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Meta Business Manager

Meta Business Manager
Formerly Facebook Business Manager / Pages Manager

Overview

What is Meta Business Manager?

Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond…

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Recent Reviews

TrustRadius Insights

Facebook Business Manager offers a range of use cases that have been praised by users for their effectiveness and convenience. Users rely …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (48)
    8.1
    81%
  • Content planning and scheduling (49)
    7.1
    71%
  • Mobile access (47)
    6.9
    69%
  • Audience targeting (46)
    6.0
    60%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is Meta Business Manager?

Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.1
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

5.9
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

5.9
Avg 8.2

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

6.1
Avg 7.8

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

6.3
Avg 8.6

Reporting/analytics

5.6
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

6.2
Avg 8.2
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Product Details

What is Meta Business Manager?

Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.

Meta Business Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.

Reviewers rate Facebook highest, with a score of 8.1.

The most common users of Meta Business Manager are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(305)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Facebook Business Manager offers a range of use cases that have been praised by users for their effectiveness and convenience. Users rely on this platform to organize and improve multiple clients' pages and locations, allowing them to effectively track progress and categorize each client. The ability to add other users, including clients, promotes efficient collaboration and communication within teams. Solopreneurs find value in using Facebook Business Manager to manage multiple projects, such as podcasts and personal brands, as it provides separate and efficient interaction with fans and potential clients. Additionally, the ad service within Facebook Business Manager allows users to effectively market their projects and reach their desired audience. The all-in-one platform is highly appreciated by users for its features like post scheduling, statistics checking, retargeting pixels utilization, and engaging with message senders. Furthermore, the tool consolidates messages and comments from both Facebook and Instagram, making it easier for users to respond to customers and maintain a professional image. This enhanced organization of messages and comments, along with the ability to mark them as follow-up needed or done and keep track of counts, enhances productivity and customer service. With its user-friendly experience available on both computers and mobile devices, Facebook Business Manager offers flexibility in managing social media activities on the go. It is widely regarded as an effective tool for scheduling and publishing social content on Facebook and Instagram, creating paid ads based on specific objectives, managing non-profit organizations' posts, centralizing management of branch location pages, gaining comprehensive insights into content health and trends across organizations, managing multiple brand pages while preventing overlapping content, assisting social media departments in managing accounts and analyzing data efficiently, driving sign-ups for conferences/webinars/products through paid campaigns, supporting team members in different roles with content creation/analytics/direct messaging avenues, simplifying the control of multiple businesses through a centralized platform for marketing/advertising/public information distribution, maintaining a social media presence across different locations for a nonprofit hospital through collaboration between staff members in different countries, and sharing the stories and work of organizations, particularly for nonprofits and businesses in Kenya. Facebook Business Manager has also been found useful by solo business owners for keeping track of page activities and maintaining an online presence. Additionally, users appreciate the option to manage events, job postings, and appointments through this platform. With its comprehensive suite of tools for monitoring page performance, tracking post reach and engagement, comparing successful posts for future content strategies, interacting with the audience, gathering information, devising strategies to meet customer demands, creating an online profile and gaining visibility quickly,

Efficient Navigation and Easy Access to Pages: Many users have found the organization and easy access to pages on the back end of Facebook Business Manager highly valuable. They appreciate the efficient navigation and easy access to necessary information, which streamlines their workflow and makes it easier to manage their account effectively.

Helpful Notification Features: Several reviewers have praised the extensive and helpful notification features within Facebook Business Manager. They find these notifications valuable in staying updated on important activities and developments within their account. The notifications ensure that they don't miss out on any crucial updates or events, allowing them to stay on top of their business.

Collaboration and Delegation Made Easy: Users appreciate how easy it is to add and manage other users within Facebook Business Manager. This feature allows for efficient collaboration and streamlined workflows. Being able to delegate tasks and responsibilities enhances productivity, making it easier for team members or interns to work together effectively.

Unresponsive Customer Support: Several users have expressed frustration with the unresponsiveness and difficulty in reaching customer support. They have reported delays in receiving assistance and described the support provided by the company as terrible, with unhelpful responses and rejections of petitions without explanation.

Complicated Interface: The interface of Facebook Business Manager has been criticized for being complicated and difficult to navigate. Users have mentioned trouble finding what they need and suggested improvements in terms of simplicity and ease of use. Some users found certain features, such as invites and Facebook Insights, particularly challenging to locate.

Constant Updates Without Prior Notice: Many users have found the constant updates and changes made to Facebook Business Manager without prior notice to be annoying. They expressed a desire for better communication from the company regarding updates so they can adapt their workflows accordingly.

