Skip to main content
TrustRadius
Lifesight

Lifesight

Overview

What is Lifesight?

Lifesight CDP provides marketers with a single source of truth that can be leveraged to deliver cohesive messages across channels and experiences. Users can connect to hundreds of data sources & destinations without code, and then connect that data to…

Read more
Recent Reviews
TrustRadius

Leaving a review helps other professionals like you evaluate Customer Data Platforms (CDP)

Be the first one in your network to review Lifesight, and make your voice heard!

Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Lifesight?

Lifesight CDP provides marketers with a single source of truth that can be leveraged to deliver cohesive messages across channels and experiences. Users can connect to hundreds of data sources & destinations without code, and then connect that data to a data warehouse, or elsewhere, activating it…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.lifesight.io/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

1 person also want pricing

Alternatives Pricing

What is Hull CDP, from MessageBird?

Hull CDP collects, transforms, enriches, filters, searches and segments customer data across various tools. The CDP is presented as a real-time rule and action engine that aims to provide SaaS and Ecommerce businesses with more control over their customer data. Hull is now a MessageBird product ,…

What is ReportGarden?

ReportGarden is a reporting and dashboarding product for enterprise ad agencies. According to the vendor, Reportgarden provides a full spectrum of marketing tools that seamlessly integrate with the workflow of an agency. 1000+ agencies use ReportGarden to automate the most time consuming tasks…

Return to navigation

Product Demos

Getting started creating Segments

YouTube

Getting started building Flows

YouTube

Getting started building Campaigns

YouTube

Product Walkthrough of Lifesight : The Full Stack Marketing Measurement Suite

YouTube
Return to navigation

Product Details

What is Lifesight?

Lifesight is an AI-powered marketing measurements platform powered by a CDP, designed to help drive sustainable growth in the privacy-first era.

The vendor states the Lifesight suite of solutions is curated to empower businesses on their quest for sustainable growth while safeguarding the privacy of their valued customers.

Their offerings include-

1. Multi-Touch Attribution - MTA is a marketing analytics approach that analyzes customer journeys, providing a nuanced view of how multiple touchpoints influence conversions.
  • View Channel Performance - Offers a high-level summary of marketing performance for quick decision making
  • Attribution & Channel Breakdown Reports - Comparisons of different models & understand how credit is assigned at various touchpoint in the journey
  • View Customer Journeys - Identifies gaps & improvement opportunities in the customer journey with detailed views into the path.
  • New vs Returning & LTV Analysis - Analysis of acquisition & retention performance with detailed reports
  • Drilldown on Order Level - Display of detailed transparent breakdown of every order/conversion to truly understand behaviours
2. Marketing Mix Modelling - Analysis of variables like advertising, pricing, and distribution, MMM helps businesses make informed decisions about budget allocation and resource optimization. It provides data-driven insights that guide businesses in improving their marketing strategies, to enhance ROI and achieve more efficient resource allocation.
  • Historical Data Ingestion & Processing - Loads and processes historical campaign data from API based social and search channel
  • Feature Engineering & Model Selection - Automatically selects and transform the right features and ML models to run
  • Fast Training & Evaluation - Automatically trains the model to identify patterns between channels & performance, and validate the model’s accuracy
  • Channel Wise Budget Recommendations & Simulations - Offers channel level budget recommendations and with value changes to simulate performance
  • Exportable Budget Worksheet - Downloadable finalized budgets to share with respective media buyers or traders
3. Incrementality Testing - This is a data-driven technique that evaluates the real impact of marketing strategies. It involves controlled experiments to determine the incremental effect of specific campaigns, differentiating between natural customer behavior and marketing influence.
  • Experiment Setup - An experiment can be set up with its hypothesis, with control of audience segmentation and KPIs.
  • Management & Tracking of Experiments - Sortable display of active experiments to ensure data is flowing through from campaigns
  • Experiment Analysis - Displays the results of experiments in a single place and identify strategies that are outperforming and underperforming to calculate ROI
  • Exportable Reports & Recommendations - Downloadable and shareable experiments to present recommendations to relevant stakeholders.

Lifesight Videos

Lifesight Attribution | Measuring The Impact Of Campaigns On In-Store Visits
Lifesight Audiences | Reach Real-World Consumers With High Quality Audience Data
Lifesight Data | Build Deep Consumer Insights

Lifesight Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews

Sorry, no reviews are available for this product yet

Return to navigation