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Adobe Commerce (Magento Commerce)

Adobe Commerce (Magento Commerce)


What is Adobe Commerce (Magento Commerce)?

Adobe Commerce (Magento Commerce) provides companies with a platform to manage, personalize, and optimize the commerce experience across every touch point and across the customer journey. ACC is built on Magento Commerce Pro and is integrated with Adobe Experience Manager.It…

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Recent Reviews

TrustRadius Insights

Low-Cost: Users have expressed their satisfaction with the low price point with the option for a free version. Efficient Back-End System: …
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Popular Features

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  • Product catalog & listings (33)
  • Product management (34)
  • Visual customization (34)
  • CMS (33)

Reviewer Pros & Cons

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What is Adobe Commerce (Magento Commerce)?

Adobe Commerce (Magento Commerce) provides companies with a platform to manage, personalize, and optimize the commerce experience across every touch point and across the customer journey. ACC is built on Magento Commerce Pro and is integrated with

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  • Premium Consulting/Integration Services

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What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is Squarespace?

Squarespace is a CMS platform that allows users to create a DIY blog, eCommerce store, and/or portfolio (visual art or music). Some Squarespace website and shop templates are industry or use case-specific, such as menu builders for restaurant sites.

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Online Storefront

Features for creating an online storefront with a browse-able product catalog.

Avg 7.8

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

Avg 7.7

Online Payment System

Features related to processing online payment for eCommerce purchases.

Avg 8.4

eCommerce Marketing

Features related to marketing for eCommerce websites

Avg 7.6

eCommerce Business Management

Features related to business management and administration of eCommerce operations

Avg 7.9
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Product Details

What is Adobe Commerce (Magento Commerce)?

Adobe Commerce (Magento Commerce) provides companies with a platform to manage, personalize, and optimize the commerce experience across every touch point and across the customer journey. ACC is built on Magento Commerce Pro and is integrated with Adobe Experience Manager.

It was originally developed as an open-source eCommerce content management solution by Varien, Inc. Varien was acquired by eBay in 2012. Magento Open Source (formerly Community Edition) is still available for developers and tech-savvy merchants. Adobe also offers small business and mid-enterprise level solutions that offer cloud services and integrations for business intelligence and order management tools.

Visitor data is used to segment customers and personalize the shopping experience with targeted promotions, suggestions and coupons. Sites generate SEO-friendly URLs, a Google site map, and customized meta tags to help products get discovered. Site-wide or segmented and targeted recommendations are generated from rule-based product-relations logic, to increase up-sells and cross-sells, and interactive features including "likes" and tweets allow visitors to broadcast their choices and create buzz around products.

The paid versions of Adobe Commerce are extensive and include product integrations such as business intelligence, order management, and an extensions marketplace.

Adobe Commerce (Magento Commerce) Competitors

Adobe Commerce (Magento Commerce) Technical Details

Deployment TypesOn-premise
Operating SystemsLinux
Mobile ApplicationNo

Frequently Asked Questions

KalioCommerce, PrestaShop, and Miva are common alternatives for Adobe Commerce (Magento Commerce).

Reviewers rate Website integration and Promotions & discounts highest, with a score of 9.

The most common users of Adobe Commerce (Magento Commerce) are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Low-Cost: Users have expressed their satisfaction with the low price point with the option for a free version.

Efficient Back-End System: Reviewers have consistently praised the recent upgrade to the back-end system, citing its effectiveness in managing customers and orders seamlessly. The enhanced efficiency of the back-end system has significantly boosted operational capabilities, leading to smoother business processes and improved overall performance.

Seamless Integration with Shipping APIs: Customers have lauded the seamless integration with shipping APIs for providing a hassle-free experience in managing shipping tasks within the platform. The smooth integration process has streamlined operations, making it easier for users to handle shipping-related functions efficiently.

Customization Challenges: Reviewers have expressed difficulties with customization on the platform, highlighting a serious learning curve and convoluted processes. Some users have found it cumbersome to upgrade customizations alongside core updates, impacting their workflow and efficiency.

Integration and Customization Limitations: Users have pointed out the lack of specialized integrations tailored to specific needs, calling for significant improvements in customization options to better align with individual company requirements.

