Well suited for B2B marketers
Rating: 9 out of 10
May 01, 2024
Verified User
Vetted Review
Verified User
2 years of experience
- Creating an audience
- Allowing us to go granular in targeting
- Reporting
Overview
What is LinkedIn Marketing Solutions?
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network…
Learn from top reviewers
Well suited for B2B marketers
Rating: 9 out of 10
May 1, 2024Promoting content and running campaigns to get more leads to sign up for our product.
We also use LinkedIn Marketing Solutions to amplify our marketing efforts across activ...
Verified user
Manager
2 years of experienceGreat B2B Advertising Tool with Specific Targeting!
Rating: 8 out of 10
February 23, 2022LinkedIn Marketing Solutions was a great tool for our company to allow us to promote content to specific audiences. The platform is great when it comes down to targeting based...
Verified user
Employee
1 year of experienceLeading B2B advertising platform
Rating: 9 out of 10
January 18, 2022Our team at PrograMetrix managed paid advertising campaigns on behalf of our clients using LinkedIn Marketing Solutions. We also utilize LinkedIn Marketing Solutions for our o...
LinkedIn Ads Wins at B2B Targeting
Rating: 9 out of 10
December 9, 2021I use LinkedIn ads to generate leads and awareness for my B2B clients.
Using Linkedin Marketing Solution for the french and B2B market
Rating: 5 out of 10
December 2, 2021Linkedin Marketing solutions [are] used in our organization through our lead generation strategy. The communication made through this tool is to develop our software product i...
Great tool to target B2B audience
Rating: 9 out of 10
December 2, 2021We are using LinkedIn Marketing Solutions to run advertising on LinkedIn targeting wholesale clients (the B2B side of our business). It is used by the paid marketing departmen...
Verified user
Employee
5 years of experienceThe best B2B targeting EVER
Rating: 8 out of 10
November 4, 2021We use LinkedIn Marketing Solutions to promote our content through different audiences. Depending on the strategy and the type of content, we use different types of ads, the o...
Manuela Murillo Jaramillo
Administrator - Marketing
Digital Marketing Specialist
Astound Commerce
2 years of experienceGet in their Inbox!
Rating: 8 out of 10
September 15, 2021LinkedIn Marketing Solutions was used by our management team and marketing team. It allowed our team and salespeople a different avenue to reach potential clients instead of t...
Emily Hammell
Manager - Marketing
Marketing and Communications Manager
502 East Event Centre
3 years of experienceWorks Well with the Right Audience
Rating: 8 out of 10
June 10, 2021LinkedIn Marketing Solutions is primarily used by the marketing team, but directly impacts the sales team. The problem we look to address is finding professionals with the cap...
Verified user
Manager
2 years of experienceWe're reaching the LinkedIn professional population more efficiently.
Rating: 9 out of 10
October 1, 2020Professionals are a core part of our day to day customer target and thus LinkedIn has been a reliable platform for the marketing department in my organization, to prospect for...
LinkedIn Ads - The good and not so good.
Rating: 7 out of 10
September 30, 2020LinkedIn Marketing Solutions are used as a lead acquisition tool and an engagement tool for our audience. It offers more precise targeting than other platforms we use on a reg...
Adam Lumley
Professional - Marketing
Digital Marketing Manager
Info-Tech Research Group
5 years of experienceGet's the job done, but the UI/UX could use a revamp
Rating: 8 out of 10
September 26, 2020We use LinkedIn Marketing Solutions on my team of data analysts and media buyers. We have a combination of consumer and B2B brands that we recommend and execute digital advert...
Reaching our client's B2B target market with LinkedIn Marketing Solutions
Rating: 8 out of 10
September 25, 2020Over the past few years, we've used LinkedIn Marketing Solutions on two of our clients. While the platform allowed us to target new audience groups different from Facebook and...
Verified user
Manager
3 years of experienceBest B2B advertising platform
Rating: 8 out of 10
September 18, 2020As a marketing agency, we often recommend LinkedIn Marketing Solutions, specifically LinkedIn Advertising, to our clients that sell B2B. It solves the problem of being able to...
Bailey Witt, MBA
Analyst - Marketing
Digital Marketing Analyst | Account Manager
MediaFuel
2 years of experienceA great solution for lead generation and brand awareness goals
Rating: 8 out of 10
September 18, 2020LinkedIn Marketing Solutions is being used by our Marketing and Sales department. We used it to find new target markets and to increase lead generation. In addition to reachin...
Verified user
Manager
3 years of experience
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Awards
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What is LinkedIn Marketing Solutions?
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
- FAQs
What is LinkedIn Marketing Solutions?
LinkedIn Marketing Solutions Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The Linkedin Text Ads module supports both pay per click (PPC) and cost per impression (CPM) pricing models.
The platform is used by many well-known companies, including Adobe, Citi, General Electric, HP, and many others. It integrates technology from Bizo, a company and platform acquired by LinkedIn in mid-2014.
