Lytics Reviews

4 Ratings
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Score 6.5 out of 100

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July 11, 2019
Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Alternatives Considered

Google Ad Manager is the only other competitor we use on our sites; I'd say Lytics is easier to use, but it lacks customization. Lytics targeting also works well with our messaging service, so we're able to build targets on the site to use in email and print marketing tactics -- ultimately the most important thing for a marketer!
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Lytics Scorecard Summary

What is Lytics?

Lytics is designed to help marketers increase customer lifetime value by delivering the next-best experience — automatically and at scale. Interpret first-party customer data and leverage built-in data science to predict future actions to deliver a relevant cross-channel message in the moment: when and how the customer wants to receive it. Profiles can be built off of multiple unique identifiers, leading to more identity matches, at a higher level of accuracy. Customer experiences can be organized with a drag and drop interface to move customers towards a specific marketing outcome. Automatically import marketing tactics from all connected channels, like email, web, and advertising, and visually organize them around particular goals. Behavioral Scoring provides scores for momentum, intensity, frequency, recency, quantity, and propensity while Audience Discovery unlocks insights that influence movement toward a conversion. Content Affinity Engine allows the user to deliver the ideal piece of content to each individual. Guesswork can be removed from manual segmentation with machine learning, to surface a collection of unique audiences that warrant specific actions. Leverage historical behaviors to calculate a real-time score that’s representative of an individual's desire for a message in each marketing channels. Analyze past engagement patterns to predict when their next engagement is likely to take place and deliver the message automatically within that time window.


Lytics Features

Has featureUnified Customer Profile
Has featureAudience Segmentation
Has featureJourney Orchestration
Has featureCustomer Insights
Has featureNext Best Experience
Has featureContent Affinity
Has featureBehavioral Scoring
Has featurePersonalization
Has featureDelivery Optimization

Lytics Screenshots

Lytics Integrations

LiveRamp IdentityLink, Facebook for Business, Google Tag Manager, Iterable, Marketo, Salesforce Marketing Cloud Email Studio, www.lytics.com/integrations, Google Ads (formerly AdWords), DotDigital

Lytics Competitors

Lytics Support Options

 Paid Version
Phone
Email
FAQ/Knowledgebase
Video Tutorials / Webinar

Lytics Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Mobile Web
Supported Countries:International
Supported Languages: English