Performance Issues and Complexity Concerns: Several reviewers have encountered problems such as slow indexing processing, high server resource consumption, and difficulty in debugging. They emphasized the platform's resource-intensive nature and its complexity in management, especially posing challenges for less experienced users.

Attribute Ratings


(1-25 of 42)
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Score 10 out of 10
Vetted Review
Verified User
Adobe Commerce is used as our online commerce solution, allowing our customers to purchase our products and services, across multiple regions, currencies and payment methods. We use Adobe Commerce to support the following payment methods: Apple Pay, Credit Cards via Braintree and Cybersource, Alipay/WeChat, PayPal, Karna and GoCardless. We have integrations to D365, Salesforce and a number of different marketing and 3PL platforms.
  • Online transactions via different payment methods
  • Product catalog across multiple regions
  • Support different currencies and languages
  • Installing new extensions
  • Dependence on technical resources
  • Moving content and data between environments
Well suited for any ecommerce enterprises that need total flexibility. Adobe Commerce allows full access to source code so any change is possible and you aren't limited as per other solutions. However it does mean you need access to technical capability or financial resources to engage an external vendor.
Score 7 out of 10
Vetted Review
Verified User
We use Adobe Commerce (Magento Commerce) to sell our products, we're a company that sell nails products and all the related products used by professional beautician. The biggest problem is develop new feauture inside the platform, is not easy and sometimes very expensive, but we use Adobe Commerce (Magento Commerce) because is solid and a lot of partners can help us to use it and of course Adobe is the biggest partner.
  • Integration with other software
  • Customization
  • Flexibility
  • Partner support
  • Make easier the customization
  • Faster loading of backend UI with big quantity of data
  • More user friendly UI of the backend
If you're a big company and you don't need specific features i suggest Adobe Commerce (Magento Commerce), because out of the box you can find a solid ecommerce with a lot of basic functions. But if you need a lot of specific features i suggest to avoid Adobe Commerce (Magento Commerce) and move forward with a taylor made ecommerce.
Score 8 out of 10
Vetted Review
Verified User
Magento Commerce is our CMS for basically every page on our site. We use it to merchandise, create landing pages, update product pages, and more. The platform allows us to customize it to our needs, and is very reliable.
  • Merchandising
  • Content Management
  • Customization
  • Difficult to navigate at times.
  • Convoluted processes for certain areas.
  • Serious learning curve if customized.
Magento Commerce works well for larger businesses that need to handle a lot of products. The platform is robust enough to handle many records.
Ramindu Deshapriya | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Our organization implements Magento Commerce, part of Adobe Commerce Cloud, on behalf of clients to manage their distributed online stores. Magento Commerce is also integrated as part of workflows with an integration with Enterprise Service Bus. Magento Commerce provides effective tools to manage online e-commerce with extensive customization options, which we develop for our clients.
  • Easy deployment
  • Comprehensive set of tools for e-commerce store implementation
  • Out-of-the-box integrations
  • Good price point
  • Better performance
  • More straightforward configuration options for scaling
  • Options to use NoSQL database backends
Magento Commerce, part of Adobe Commerce Cloud, is a great tool to build out online stores and end-to-end commerce solutions, including procurement and supply chain processes. It simplifies the addition of stock items and allows the maintenance of these items on the store to be carried out similar to what a content management system provides. However, Magento Commerce, part of Adobe Commerce Cloud, does not work well in scenarios where millions of buyers would try to buy the same item simultaneously, which can happen with big product launches and rare items in a store. Basically, it does not scale well in terms of performance.
Score 7 out of 10
Vetted Review
Verified User
We have used Magento Commerce as an E-Commerce solution for many years. We manufacture and sell our own products and supplements, so this platform has been in play for quite some time to get product to both end users and wholesalers. For the most part, the platform has done its core job - to manage products, orders, and customers. It's UI has really gotten better over the years (6 years ago it was pretty basic) and making minor and graphic updates have gotten better.
  • Simple to understand UI for easy front end user interface.
  • Upgraded back end managing customers and orders
  • Integrated shipping API's
  • More or less simplistic training for the sales staff to manage day-to-day
  • Specialized integrations are still lacking.
  • Specific customization to a company's needs still needs vast improvement.
  • Upgrading customizations as the core updates is a pain.
Ultimately, if a company is looking for a solid industry-known E-Commerce system, Magento Commerce does exactly what it's intended to do. The headaches start when your company wants to start getting granular in customizations of the platform to meet specific business needs (which every company eventually has). This becomes a major issue down the road when trying to upgrade said customizations as the core software updates.
Marco Casieri | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Magento actually is a point of arrival for ecommerce and the start point for developing a better omnichannel customer experience. It comes with lots of features that fit many commercial and marketing needs otherwise developing new features out-of-the-box is extremely expensive and not easy. However, all you need is on it and as a merchant, we appreciate the continuous platform update by Adobe.
  • Advanced Catalogue Management
  • Multi store
  • Multi warehouse
  • BI
  • Indexing processing
  • Server resources consumption
  • Debug hard
Magento fits well mid-high revenue project starting from 3M and above. It's not a cart but a more complex platform. The best choice for multi-brand projects and the electronic industry should be the best match due to product concept. The cloud version is suggested for most projects and doesn't require much technical effort.
Joseph Rounds | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I implement eCommerce solutions and have used Magento Commerce Cloud (formerly Magento) in past projects due to ease of use.
  • Out of box solution
  • Get going fast
  • API access
  • Recurring payments
  • Upsell
Magento Commerce Cloud (formerly Magento) gets a company up and running fast. However, there is a lack of support for recurring payments and subscriptions service out of the box.
