Best Ecommerce Platforms112Ecommerce is short for "electronic commerce." Ecommerce software comprises electronic storefronts that provide an e-commerce solution for merchants hosting a website on which consumer transactions are generated online, and have many features ancillary to this purpose.BigCommerce1https://media.trustradius.com/product-logos/h2/6b/JWFGT6XQZWTB-180x180.JPEGShopify2https://media.trustradius.com/product-logos/m4/Vw/UWLT3CZD62CU-180x180.JPEGSquarespace3https://media.trustradius.com/product-logos/Yy/FP/MTUP7E033QBO-180x180.PNGWix4https://media.trustradius.com/product-logos/6M/px/7JMDZ1W5TQKD-180x180.PNGWooCommerce5https://media.trustradius.com/product-logos/Cw/ap/CT7UFITCFW0H-180x180.PNGKentico6https://media.trustradius.com/product-logos/LQ/uc/G1F8UE30T9VO-180x180.PNGWeebly7https://media.trustradius.com/product-logos/4f/EI/ECXT8FU6D6AD-180x180.PNGMagento Commerce, part of Adobe Commerce Cloud8https://media.trustradius.com/product-logos/QH/bC/8I7T0MOIEQO2-180x180.JPEGSalesforce Commerce Cloud9https://media.trustradius.com/product-logos/bv/T8/M9OG9TFSVIHT-180x180.JPEGAdobe Business Catalyst (Discontinued)10https://media.trustradius.com/vendor-logos/wz/eT/6KLTR4CT92LN-180x180.PNGVolusion11https://media.trustradius.com/product-logos/JK/Yw/5AXFNKHKFHQ3-180x180.PNGEpiserver Digital Commerce12https://media.trustradius.com/product-logos/Bi/9Q/B6ZT2O6BQU2J-180x180.PNGMagento Open Source13https://media.trustradius.com/product-logos/Ut/Kq/1F0U2C8PXHKN-180x180.PNGShopify Plus14https://media.trustradius.com/product-logos/Nw/Ls/8461C69S0QXJ-180x180.PNGSAP Commerce Cloud (formerly SAP Hybris)15https://media.trustradius.com/vendor-logos/sW/OA/CZD3RG21S16S-180x180.JPEGMiva Merchant16https://media.trustradius.com/product-logos/nv/eY/64GVQQJMK8RO-180x180.PNGOracle Commerce Cloud17https://media.trustradius.com/product-logos/3w/cc/374UEM8V9GPD-180x180.PNGChannelAdvisor18https://media.trustradius.com/vendor-logos/hD/hd/O5OMNIPUSS67-180x180.JPEGnopCommerce19https://media.trustradius.com/product-logos/Wt/Ci/L5P7ZC10ND3C-180x180.PNGDigital River Global Commerce20https://media.trustradius.com/product-logos/Z5/7Y/5KHOL776EQ0V-180x180.JPEGOpenCart21https://media.trustradius.com/product-logos/g6/jC/28F1QZTSILU4-180x180.JPEGWebgility22https://media.trustradius.com/product-logos/jw/0p/W1X84JLTWRQT-180x180.PNGIBM Digital Commerce23https://media.trustradius.com/vendor-logos/yf/sf/DNSXTG99HOK3-180x180.JPEG1ShoppingCart24https://media.trustradius.com/product-logos/nB/dq/617N5X1ZPE3R-180x180.PNGOracle ATG Web Commerce25https://media.trustradius.com/vendor-logos/VC/02/T4E108T4IWP2-180x180.PNG

Ecommerce Platforms

Best Ecommerce Platforms

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Ecommerce Platforms Overview

What are Ecommerce Platforms?

Ecommerce software allows merchants to display a product catalog and conduct transactions online. Most ecommerce transactions are B2C (business to consumer). Some also support more complex B2B (business to business) transactions with contract negotiation features, for example.


There are two general types of ecommerce platform: hosted and self-hosted open source:


  • Hosted ecommerce solutions, which are cloud-based and billed monthly, tend to be more stable and user-friendly.

  • Self-hosted ecommerce solutions are more advanced, customizable, and free.

Ecommerce Websites

Ecommerce websites, usually referred to as online storefronts, allow shoppers to browse through the merchant's product catalog and purchase products online.

Hosted ecommerce platforms include a set of pre-made templates and themes for storefront design. The best ecommerce software for your online businesses depends on your use cases. There are many different aspects of an online storefront that different ecommerce products may focus on:


  • Managing larger inventories

  • Displaying multiple versions (e.g. colors and sizes) of the same item

  • Managing multiple stores

  • Representing digital versus physical products

Scalability is also a major consideration when evaluating product catalog options and features.

