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- Detailed Targeting Options: Users appreciate the extensive targeting options available on LinkedIn, including company and industry …
Overview
What is LinkedIn Marketing Solutions?
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network…
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What is LinkedIn Marketing Solutions?
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite…
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What is LinkedIn Marketing Solutions?
LinkedIn Marketing Solutions Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The Linkedin Text Ads module supports both pay per click (PPC) and cost per impression (CPM) pricing models.
The platform is used by many well-known companies, including Adobe, Citi, General Electric, HP, and many others. It integrates technology from Bizo, a company and platform acquired by LinkedIn in mid-2014.
Reviewers rate Support Rating highest, with a score of 8.6.
The most common users of LinkedIn Marketing Solutions are from Mid-sized Companies (51-1,000 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users recommend the following when using LinkedIn Marketing Solutions: Use original content for LinkedIn ads and have a clear understanding of customer personas before launching an ad campaign. It is advised to have a solid plan and budget in place. Connect with a LinkedIn Marketing Consultant for tips and tricks. Consider the cost and benefits of using LinkedIn Marketing Solutions, especially for B2B marketing. Try synchronizing it with Salesforce for better results. Define the target market and utilize LinkedIn's promoting instruments to generate qualified leads at a B2B organization. Don't rely solely on LinkedIn for demographic questions and consider other options. Start by promoting a post on the LinkedIn page and play with targeting options. Overall, users find LinkedIn Marketing Solutions to be a useful tool for B2B marketing, especially in reaching their target audience.
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Reviews
(1-25 of 46)Companies can't remove reviews or game the system. Here's why
February 23, 2022
Great B2B Advertising Tool with Specific Targeting!
LinkedIn Marketing Solutions was a great tool for our company to allow us to promote content to specific audiences. The platform is great when it comes down to targeting based on specific demographics such as job title, seniority, education, etc. Our campaign results had great conversion and were effective, however, advertising on this platform can be expensive.
January 18, 2022
Leading B2B advertising platform
Our team at PrograMetrix managed paid advertising campaigns on behalf of our clients using LinkedIn Marketing Solutions. We also utilize LinkedIn Marketing Solutions for our own internal advertising campaigns. LinkedIn Marketing Solutions helps us generate leads, drive website traffic, and build brand awareness for our clients and for our own brand. LinkedIn is our go-to platform for B2B advertising campaigns.
December 09, 2021
LinkedIn Ads Wins at B2B Targeting
I use LinkedIn ads to generate leads and awareness for my B2B clients.
December 02, 2021
Using Linkedin Marketing Solution for the french and B2B market
Linkedin Marketing solutions [are] used in our organization through our lead generation strategy. The communication made through this tool is to develop our software product in the french and international market. We are targeting C-level from big companies, all sectors.
December 02, 2021
Great tool to target B2B audience
We are using LinkedIn Marketing Solutions to run advertising on LinkedIn targeting wholesale clients (the B2B side of our business). It is used by the paid marketing department with the purpose of building awareness on the market. This tool allows us to be specific in our industry targeting and stay precise with our ad spend.
November 04, 2021
The best B2B targeting EVER
Score 8 out of 10
Vetted Review
Verified User
We use LinkedIn Marketing Solutions to promote our content through different audiences. Depending on the strategy and the type of content, we use different types of ads, the one that we use the most is lead generation, since it has shown to be the most effective for us. We also sponsor our company page's posts, and have a lot of dynamic, follower, and text ads.
September 15, 2021
Get in their Inbox!
LinkedIn Marketing Solutions was used by our management team and marketing team. It allowed our team and salespeople a different avenue to reach potential clients instead of the traditional in-person visit, emails, or phone calls we were accustomed to. I think this solution worked a lot better for younger potential clients, as LinkedIn notified them in a variety of ways.
June 10, 2021
Works Well with the Right Audience
LinkedIn Marketing Solutions is primarily used by the marketing team, but directly impacts the sales team. The problem we look to address is finding professionals with the capability of purchasing our solutions and involvement in the right industry objectives/organizations. We typically use the tool to identify potential prospects utilizing the marketing solutions title and organizational filters.
Professionals are a core part of our day to day customer target and thus LinkedIn has been a reliable platform for the marketing department in my organization, to prospect for new customers and also put our services in the face of prospective customers.
We make use of LinkedIn marketing tools such as Sales Navigator and most importantly LinkedIn Ads. While LinkedIn Sales Navigator makes social selling across the LinkedIn network easier, LinkedIn Ads. allows us to target specific demographics of the LinkedIn social network.
We make use of LinkedIn marketing tools such as Sales Navigator and most importantly LinkedIn Ads. While LinkedIn Sales Navigator makes social selling across the LinkedIn network easier, LinkedIn Ads. allows us to target specific demographics of the LinkedIn social network.
September 30, 2020
LinkedIn Ads - The good and not so good.
LinkedIn Marketing Solutions are used as a lead acquisition tool and an engagement tool for our audience. It offers more precise targeting than other platforms we use on a regular basis. Multiple departments use features relevant to their roles in the company. However, most of our usage comes from the marketing department.
September 26, 2020
Get's the job done, but the UI/UX could use a revamp
We use LinkedIn Marketing Solutions on my team of data analysts and media buyers. We have a combination of consumer and B2B brands that we recommend and execute digital advertising strategies for. We use Linkedin and a strong option for brands looking to make B2B communications. Our media buyers set up and run marketing plans on LinkedIn, occasionally with the help of our LI agency rep. I specifically spend most of my time pulling reporting and performance information from the platform.