Jeff Moriarty | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Magento is being used by the entire company. From customer service, to purchasing, to marketing. Ever since we used it, seems like we always had issues. Went through three different development companies and all still had issues. We are constantly spending between 4k and 10k per month just to maintain it. And issues still happen. It might be great for a huge organization with a Magento team in house and huge budgets, but not good for small to medium size businesses.
  • Customization
  • Theme/Designs
  • Support/Community
  • Conferences
  • Too many bugs
  • Every time a patch comes out, many mods break
  • Reporting is not very good
It's great for huge businesses with unlimited budgets, but for small and medium companies that have to hire outside and maintain their own website, go with a cheaper platform.
Score 8 out of 10
Vetted Review
Verified User
The key problem that Magento solves is selling in different currencies and languages, from different warehouses around the world, with different credit card clearers. Together with the multi-store functionality, it allows us to manage our global operation from one website and to focus our development and support resources on one instance of the software.
  • Multi-store, multi-language, multi-currency and multi-warehouse functionality.
  • Huge community to provide support.
  • Resource hungry... you need a powerful server.
  • Somewhat complex to manage.. not for the novice.
Magneto is suitable for more complex, global stores. It is less suited for a single store in a single country. Shopify, or others, are more suitable.
.Kim Murphy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Magento Commerce Cloud for some of our larger e-commerce clients who want a more robust platform with speed, customer support, automatic data redundancies, and professional security. Although seemingly expensive, the price is justified and will pay off in the long-run, especially if the client's online store has a high volume of sales with a growing trend. When our clients are not so much concerned about initial e-commerce costs and don't need a ton of complex functionalities added, then we usually implement Magento Commerce Cloud.
  • Magento Commerce Cloud is great for larger online stores with a high volume of sales.
  • Magento Commerce Cloud is an optimal solution if budget is not the primary concern.
  • Magento Commerce Cloud is streamlined for businesses who do not need a lot of heavy customized functionalities.
  • Customer Support is not as fast or responsive as one might hope especially considering the amounts the clients are paying.
  • Analytics, statistics, and sales tracking are not as advanced as one might expect.
  • Business to business sales features are not well-established in Magento Commerce Cloud.
A large supplier in the lighting industry that has a high volume of sales that is increasing each month is a perfect example of one of our web design clients who we recommended and implemented Magento Commerce Cloud for. Generally speaking, when an online store is predicted to grow exponentially they will need the added hosted resources like security, redundancy, and speed that Magento Commerce Cloud provides. However, if you have a more complete IT department including hosting and infrastructure, then you might get away with the community edition or a less-modern shopping cart platform.
Score 5 out of 10
Vetted Review
Verified User
Our organization uses Magento Commerce Cloud to manage our e-commerce accounts and transactions. Magento allows for the creation and management of subscription-based accounts and products, and it allows our users to make various updates to accounts/subscriptions through a web browser interface, as well as manage payment settings for each subscription record.
  • Built for simple subscription and e-commerce transactions.
  • End-user interface is intuitive and easy to navigate.
  • Allows for some customization, allowing for a tailored experience for your business.
  • Truly built for simple e-commerce subscription models. If you have any level of complexity, don't use this solution.
  • Payment error handling needs improvement, so that a better understanding for end-users can be gained.
  • Certain administrative workflows are disjointed and involve "workarounds" -- not a comprehensive solution.
Magento is great for very simple subscription-based e-commerce models. However, the moment you add any complexity, Magento isn't the solution for you. Improvements have been very slow-going, and the upgrade from 1.8 to 2.0 really set our operations team back a few years in terms of functionality.
Score 8 out of 10
Vetted Review
Verified User
Magento is being used as the ecommerce platform for our primary business; we use WooCommerce and older solutions for several of our smaller businesses. Magento is the best option for our primary business because of the way it's able to ingest product information from a data feed, and it makes it easy to manage products, categories, and pages.
  • Handles product data easily, from a manual upload to a data feed.
  • Plugins provide extended functionality.
  • Easy navigation fit for everyone from web developer to marketing manager.
  • Magento's native analytics are minimal and require you to have a service like Google Analytics - it'd be nice to see data like site users, revenue, and popular products at a glance
  • Promotion flexibility - it's difficult to do much more complicated than a % and flat $ discount
  • Magento 1 to 2 migration can be complex
Magento is well-suited for any business that needs scalability and manages many products or uses data feeds to ingest product information. Magento might be less useful for a small business with a catalog of only 10-15 products.
Score 6 out of 10
Vetted Review
Verified User
My department uses Magento to make certain accessories and supplies available to the contractors that power our business, and to the other organizations that we work with to make our business successful. We sell marketing and promotional items to our partner organizations, and replacement accessories (i.e. bags) to our contractors through Magento.
  • Magento allows individuals to get started with setting up their e-commerce site for free.
  • Magento allows users to change virtually everything - there is a tremendous amount of flexibility.
  • Magento offers a high level of ownership and security (users can run it on their server).
  • Magento's customer support is limited and unreliable.
  • There is a huge learning curve to using Magento for those without any prior experience using an e-commerce platform.
Magento is great for organizations and individuals that place a high value on personalization and ownership. Although it comes at a great cost, Magento allows users to personalize/customize their e-commerce sites as much as they want and Magento allows users to run Magento on their own servers. Magento is however more difficult to pick up than some other e-commerce platforms, so it may not be ideal for those who have limited time, energy and money to spend on their e-commerce site.
Sherice Dominguez | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
