LinkedIn Marketing Solutions Usability, Reviews & Ratings 2024

Overview

What is LinkedIn Marketing Solutions?

Recent Reviews

TrustRadius Insights

December 14, 2023

- Detailed Targeting Options: Users appreciate the extensive targeting options available on LinkedIn, including company and industry …

Great B2B Advertising Tool with Specific Targeting!

8 out of 10

February 23, 2022

Incentivized

LinkedIn Marketing Solutions was a great tool for our company to allow us to promote content to specific audiences. The platform is great …

Leading B2B advertising platform

9 out of 10

January 18, 2022

Incentivized

Our team at PrograMetrix managed paid advertising campaigns on behalf of our clients using LinkedIn Marketing Solutions. We also utilize …

LinkedIn Ads Wins at B2B Targeting

9 out of 10

December 09, 2021

Incentivized

I use LinkedIn ads to generate leads and awareness for my B2B clients.

Using Linkedin Marketing Solution for the french and B2B market

5 out of 10

December 02, 2021

Incentivized

Linkedin Marketing solutions [are] used in our organization through our lead generation strategy. The communication made through this tool …

Great tool to target B2B audience

9 out of 10

December 02, 2021

Incentivized

We are using LinkedIn Marketing Solutions to run advertising on LinkedIn targeting wholesale clients (the B2B side of our business). It is …

The best B2B targeting EVER

8 out of 10

November 04, 2021

We use LinkedIn Marketing Solutions to promote our content through different audiences. Depending on the strategy and the type of content, …

Get in their Inbox!

8 out of 10

September 15, 2021

Incentivized

LinkedIn Marketing Solutions was used by our management team and marketing team. It allowed our team and salespeople a different avenue to …

Works Well with the Right Audience

8 out of 10

June 10, 2021

Incentivized

LinkedIn Marketing Solutions is primarily used by the marketing team, but directly impacts the sales team. The problem we look to address …

We're reaching the LinkedIn professional population more efficiently.

9 out of 10

October 01, 2020

Incentivized

Professionals are a core part of our day to day customer target and thus LinkedIn has been a reliable platform for the marketing …

LinkedIn Ads - The good and not so good.

7 out of 10

September 30, 2020

Incentivized

LinkedIn Marketing Solutions are used as a lead acquisition tool and an engagement tool for our audience. It offers more precise targeting …

Get's the job done, but the UI/UX could use a revamp

8 out of 10

September 26, 2020

Incentivized

We use LinkedIn Marketing Solutions on my team of data analysts and media buyers. We have a combination of consumer and B2B brands that we …

Reaching our client's B2B target market with LinkedIn Marketing Solutions

8 out of 10

September 25, 2020

Incentivized

Over the past few years, we've used LinkedIn Marketing Solutions on two of our clients. While the platform allowed us to target new …

Best B2B advertising platform

8 out of 10

September 18, 2020

Incentivized

As a marketing agency, we often recommend LinkedIn Marketing Solutions, specifically LinkedIn Advertising, to our clients that sell B2B. …

A great solution for lead generation and brand awareness goals

8 out of 10

September 18, 2020

Incentivized

LinkedIn Marketing Solutions is being used by our Marketing and Sales department. We used it to find new target markets and to increase …

Solving the issue right away

9 out of 10

September 15, 2020

Incentivized

It has helped us on gathering the necessary people that we need for our continuing growth in the market. We have been able to achieve the …

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Awards

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Pricing

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LinkedIn Marketing Solutions

N/A

Unavailable

What is LinkedIn Marketing Solutions?

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

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Product Details

About
Tech Details
FAQs

What is LinkedIn Marketing Solutions?

LinkedIn Marketing Solutions Technical Details

Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The Linkedin Text Ads module supports both pay per click (PPC) and cost per impression (CPM) pricing models. The platform is used by many well-known companies, including Adobe, Citi, General Electric, HP, and many others. It integrates technology from Bizo, a company and platform acquired by LinkedIn in mid-2014.

Reviewers rate Support Rating highest, with a score of 8.6.

The most common users of LinkedIn Marketing Solutions are from Mid-sized Companies (51-1,000 employees).

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Reviews and Ratings

(224)

January 31st 2024

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Recommendations

Users recommend the following when using LinkedIn Marketing Solutions: Use original content for LinkedIn ads and have a clear understanding of customer personas before launching an ad campaign. It is advised to have a solid plan and budget in place. Connect with a LinkedIn Marketing Consultant for tips and tricks. Consider the cost and benefits of using LinkedIn Marketing Solutions, especially for B2B marketing. Try synchronizing it with Salesforce for better results. Define the target market and utilize LinkedIn's promoting instruments to generate qualified leads at a B2B organization. Don't rely solely on LinkedIn for demographic questions and consider other options. Start by promoting a post on the LinkedIn page and play with targeting options. Overall, users find LinkedIn Marketing Solutions to be a useful tool for B2B marketing, especially in reaching their target audience.

Attribute Ratings

Reviews

(1-8 of 8)

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October 01, 2020

We're reaching the LinkedIn professional population more efficiently.

Adanne Chinmaobi

Direct Marketing Specialist

Bolt (Transportation/Trucking/Railroad, 201-500 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Usability

While LinkedIn marketing solutions became easier to use as I gained more experience with them, they are not intuitive in the terms of its user interface design and structure, especially in my early days of using them.

September 30, 2020

LinkedIn Ads - The good and not so good.

Adam Lumley

Digital Marketing Manager

Info-Tech Research Group (Information Technology & Services, 501-1000 employees)

Score 7 out of 10

Vetted Review

Verified User

Incentivized

Usability

It's not difficult to use but, as mentioned earlier, it can be cumbersome. Uploading new creative/copy has to be done one by one and there is no bulk editor.

September 26, 2020

Get's the job done, but the UI/UX could use a revamp

Tegan Jenner

Senior Data Analyst

Helen & Gertrude (Marketing and Advertising, 11-50 employees)

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Usability

in terms of promoted content reporting and usability, the platform is not as flexible or easy to use compared to more established social platforms like Facebook. However, it does offer plug-ins to Google Data Studio which makes pulling and manipulating data easier.

My main usability gripe comes when looking at organic performance of a company page. There isn't an easy way to export organic performance data.

September 18, 2020

A great solution for lead generation and brand awareness goals

Verified User

Manager in Marketing

Information Technology & Services Company, 11-50 employees

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Usability

Compared to other advertising platforms, I find LinkedIn Marketing Solution relativity easy to use from the implementation process to analyzing campaigns. I can also easily download leads right into our CRM!

September 15, 2020

Solving the issue right away

Jemec Lozada

Team manager

Sykes (Outsourcing/Offshoring, 1001-5000 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Usability

In usability it is a 10, definitely. It does what is promises and nothing less. It even gives you suggestions on what could you get in order to improve your services, even if it's not a LinkedIn product, it gives you the suggestion to get it. Usability is best as it is very easy to get used to it.

February 26, 2019

LinkedIn Ads Useful for Applied B2B Lead Generation, but Needs Work

Scott Walker

Director of Digital Marketing

407 Marketing (Marketing and Advertising, 1-10 employees)

Score 6 out of 10

Vetted Review

Verified User

Incentivized

Usability

I would say the "old" LinkedIn Marketing Campaign Manager was a 1-3, while the "New" or "Beta" experience is a 7-8. So, depending on which platform you're using, I average it out to a 5. With a few more refinements, this "beta" LinkedIn Campaign Manager could be a very useful tool.

March 23, 2017