Brightpearl’s retail operations platform is designed to reliably handle peak trading, integrates with the full retail tech ecosystem, and is omni-channel native. Additionally, the vendor says their solution is the system of record for key trading data, provides real-time trading insights and is ...
Best Ecommerce Platforms
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Ecommerce Platforms Overview
What are Ecommerce Platforms?
Ecommerce software allows merchants to display a product catalogue and conduct transactions online. Most ecommerce transactions are B2C (business to consumer). Some also support more complex B2B (business to business) transactions with contract negotiation features and the like.
There are two general types of ecommerce platform: hosted and self-hosted open source:
Hosted ecommerce solutions, which are cloud-based and billed monthly, tend to be more stable and user-friendly.
Self-hosted ecommerce solutions are more advanced, customizable, and free.
Ecommerce websites, usually referred to as online storefronts, allow shoppers to browse through the merchant's product catalog and purchase products online.
Hosted ecommerce platforms, include a set of pre-made templates and themes for storefront design. The best ecommerce software for your online businesses depends on your use case. There are many different aspects of an online storefront that different ecommerce products may focus on:
Managing larger inventories
Displaying multiple versions (e.g. colors and sizes) of the same item
Managing multiple stores
Representing digital versus physical products
Scalability is also a major consideration when evaluating product catalog options and features.
Online Shopping Cart
An online shopping cart allows website visitors to accumulate a list of products in a virtual "shopping cart" before checkout. In addition to accumulating the list, shopping cart software also calculates the total cost, including shipping and taxes.
Some platforms offer other shopping cart-related features, like abandoned cart tools. These save unfinished orders and/or email customers to remind them that there are still items in their cart. Abandoned cart functionality often costs extra or is available only with higher-tier packages.
Another additional functionality some ecommerce products include is the ability to suggest products for customers to view. This is typically based on individual customer’s shopping behavior along with information about what products other customers have been viewing and buying.
Online Payment System
Some solutions include in-house payment processing. Others integrate to a third party payment gateway. Vendors that offer in-house payment processing often charge a transaction fee. Since payment systems need to handle sensitive customer information, most ecommerce platforms have standard security measures in place.
Ecommerce Platforms Features & Capabilities
Online shopping cart
Online payment system or integration with a payment gateway
Order fulfillment and shipping management
Merchant interface / dashboard
Ecommerce marketing tools
Ecommerce business management
Customer behavior analytics and reporting
Integrations (e.g. CRM, ERP, email marketing, payment gateway, etc)
Monthly subscriptions for hosted products vary widely depending on features and scalability. Monthly charges range from zero to over $1,000 at the very high end.
It’s a good idea to clearly understand requirements and to choose an ecommerce platform based on current and anticipated needs, rather than just focusing on cost. In the long run, picking the right platform will be worth a lot more than saving money at the start.
Listings (1-25 of 161)
Bigcommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.
Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales. Shopify is used by over 90,0...
Squarespace is a CMS platform that allows users to create a DIY blog, eCommerce store, and/or portfolio (visual art or music). Their templates are designed to be elegant and give users maximum control over the look & feel of the website. Some Squarespace templates are industry or use case-spe...
Wix is a free hosted website builder, designed to be user-friendly and highly customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store. Wix includes customizable HTML5 templates that can be used with its drag n...
Kentico is a fully integrated ASP.NET CMS, E-commerce, and Online Marketing platform that promises to allow you to create truly optimised digital customer experiences across multiple channels. With Web Farms, Continuous Integration, GDPR and Data Protection, and MVC development fully supported ac...
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core inclu...
Weebly is a basic content management system with blogging and eCommerce features. It is inexpensive, and aims to allow all users to easily create high quality sites, regardless of technical skill. Pricing ranges from free to $25/month. All offerings include email and chat support; Pro and Busin...
Magento is an open-source ecommerce content management solution originally developed by Varien Inc. While the Magento Open Source (formerly Community Edition) is for developers and tech-savvy merchants, the small business and mid-enterprise level solutions offer cloud services and integrations wi...
Salesforce Commerce Cloud (formerly called Demandware) is a cloud-based eCommerce solution that touts flexibility and scalability for enterprises. It features merchanding tools, such as sorting, filtering, image zooming, and more, allowing customers to browse products with confidence and control....
Adobe Business Catalyst is an all-in-one cloud-hosted system for building and managing web content and on online store. It has a built-in CRM framework, and sales, service, and marketing features including eCommerce and Email Marketing tools. It was acquired by Adobe in 2009, five years after the...
The Episerver Digital Experience Cloud™ is designed to help marketers and merchandizers deliver omni-channel digital experiences that drive long-term growth. According to the vendor, with Episerver's digital commerce solution, users can:Create consistent brand experiences by extending their visua...
Volusion is an cloud-based ecommerce solution from the company of the same name in Austin, TX. It features an intuitive dashboard, built-in marketing and promos, SEO, templates and tools to customize look and appearance, and more.
Magento is an open-source ecommerce content management solution originally developed by Varien Inc and presently owned by eBay. The Open Source product (formerly known as Community Edition) is for developers and tech-savvy merchants that is available as a free download, and is supported with free...
Miva Merchant is a point-and-click online store development and management system that allows merchants to build their online store through a web browser, and lets developers provide aftermarket enhancements for the online store.
Shopify Plus is an ecommerce solution that enables business to sell online and off across social channels like Facebook and Pinterest and through marketplaces like Amazon and eBay. The vendor says this solution is engineered for scalability and reliability. The vendor’s value proposition is that ...
hybris, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device through their multichannel ecommerce and order management solution, available as a SaaS or on-premise.
Digital River Global Commerce offers cloud commerce tools and services for selling digital and physical products across global online markets, handling taxes, regulations, payments, e-marketing and more. It is designed to provide end-to-end support, no matter the size and reach of the business. I...
nopCommerce is an open-source eCommerce solution. According to the vendor, this solution is easy to use by new online businesses, yet powerful enough for the most demanding ecommerce expert. Additionally, the vendor says this solution is secure, scalable, extendable and fully customizable. ...
Webgility is designed for QuickBooks Desktop and NetSuite users who sell on multiple channels. The vendor says key capabilities include: Automate BookkeepingEliminate manual data entry and bookkeeping errorsAutomatically import transactions from all your sales channelsInstantly post marketplace ...
OpenCart is an open-source eCommerce platform that helps tens of thousands of merchants sell products online. The product is focused on worldwide commerce. It is designed to be feature rich, easy to use, and search engine friendly and with a visually appealing interface. The vendor says OpenCa...
ChannelAdvisor is a provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more.
Oracle Commerce Cloud offers a responsive commerce experience for both B2C and B2B. Capabilities include AI-driven personalization, pixel-perfect drag-and-drop experience management, and multi-variant testing, all with the aim of helping businesses deliver "amazing omnichannel experiences." The c...
IBM WebSphere Commerce provides an e-commerce platform that can deliver seamless and consistent omni-channel shopping experiences, including mobile, social and in-store.
1ShoppingCart provides a hosted platform to run a small business - featuring integrated ecommerce, email & online marketing software tools. The platforms is owned and supported by Web.com.