Meta for Business (formerly Facebook for Business)

Meta for Business (formerly Facebook for Business)

Meta for Business (formerly Facebook for Business)

Overview

Reviews

Facebook for Business is awesome!

10
Facebook for Business has many powerful tools included in Business Manager. The business manager has improved a lot and its navigation …
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FB Business easy ROI

9
We use Facebook business in conjunction with our main webpage. It has largely helpful in reaching a broader audience. It’s used across the …

Efficient, but not user friendly

9
We're pretty active on Facebook through both organic posting and social ads. We use Facebook for Business for both. Facebook's …
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Facebook for Business is a must

10
Facebook for Business is used by me both as a tool for my own company to advertise (both on Facebook and Instagram) and as a tool for …

Great Tool if it Fits Your Use Case

8
We use it to manage our Facebook and Instagram profiles, as well as our Facebook ad accounts. Only our social media team uses it. It's …
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Social Media Targeting at its Best

7
We use Facebook for Business to optimize and run organic and paid social marketing campaigns across all our sales divisions where we have …
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Pricing

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What is Meta for Business (formerly Facebook for Business)?

Meta for Business (formerly Facebook for Business) is a search engine marketing solution built to drive sales and increase brand awareness via custom ad creation, ad targeting, and robust analytics.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Meta for Business (formerly Facebook for Business)?

Meta for Business (formerly Facebook for Business) is a search engine marketing solution built to drive sales and increase brand awareness via custom ad creation, ad targeting, and robust analytics.

Meta for Business (formerly Facebook for Business) Integrations

Meta for Business (formerly Facebook for Business) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

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Frequently Asked Questions

What is Meta for Business (formerly Facebook for Business)?

Meta for Business (formerly Facebook for Business) is a search engine marketing solution built to drive sales and increase brand awareness via custom ad creation, ad targeting, and robust analytics.

What are Meta for Business (formerly Facebook for Business)'s top competitors?

LinkedIn Marketing Solutions are common alternatives for Meta for Business (formerly Facebook for Business).

What is Meta for Business (formerly Facebook for Business)'s best feature?

Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.

Who uses Meta for Business (formerly Facebook for Business)?

The most common users of Meta for Business (formerly Facebook for Business) are from Small Businesses and the Marketing & Advertising industry.

Reviews

(1-25 of 705)
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Score 10 out of 10
Vetted Review
Verified User
Review Source
Facebook for Business has many powerful tools included in Business Manager. The business manager has improved a lot and its navigation between the ads manager, pages manager, and business manager settings over time. I've gained a lot of benefits and It's fairly user-friendly once everything is set up, and chat support is usually very quick.
  • Facebook for Business is a centralized platform for all of your company's needs.
  • Facebook for Business provides a secure environment in which to grow our company.
  • Facebook for Business communication between customers is easy.
  • Absence of traffic except if you're utilizing paid promotions
  • The duplication/redundancy of things
  • The lack of customer support
The best thing about Facebook Business Administrator is that you can oversee pretty much every part of the advanced showcasing for your business there. It is viable with numerous stages, so you can have everything associated, your site, inventory, WhatsApp, Instagram, and that's just the beginning. It makes it simple to contact your crowd by blending your site guests in with your online media adherents and helping with the transformation.
Mabel Long | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Facebook for Business is an important aspect of our social media marketing strategy, as we use it for targeted adverts for our Facebook and Instagram target audience.
Beyond just advertising, Facebook [for] Business is [a] hub of analytics for my company, encompassing important metrics generated from both our organic and inorganic activity on the Facebook and Instagram platforms, which combine as the platforms with the highest growth potential for my company.
  • Geographical targeting - Facebook has the best geographical advert targeting of any social media platform out there. It allows us to target towns and even the smallest districts, in our target locations.
  • Pricing - At the moment, Facebook is the cheapest social media platform to advertise on, coupled with the fact it is still the largest mainstream social media platform.
  • Analytics - Facebook for Business provides us with broad and concise analytical data, detailing how each and every of our advert campaigns was received by targeted users. By diving into this provided analytics, we have been able to continuously improve every aspect of our social media advertising campaigns.
  • Communication - At present and this has been the case for years, there is no specific way to communicate with Facebook when we run into hurdles, during advert campaigns. We are only allowed to send messages to Facebook help through a contact form, without a specified response time.
  • The Facebook [for] Business interface can be a lot more intuitive and usable on mobile device. At the moment, I can do very little on Facebook [for] Business using my mobile phone, and on computer it isn’t very intuitive , albeit you get used to it overtime.
Facebook [for Business] is suited for businesses seeking to target social media users in specific locations like towns, counties and districts. On other platforms, you are only allowed to target large cities , states and countries.

