TrustRadius Insights
- Detailed Targeting Options: Users appreciate the extensive targeting options available on LinkedIn, including company and industry …
Overview
What is LinkedIn Marketing Solutions?
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network…
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What is LinkedIn Marketing Solutions?
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite…
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What is LinkedIn Marketing Solutions?
LinkedIn Marketing Solutions Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The Linkedin Text Ads module supports both pay per click (PPC) and cost per impression (CPM) pricing models.
The platform is used by many well-known companies, including Adobe, Citi, General Electric, HP, and many others. It integrates technology from Bizo, a company and platform acquired by LinkedIn in mid-2014.
Reviewers rate Support Rating highest, with a score of 8.6.
The most common users of LinkedIn Marketing Solutions are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users recommend the following when using LinkedIn Marketing Solutions: Use original content for LinkedIn ads and have a clear understanding of customer personas before launching an ad campaign. It is advised to have a solid plan and budget in place. Connect with a LinkedIn Marketing Consultant for tips and tricks. Consider the cost and benefits of using LinkedIn Marketing Solutions, especially for B2B marketing. Try synchronizing it with Salesforce for better results. Define the target market and utilize LinkedIn's promoting instruments to generate qualified leads at a B2B organization. Don't rely solely on LinkedIn for demographic questions and consider other options. Start by promoting a post on the LinkedIn page and play with targeting options. Overall, users find LinkedIn Marketing Solutions to be a useful tool for B2B marketing, especially in reaching their target audience.
Attribute Ratings
Reviews
(1-25 of 46)Companies can't remove reviews or game the system. Here's why
February 23, 2022
Great B2B Advertising Tool with Specific Targeting!
- Increased Brand Awareness
- Increased Website Traffic/Conversions
- Specific Audience Targeting/Getting Right in Front of Customers
January 18, 2022
Leading B2B advertising platform
- LinkedIn helps us drive leads for our clients
- The Campaign Manager platform drives efficient campaign management for our employees
- Our business at PrograMetrix has seen ROI advertising on LinkedIn
December 09, 2021
LinkedIn Ads Wins at B2B Targeting
- LinkedIn ads and their lead gen forms make it extremely easy to track cost per lead and compare that to other advertising channels.
- LinkedIn leads have not been as ready to purchase as paid search leads, and require more nurturing.
December 02, 2021
Using Linkedin Marketing Solution for the french and B2B market
- Boost of the generation of leads / +20% over 2 months
- Boost of our website visit / +10% over 2 months
December 02, 2021
Great tool to target B2B audience
- We did not see much ROI as budgets were small and could not experiment too much.
- Advertising value is lower than other platforms.
- The platform is great in providing insights about your interest groups.
November 04, 2021
The best B2B targeting EVER
Score 8 out of 10
Vetted Review
Verified User
- It allows us to target specifically the companies and job titles that we want, we love that it's the most specific platform to find who you want to target.
- The integration with Hubspot is great. Without it, we would have to do a lot of manual work to get campaign results.
- Matched lists: we have an ABM strategy at the moment, so being able to upload lists with the specific companies that we want to see our ads is great because we don't waste money /impressions on irrelevant companies.
- Retargeting: very important for us to retarget those that have been in contact with our content in the past, doesn't matter if it was outside of LinkedIn.
September 15, 2021
Get in their Inbox!
- Increased leads
- Developed relationships
- Raised awareness
June 10, 2021
Works Well with the Right Audience
- Lead Generation
- Brand Awareness
- Audience Engagement
- LinkedIn marketing solutions has led to increased service and product sales.
- LinkedIn marketing solutions has made our services more popular, amongst professionals.
- LinkedIn marketing solutions has made it easier to measure the impact of our marketing efforts.
September 30, 2020
LinkedIn Ads - The good and not so good.
- A close eye has to be kept on your cost per conversion to ensure positive ROI - it can get pretty high vs other platforms.
- Sales teams like leads from LinkedIn Ads - they are hyper targeted and have a higher conversion to sale vs other platform.
- Lead volume can be difficult to scale, however, there will be less low-quality leads vs other platforms
September 26, 2020
Get's the job done, but the UI/UX could use a revamp
- Cost efficient ROAS for lead generation compared to other social platforms targeted at professionals.
- The addition of their new awareness/reach objective has also provided a lower cost option for using LI advertising.
- Helped us strengthen the brand images with professionals and target market.
- Allowed us to reach the right decision makers in some of our client's target companies, which enabled us in initiating conversations with them.
September 18, 2020
Best B2B advertising platform
- LinkedIn Marketing Solutions has significantly helped our agency to generate leads for our clients, which in turn incentivizes them to spend more on our marketing services.
- Ironically, though, we have not had as much success doing our own LinkedIn advertising for our agency. Clicks have been a little too expensive to get scale from our own marketing budget.
September 18, 2020
A great solution for lead generation and brand awareness goals
- Hard to see ROI on short-length campaigns but that is understandable since B2B sales/buyer journey is longer.
- By having a targeted audience selection, we can see whether our product is suitable for that market or not.
September 15, 2020
Solving the issue right away
- More people, more work.
- Target achieved.
- One vendor, solving all.
September 12, 2020
Great Solution
- Noticed more by people outside the organization, which leads to increased sales and decreased turnover
December 16, 2019
Best Platform For B2B Marketers
- Great improving attendance for events such as webinars for specialized industries
- Is a better alternative than targeting broad keywords in search campaigns due to lack of volume around qualified keyword silos
- Most instances where we seen poor results was due to lack of conversion focused landing pages
November 20, 2019
LinkedIn Marketing Solutions
- High ROI
- Good lead capture
- Good targeting capabilities
- Helped to optimize overall paid media strategy
October 23, 2019
Must-Buy Ad Platform for B2B
- Lowered Cost Per Lead in online marketing.
- Increased our pipeline.
October 15, 2019
LinkedIn Marketing
- LinkedIn ads have improved engagement and brand awareness
- LinkedIn ads have improved lead volume
- LinkedIn ads have improved lead quality
- LinkedIn ads have improved event attendance
- I think there is a lot of "ad blindness" on the platform, so ROI for text ads was very low.
- There is a very significant cost in time and resources to develop solid content for sponsored content blocks. That needs to be factored in with the advertising cost, which again lowered ROI for us.
February 26, 2019
LinkedIn Ads Useful for Applied B2B Lead Generation, but Needs Work
- As an agency, LinkedIn gives us one more way to demonstrate worth: we're managing the LinkedIn page of many of our clients, and this is demonstratively an improvement from before.
- Also as an agency, LinkedIn ads allow us to offer an additional way to get leads in the door. When we've struck out on other ad programs, we usually try LinkedIn Ads before moving on to a higher investment channel (such as list rental).
- Unfortunately, Linkedin Marketing Solutions doesn't really give a clear look at exact ROI in terms of monetary profit (we were able to see clicks and impressions). Because of this, we weren't able to use it to achieve our overall business objectives.
September 19, 2018
Essential for B2B social media marketing, but deeply flawed.
- LinkedIn marketing solutions has opened the door to further social media related engagements with clients as long as we see moderate success with our efforts using the platform. So using it has brought in more business. Businesses know they need to market on LinkedIn, so it's a good first step.
- Whether this is the fault of the platform or what the client is providing for the campaign, the line gets a little blurry. But for anything other than awareness, the results haven't been as good as we've hoped and rarely do clients want to do another campaign with LinkedIn, unless it's trying a different type of ad unit or targeting.
August 06, 2018
Great platform for marketing growth
- Request for more demos
- Targeted advertising based on job title/role
- Broad reach in terms of getting new products and solutions to a large audience