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- Detailed Targeting Options: Users appreciate the extensive targeting options available on LinkedIn, including company and industry …
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What is LinkedIn Marketing Solutions?
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network…
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What is LinkedIn Marketing Solutions?
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite…
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What is LinkedIn Marketing Solutions?
LinkedIn Marketing Solutions Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The Linkedin Text Ads module supports both pay per click (PPC) and cost per impression (CPM) pricing models.
The platform is used by many well-known companies, including Adobe, Citi, General Electric, HP, and many others. It integrates technology from Bizo, a company and platform acquired by LinkedIn in mid-2014.
Reviewers rate Support Rating highest, with a score of 8.6.
The most common users of LinkedIn Marketing Solutions are from Mid-sized Companies (51-1,000 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users recommend the following when using LinkedIn Marketing Solutions: Use original content for LinkedIn ads and have a clear understanding of customer personas before launching an ad campaign. It is advised to have a solid plan and budget in place. Connect with a LinkedIn Marketing Consultant for tips and tricks. Consider the cost and benefits of using LinkedIn Marketing Solutions, especially for B2B marketing. Try synchronizing it with Salesforce for better results. Define the target market and utilize LinkedIn's promoting instruments to generate qualified leads at a B2B organization. Don't rely solely on LinkedIn for demographic questions and consider other options. Start by promoting a post on the LinkedIn page and play with targeting options. Overall, users find LinkedIn Marketing Solutions to be a useful tool for B2B marketing, especially in reaching their target audience.
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September 15, 2021
Get in their Inbox!
LinkedIn Marketing Solutions was used by our management team and marketing team. It allowed our team and salespeople a different avenue to reach potential clients instead of the traditional in-person visit, emails, or phone calls we were accustomed to. I think this solution worked a lot better for younger potential clients, as LinkedIn notified them in a variety of ways.
- Targeting
- Transparency
- Reporting
- Specific targeting
- Analytics
- Tutorials
June 10, 2021
Works Well with the Right Audience
LinkedIn Marketing Solutions is primarily used by the marketing team, but directly impacts the sales team. The problem we look to address is finding professionals with the capability of purchasing our solutions and involvement in the right industry objectives/organizations. We typically use the tool to identify potential prospects utilizing the marketing solutions title and organizational filters.
- Segmenting the audience - the filters can be fairly comprehensive
- Offering engaging, yet not overwhelming options for prospects
- Ability to drive awareness as well as demand generation
- Reporting can be improved to be able to overlay information and potentially connect back to Salesforce.
- A similar title function - would be great to offer something where you can see similar titles to include in the filtering. So many titles aren't standardized so it could increase the audience size if you could do this.
- Sponsored posts would be a great addition. They may offer this now, but the last time we leveraged the solution it was limited in terms of the functionality and what it would look like on the prospect's feed.
Professionals are a core part of our day to day customer target and thus LinkedIn has been a reliable platform for the marketing department in my organization, to prospect for new customers and also put our services in the face of prospective customers.
We make use of LinkedIn marketing tools such as Sales Navigator and most importantly LinkedIn Ads. While LinkedIn Sales Navigator makes social selling across the LinkedIn network easier, LinkedIn Ads. allows us to target specific demographics of the LinkedIn social network.
We make use of LinkedIn marketing tools such as Sales Navigator and most importantly LinkedIn Ads. While LinkedIn Sales Navigator makes social selling across the LinkedIn network easier, LinkedIn Ads. allows us to target specific demographics of the LinkedIn social network.
- Targeted ads - LinkedIn targeted ads. Enable us at the marketing department of my organization to place interesting advertorial content in the faces of LinkedIn users, who fall into the category of our targeted audience and are thus likely to be interested in using our services.
- Sales Navigator - LinkedIn sales navigator allows myself and colleagues to tap into the population of professionals present on the network and increase our sales pipeline.
- Linkedin Company pages - This marketing tool has allowed LinkedIn users to independently discover my company, and by extension discover our fantastic products and services.
- LinkedIn Marketing Solutions ,although effective are way too expensive and can be more competitively priced.
- Geographical targeting in the case of LinkedIn ads can be improved. As an example, LinkedIn currently allows us target cities and countries with our ads.
- There is no way to target specific towns and districts.
September 30, 2020
LinkedIn Ads - The good and not so good.
LinkedIn Marketing Solutions are used as a lead acquisition tool and an engagement tool for our audience. It offers more precise targeting than other platforms we use on a regular basis. Multiple departments use features relevant to their roles in the company. However, most of our usage comes from the marketing department.
- Targeting - they have done a great job of allowing you speak to ideal audiences
- Support - dedicated customer service and account advising is always accessible and very responsive
- Curation of professional audiences - one of the biggest advantages to the platform is that its users are for the most part are professional
- Ad management is cumbersome - a bulk editor would be great. Uploading/editing one ad at a time can be very time consuming.