We use Magento for 3 eCommerce sites on a single Magento platform. We sell parts and accessories for 3 brands. Currently, there are 3 users inside the tool and the business is managing mostly front-end changes. We go to IT for almost all changes outside of adding products, changing product information, running promotions via coupon codes and changing banners. We chose Magento for its flexibility and add-ons.
  • Tons of add-ons available.
  • Backend customization.
  • Ability to choose a pre-defined template.
  • Too complex for business users, requires IT for a lot of changes.
  • Reporting tools are not great, can't customize as much as we need.
  • Email template customization is too complex, lots of specialized code is required to render properly.
This is a great tool for people that have a lot of experience coding and a lot of resources dedicated to the back-end customization. For a business user though, it is not intuitive and is a pretty big headache since we are required to go to IT so much. The marketplace can be a great place to find add-ons, but you have to be careful there as well. There are add-ons that are no longer supported by developers, so you can choose some that render useless.
Score 7 out of 10
Vetted Review
Verified User
We use Magento Commerce Cloud to build and manage our ecommerce website. It is used across every team within our ecom department. We especially like how flexible Magento is. We have developed numerous in house add ons that are custom made to what we need. We also have integrated many of the third party vendors into our Magento set up.
  • Magento Commerce Cloud allows us to develop our own custom solutions for problems that we need solved.
  • Magento Commerce Cloud can also be integrated with many of the third part vendors that we use. This has made many implementations go very smoothly and tends to be much quicker than developing our own custom solution.
  • There are many features available right out of the box. Many of them we have not implemented yet, but it is great to have them available to us when we are ready.
  • Magento Commerce Cloud can be complicated to develop for. In our field, it has been a struggle at times to find qualified developers.
  • Our merchandising team sees performance issues from time to time. Updating a product and waiting for the change to clear the queue can take up to an hour in some situations.
  • Because of the incredible amount of features that Magento Commerce Cloud offers, training new employees to use Magento takes a long time.
Magento Commerce Cloud works great for us, an ecommerce company. Any other company (of decent size) should consider Magento. They offer many features right out of the box and allow a ton of customization as well as easy integration with third party vendors. I could imagine that if you were a smaller company, Magento would likely be overkill for your online store.
Score 8 out of 10
Vetted Review
Verified User
We use Magento across multiple departments, mostly for our marketing team and IT/engineering team though. Magento is used to manage our website and web links. I personally use it for landing pages, web pages, URL redirects, etc.
  • Flexible solution - it gives us the flexibility to build our own website navigation easily
  • Easy to use - easy to learn and manage
  • Powerful - we use it for part of our customer management too. You can build your logic to search the database that you want to target
  • Sometimes Magento can run pretty slow, but it could be our internal issues
  • Uploading images can be a little tricky sometimes, but again, it could be adjusted from our engineering team I believe
It's good for companies who want to build and manage a more sophisticated and comprehensive website. You may want to have a dedicated IT team that manages it though. If you are a small business that just started a website, you can start with a cheaper and less complicated solution.
Jeff McRitchie | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Magento offers a great flexibility and power for mid sized retailers who want to create a high quality online experience for their users. Although the platform requires a fair amount of technical expertise to set up, maintain and host the access to the source code and the ability to customize virtually any aspect of the platform means that virtually anything is possible when using Magento.
  • Highly flexible with open source code make expanding capabilities and customizing experiences virtually limitless
  • Huge community of developers and extensions to solve problems and provide support
  • Great set of out of the box features that provide a foundation for a best in class web experience
  • The platform is difficult to tune and can be slow. Even with expensive best in class hardware the platform performance can be an issue. Even with caching poor coding can lead to unacceptable performance and user experiences.
  • The total cost of ownership for the platform can be quite high as a great deal of technical expertise is required to modify, develop, troubleshoot and maintain the platform. The costs of initial development are only a down payment on what a Magento store will cost. For mid size companies with substantial web revenues this can be overcome for smaller businesses the total cost of ownership may be prohibitive.
  • Security of the platform can be an issue. Magento is often targeted by hackers and much of the security is the responsibility of the store owner.
If you have complex requirements, need flexibility and like having control and access to the code base Magento can be an awesome choice. If you are on a limited budget, are not a developer or can't hire a developer or if you can live with the out of the box features from a smaller SAS platform Magento may not be a great fit.
Score 9 out of 10
Vetted Review
Verified User
I have used Magento Open Source for several years for client's e-commerce websites. As an ecommerce solution, Magento is an excellent open source software. Magento offers a really strong backbone for building ecommerce websites and offers a strong community of open source developers to back it up. Extensions make it easy to extend Magento to accommodate many needs.
  • Magento's database really handles large amounts of data very well and is very scalable.....I actually only recommend Magento for larger ecommerce websites because I know it will easily scale to the needs.
  • Magento has an incredible support system with it's community of open-source developers .
  • Magento has many built in features that many other open-source ecommerce platforms don't have out of the box. And extending on those features is easy with extensions.
  • Of course you can't go wrong with the fact that the Community Edition of Magento is open-source, meaning free to download and use!
  • The Magento admin is not as user-friendly has other e-commerce platforms, and this is why I never recommend it for smaller ecommerce stores.
  • You absolutely need a skilled developer to customize and extend Magento. A skilled developer can make Magento amazing, but if you're looking for a DIY website option, Magento will frustrate you.
  • Magento takes a lot of server resources, so you will not be able to run on it a shared hosting account. You will need a dedicated server for it.
For large-scale e-commerce websites on a dedicated server with a good web developer on staff/on call, Magento is an excellent option.

