LinkedIn Marketing Solutions

We really enjoyed using LinkedIn to create targeted advertising campaigns whether it was to promote our brand, increase web traffic, or highlight new positions within our company to attract to talent to our team. LinkedIn Marketing Solutions allows you to create specific campaigns to reach the desired campaign goals I just listed. Once you understand how to use the platform to its fullest, you will reap good results.

LinkedIn Marketing Solutions is a great platform for business-to-business (B2B) marketers. With over 750 million business professionals on LinkedIn, LinkedIn Marketing Solutions is the #1 B2B and lead generation advertising platform in the industry. According to LinkedIn, 4 out of 5 of its members are actually involved in making business decisions. LinkedIn Marketing Solutions is not an ideal fit for direct-to-consumer (D2C) brands.

LinkedIn ads are perfectly suited for b2b companies looking to generate leads or raise awareness. The targeting options for LinkedIn ads are not suitable for B2B or eCommerce.

Linkedin solutions [are] well suited for our point of view to implement two kinds of campaigns. Notoriety campaign to improve the brand image on the specific market for a specific target. Lead generation campaign, through specific campaign thanks to the capacity of targeting specific personas.

This tool is great if your audience is on LinkedIn and you would like to target your B2B clients. It is easy to use but also because it is simple. Not much training is required to be able to run your own campaigns. Therefore, it is great for smaller businesses with smaller budgets.

LinkedIn Marketing Solutions is well suited for B2B marketing and advertisement. It has the best targeting criteria based on jobs and companies. The platform shows a lot of data, which is great because you can better understand the results of your campaigns.

One thing that is not the best is the price of leads/clicks. It's the most expensive platform to advertise on. This could be weighted out if you manage to convert any leads into costumers.

Although it offered great features, we didn't really see a lot of traffic or results from the ads we placed. Working in hospitality, we had to strategically time and place our ads around holiday seasons and it can be difficult to predict a marketing campaign. Depending on your market, LinkedIn may not be the best avenue to advertise with.

Based on experience, if you have a target audience that is active on LinkedIn, then the marketing solutions can offer a great way to engage the audience, provide messaging, and get in front of key decision makers. It can also be used to drive awareness of learning events such as webinars, conferences, whitepapers, etc.

LinkedIn Marketing Solutions are fantastic for targeting professionals across most industries. There is no social networking platform which boasts as many professionals as LinkedIn, thereby making LinkedIn Marketing Solutions the best way to take advantage of the broad LinkedIn professional population.

LinkedIn has a much higher CPC than most commonly used platforms resulting in a much higher CPL/CPA. For businesses that don't have big CPC budgets, it would be difficult to be able to run tests without breaking the bank. Unless they get it right out of the gate, they may not find success with their efforts.

On the opposite side of that, if a business can afford higher acquisition costs, this platform is likely worth exploring. They offer precise targeting with audiences full of professionals so often the leads are really high quality if you get it right.

When you're looking for a professionally-facing advertising option, LinkedIn is definitely top of mind. Their user base stands alone compared to other social platforms because users are in a professional mindset and more receptive to B2B messaging. This in turn has generated strong ROAS for our clients. The drawback of LI is the advertising expense is much higher than other social platforms. However, it's still significantly cheaper than going to third-party professional associations and partnering with them directly.

While we service many clients at our agency, we only felt that LinkedIn Marketing Solutions fit with two out of them, mainly due to their target audience and the type of product they sell. However, LinkedIn proved to be quite powerful and delivered well both in building the online image of those clients and in generating sales leads.

LinkedIn is the perfect solution for a B2B company that wants to grow, and is willing to spend at least a thousand dollars or more per month on LinkedIn. There is no other advertising platform that has as big a scale of professionals' data for targeting. The best way to use it is to create an ideal customer profile or persona, and create an audience based on key attributes like industry, job title, company size, and others, and then create ads that speak to their pain points that your business solves. It's one of the quickest and easiest ways to get in front of your ideal prospects.

