Lytics
Lytics enables mid-size businesses and global enterprises to build personalized digital experiences and relevant marketing campaigns across many different channels by leveraging advanced data science and machine learning. In a world where brands need to compete with Amazon, Netflix, and Spotify, Lytics helps them thrive.
Create actionable user profiles using first-party, consent-based data powered by artificial intelligence to communicate relevant offers to your customers and prospects. Profiles can be built from multiple unique identifiers and stitched together for higher levels of accuracy.
With Lytics, marketers can manage powerfully compelling audience segments based on interests and behaviors to create personalized experiences instead of generic demographic groupings, from privacy-forward, first-party data. We automatically score every user, whether anonymous or known, and provide out-of-the-box audience segments such as who is "likely to re-engage", "at risk of churn" and "frequent users". Combine known information about behaviors with their affinity for certain topics or products and you'll be able to serve up highly relevant content recommendations automatically, in real-time.
Create actionable user profiles using first-party, consent-based data powered by artificial intelligence to communicate relevant offers to your customers and prospects. Profiles can be built from multiple unique identifiers and stitched together for higher levels of accuracy.
With Lytics, marketers can manage powerfully compelling audience segments based on interests and behaviors to create personalized experiences instead of generic demographic groupings, from privacy-forward, first-party data. We automatically score every user, whether anonymous or known, and provide out-of-the-box audience segments such as who is "likely to re-engage", "at risk of churn" and "frequent users". Combine known information about behaviors with their affinity for certain topics or products and you'll be able to serve up highly relevant content recommendations automatically, in real-time.