For small scale e-commerce, or starter website, Magento is not the best option, and will leave your pulling your hair out.
Steffany Winkelmann | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
We use Magento to support our multiple e-commerce websites for all brands and all locations, execute transactional emails, manage warranty registrations, sync order data to our Email Service Provider, run promotions, and manage pricing/shipping/order follow-up info, and other development items. Primarily Marketing and IT use Magento to support our e-comm websites, with our call center using a section of Magento to reference customer information.
  • You can do SO much with Magento (that can cause it to be highly overwhelming). It allows for a lot of custom development so you can accomplish the goals you want to achieve with your site.
  • Creating simple promotions (such as 10% coupon codes for signing up for your emails or Free Shipping codes) is really easy to execute and test. You can create your own codes or auto-generate codes with a set character count (or specific prefix/suffix) and set effective & end dates.
  • Creating a new subcategory and adding products you already have loaded is really easy and efficient.
  • You will not be able to accomplish a Buy Two X and Get Y Free promotion. It is literally impossible. There are extensive articles on StackOverflow and elsewhere that state this, in addition to Magento's own site. You can Buy 2 of the same and Get Y (of yet again the same) free, but that is the extent of that ability. Creating other seemingly simple promotions can be very difficult as it was clearly built by developers for developers, not by developers for marketers/merchandisers. That leads to a lot of time being inefficiently spent testing these promotions instead of other more valuable work.
  • The amount of time it takes for some things to update is ridiculous in 2018, especially when there is a host of other software that do this way more efficiently and effectively. It can take over an hour after moving a few items around in the Visual Merchandiser. Really?
  • Support is severely lacking. There is no easy way to contact Magento to get support. I am not the account owner and I have no way to get easy support when I run into an issue. If our developer is very busy or away on vacation, I am stuck sifting through countless articles and navigating dev sites I'm not highly familiar with to get a seemingly simple answer.
  • Magento has made it painful to move away to another platform but equally as painful to stay. It's clunky, but it is powerful. There needs to be a balance for people like me (and most of my team) who are not developers but use it for hours on a daily basis.
If you have a strong development team who is familiar with Magento (or willing to learn its nuances), it is a very powerful e-commerce tool that can accomplish a lot for your brand. If you don't have someone (or multiple 'someones') that can be dedicated to Magento development/management on a daily basis, you will be very frustrated and it will not be a viable solution. Other tools in the platform are fairly easy to use, but without backend support from a knowledgeable developer, you will not be successful with Magento.
Brad Ranks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I have used Magento in many different capacities. From a point of full utilization of the shopping cart, payment processing, inventory, configurations of product, and anything else it does, to as little as implementing it solely for the use of the coupon engine (simply because it was all there and I did not want to recreate the wheel).

