Best Ecommerce Platforms
- Top Rated Ecommerce Platforms include: Shopify, BigCommerce, WooCommerce, Episerver Digital Commerce, and Salesforce Commerce Cloud.
- Other Ecommerce Platforms on the TrustMap include: SAP Hybris, Magento, Magento Open Source, OpenCart, and Volusion.
- A complete list of Ecommerce Platforms is available here.
TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.
Ecommerce Platforms Overview
What are Ecommerce Platforms?
Ecommerce Platform Types
There are two general types of ecommerce platform: hosted and self-hosted open source:
Hosted ecommerce solutions, which are billed monthly, tend to be more stable and user-friendly.
Self-hosted ecommerce solutions are more advanced, customizable, and free.
Ecommerce Platforms Features & Capabilities
Online Shopping Cart
Online Payment System
Ecommerce Business Management
Ecommerce websites, usually referred to as online storefronts, allow shoppers to browse through the merchant's product catalog.
Hosted ecommerce platforms include a set of pre-made templates and themes for storefront design. The best ecommerce storefront depends on your use case. For instance, different solutions focus on managing larger inventories, multiple versions (e.g. colors and sizes) of the same item, multiple stores, or digital versus physical products. Scalability is a major consideration when evaluating product catalog options and features.
Online Shopping Cart
An online shopping cart allows website visitors to accumulate a list of products in a virtual "shopping cart" before checkout. In addition to accumulating the list, shopping cart software also calculates the total cost, including shipping and taxes.
Some platforms offer other shopping cart-related features, like abandoned cart tools. These save unfinished orders and/or email customers to remind them that there are still items in their cart. Abandoned cart functionality often costs extra or is available only with higher-tier packages.
Online Payment System
Some solutions include in-house payment processing. Others integrate to a third party payment gateway. Vendors that offer in-house payment processing often charge a transaction fee. Since payment systems need to handle sensitive customer information, most ecommerce platforms have standard security measures in place.
Monthly subscriptions for hosted products vary widely depending on features and scalability. Monthly charges range from zero to over $1,000 at the very high end.
It’s a good idea to clearly understand requirements and to choose an ecommerce platform based on current and anticipated needs, rather than just focusing on cost. In the long run, picking the right platform will be worth a lot more than saving money at the start.
Brightpearl is a platform that was designed to help users manage their omnichannel business.According to the vendor, key benefits and features include: Built for retail. Brightpearl is focused on strictly on omnichannel retail, meaning that our platform and all future innovations are focused on...
Bigcommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.
Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales. Shopify is used by over 90,000...
Wix is a free hosted website builder, designed to be user-friendly and highly customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store. Wix includes customizable HTML5 templates that can be used with its drag n'...
Kentico’s product line includes Kentico EMS, the all-in-one CMS, E-commerce, and Online Marketing platform, and Kentico Cloud, the comprehensive cloud-first headless CMS and digital experience platform.Kentico EMS’s rich selection of out-of-the-box web parts, easy customizations, and open API...
Weebly is a basic content management system with blogging and eCommerce features. It is inexpensive, and aims to allow all users to easily create high quality sites, regardless of technical skill. Pricing ranges from free to $25/month. All offerings include email and chat support; Pro and...
Squarespace is a CMS platform that allows users to create a DIY blog, eCommerce store, and/or portfolio (visual art or music). Their templates are designed to be elegant and give users maximum control over the look & feel of the website. Some Squarespace templates are industry or use...
Magento is an open-source ecommerce content management solution originally developed by Varien Inc. While the Community Edition is for developers and tech-savvy merchants, the Enterprise Edition presents a relatively simple solution designed for fast-growing or larger businesses.
Adobe Business Catalyst is an all-in-one cloud-hosted system for building and managing web content and on online store. It has a built-in CRM framework, and sales, service, and marketing features including eCommerce and Email Marketing tools. It was acquired by Adobe in 2009, five years after the...
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core...
Salesforce Commerce Cloud (formerly called Demandware) is a cloud-based eCommerce solution that touts flexibility and scalability for enterprises. It features merchanding tools, such as sorting, filtering, image zooming, and more, allowing customers to browse products with confidence and control....
Volusion is an cloud-based ecommerce solution from the company of the same name in Austin, TX. It features an intuitive dashboard, built-in marketing and promos, SEO, templates and tools to customize look and appearance, and more.
The Episerver Digital Experience Cloud™ is designed to help marketers and merchandizers deliver omni-channel digital experiences that drive long-term growth. According to the vendor, with Episerver's digital commerce solution, users can:Create consistent brand experiences by extending their visual...
Miva Merchant is a point-and-click online store development and management system that allows merchants to build their online store through a web browser, and lets developers provide aftermarket enhancements for the online store.
Magento is an open-source ecommerce content management solution originally developed by Varien Inc and presently owned by eBay. The Open Source product (formerly known as Community Edition) is for developers and tech-savvy merchants that is available as a free download, and is supported with free...
Shopify Plus is an ecommerce solution that enables business to sell online and off across social channels like Facebook and Pinterest and through marketplaces like Amazon and eBay. The vendor says this solution is engineered for scalability and reliability. The vendor’s value proposition is that...
hybris, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device through their multichannel ecommerce and order management solution, available as a SaaS or on-premise.
Digital River Global Commerce offers cloud commerce tools and services for selling digital and physical products across global online markets, handling taxes, regulations, payments, e-marketing and more. It is designed to provide end-to-end support, no matter the size and reach of the business. It...
nopCommerce is an open-source eCommerce solution. According to the vendor, this solution is easy to use by new online businesses, yet powerful enough for the most demanding ecommerce expert. Additionally, the vendor says this solution is secure, scalable, extendable and fully...
ChannelAdvisor is a provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more.
IBM WebSphere Commerce provides an e-commerce platform that can deliver seamless and consistent omni-channel shopping experiences, including mobile, social and in-store.
1ShoppingCart provides a hosted platform to run a small business - featuring integrated ecommerce, email & online marketing software tools. The platforms is owned and supported by Web.com.
PrestaShop is a free, open source e-commerce solution available under the Open Software License and officially launched in August 2007. The software is written in PHP and based on the Smarty template engine and is currently used by 165,000 shops worldwide. The PrestaShop group was founded in Paris,...
Webgility helps multi-channel e-commerce companies automatically connect to and sync their sales data, inventory, shipping, and accounting.
Nexternal is an ecommerce system is used by hundreds of clients in many diverse industries now owned and supported by HighJump since the May 2015 acquisition of the company and its flagship platform. HighJump is the company formed from the mid-2014 merger of former warehouse management software...