Over the past few years, we've used LinkedIn Marketing Solutions on two of our clients. While the platform allowed us to target new audience groups different from Facebook and Twitter, the cost to reach those targets was quite a bit more expensive than either Facebook or Twitter. While the platform was easy to set up, as we tried to do simple things like tracking visitors from our ads and measuring ROI, we faced many difficulties, as LinkedIn prefers to use tags instead of tracking cookies or pixels (like Facebook).
LinkedIn Marketing Solutions shines in its ability to allow our business clients to target other businesses and decision makers, allowing our clients to promote their products to the right people with ease.
LinkedIn Marketing Solutions shines in its ability to allow our business clients to target other businesses and decision makers, allowing our clients to promote their products to the right people with ease.
September 18, 2020
Best B2B advertising platform
As a marketing agency, we often recommend LinkedIn Marketing Solutions, specifically LinkedIn Advertising, to our clients that sell B2B. It solves the problem of being able to target prospects for our clients at various industries, companies, and with specific job titles. There is no other widely used business networking platform as widely used as LinkedIn, so we know we're using very accurate and exhaustive data. We can build awareness for our clients by showing ads to their ideal customers.
September 18, 2020
A great solution for lead generation and brand awareness goals
LinkedIn Marketing Solutions is being used by our Marketing and Sales department. We used it to find new target markets and to increase lead generation. In addition to reaching and building relationships with B2B customers through the platform, LinkedIn Marketing Solutions lets you get campaigns up and running rather quickly.
September 15, 2020
Solving the issue right away
It has helped us on gathering the necessary people that we need for our continuing growth in the market. We have been able to achieve the goals of our clients by getting more people to know us. It is very easy to use and the issue about people not knowing us is gone as we are fairly well known now.
September 12, 2020
Great Solution
It is being used in the HR and Sales dept. to market jobs and business opportunities within the company. It addresses reaching a wider variety of people through LinkedIn, more foot traffic.
December 16, 2019
Best Platform For B2B Marketers
We run LinkedIn ads, both text ads and sponsored posts with nearly all of our B2B clients. This is being used mainly by our paid media marketing department. We use these campaigns as one of our primary sources of generating qualified leads. We are able to get more mileage out of content already being created for SEO purposes and can effectively target very specific audiences. These campaigns also help us diversify our media spend and reach audiences who are in the market for a solution, but not necessarily "searching" for them.
November 20, 2019
LinkedIn Marketing Solutions
LinkedIn marketing solutions is being used internally at my company for a variety of clients to promote their content and assets in a variety of paid media ways. We leverage it for different clients, products and industries alike, and use it to promote on a great b2b paid media platform that has a lot of reach.
October 23, 2019
Must-Buy Ad Platform for B2B
LinkedIn Marketing Solutions is being used by our marketing department. We use it to generate business to business marketing leads for our sales team. LinkedIn Marketing has robust targeting capabilities not available on other targeting platforms that are accurate with a lot of different targeting options. It is also a solution for our overall ABM strategy.
October 15, 2019
LinkedIn Marketing
We are an advertising agency, with many B2B clients looking to do digital advertising. LinkedIn Marketing Solutions is used for many of our clients, due to the robust professional targeting available, as well as the unique ad formats (such as Sponsored InMail). LinkedIn advertising provides options for targeting that are unavailable on other platforms.
LinkedIn Marketing Solutions was being used by our organization to post pay-per-click ads to build awareness of our SaaS product and to drive sales. We primarily focused on creating and deploying ads to specific user segments, although we ventured a little into using sponsored content as well. We did not try the sponsored inmail feature.
February 26, 2019
LinkedIn Ads Useful for Applied B2B Lead Generation, but Needs Work
Our agency uses LinkedIn Marketing Solutions for B2B clients that are having a tough time getting qualified leads through other means. Sometimes, it is hard to get the right leads using Facebook or Google ad networks, and LinkedIn offers a more professional/business-level platform. Though LinkedIn isn't as ubiquitous as FB or Google, it has audience refining features that make it better for B2B clients. We typically don't use LinkedIn unless we're not getting the performance from other sources, but we have also utilized it alongside other ad platforms to generate interested and drive consideration.
Within the last two years, we have used Linkedin Marketing Solutions in order to promote content for our company, including articles, course releases, and promotions (sales and discounts). We chose to use Linkedin because of the unique audience it provides in regards to people interested in furthering their careers in IT and Networking.
September 19, 2018
Essential for B2B social media marketing, but deeply flawed.
As an agency, LinkedIn Marketing Solutions are being used both to deploy campaigns both across the majority of our clients, as well as for internal campaigns. Usage falls mostly to use by the Media department, particularly by myself, with some occasional assistance from either the internal marketing team, others in media or those on the analytics team using it to pull reporting for clients. The business problems it addresses is being able to do paid social media campaigns that B2B companies find valuable. The ability to target by job title, etc allows the accuracy B2B companies demand in their campaigns that other social platforms struggle to compete with.
August 06, 2018
Great platform for marketing growth
We use LinkedIn in order to promote our new business offerings, including products and solutions as well as company news and events. It is used by the internal marketing department.