LinkedIn Marketing Solutions is well suited when you know the exact target audience you want to go after. For example, if I want to send an InMail campaign to MSPs and target only C-level executives in Western Europe, I can do that with LinkedIn Marketing Solutions. This would be popular with traditional advertising platforms. Also, LinkedIn's built-in lead gen form allows prospects to opt-in in one location rather than have them visit an external site. Marketing Solutions may not suitable if you have a limited budget and are planning to do a brand awareness campaign

It is well suited for companies with high rotation, as stated, we were not well known and LinkedIn addressed that. For example, we had months in which there were a lot of people missing and because no one had heard about us, people didn't trust us that much. With the help of LinkedIn, it is solved.

Very well suited for getting your company out there and gaining foot traffic. You can analyze your marketing and see how effective it is. They have so many options for any needs you have for different kinds of ads.

Great for B2B companies that produce a great deal of informative, targeted content. We've seen great results sponsoring long-form industry research, webinars, and whitepapers that get these very specific audiences in the system. Products/services with longer sales cycles can also benefit from sponsored campaigns, as it is possible to really build strong authority on industry topics, making them a first choice when the need for a solution does arise. In general, targeting consumers is less effective, as the targeting is geared more toward professional criteria.

LinkedIn Marketing Solutions is one of the best marketing and paid media tools that is available to current marketers to date. It helps to quickly broaden your reach and allows you to market in a paid platform in a seamless way. It is one of the best investments for your money as well.

If you are in the B2B marketing function then LinkedIn Marketing Solutions is a top-tier advertising platform and in my opinion, a must buy. There's no other platform that has more accurate job and company information than LinkedIn, and that is their key strength. It also offers another ad platform to target companies.

LinkedIn is GREAT if you have B2B clients, or want to reach audiences that have specific professional traits you can identify them with. We actually have some higher education clients who use it - not because they're targeting professionals, but because sometimes students will have careers or previous education listed in LinkedIn, and they can target them that way. But all in all, LinkedIn is great for professional audience targeting.

If you have a strong budget (i.e. you're working for a medium size or larger company and you've got $1,000+/ month for this channel) then you can effectively use this solution, as long as you've got a planned ROI value. If you're running a small business with a small budget, this is most likely not the best option for you (IMHO). Like all PPC options, you'll need to test and tweak your campaigns. If you want deep data sets to create actionable insights, this also may not be the option for you.

I would recommend LinkedIn Marketing Solutions to colleague under certain circumstances. First, I think all companies would benefit from having a company page on LinkedIn. I would set-up the page to cross post from another platform (like Facebook or Twitter) or have it hooked up to your social media manager. That way you still look active on the platform, but since interaction isn't as popular on LI, you won't waste time. If you are a B2B company that is having difficulty reaching your target client, LinkedIn Ads may be a useful tool for you. With better pricing than most direct mail or print alternatives, LinkedIn InMail and sponsored content might be the best way to get some leads in. If you are a B2C company that is only interested in targeting certain professional classes, then maybe LI Ads would be helpful. This is true for talent agencies/headhunters that need to find qualified candidates, a continuing education college looking for professionals to get a higher degree, or a convention for a certain type of profession.

If you need exact (and accurate) ROI reporting I would not suggest Linkedin's Marketing Solutions, as there are many other solutions that do this much better. Though, if you want to access a very unique audience that you can't find anywhere else it may be worth the lack of reporting to reach these people!

If you want to do awareness campaigns for a brand or product, LinkedIn can be very helpful. Most of the ad units work well for this type of campaign. So using campaigns for thought leadership is great.

I've yet to see LinkedIn Marketing Solutions being very good for lead gen, despite being a big part of the platform's offering. I've done it for several clients and it just hasn't produced good results. I also think that while InMail looks and sounds great on paper and in theory, there too have I ever seen much success. It's not surprising since I rarely look at them when they're sent to me personally. The really odd thing is that they seems to know this, because reps have typically steered me away from any type of ad unit other than sponsored content.

It is great for promotional content and/or announcements related to your business or organization that you'd like to reach a broad audience. It is useful for companies that like to include targeted messaging to specific contacts or roles within organizations and is probably less appropriate for smaller organizations that do not need to reach a broad audience.