Meta for Business (formerly Facebook for Business)

The best thing about Facebook Business Administrator is that you can oversee pretty much every part of the advanced showcasing for your business there. It is viable with numerous stages, so you can have everything associated, your site, inventory, WhatsApp, Instagram, and that's just the beginning. It makes it simple to contact your crowd by blending your site guests in with your online media adherents and helping with the transformation.

Facebook [for Business] is suited for businesses seeking to target social media users in specific locations like towns, counties and districts. On other platforms, you are only allowed to target large cities , states and countries.

While there are other platforms out there that will allow you to manage all your social accounts, there is still something useful with using the Facebook for Business software. It is a good tool for everything you do on Facebook, which is important when placing ads, especially in addition to the organic content. Additionally, because clients still control their account and share access, it gives our firm flexibility to manage multiple accounts.

We modified one of our fundraisers to be hosted through Facebook which went way better than we all thought. I think it was because of the audience we were trying to reach and most everyone used Facebook to stay connected and share the news. We ended up raising about the same amount with nearly a fraction of the prep work

I believe that Facebook for Business can be used as a brand building tool and for very specific scenarios in which a Facebook audience might be interested. My particular background is B2B and I don't believe that Facebook - or any social media platform really - is that effective of a marketing tool. I believe it requires a certain type of product because most individuals do not want to think about work while they are browsing Facebook. If you can find a way to be engaging and bring joy, then maybe you can find success but it has been difficult for all of the organizations I have seen attempt it.

Facebook for Business is necessary if your business has a Facebook or Instagram page -- so almost always. To effectively market on either, you need to use Facebook for Business. It makes organizing your content easy, plus it has great insights to see how you can improve your marketing. Facebook for Business is also great at promoting specific events.

Facebook is less helpful for B2B companies.

There is not better place for online advertising, they have a powerful algorithm for conversion optimization and competitively priced ad inventory than you'll find anywhere else. We haven't been able to find a platform with better ROAS and scale to date.

I think Facebook for Business is suited for all types of businesses. Anyone who is trying to create or grow a customer list, leads, or anyone who is trying to market or sell a product. This tool taps into Facebook's users and the information they have shared. It is a precision tool if you need it to be or a broader one if you need that as well. I wouldn't really recommend Facebook for Business for anyone who isn't willing to spend the time or money to get to know it. I say that because the more you get to know it, the more it can affect the growth you're looking to attain. Putting in the time is an important part of this tool.

Organic social is only so powerful. If you want to get your messages seen beyond people who follow you or even beyond just the 10 percent of those who do that, the algorithms allow seeing your postings, you need to use this tool. It's also great when audience data sharing is involved.

Facebook for Business is good to keep up with what posts have gone out and allows us to switch between Facebook pages and give an overview of engagement, likes, and other data. We can see what posts are doing exceptionally well without real-time analysis. We can schedule posts and videos easily through it, as well as reorganize scheduled posts and tweak them. Business could be better by organizing the tabs, so they’re not quite so cluttered. Also, if you have scheduled a post, you can’t reschedule a time unless you revert the post to draft, which seems a bit backward.

Facebook for Business is a must-have in today's digital marketing industry. If you are managing Facebook pages or Facebook ads for yourself or any clients, you must use Facebook for Business to manage user permissions, billing agreements, and advertising accounts. Facebook for Business is free but requires experience to use it effectively.

The interface feels overly complicated for what it does. Facebook for Business constantly changes the interface; it makes it difficult to use video tutorials as a guide because the videos are quickly outdated. We find that Facebook for Business helps us manage our ads and keeping our 100+ location Pages up to date.

I like its ability to target multiple different demographics at the touch of a few buttons, while putting different types of creative ads in front of different people to gauge what the audience likes. I also liked the ability to edit the ads as they were in play, which meant you could assess how changes were received more quickly than having to wait for feedback through other measures.

If you have a business presence online, Facebook for Business is well-suited. I can’t think of an instance where you wouldn’t use this platform. If you are starting out in business and gearing up, you need to take advantage of marketing your business on Facebook and reaching your audience.

Facebook for Business is best suited for clients with a larger monthly ad spend budget, greater than $1,000/mo, and more specifically, ideal for businesses with a long-term vision for their online presence. The use of Facebook for Business allows advertisers to implement extraordinarily creative audience targets, as well as distribute compelling creative assets across a given market and industry and is likely to perform best with several distinct campaign objectives actively delivering ads simultaneously.

Facebook for Business is not ideal for businesses with the need to prove an ROI in the short-term or for those businesses with a constrained ad spend budget. The qualification of traffic and development of proper audience targeting is a process that requires time, data collection, regular analysis, ongoing maintenance, and creative testing throughout a given campaign.

It is perfect for promoting an ecommerce business. Less perfect for brick and mortar.

It's well suited for managing multiple pages. It's less appropriate for mobile use, which is clunky and hard to use.

It is crucial to use FB for Business when working at a social media agency, as we conduct all of our business for clients active on FB/IG. Smaller clients may not need to use the Ads Manager functionality if they have small buys.

It really just depends on your use case. If you are a business and want to run ads on Facebook then you'll definitely want to use Facebook Business Manager. If you are in charge of managing multiple Facebook pages for your company, then again, you'll want to use this tool. If you only have a personal Facebook profile or you just have a small Facebook page representing your personal blog or something like that, then you don't necessarily need Facebook Business Manager.

It's well suited for startups, small to medium businesses, individual marketers, etc. It is also good for basic business analytics people. For larger corporations and enterprises, who need custom ad management and reporting, who spend across multiple paid ad channels, then Facebook for Business might not be the best choice.

Facebook for Business is well suited when an organization is trying to digitally transform their business by making customers self-serving using digital tools. For example: in the B2B food industry, sales representatives are being complemented with digital tools such as online e-commerce ordering and voice assistant tools such as Google Voice or Amazon Alexa, so customers such as hospitals, schools and restaurants can place orders on their own using those digital tools. In order to increase awareness and adoption of those tools, Facebook for Business can be used to run social campaigns featuring links to those tools, how to use them to research and order products, market less popular brands or items, etc.
Facebook for Business is not well suited when ad budgets are low or organizations are looking for quick ROI lift in their success KPIs. Because paid social ads need high budget to run ads for long and need data collection about target audience which takes more money and time.

Facebook Business is excellent if a lot of your customers are on Facebook! It is also very useful if you are a regular Facebook user yourself because it makes it very easy to connect and communicate directly with customers and potential customers without connecting to your personal Facebook page. We like to cross-post posts and events into groups, for example, to reach a wider range of people. I'm able to see in real-time when people engage with our posts and respond to them quickly because I am so often on Facebook. If you are not a regular Facebook user it could possibly be detrimental as people expect quick responses on such a platform and a slow response time could possibly hurt your business, depending on what it is you do. Facebook for Business is great for avid Facebook users who are available to regularly engage with their audience

Facebook for Business is really a no-brainier essential for any business with a strong or primary online presence. Email newsletters seem to slowly be a thing of the past. Everyone is scrolling on Facebook and for them to see your business posts in their feed opens you up to a sea of new potential customers. And exiting/current customers will never miss your updates, news and announcements.

Facebook for Business paid ads come in handy when you are trying to target a specific audience or multiple audiences and you want to make sure your promoted post/ad is seen by the most people in the most appropriate way. However, you have to be willing to spend the necessary budget over an extended period of time (they are now saying 7-plus days) to get the most bang for your buck.