- User Interface - although they have come a long way over the past few years, the UI is still more difficult to navigate when compared to other platforms.
- Budgeting - campaigns can potentially spend up to 20% over your submitted budget so it may be necessary for some marketers to adjust their budget down in the platform. It's a small change that would take the burden off the marketer to allow them to simply set a spending cap.
- Reporting - their reporting features are very limited and performance charts only allow single metric views.
- Competition - there are no insights provided around how your ads are doing vs your competition aside from your costs fluctuating. Even something as simple as "share of voice" would be nice to see.
September 12, 2020
Great Solution
It is being used in the HR and Sales dept. to market jobs and business opportunities within the company. It addresses reaching a wider variety of people through LinkedIn, more foot traffic.
- Great customer service
- Ease of use
- Customization
- Honestly nothing, they have anything you could ever need!
November 20, 2019
LinkedIn Marketing Solutions
LinkedIn marketing solutions is being used internally at my company for a variety of clients to promote their content and assets in a variety of paid media ways. We leverage it for different clients, products and industries alike, and use it to promote on a great b2b paid media platform that has a lot of reach.
- Various ad options
- Targeting by geographical locations
- Targeting by job titles
- Targeting by past or present information
- Various extended paid media options
- Connectivity to marketing platforms
- Connectivity to CRMs
October 23, 2019
Must-Buy Ad Platform for B2B
LinkedIn Marketing Solutions is being used by our marketing department. We use it to generate business to business marketing leads for our sales team. LinkedIn Marketing has robust targeting capabilities not available on other targeting platforms that are accurate with a lot of different targeting options. It is also a solution for our overall ABM strategy.
- One of the best B2B targeting capabilities.
- Lead Gen Forms work particularly well to generate leads.
- Able to target based on target account lists.
- Advanced targeting AND/OR statements.
- Cost per click is higher than other platforms.
- Reporting capabilities are really lacking.
- UI is not the best.
September 19, 2018
Essential for B2B social media marketing, but deeply flawed.
As an agency, LinkedIn Marketing Solutions are being used both to deploy campaigns both across the majority of our clients, as well as for internal campaigns. Usage falls mostly to use by the Media department, particularly by myself, with some occasional assistance from either the internal marketing team, others in media or those on the analytics team using it to pull reporting for clients. The business problems it addresses is being able to do paid social media campaigns that B2B companies find valuable. The ability to target by job title, etc allows the accuracy B2B companies demand in their campaigns that other social platforms struggle to compete with.
- Targets the exact right audience for your B2B messaging: you don't have to guess based on likes or any other periphery data to determine whether you're reaching the right audience - you can hit by job title, years of experience, job function, seniority, and other great ways to ensure precision delivery to the correct audience.
- Offers a helpful variety of ad units that are great for different types of campaigns to make sure you're reaching your audience in the right format for the ask.
- Self-service platform now for all ad units, enabling you to take control of your LInkedIn marketing with a hands-on approach.
- New GUI is convoluted and a step backward. In July, the LinkedIn Marketing platform got a facelift. While it looks nicer, cleaner, the functionality is much more confusing. Hiding charts within hover menus, as well as creating new tabs for some things, but not others. Or times when new tabs aren't created and you hit backward, it takes you out of the account altogether, so then you have several clicks to get back to where you were. There's just not a good flow between menus and it makes for a frustrating experience.
- No frame of reference/benchmarks for your reporting: If you're using the self-serve platform, good luck trying to determine what the benchmarks are for your the campaigns you're running. Unless you have a rep that can provide that data, you're up a creek. Maybe you have individual past performance benchmarks, but platform wise they're really nervous about giving those out, and there's not a lot written about it. If you have an account with reps, then they will provide this if asked. This should be built into the platform so you have something to measure against and not just numbers in a vacuum.
- Big budget dependent - I've ran many different sizes of campaigns with a wide range of budgets, and without question, the ones with large budgets with high daily spends do better. If you have a very small budget or need to severely decrease your daily spend, expect much weaker numbers. I've confirmed with reps that yes, decrease in performance for some ad units is completely caused by a decrease in spend or a limited daily budget. Something to consider when deciding whether to market here.
- ABM/List match capabilities limited. While it's great that LinkedIn has a list match capability for target, it is limited. You can target by company or if you have email addresses, you can do that too. but if you have business email accounts, you're out of luck b/c as I'm sure you know, LinkedIn accounts are typically tied to personal email address. This makes B2B ABM targeting campaigns difficult. There's also no visibility into who in your list matched or not, so that you can target appropriately those that did not match, or know who you need to do more progressive profiling on.
- Generally, the capabilities here are about 2-5 years behind the capabilities and offerings you can find at those sites that offer programmatic/display campaigns. Lead gen and lists only happened in the past couple of years. Video happened this year. They're running to catch up with modern ad tech. Just keep this in mind--this is a networking first platform--the ad tech is secondary and slow to add new features.
