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Loomly

Loomly

Overview

What is Loomly?

Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business,…

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Recent Reviews

TrustRadius Insights

Loomly helps businesses and individuals facing challenges with social media management. Users can now streamline their workflow, save …
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Reviewer Pros & Cons

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Pricing

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Base

$32

Cloud
per month

Standard

$64

Cloud
per month

Advanced

$131

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.loomly.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $32 per month
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Product Details

What is Loomly?

Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels.

Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations, clients, or stakeholders. Additionally, its ideation and planning features aim to make planning and managing a social presence a more efficient and meaningful process.

Loomly states they'll provide prompt, helpful support, shaping the product around customer needs and requests. They further state that customer feedback has helped Loomly grow into a robust and simple to use solution used by marketers, brands, and agencies around the world.

Loomly Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Loomly Screenshots

Screenshot of Loomly DashboardScreenshot of Loomly List ViewScreenshot of Loomly Calendar ViewScreenshot of Loomly Post BuilderScreenshot of Loomly Post FinetuningScreenshot of Loomly Post ViewScreenshot of Loomly Advanced AnalyticsScreenshot of Loomly Studio: Image & Video EditorScreenshot of Loomly Media Library

Loomly Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish
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Comparisons

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Reviews and Ratings

(12)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Loomly helps businesses and individuals facing challenges with social media management. Users can now streamline their workflow, save time, and easily manage multiple social media accounts for various clients. The software simplifies content creation by providing post ideas and suggestions, which saves users' time and helps with time management.

Loomly offers helpful features, including hashtag management, direct publishing to Instagram, and easy-to-read reports and analytics, helping users improve their social media strategy. Teams can collaborate effectively using Loomly's visual calendar view, streamline their social media posting schedules, and maintain a consistent brand image across multiple channels. Loomly ensures brand authenticity, consistency, and strategic messaging with its organized approval process for social media posts. The platform's ease-of-use and reasonable cost make it an attractive option for businesses of all sizes looking to increase engagement rates, build brand communities, and ultimately have successful social media campaigns.

User-Friendly Interface: Reviewers have consistently praised Loomly for its user-friendly interface. Many users have found the layout of the platform to be simplified and easy to use, allowing them to accomplish tasks effortlessly. The clean and intuitive design has been appreciated by multiple reviewers, making it easier for them to navigate through the features and create social media posts seamlessly. Efficient Scheduling: Several users have expressed their satisfaction with Loomly's scheduling capabilities. They have found it convenient to schedule a week's worth of posts in one go, saving them time and effort. The ability to maintain a consistent theme across the week has also been highlighted as a positive feature by reviewers. This efficient scheduling functionality has made managing social media content much easier for many users. Customization Options: Reviewers have mentioned that they appreciate Loomly's customization options when creating social media posts. The fine-tuning feature allows users to customize their posts for different social media platforms, ensuring that each post is optimized for maximum impact on specific channels. This level of customization has been valued by several users who prioritize tailoring their content according to the requirements of various platforms. Overall, these three pros - user-friendly interface, efficient scheduling, and customization options - are frequently mentioned by reviewers as key strengths of Loomly's social media management tool.

Limited customization and analytics: Some users have expressed disappointment with the lack of customization options and limited analytics provided by Loomly. They feel that the platform does not offer enough flexibility to tailor their content and analyze its performance effectively.

No direct publishing to Instagram and scheduling limitations: There is a desire among users for the ability to publish directly to Instagram from Loomly, as well as schedule posts ahead of time on this popular social media platform. The absence of these features has been mentioned as a downside by several reviewers.

Difficulties with user interface and mobile app: Users have mentioned difficulties with navigating Loomly's user interface and have called for improvements in this area. Additionally, they feel that the mobile app could be more user-friendly and efficient.

Users have shared three common recommendations for Loomly based on their experiences:

  1. Consider Loomly for affordable, feature-rich social media management. Users find it to be a professional platform with good reporting capabilities for showcasing ROI. It is considered the best tool for approval processes and quality assurance. Many users appreciate that it is affordable and has few restrictions.

  2. Try Loomly for easy scheduling and collaboration. Users recommend it for its user-friendly platform and short learning curve, making it ideal for scheduling posts in advance. It is described as a must-have for social media organization and approval processes. Users also find it visually appealing and highlight its collaborative features.

  3. Loomly is recommended for small businesses and agencies. Users emphasize that it helps with brand positioning, advertising management, while also saving time and money. It is regarded as highly effective and budget-friendly, making it a valuable publishing tool for small agencies and studios.

Overall, these recommendations indicate that Loomly is a professional, feature-rich, and user-friendly social media management platform that provides good value for money. Users advise staying organized, learning the platform's capabilities, comparing different services before choosing Loomly, and planning ahead when implementing social media campaigns.

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