Reviewers rate Support Rating highest, with a score of 8.6.
The most common users of LinkedIn Marketing Solutions are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(224)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Recommendations
Users recommend the following when using LinkedIn Marketing Solutions: Use original content for LinkedIn ads and have a clear understanding of customer personas before launching an ad campaign. It is advised to have a solid plan and budget in place. Connect with a LinkedIn Marketing Consultant for tips and tricks. Consider the cost and benefits of using LinkedIn Marketing Solutions, especially for B2B marketing. Try synchronizing it with Salesforce for better results. Define the target market and utilize LinkedIn's promoting instruments to generate qualified leads at a B2B organization. Don't rely solely on LinkedIn for demographic questions and consider other options. Start by promoting a post on the LinkedIn page and play with targeting options. Overall, users find LinkedIn Marketing Solutions to be a useful tool for B2B marketing, especially in reaching their target audience.
Reviews
(1-25 of 47)Companies can't remove reviews or game the system. Here's why
Great B2B Advertising Tool with Specific Targeting!
Rating: 8 out of 10
February 23, 2022
Verified User
Vetted Review
Verified User
1 year of experience
- Audience Targeting/Demographic Selection
- Campaign Management/Reporting
- B2B Targeting
Leading B2B advertising platform
Rating: 9 out of 10
January 18, 2022
PP
Vetted Review
Verified User
6 years of experience
- B2B advertising
- Lead generation
- Brand awareness
- Reaching and engaging business professionals
- Campaign Manager simplifies campaign management
LinkedIn Ads Wins at B2B Targeting
Rating: 9 out of 10
December 09, 2021
JT
Vetted Review
Verified User
5 years of experience
- Company targeting.
- Job Function targeting.
- Job seniority targeting.
Using Linkedin Marketing Solution for the french and B2B market
Rating: 5 out of 10
December 02, 2021
HF
Vetted Review
Verified User
2 years of experience
- Precision of the audience targeting
- Remarketing audience
Great tool to target B2B audience
Rating: 9 out of 10
December 02, 2021
Verified User
Vetted Review
Verified User
5 years of experience
- Very specific audience targeting.
- Easy setup and management.
- Great native B2B targeting that looks professional.
The best B2B targeting EVER
Rating: 8 out of 10
November 04, 2021
MM
Vetted Review
Verified User
2 years of experience
- Ad targeting
- Lead generation
- Data reporting
Get in their Inbox!
Rating: 8 out of 10
September 15, 2021
EH
Vetted Review
Verified User
3 years of experience
- Targeting
- Transparency
- Reporting
Works Well with the Right Audience
Rating: 8 out of 10
June 10, 2021
Verified User
Vetted Review
Verified User
2 years of experience
- Segmenting the audience - the filters can be fairly comprehensive
- Offering engaging, yet not overwhelming options for prospects
- Ability to drive awareness as well as demand generation
We're reaching the LinkedIn professional population more efficiently.
Rating: 9 out of 10
October 01, 2020
AC
Vetted Review
Verified User
2 years of experience
- Targeted ads - LinkedIn targeted ads. Enable us at the marketing department of my organization to place interesting advertorial content in the faces of LinkedIn users, who fall into the category of our targeted audience and are thus likely to be interested in using our services.
- Sales Navigator - LinkedIn sales navigator allows myself and colleagues to tap into the population of professionals present on the network and increase our sales pipeline.
- Linkedin Company pages - This marketing tool has allowed LinkedIn users to independently discover my company, and by extension discover our fantastic products and services.
LinkedIn Ads - The good and not so good.
Rating: 7 out of 10
September 30, 2020
AL
Vetted Review
Verified User
5 years of experience
- Targeting - they have done a great job of allowing you speak to ideal audiences
- Support - dedicated customer service and account advising is always accessible and very responsive
- Curation of professional audiences - one of the biggest advantages to the platform is that its users are for the most part are professional
Get's the job done, but the UI/UX could use a revamp
Rating: 8 out of 10
September 26, 2020
TJ
Vetted Review
Verified User
1 year of experience
- Excellent targeting capabilities.
- LinkedIn reps have been very responsive when we reach out for help.
- LinkedIn has generated some of our best ROAS for B2B campaigns.
Reaching our client's B2B target market with LinkedIn Marketing Solutions
Rating: 8 out of 10
September 25, 2020
Verified User
Vetted Review
Verified User
3 years of experience
- Running B2B ads.
- Targeting decision makers.
- When we first started we got a sales rep from LinkedIn who walked us through the process.
- Our clients reported that inMail got them some good sales leads.
Best B2B advertising platform
Rating: 8 out of 10
September 18, 2020
BW
Vetted Review
Verified User
2 years of experience
- The variety of Advertising campaign goals and mediums is great. You can use LinkedIn ads for building brand awareness with a broad reach, or get very narrow with InMail messages to a targeted list. Ads can be videos, images, personal messages, or just a text ad, all with varying pros and cons, so our clients lean on us for advice.