Attribute Ratings

Reviews

(1-25 of 49)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to use to create content.
  • Insights are accessible and easy to read.
  • We can schedule in advance for both Facebook and Instagram.
  • Able to Geo- target territories.
  • Video subtitle is hard to use for our other countries.
  • They need better privacy / control of data.
  • More tools to prevent SPAM.
Ivan Briceño | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Campaign management for Instagram and Facebook.
  • Provides information on the performance of clients' advertising
  • Budget management and design campaigns adapted to the objectives of our clients
  • Do not exceed the maximum of the clients' budget
  • Improve the platform for digital marketing agencies
  • Improve budget management, specifically budget sharing by users
April 28, 2022

Great Back-End Tool!

Samantha Huskey | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Organizes pages on the back end well.
  • Has lots of features when it comes to notifications.
  • Easy to access and add other users.
  • Customer support does not respond to requests.
  • Gaining access to a page when it isn't claimed yet is way to difficult.
  • The updates and constant changes being made without a heads up is annoying.
Kyle Cocomise | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Allows you to run multiple campaigns on various pages.
  • Provides easy access and control over ad accounts.
  • Provides easy tracking of ad campaigns.
  • Unable to remove permanently linked accounts or admin roles.
  • Difficult to delete old accounts and campaigns.
  • Some features are a bit difficult and could be easier to use.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • It's relatively easy to create a video post adding a custom thumbnail and subtitles
  • It's easy to check a post drafted by another team member before publishing
  • The insights on each post is also easily accessible and easy to understand
  • The video subtitle tool is very clunky and hard to use
  • We have had instances where we cannot upload a subtitle file as we usually do
  • It would be great if we could have a way to add buttons on a post for our page timeline as we do for paid ads (e.g., learn more)
Adam Reiley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Allows us to manage our pages in one place; easy to use!
  • Has an app that allows for ease of use on the go
  • Easy access to messaging inbox to answer questions from followers and donors
  • Intuitive performance monitoring of posts
  • I had some issues with the app crashing but updates seem to have fixed this
  • It takes some time to learn all of the functions of the app
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • It allows me to post information about products.
  • It allows me to share blog posts.
  • It's great for conducting sales and promotions.
  • Better integration of Facebook Ads would be very welcome. It is confusing to conduct ad campaigns.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Organization
  • Scheduling
  • Content library
  • If an admin is removed from the page, I’ve found that the posts they have scheduled do not post. This has been frustrating for one of the clients I set up pages for.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • It is the centralized way to handle Facebook products
  • Their support is terrible, they never answer and if they do they do not provide useful information
  • The documentation is confusing and disorganized
  • Their feedback is terrible. They reject petitions but do not tell why
Kristi Porter | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Stats and insights, to have data to back up assumptions and actions.
  • Scheduling posts, which is helpful when you can't always post in real time.
  • Messenger, which allows me to interact directly with potential customers.
  • Roles, which allows me to assign an intern to help manage the profile.
  • Ads, which allows me to target and advertise to potential customers.
  • Pixel, which connects my Facebook data with my website.
  • It's so complicated! I always have trouble finding what I need, and some of the data is really hard to read and interpret. I know I make use of very little simply because of the time, effort, and brainpower it takes to sort through it all.
  • I'm not quite sure why they moved post scheduling here. It was much, much simpler when you could do it in the feed rather than in Pages Manager.
  • They are so hard to contact if you need answers from the company. Everyone complains about that constantly. You feel pretty much out of luck if you actually need to reach them.
  • I appreciate the fact that they are always updating and innovating, but I wish they could streamline and improve base offerings before adding more bells and whistles.
  • I haven't really tried the Ads feature because it seems really complicated. I've boosted posts before, but that's it. I'd probably get help if I needed to run an Ad campaign.
Andy Fuller | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Pages Manager allows fans and followers to message your organization privately to resolve issues that may not be right for the public interface
  • Pages Manager gives you a insights into how content is performing, including paid content, in terms of reach and engagement.
  • Facebook's algorithm tinkering had implications for people using Pages Manager. It tended to place polarized parties into the comments section, making it more difficult to manage for large brands.
  • There is a bevy of tools within Pages Manager, perhaps too many. Instant Articles, Stories...these rarely have any real benefit for us.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Keeps private message sent to the page all in one place.
  • Switch back and forth quickly between multiple pages.
  • When using the regular FB app, sometimes it forces you to go to Pages.
  • Sometimes it's easy to get lost between which FB app you're in when it moves you from one to another (FB to Messenger to Pages, etc).
Ashley Mumm | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Multiple page management - I can easily access many different pages, which is helpful with different clients.
  • The online app is a nice idea, though its functions are limited.
  • Better app support would be nice.
  • Better integration of desktop and mobile user interfaces.
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