Online Shopping Cart

An online shopping cart allows website visitors to accumulate a list of products in a virtual "shopping cart" before checkout. In addition to accumulating the list, shopping cart software also calculates the total cost, including shipping and taxes.


Some platforms offer other shopping cart-related features, like abandoned cart tools. These save unfinished orders and/or email customers to remind them that there are still items in their cart. Abandoned cart functionality often costs extra or is available only with higher-tier packages.

Another additional functionality some ecommerce products include is the ability to suggest products for customers to view. This is typically based on individual customer’s shopping behavior along with information about what products other customers have been viewing and buying.

Online Payment System

Some solutions include in-house payment processing. Others integrate to a third party payment gateway. Vendors that offer in-house payment processing often charge a transaction fee. Since payment systems need to handle sensitive customer information, most ecommerce platforms have standard security measures in place.

Ecommerce Platforms Features & Capabilities

  • Online storefront

  • Product catalog

  • Online shopping cart

  • Online payment system or integration with a payment gateway

  • Order fulfillment and shipping management

  • Merchant interface/dashboard

  • Ecommerce marketing tools

  • Ecommerce business management

  • Customer behavior analytics and reporting

  • Integrations (e.g. CRM, ERP, email marketing, payment gateway, etc)

Pricing Information

Monthly subscriptions for hosted products vary widely depending on features and scalability. Monthly charges range from zero to over $1,000 at the very high end.


It’s a good idea to clearly understand requirements and to choose an ecommerce platform based on current and anticipated needs, rather than just focusing on cost. In the long-term, picking the ecommerce platform that is the best for your business's needs will present cost savings that may not be immediately apparent in the startup phase.

More Resources

Ecommerce Products

Listings (1-25 of 179)

BigCommerce

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Top Rated
415 Ratings

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

Shopify

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Top Rated
221 Ratings

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

Squarespace

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Top Rated
157 Ratings

Squarespace is a CMS platform that allows users to create a DIY blog, eCommerce store, and/or portfolio (visual art or music). Some Squarespace website and shop templates are industry or use case-specific, such as menu builders for restaurant sites.

Wix

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Top Rated
188 Ratings

Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

WooCommerce

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Top Rated
98 Ratings

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

82 Ratings

Kentico is a web content management system for building websites, online stores, intranets, and Web 2.0 community sites. Kentico CMS uses ASP.NET and Microsoft SQL Server for development via its Portal Engine, using Visual Studio, or through Microsoft MVC.

Top Rated
93 Ratings

Weebly, now from Square, is a basic content management system with blogging and eCommerce features. It can be utilized for building standard websites or specialized webpages for online stores.

Salesforce Commerce Cloud

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162 Ratings

Salesforce Commerce Cloud (formerly called Demandware) is a cloud-based eCommerce solution that touts flexibility and scalability for enterprises. It features merchandising tools, such as sorting, filtering, image zooming, and more.

31 Ratings

Volusion is a cloud-based ecommerce solution from the company of the same name in Austin, TX. It features an intuitive dashboard, built-in marketing and promos, SEO, templates, and tools to customize look and appearance.

Episerver empowers digital leaders to easily create standout experiences for customers – everywhere they engage, and always with measurable business results. The Episerver Digital Experience Cloud™ unifies digital content, commerce and marketing in one platform, including omnichannel solutions fo...

Top Rated
83 Ratings

Magento Open Source is an ecommerce content management solution originally developed by Varien Inc and presently supported by Adobe. The Open Source product is for developers and merchants that is available as a free download, and supported with free upgrades from the Magento Community.

20 Ratings

Miva Merchant is a point-and-click, online store development and management system that allows merchants to build their online store through a web browser, and lets developers provide aftermarket enhancements for the online store.

17 Ratings

ChannelAdvisor is a provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more.

9 Ratings

nopCommerce is an open-source eCommerce solution that is iASP.NET (MVC) based with a MS SQL 2008 (or higher) backend database. The vendor says their shopping cart solution is uniquely suited for merchants that have outgrown existing systems.

18 Ratings

OpenCart is an open-source eCommerce platform. It features support for unlimited categories and products, multiple currencies and languages, shipping, payments, and mobile access.

10 Ratings

Webgility is a multichannel eCommerce software which provides automated accounting and inventory management. It is optimized for QuickBooks Desktop and NetSuite users who sell on multiple channels.