- Setting up campaigns is very easy. Choose a goal, create an audience, add your content, and off you go. You can preview your ad to see exactly how it will look too.
- The reporting is very expansive, too. You can view traditional metrics like impressions and clicks, but also set up custom goals to track as conversions, see the reach and frequency of ads, video views, clicks or engagement with your LinkedIn company profile, and a lot more.
A great solution for lead generation and brand awareness goals
Rating: 8 out of 10
September 18, 2020
Verified User
Vetted Review
Verified User
3 years of experience
- Targeted audience (by industry, job titles, company size, etc.)
- Versatile ad options including sponsored content, text ads, and more
- Easy to understand ad dashboard for analytics purposes
Solving the issue right away
Rating: 9 out of 10
September 15, 2020
JL
Vetted Review
Verified User
2 years of experience
- Easy.
- Fast.
- Reliable.
Great Solution
Rating: 10 out of 10
September 12, 2020
Verified User
Vetted Review
Verified User
1 year of experience
- Great customer service
- Ease of use
- Customization
Best Platform For B2B Marketers
Rating: 7 out of 10
December 16, 2019
VM
Vetted Review
Verified User
3 years of experience
- Robust breakout of targeting options
- Ease of use & setup
- Reach pre-qualified audiences that may not by actively searching for your products
LinkedIn Marketing Solutions
Rating: 10 out of 10
November 20, 2019
Verified User
Vetted Review
Verified User
1 year of experience
- Various ad options
- Targeting by geographical locations
- Targeting by job titles
- Targeting by past or present information
- Various extended paid media options
Must-Buy Ad Platform for B2B
Rating: 9 out of 10
October 23, 2019
Verified User
Vetted Review
Verified User
6 years of experience
- One of the best B2B targeting capabilities.
- Lead Gen Forms work particularly well to generate leads.
- Able to target based on target account lists.
LinkedIn Marketing
Rating: 4 out of 10
October 15, 2019
AV
Vetted Review
Verified User
5 years of experience
- Great professional-based audience targeting
- Great ad formats that are unobtrusive and native in appearance
- Great customer support and feedback for campaign optimization tips & tricks
LinkedIn Marketing Solutions -- Right for the few, but not necessarily for the many
Rating: 6 out of 10
April 10, 2019
JR
Vetted Review
Verified User
1 year of experience
- Allowed us to tune our targeting options to reach specific groups of LI users - by title, industry, etc.
- Set a budget without long term commitment.
- Allows you to incorporate an (albeit very small) image into your creative copy.
LinkedIn Ads Useful for Applied B2B Lead Generation, but Needs Work
Rating: 6 out of 10
February 26, 2019
SW
Vetted Review
Verified User
2 years of experience
- By company and industry targeting means, you can create detailed campaigns specifically targeting an industry you're looking to break into. This allows you to craft a message that resonates with a specific industry or company, rather than relying on an affinity or interest on other platforms.
- Job title or seniority level targeting allows you to refine your target demo to the decision makers. If you have a product or service that needs to go to a c-suite customer, you can target just that group or title. Or, if you know exactly the titles you want to hit, such as Facilities Manager or Human Resources Supervisor, you can craft a message and targeting profile that gets your ads in front of them.
- One of the best ad products I've found is Sponsored InMail. Though it is pricey, it offers a more direct-mail style ad product without the additional hassle of email list rental, mailing service, or similar services. This puts you in the inbox of those you target. Though it is mostly just in the LinkedIn inbox, many people also get a push notification and an email alert from LinkedIn in their email inbox. This is pretty valuable, and the prices aren't exorbitant considering how powerful the targeting can be.
Reach A Unique Audience But Pay The Price In Analytics and Reporting
Rating: 7 out of 10
January 04, 2019
Verified User
Vetted Review
Verified User
2 years of experience
- It provides a very unique audience that you cannot usually reach with other social marketing platforms. It's especially helpful when you want to reach job seekers or people in specific positions.
- Creating ads is pretty simple and quick. It's one of the easier platforms to learn if you don't have any prior knowledge of creating ads.
- The analytics suite is easy to understand and includes some important metrics to determine success.
Essential for B2B social media marketing, but deeply flawed.
Rating: 6 out of 10
September 19, 2018
JM
Vetted Review
Verified User
4 years of experience
- Targets the exact right audience for your B2B messaging: you don't have to guess based on likes or any other periphery data to determine whether you're reaching the right audience - you can hit by job title, years of experience, job function, seniority, and other great ways to ensure precision delivery to the correct audience.
- Offers a helpful variety of ad units that are great for different types of campaigns to make sure you're reaching your audience in the right format for the ask.
- Self-service platform now for all ad units, enabling you to take control of your LInkedIn marketing with a hands-on approach.