I will be using it in conjunction with Wordpress and other quick-to-market CMS systems that are already in place.
  • Overall site and underlying structural organization.
  • SEO is native.
  • Couponing engine rocks!
  • Configurations of products can be daunting.
  • Bulk import could be improved so that extremely large catalogs of products can come in completely configured.
  • AMP natively built in.
Magento is great for anyone looking for a shopping cart and is selling products. I have steered away from it for a single services company, since it is more geared towards product sales. It does an amazing job out of the box and the administrative management is simple. 5 gold stars.
Zach Shelley | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We own and operate 4 separate eCommerce domains, 3 of which are platformed on Magento. 1/3 of our staff uses Magento daily for various reasons:
  • Order Processing (Customer Service)
  • Merchandising and Product Management
  • User Experience Development
  • Reporting and Analytics
  • etc.
Marketing, Customer Service, Operational Support, Category Management, Product Information, etc. are all departments who work daily in Magento through various roles.
  • Internal Referencing or Search is easy within Magento. Accurately researching previously relevant information is intuitive and simple.
  • Magento's category, product and customer information structure, while not being robust, is simple and accessible.
  • The ability to assign permissions by role and create specific access for varying accountabilities allows for greater internal security and more specific accountabilities.
  • Magento's "out of the box" solution (pre-internal development) has odd areas that are negatively affected by a lack of intuitive user options. For example, there are no means by which to assign a priority to products within a category page. The "default" sorting option for pages only allows for a few specific sort orders, with no available customization.
  • The Magento Admin Panel as it relates to customer service is time-consuming and less than intuitive. It is often easier for CS Agents to "back into" a customer account to place an order on the site, rather than processing the orders through a more robust or usable Magento Admin portal.
  • As a non-IT/Dev user, Magento errors messaging can be confusing, requiring translation from individuals or support staff.
Magento has been a reliable platform that allows for a considerable selection of app or plug-in choices while also integrating with internally developed solutions. There are many who finds its structure limiting and clunky, but for commodities and part search specific industries, it fits the bill nicely. Our IT/Dev team makes good use of its organizational options but does have to spend a significant amount of time building some of our necessary functions into the platform and continually keeping them up to date with a well-structured sprint schedule.
Score 6 out of 10
Vetted Review
Verified User
We used Magento CE 1.9 for our eCommerce company. We have over 15,000 products and sell mostly on the internet.
We had two softwares, one for selling (ecommerce, in this case, Magento) and another for internal stock management and logistics. That software connected to Magento to publish the products and manage stock levels.
Magento was used by most departments (sales, customer service, marketing), but as we are a small startup, communication is fluid in case somebody can't achieve what they're trying to do.
  • Magento is excellent at scalability. You can have 20,000 products and performance is not an issue at all. It can manage a lot of sales, customers, etc. without problems. I think the database and software is extremely optimized for scaling.
  • Exporting data is excellent too. With the proper extensions, you can export your catalog very easily and with a lot of information.
  • Filtering is reasonably quick, considering the amount of products we have.
  • Coupons and promotions are VERY good. You can easily create a discout for 5,000 products in a blink.
  • Magento is A HUGE PAIN to modify. Compared to alternatives (like WooCommerce) it is very hard to change things. Mostly because of how it's built with the Zend Framework and 20,000 files. If you would like to change a comma, good luck. It's going to take a whole day. The waterfall model on the theme helps, but it's very, very hard to change behaviors on the platform.
  • Developer community is very small compared to alternatives (again, WooCommerce). There aren't that many plugins, devs, and in general a community to ask for help. It's expensive and plugins (which are called extensions) are not very well maintained. Also, templates are hard to find. You have Ultimo (we used that and support is great) but besides that, there's not that much.
  • Updating Magento is SO painful. You never know what will happen. Expect anything.
  • Creating static content is hard to manage. At least I couldn't find any plugin for easily managing banners or blog pages.
  • The interface is so old and overwhelming at the same time. There are SO many options, but it's hard to find what you want. At least for me, it wasn't comfortable. You can get used to it, but it wasn't great.
  • The API was not that easy to manage. We had some troubles connecting with it.
  • Trying to debug an error is impossible. Good luck finding documentation on Stack Overflow.
I would recomment Magento for someone who needs a store for multiple countries very quickly, who will manage lots of stock and who will have huge pockets for buying services (design, modifications, etc.) and plugins. You'll need them.

