Name: Kantar Research Services
Rating: 8 (4 reviews)
Author: Kantar

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Development

Alumni Management

School Management

Education

Association Management

Business Intelligence (BI)

Collaboration

Enterprise Resource Planning (ERP)

Environmental, Social, and Governance (ESG)

Facility Management

Meeting Management

Unified Communications as a Service (UCaaS)

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

On-Demand Payment

Payroll

Talent Intelligence

Talent Management

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

Asset Tokenization

Cloud Storage

Continuous Delivery

Data Center Backup

Data Governance

Fraud Detection

Graph Database

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

Managed Print

Master Data Management (MDM)

Message Oriented Middleware

Metadata Management

Network Function Virtualization (NFV)

Network Performance Monitoring

Network Traffic Analysis (NTA)

Robotic Process Automation (RPA)

SQL Server Performance Monitoring

Security Validation

Software-Defined WAN

Virtual Private Network (VPN)

Web Scraping

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Contest Management

Customer Loyalty Program

Email Marketing

Location Intelligence

Marketing Automation

Marketing Resource Management

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Marketing

Job Site Management

Project Management

Transcription

Waste Management

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Sales

Automotive

Car Rental

Clinical Data Management

Equation Editors

Healthcare Learning Management

Vertical-Specific

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Kantar Marketplace is a research-oriented marketing platform that has proven to meet market research needs by delivering timely and relevant requirements, key insights, and detailed data. Users have found value in accessing reviews of the latest Apple iPhone by Kantar on this platform. The software has been instrumental in helping users conduct customer research and gain valuable insights from data to support decision-making. It empowers users to prioritize global initiatives and understand the performance and feedback of specific product areas. With competitive intelligence and insights provided by Kantar, businesses have been able to build scaled opportunities and stay ahead in the market. The Marketplace product offers unique market research insights, enabling businesses to understand customer needs and win new business. This platform gathers deep insights about the target market and consumer, allowing businesses to plan market expansion strategies globally.

- Access to 360 insights: Many users have found that having access to 360 insights backed by research and data from the community is crucial for making informed decisions. This feature has been mentioned by multiple reviewers.
- Prompt response and support: Reviewers appreciate the prompt response and support provided by the team whenever there are any issues or difficulties. This aspect of customer service has been praised by several users.
- Cost-efficient way to validate ideas: Multiple users have mentioned that Kantar Marketplace offers a cost-efficient and quick way to validate ideas and test digital marketing campaigns. This capability has been highlighted by numerous reviewers.

Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.

Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.

Professional

Free

Dovetail

Alchemer (formerly SurveyGizmo) is an online survey tool that helps companies design surveys and collect and analyze data. Features include branding, logic & branching, mobile surveys, question types, and reporting.

Collaborator

Full Access

Enterprise and Business

Alchemer

Kantar Research Services

Market Research

Kantar Marketplace Demo Video

Kantar Marketplace demo video

Likelihood to Recommend

Kantar Media provides critical information that helps our clients make better decisions about communications.

We enable the world’s leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Our services and data include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions in earned media. 

As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behavior and digital insights, marketing and advertising effectiveness to social media monitoring. 

Our experts currently work with 22,000 companies tracking over 4 million brands in 50 countries.

Kantar

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

Financial Research

The most important features for the effectiveness of a financial research platform

Public Company Data

The ability to access fundamentals, earnings, or other information through company filings and other sources

Private Company Data

The ability to access fundamentals, earnings, or other information for companies that are not publicly listed

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

Kantar Marketplace (formerly Lightspeed Research) 2022-05-05 13:54:42

Kantar Marketplace 2022-07-27 05:48:54

Kai Analytics

Kantar Marketplace 2022-07-26 12:18:44

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Time periods

Different time periods

Customer feedback

Market research

Digital marketing

Marketing campaigns

Testing new

Self serve

Home

Market Research Services

The software helps conduct customer research and provides insights from data to answer core business questions and support commercial decision-making. The scope of a use case for me is in specific product areas, looking at certain parts of the store to understand the performance/feedback of a core range throughout launch or key seasonal peaks.

Testing of digital marketing campaigns.
Testing new concepts or products with customers.

Reviewing the performance of ads over different time periods, comparing to non-direct competitors who occupy the same space or similar target customers to get a different range of customer feedback.

Quantitative measurement of customer feedback from marketing campaigns.
Ability to test and reevaluate new product developments.

From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Kantar marketplace is a research-oriented marketing platform that allows its users to plan penetration strategy in a systematic and planned manner, as it gathers deep insights about the target market and the consumer and accordingly decides/plans penetration strategies across the globe.

There studies provide brand insights in the most particular way.
They also help in media planning & measuring their effectiveness.
Helps in building brands.

Payment structure needs to be improved.
standardization is limiting as it does not allow deeper understanding.
Services are expensive.

Survey builder which allowed gathering deeper insights.
Ease of use for users/clients.
Provides platform to validate ideas.

Better reporting/analytics technique.
There statistical analysis helped in deeper understanding of the study conducted.
The questions were customizable for better understanding which resulted in final decision-making.

SurveyMonkey Engage, QuestionPro, Zonka Feedback

Kantar provides a simple way for us to get competitive intel and insights to help build out scaled opportunities for our business. The Marketplace product has unique insights from a market research perspective that allows us to better understand the needs of our customers (in our case, agency-based) and respond to their needs in a more directed way that makes it much more realistic for us to win new business.

Provides the ability to utilize a decision-making matrix for comparisons.
Allows our marketing team to have a seat at the table in driving incremental sales lift.
Helps us accelerate new product development through real-world consumer R&D and testing.

The platform can be confusing to navigate at times; UX could be simplified.
Ability to utilize more competitive datasets would be helpful.
Sometimes takes a while to return data and build out full insights.

Media planning tools.
Competitive insights and mapping tools.
Decision-making matrices.

The ability to scale our business based on real customer insights.
The ability to focus hiring on where our growth path is leading us.
The ability to create new business development opportunities based on real-world data and analytics.

Kantar Research Services
Formerly Lightspeed Research

Overview

What is Kantar Research Services?