marketing into new vertical markets without spending a lot of time and cost, Reachforce gets the job done. It is fairly easy to use and we found their customer service is better than other companies we used in the past. I just wish their data quality (contacts) could be better but it is still on par with other companies we worked with.

Worth the investment!

Rating: 10 out of 10
March 18, 2015
Verified User
Vetted Review
Verified User
Leadspace
1 year of experience
Use Cases and Deployment Scope
We receive leads from a variety of sources including direct form fills onto our webpage, and Marketo landing pages, third party partners in the form of Excel lists, etc. We were looking for a data appending solution that could deal with a variety of different inputs - forms, Excel lists, existing database, etc. The data quality that we bring in from the marketing side affects sales as well since we are only as good as the data that we pass through. Before, we were manually sending these lists overseas for manual cleaning and managing multiple lists, timezone differences was unwieldy and extremely time consuming.
Pros and Cons
  • Increase the number of leads by decreasing your fields that you need on each form. We all know the number of fields is inversely correlated to how many leads we get. Smart Forms is easily integrated into Marketo (not sure which other MAS are compatible as well) and ensures that data coming in appends with firmographic data so you don't have to ask for it.
  • Customized data format - They can customize to fit our specific selections and buckets. For example for employee size the raw data is a single number, we look at ranges. They can customize so the data appends with the range format that we need to have.
  • Awesome sales team, customer support, and very helpful and knowledgeable. They were incredibly responsive and very easy to work with.
  • Flexibility in data input - we can upload leads into the ReachFroce cloud, append, then push data over to Marketo, or if it gets into Marketo directly it can clean once its in Marketo and you can clean as many times as you want without being charged each time.
Likelihood to Recommend
For someone who is facing our similar pain points Reachforce is a great fit. The solution is a bit pricey, however, if you take the lost time, and the alternative of inaccurate data, its worth the investment.
As with all data appending vendors, you should give all the vendors that you are evaluating a same set of lists to know if they can address your target market. We provided a random sampling from our database including "good leads, bounced leads, and purchased leads, as well as some from actual 3rd party webinars to see how they would perform. We tested the workflow all the way through import and it worked great. What would take several days of back and forth and inaccurate data can be done in less than 15 minutes. This is crucial especially as your marketing needs are scaling.
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