Likelihood to Recommend Meta Business Manager 2025

Overview

What is Meta Business Manager?

Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond…

Learn from top reviewers

Meta Business Manager Review

Rating: 9 out of 10

June 12, 2025

Vetted ReviewVerified User

We manage multiple business profiles whether its Product Pages in Facebook or Instagram or the Ad accounts associated with them for running various campaigns. Through Meta Bus...

Verified user

Manager

13 years of experience

Facebook Business Manager Doesn't Help My Business.

Rating: 3 out of 10

June 9, 2025

IncentivizedVetted ReviewVerified User

My company manages over 40 business Facebook pages and we use FBM to manage the platform for these clients. While FBM helps in some areas, it can be clunky to use from a smart...

Verified user

Director

8 years of experience

Meta Business Manager Growth

Rating: 6 out of 10

May 22, 2025

IncentivizedVetted ReviewVerified User

We use Meta Business Manager to run our FB assets along with Instagram access. We are just now looking at spending money for FB Ads to validate one of our products and then te...

Susan Boelman

Manager - Corporate

Founder, CEO

RCKN IT!™

4 years of experience

The little engine that could

Rating: 9 out of 10

May 22, 2025

IncentivizedVetted ReviewVerified User

We use Meta Business Manager as part of our marketing ecosystem. We typically utilize Meta Business Manager as a full-funnel channel, serving content at the top, mid, and bott...

Verified user

Manager

10 years of experience

Meta Business Manager is great for A/B testing!

Rating: 7 out of 10

March 25, 2025

IncentivizedVetted ReviewVerified User

We have used Meta Business Manager to run our residential customers' advertising campaigns. We have found it to be highly effective for targeting niche clientele and geo-targe...

Tyler Newman

Director - Marketing

Marketing Director

MGT Films

5 years of experience

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Pricing

View all pricing

Meta Business Manager

N/A

Unavailable

What is Meta Business Manager?

Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

5.9

Avg 7.6

5.6
Boolean keyword searches
(28) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
4.4
Filtering out noise/spam
(35) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
6
Sentiment analysis
(30) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
7.4
Broad channel coverage
(33) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7

Avg 8.1

7.8
Content planning and scheduling
(61) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
7.8
Audience targeting
(58) Ratings
Users can target posts to audience members based on geolocation and other demographics.
6.8
Content optimization
(56) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
5.7
Workflow management
(46) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.2

Avg 8.1

7.3
Automated routing and prioritization
(43) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
7.6
Customer interaction histories
(48) Ratings
Users can view the entire customer conversation history when responding to a mention.
6.8
Bulk actions
(35) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.7

Avg 7.7

7.6
Lead generation
(49) Ratings
Users can discover and engage with new prospects, based on certain parameters.
7.7
Content marketing
(53) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
7.9
Paid media management
(50) Ratings
Users can manage and optimize paid social media posts across different channels.
7.6
Campaigns and promotions
(54) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

6.3

Avg 8.4

6.3
Twitter
(13) Ratings
The software allows users to monitor, publish and respond via Twitter.
8.2
Facebook
(60) Ratings
The software allows users to monitor, publish and respond via Facebook.
5.8
LinkedIn
(13) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
5.8
Google+
(8) Ratings
The software allows users to monitor, publish and respond via Google+.
7.8
Instagram
(46) Ratings
The software allows users to monitor, publish and respond via Instagram.
3.3
Pinterest
(8) Ratings
The software allows users to monitor, publish and respond via Pinterest.
7
YouTube
(15) Ratings
The software allows users to monitor, publish and respond via YouTube.

Reporting/analytics

6.9

Avg 7.8

Account management

Users can manage access to multiple social media accounts.

7.8

Avg 8.0

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Product Details

About
Tech Details
FAQs

What is Meta Business Manager?

Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.

Meta Business Manager Technical Details

Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.

Reviewers rate Facebook and Mobile access highest, with a score of 8.2.

The most common users of Meta Business Manager are from Small Businesses (1-50 employees).

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Comparisons

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Reviews and Ratings

(322)

Reviews

(1-5 of 61)

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Meta Business Manager Growth

Rating: 6 out of 10

Incentivized

May 22, 2025

SB

Susan Boelman

Founder, CEO

RCKN IT!™ (Recreational Facilities & Services, 1-10 employees)

Vetted Review

Verified User

4 years of experience

View profile

Likelihood to Recommend

Meta Business Manager is well suited for companies that have the resource of time to really use the platform to its full ability. Or those that have experience in the finer art of marketing.

For small business owner, holding lots of hats, the system is overwhelming and time consuming to reach the full benefits it offers. Which I feel puts me (small business owner) at a disadvantage to actually performing well/being seen on FB and IG.

Meta Business Manager is great for A/B testing!

Rating: 7 out of 10

Incentivized

March 25, 2025

TN

Tyler Newman

Marketing Director

MGT Films (Construction, 11-50 employees)

Vetted Review

Verified User

5 years of experience

Likelihood to Recommend

Meta Business Manager is highly effective for posting or scheduling posts. We use this product weekly to make posts on Facebook and Instagram. We have also used this to run ad campaigns. But now, we mainly use it to post organic content on our pages instead of Hootsuite because it's free.

Meta Business Manager Review

Rating: 9 out of 10

June 12, 2025

Verified User

Manager in Marketing

Financial Services Company, 1001-5000 employees

Vetted Review

Verified User

13 years of experience

Likelihood to Recommend

Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.

Facebook Business Manager Doesn't Help My Business.

Rating: 3 out of 10

Incentivized

June 09, 2025

Verified User

Director in Marketing

Marketing & Advertising Company, 1-10 employees

Vetted Review

Verified User

8 years of experience

Likelihood to Recommend

If using a desktop, Facebook Business Manage can help integrate and consolidate your workload when managing multiple pages for multiple clients. However, it can also be clunky when trying to use it on the go from a smartphone as the functionality is more limited. For those that sit at desks all day, it's a good program. For those of us that stay mobile, it can be frustrating.

The little engine that could

Rating: 9 out of 10

Incentivized

May 22, 2025

Verified User

Manager in Social Media

Marketing & Advertising Company, 51-200 employees

Vetted Review

Verified User

10 years of experience

Likelihood to Recommend

When utilizing a Lookalike audience based off a client's Current Customer list, Meta Business Manager does a great job in identifying who our ICP is. Pair that that CAPI and the platform is nearly fool proof. We have generated some of the highest pipeline through Meta Business Manager when done correctly, and the channel has great potential. We find that Lead Generation with Mid-funnel content drives more pipeline than direct response or Demo offers. Webinars and On-Demand webinars perform well on Meta Business Manager as well.

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