Besides that, I wouldn't recommend it. It eats servers, it's hard to maintain, hard to start with, hard to modify... there are many sweet alternatives if you don't want to be a HUGE megastore. WooCommerce, Shopify... even PrestaShop (which I tried a couple years ago and didn't like much) seems better suited.
Anne Ducale | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
The marketing team uses Magento to add products to the website, add new promotions and general marketing. We had a very old, out-dated website so it modernized our web presence.
  • Automation
  • Custom Integrations
  • Mobile friendly
  • Scheduling website updates
  • Everything seems cumbersome
Our company is a big/small company. So there are a lot of features we don't utilize.
Stephanie Reed | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
We use Magento for our e-commerce website. The whole website is developed in Magento and the payments for our products are processed through it. We used it as it was described as a scalable solution for our future growth and a very solid platform for our needs and those of our customers.
  • Reliable
  • Scalable
  • Secure
  • Very hard to learn and use, not intuitive
  • Quite clunky and slow
It's well suited for a big organisation who needs a bespoke solution and a strong and reliable e-commerce platform. However, for a smaller one with not that many others, it's very hard to learn and use, as well as make changes without the need of a developer, so I would not recommend it.
Score 9 out of 10
Vetted Review
Verified User
We are building Magento shopping carts with our clients; my clients put Magento in as their internal and external shop.
  • Support of configurable product
  • Strong API support
  • Easy to use CMS
  • Clear Order summary
  • Checkout flow
  • Product setup flow
  • Flexibility on order status update
Magento is well suited for people with some basic IT knowledge and have a strong sense of how eCommerce works.
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