LinkedIn Marketing Solutions Reviews

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Score 8.0 out of 100

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Tegan Jenner | TrustRadius Reviewer
September 26, 2020

Get's the job done, but the UI/UX could use a revamp

Score 8 out of 10
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in terms of promoted content reporting and usability, the platform is not as flexible or easy to use compared to more established social platforms like Facebook. However, it does offer plug-ins to Google Data Studio which makes pulling and manipulating data easier.

My main usability gripe comes when looking at organic performance of a company page. There isn't an easy way to export organic performance data.
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Carmen Rodriguez | TrustRadius Reviewer
October 07, 2020

Ability to expand advertising and get a more interested audience

Score 9 out of 10
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As I mentioned before, one of the things that was most complicated for me with this platform was the moment of implementing it, because I did not understand very well how the creation of campaigns it offered worked, however I managed to understand perfectly shortly after. Regarding the general usability that I had after the implementation, it was really simple on a large scale, because I managed to adapt to each of the actions of this service, I managed to create campaigns very quickly and I also managed to connect with each of contacts and followers directly. I really appreciate this platform for having fulfilled what was promised, and for having offered me a fairly simple service with which I can expand advertising.
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Adanne Chinmaobi | TrustRadius Reviewer
October 01, 2020

We're reaching the LinkedIn professional population more efficiently.

Score 9 out of 10
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While LinkedIn marketing solutions became easier to use as I gained more experience with them, they are not intuitive in the terms of its user interface design and structure, especially in my early days of using them.
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Jemec Lozada | TrustRadius Reviewer
September 15, 2020

Solving the issue right away

Score 9 out of 10
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In usability it is a 10, definitely. It does what is promises and nothing less. It even gives you suggestions on what could you get in order to improve your services, even if it's not a LinkedIn product, it gives you the suggestion to get it. Usability is best as it is very easy to get used to it.
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Scott Walker | TrustRadius Reviewer
February 26, 2019

LinkedIn Ads Useful for Applied B2B Lead Generation, but Needs Work

Score 6 out of 10
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I would say the "old" LinkedIn Marketing Campaign Manager was a 1-3, while the "New" or "Beta" experience is a 7-8. So, depending on which platform you're using, I average it out to a 5. With a few more refinements, this "beta" LinkedIn Campaign Manager could be a very useful tool.
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About LinkedIn Marketing Solutions

LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The Linkedin Text Ads module supports both pay per click (PPC) and cost per impression (CPM) pricing models.

The platform is used by many well-known companies, including Adobe, Citi, General Electric, HP, and many others. It integrates technology from Bizo, a company and platform acquired by LinkedIn in mid-2014.

LinkedIn Marketing Solutions Technical Details

Operating Systems: Unspecified
Mobile Application:No