June 15, 2018
Excellent Marketing Platforms for B2B Companies
We use LinkedIn Marketing Solutions to serve ads to the B2B market on LinkedIn. It is leveraged by our marketing department, and has helped us create a scalable marketing machine, providing warm leads to our sales team every week.
- Lead Forms: LinkedIn Marketing Solutions offer lead forms, which auto-fill the prospect's information into the form instead of rerouting them to a landing page. This seriously reduces the friction involved in collecting leads and lowers the cost per lead.
- Support: Our enterprise rep is incredibly helpful, reviews our ad stats with us, and makes recommendations on how to improve.
- Lead Quality: The leads we are generating via LinkedIn marketing are unrivaled & quick to close.
- UI: While they are consistently pushing updates, the LinkedIn Marketing UI still has room for improvement. It's reporting is sparse, and I frequently receive error codes while trying to create and execute campaigns.
- Lack of Integrations: LinkedIn Marketing tends to guard their API, making it difficult to import your data into other reporting tools like Hubspot.
- CPL: The average cost per lead on LinkedIn is $200, which is extremely high compared to Facebook and other social platforms with marketing capabilities. I'd only recommend using LinkedIn Marketing if you're selling a high-value B2B product.
May 16, 2018
B2B + LinkedIn = Win
We use LinkedIn within our demand gen marketing team. The primary goal here is lead gen to support the sales team.
- Robust Targeting
- Reaching B2B individuals
- User interface isn't great
- Still lacking features that other platforms have standard
April 12, 2018
The B2B Lead Gen Tool You Aren't Using
LinkedIn Marketing Solutions is being utilized to run targeted brand awareness and lead generation campaigns. We use the platform to users via Sponsored Ads and LinkedIn InMail. We are able to target users by job title, interests, experience, and numerous filters to ensure we are reaching to the right audience. Currently, the marketing platform is only used within our marketing organization.
- Highly targeted traffic - LinkedIn is a great resource for B2B companies
- Lead Gen Forms - LinkedIn enables advertisers to place lead forms as in the advertisement itself
- InMail - you can send targeted messages to user's inboxes to promote whitepapers, guides, and other information of value
- Cost - the CPCs and cost per send (with InMail) is more expensive than that on alternative social platforms
- Direct Response Marketing - LinkedIn doesn't seem to perform well if the goal is to get users to buy something, the platform seems more suited for brand awareness and lead generation
- Analytics platform - the main KPIs are provided; however, it is hard manipulate data and see low level information on campaigns
- Ad creation tool - it feels very dated, it is slow and clunky, lacks many features
March 30, 2018
LinkedIn Marketing for Professional Organizations is Key
We use LinkedIn Marketing Solutions to target content to potential customers and future candidates for employment.
- Position ad content in front of our LinkedIn audience
- Easy to understand user interface
- Ability to schedule content
- Tracking and reporting on engagement and conversions
- Understanding how to reach your targets can be difficult
Linkedin Marketing Solutions is used for new lead generation for our SAAS organization. The ability to narrow the advertisements by location, title, industry, and many other filters are great for doing really targeted prospecting. LinkedIn Marketing Solutions allows our organization to find the relevant individual at our ideal target company and then put them in our own nurturing funnel.
- Ads that can be targeted by industry, title, company size, university attended and more!
- Nice reporting dashboard for campaign performance.
- Low cost per click (compared to our other channels)
- The time it takes for advertisements to be approved could be quicker. It normally takes us 24 hours to get a campaign started.
- An iPhone app would be handy to monitor campaign performance.
- Audience size is great for targeting but it would be better to see the number of individuals that meet your criteria that have signed in the last 30 days for a more accurate number of audience size.
March 10, 2017
Spend less time running successful campaigns
Currently the marketing team is using LinkedIn Marketing Solutions to create inbound leads, awareness and to nurture potential prospects.
- The tool is easy to use.
- The support available is useful.
- Built in testing makes it easy to experiment with different content.
- Targeting isn't great. With all the information LinkedIn has about its users I feel as though the targeting can be much better.
- Clicks are very expensive causing spending to be much higher than Google AdWords. If the targeting was better it would help to decrease wasted clicks that you see when you have more general type targeting.
- Hard to track conversions within the tool. I need to set up utm links to be able to track conversions within Hubspot or Google Analytics.
March 08, 2017
LinkedIn Marketing Solutions Review
I think it was very good and interesting overall. It seemed like a really great fit for what we were looking to achieve. We gained a lot more web traffic and web visibility. For the amount of time that it required our people to blast out and attract that amount of attention online, it was a great cost effective solution. I think the metrics were very useful so we could better plan and articulate the value of the software we bring.
- The metrics and charts are great. Gives you an idea of impressions.
- The fact that it has a low barrier to entry to try out and experiment.
- That the support and the access to customer success is readily available.
- The price could always be lower.
- There could be a little more flexibility with some of the tables.