Facebook should also be the top name on the list, for businesses looking for cheaper advertising rates.
Travis Brown | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Facebook is an important marketing tool, and Facebook for Business allows our firm to manage not only our own information but that of our clients as well. This is a critical function for us and a tool that we utilize on a daily basis as we develop campaigns, ad spends, organic content and more.
  • Managing multiple companies.
  • Ad campaign setup.
  • Better user interface.
  • More streamlined usage.
While there are other platforms out there that will allow you to manage all your social accounts, there is still something useful with using the Facebook for Business software. It is a good tool for everything you do on Facebook, which is important when placing ads, especially in addition to the organic content. Additionally, because clients still control their account and share access, it gives our firm flexibility to manage multiple accounts.
Matthew Smith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Facebook business in conjunction with our main webpage. It has largely helpful in reaching a broader audience. It’s used across the organization and it was been an excellent tool for advertising, collecting fundraising and sending notices to followers. Much of our support Telus on networking which it does very well.
  • Online auctions
  • Networking
  • Sending important notices to followers
  • It’s free!
  • Should advertise how to make it useful for non-profits.
  • Allow updates from website.
  • Easier to communicate with website.
We modified one of our fundraisers to be hosted through Facebook which went way better than we all thought. I think it was because of the audience we were trying to reach and most everyone used Facebook to stay connected and share the news. We ended up raising about the same amount with nearly a fraction of the prep work
Score 4 out of 10
Vetted Review
Verified User
Review Source
Like many other companies, we have used Facebook for Business as a way to manage targeted advertising campaigns. We used the product in the marketing department. Typically we would orchestrate Facebook advertising along with other forms of marketing as a way to stay in front of prospective customers. We have used both video and image based advertising.
  • Demographic based targeting
  • Reaching people in their leisure time
  • Brand recognizability
  • Not great for b2b
  • I question how many clicks are accidental or bot
  • Cost
I believe that Facebook for Business can be used as a brand building tool and for very specific scenarios in which a Facebook audience might be interested. My particular background is B2B and I don't believe that Facebook - or any social media platform really - is that effective of a marketing tool. I believe it requires a certain type of product because most individuals do not want to think about work while they are browsing Facebook. If you can find a way to be engaging and bring joy, then maybe you can find success but it has been difficult for all of the organizations I have seen attempt it.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We're pretty active on Facebook through both organic posting and social ads. We use Facebook for Business for both. Facebook's newer tool for businesses, Creator Studio, is so helpful for organic posting. We use it for Facebook and Instagram. It's great for scheduling posts, posting IGTVs, etc. We also use Facebook's A/B testing tools, to create mock up of ads, etc.
  • Creator Studio is a great tool for scheduling and tracking analytics
  • Helpful when you manage multiple accounts
  • Targeting to a specific audience
  • It's always changing - can be hard to keep up with everything
  • Ad Manager is decently confusing
  • It's not always clear why ads aren't approved
Facebook for Business is necessary if your business has a Facebook or Instagram page -- so almost always. To effectively market on either, you need to use Facebook for Business. It makes organizing your content easy, plus it has great insights to see how you can improve your marketing. Facebook for Business is also great at promoting specific events.

