Lytics is designed to help marketers increase customer lifetime value by delivering the next-best experience — automatically and at scale. Interpret first-party customer data and leverage built-in data science to predict future actions to deliver a relevant cross-channel message in the moment: when and how the customer wants to receive it. Profiles can be built off of multiple unique identifiers, leading to more identity matches, at a higher level of accuracy. Customer experiences can be organized with a drag and drop interface to move customers towards a specific marketing outcome. Automatically import marketing tactics from all connected channels, like email, web, and advertising, and visually organize them around particular goals. Behavioral Scoring provides scores for momentum, intensity, frequency, recency, quantity, and propensity while Audience Discovery unlocks insights that influence movement toward a conversion. Content Affinity Engine allows the user to deliver the ideal piece of content to each individual. Guesswork can be removed from manual segmentation with machine learning, to surface a collection of unique audiences that warrant specific actions. Leverage historical behaviors to calculate a real-time score that’s representative of an individual's desire for a message in each marketing channels. Analyze past engagement patterns to predict when their next engagement is likely to take place and deliver the message automatically within that time window.