Name: Lifesight Data | Build Deep Consumer Insights
Uploaded: 2019-03-21T11:20:32.000Z
Duration: 1 min 36 s
Description: Lifesight Data | Build Deep Consumer Insights

Call Center Workforce Optimization

Help Desk

Web and Video Conferencing

Customer Support

Version Control

Development

Business Intelligence (BI)

Collaboration

Enterprise Legal Management

Facility Management

Online Notary

Privacy Policy Generators

Workflow

Enterprise

Accounting

Accounts Receivable

Crypto Tax

Nonprofit Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Change Management

Cloud Storage

Complex Event Processing

Custom Software Development Services

Data Warehouse

Density-Optimized Servers

Endpoint Security

Fraud Detection

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

IoT Device Management

Mainframe Monitoring

Managed DNS

Migration

Network Operating Systems

Network Performance Monitoring

Platform-as-a-Service (PaaS)

Remote Desktop

SaaS Backup

SaaS Management

System Monitoring

Unified Communications Monitoring

User Virtualization

Website Hosting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Email Marketing

Headless CMS

Marketing Automation

Mobile Advertising

Press Release Management

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Job Site Management

Project Management

Professional Services

Customer Relationship Management (CRM)

Field Sales Software

Product Configuration

Sales Engagement

Sales

Secure Access Service Edge (SASE)

Security

Awards Management

Computer-Aided Manufacturing (CAM)

Direct Secure Messaging

Inventory Management

Loan Servicing

Physical Therapy

Vertical-Specific

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Lifesight CDP provides marketers with a single source of truth that can be leveraged to deliver cohesive messages across channels and experiences. Users can connect to hundreds of data sources & destinations without code, and then connect that data to a data warehouse, or elsewhere, activating it with a single click.

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

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Customer Data

Product Walkthrough of Lifesight : The Full Stack Marketing Measurement Suite

Getting started building Campaigns

Getting started building Flows

Getting started creating Segments

At Lifesight, we take pride in being your dedicated growth co-pilot in the privacy-first era. Our platform empowers modern marketers to achieve greater outcomes by taking full ownership of customer data, ensuring accurate user and conversion tracking, driving higher retention through personalized owned channel experiences, and optimizing media spend with AI-powered marketing measurements.Our Connect feature enhances conversion tracking and operationalizes your customer data, providing unified customer profiles and predictive segmentation. Seamlessly sync with major platforms like Meta, GA4, and TikTok for better matches and accurate data.With Engage, delight customers through personalized omnichannel messaging, no-code automation, and thousands of pre-built templates, ultimately leading to increased repeat purchases and improved customer experiences.Measure the impact of your marketing efforts with precision using our Measure feature, which offers multi-touch attribution, customer journey mapping, marketing mix modeling, and incrementality testing. Allocate budgets accurately, prove incremental marketing ROI, and gain insights into both online and offline channels.Why choose Lifesight?<ul><li>Integrate all your customer data sources, unify your customer profiles and own your data in a single place.</li><li>Accurately resolve anonymous identities with a first-party identity graph in a cookie-less world to reach more users across channels.</li><li>Automatically sync your events to optimize ads, improve analytics, improve site speed &amp; increase revenue using a streamlined owned-data layer.</li><li>Instantly sync your segments, in real-time, to optimize retargeting or exclude audience from campaigns across paid and owned channels.</li><li>Build beautifully designed campaigns across email, SMS, &amp; WhatsApp or choose from our proven templates that drive sales.</li><li>Choose from pre-built automations across the customer journey, or create advanced workflows based on customer interactions.</li><li>Build forms &amp; pop-ups with our drag-n-drop editor, &amp; customize them based on user behavior.</li><li>Analyze the effect of marketing on conversions by assigning credit to each touchpoint and gaining insights into the entire customer journey from start to conversion.</li><li>Use marketing mix modeling to optimize spending, drive sales, and achieve high returns on investments.</li><li>Run experiments and analyze data to optimize ad channel strategies and measure their impact.</li><li>Use a reporting suite for data-driven decisions and marketing effectiveness, no matter how complex the data. Stay flexible with ongoing calibration and insights that drive ROI.</li></ul>Unlock the full potential of your customer data to optimize customer acquisition, boost customer retention and deliver exceptional customer experiences using AI and automation. Book a demo with us today!

Lifesight Attribution | Measuring The Impact Of  Campaigns On In-Store Visits

Lifesight Attribution | Measure The Impact Of Your Campaigns On In-Store Visits

Uncover what happens beyond the click by measuring footfalls driven through your digital and OOH campaigns.

Lifesight Audiences | Reach Real-World Consumers With High Quality Audience Data

Target and engage physical world consumers with interest and intent data derived from their real-world behaviour

Lifesight Data | Build Deep Consumer Insights

Enrich, augment, and build deep consumer insights with rich visitation and consumer profile datasets. With Lifesight data, you can now leverage real-world consumer data to make marketing more personalised and contextual, driving better business outcomes.

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

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Lifesight

Overview

What is Lifesight?