Reviews (1-7 of 7)
The user interface itself doesn't contain a lot of help/training material, so it definitely takes a bit of trial and error to figure out a smooth workflow within the platform.
During my experience implementing this platform, I had several doubts about how to create each of the campaigns and how to expand the advertising throughout the social network, however, the customer service was there to answer my question concurrently.
LinkedIn Marketing Solutions Scorecard Summary
About LinkedIn Marketing Solutions
LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The Linkedin Text Ads module supports both pay per click (PPC) and cost per impression (CPM) pricing models.
The platform is used by many well-known companies, including Adobe, Citi, General Electric, HP, and many others. It integrates technology from Bizo, a company and platform acquired by LinkedIn in mid-2014.
LinkedIn Marketing Solutions Technical Details