Facebook is less helpful for B2B companies.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We manage $2-3M a month in ad spend through Facebook Business Manager. It's been the best performing acquisition channel for our Ecomm business. It is mostly used by the digital team.
  • Social Media Insights
  • Ad Reporting & Optimization
  • Ads Insights and Targeting
  • Ads Access for Influencer Accounts
  • More creative tools at the ad level for reformatting videos or graphics
  • More audience insights - pyschographic or behavioral
  • Better automated rules for ads management
There is not better place for online advertising, they have a powerful algorithm for conversion optimization and competitively priced ad inventory than you'll find anywhere else. We haven't been able to find a platform with better ROAS and scale to date.
German Disla | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Facebook for Business is a must-use tool for anyone looking to grow their clientele. As you grow it gives you a vast amount of information that helps you learn about who your marketing to, who your customers are, and who your competitors are. Facebook for Business is the future for anyone looking to target specific clients as well. Using ads, retargeting, and being able to sell all on the same platform make this an incredible tool. I have also been able to use Facebook for Business to consult other companies and build my own company helping others get the most from it. I highly recommend learning this tool. I sincerely believe it can be the difference between getting by and massive success.
  • Audience insights.
  • Ads management.
  • Understanding tracking.
  • Barrier to learning the tool.
I think Facebook for Business is suited for all types of businesses. Anyone who is trying to create or grow a customer list, leads, or anyone who is trying to market or sell a product. This tool taps into Facebook's users and the information they have shared. It is a precision tool if you need it to be or a broader one if you need that as well. I wouldn't really recommend Facebook for Business for anyone who isn't willing to spend the time or money to get to know it. I say that because the more you get to know it, the more it can affect the growth you're looking to attain. Putting in the time is an important part of this tool.
James Arnold | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Facebook for Business is used by me both as a tool for my own company to advertise (both on Facebook and Instagram) and as a tool for customers and clients. Access and usage of it also allow me to push third-party vendors to use the tool on my behalf in more powerful ways. It is the tool that executes paid social. It's a must — best tool among the social platforms.
  • Paid social delivery on Facebook
  • Paid social delivery on Instagram
  • Many options, serving many masters, so somewhat challenging UX
  • Ever-changing capabilities means ever-changing system
Organic social is only so powerful. If you want to get your messages seen beyond people who follow you or even beyond just the 10 percent of those who do that, the algorithms allow seeing your postings, you need to use this tool. It's also great when audience data sharing is involved.
Ross Perkins | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Facebook for Business is what we use to organize our posts across many pages we are in charge of. It is primarily used by the social and audience teams to look at the best performing posts, but not exclusively by those teams. We also post videos natively and can crosspost them to other pages and partners.
  • Overview of Facebook posts
  • Crossposting to other pages
  • Cluttered display
  • Occasionally insights doesn’t load
Facebook for Business is good to keep up with what posts have gone out and allows us to switch between Facebook pages and give an overview of engagement, likes, and other data. We can see what posts are doing exceptionally well without real-time analysis. We can schedule posts and videos easily through it, as well as reorganize scheduled posts and tweak them. Business could be better by organizing the tabs, so they’re not quite so cluttered. Also, if you have scheduled a post, you can’t reschedule a time unless you revert the post to draft, which seems a bit backward.
John Hampson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Facebook for Business allows me to keep track of access to client advertiser accounts, business pages and profiles, eCommerce product catalogs, pixels, and custom audiences, along with managing permissions for various internal users and clients as they come and go. There are plenty of users but they all need different access depending on what they will be focused on, so Facebook for Business mostly helps to manage this aspect.
  • Manage user permissions.
  • Collect audience information.
  • Support.
  • Authentication.
Facebook for Business is a must-have in today's digital marketing industry. If you are managing Facebook pages or Facebook ads for yourself or any clients, you must use Facebook for Business to manage user permissions, billing agreements, and advertising accounts. Facebook for Business is free but requires experience to use it effectively.
Josh Peichoto | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Facebook for Business to manage our 100+ locations across the country and to manage our advertising campaigns through Facebook. The Stores feature it easy to add new and maintain the accuracy of the data for each of our locations through one central admin tool. Before, we had standalone pages for each location, and managing them was a nightmare.
  • Easy to manage multiple locations
  • Robust feature set
  • The admin area is overhauled too frequently and forces users to relearn how to do things continually.
  • Support provided isn't great and requires a lot of re-explaining.
The interface feels overly complicated for what it does. Facebook for Business constantly changes the interface; it makes it difficult to use video tutorials as a guide because the videos are quickly outdated. We find that Facebook for Business helps us manage our ads and keeping our 100+ location Pages up to date.
Dan Hanna | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use Facebook for Business to market my digital marketing company. I also use it to market my clients' local businesses. It makes it super easy to keep every Facebook ad in one place. The user interface is very easy to use and it is relatively easy to teach other people how to use the software and run their own ads.
  • Allows all ads to be shown in one location.
  • Allows you to select the exact demographics.
  • The interface can use an update.
  • The training for it can be confusing.
I like its ability to target multiple different demographics at the touch of a few buttons, while putting different types of creative ads in front of different people to gauge what the audience likes. I also liked the ability to edit the ads as they were in play, which meant you could assess how changes were received more quickly than having to wait for feedback through other measures.
Lee'Ann Burgess | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I rely on Facebook for Business not only for my business but for the management of my clients’ businesses.
If you have a business, you need Facebook for Business/Business Manager. Having one central location where you can run ads, manage users, and view insights is necessary. Also, the integration with Instagram can easily be achieved through Facebook for Business.
  • Insights on your audience and how they interact with your page.
  • Tracking call-to-action (shop now, learn more, send a message, etc.) and efficiently promote the CTA.
  • Better integration with apps and tab customizations should be improved.
  • Organic targeting has changed over the years and would be beneficial if that feature could be improved.
If you have a business presence online, Facebook for Business is well-suited. I can’t think of an instance where you wouldn’t use this platform. If you are starting out in business and gearing up, you need to take advantage of marketing your business on Facebook and reaching your audience.
Danilo Roberto Zerón | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
The Facebook for Business platform allows our organization to increase brand awareness via paid traffic & hyper-granular targeting settings at the ad-set level. The direct response objectives provided by the Facebook & Instagram platforms also equip our organization to offer lead generation services in both B2C and B2B contexts within the Insurance industry across the United States. There is only one department, production, that utilizes the back-end Business Manager aspect of the platform to manage ad accounts for our clients.
  • Facebook for Business - Hyper Granular Audience Targeting Settings
  • Audience Building for Retargeting
  • Virtual Absence of Facebook Support Representatives
  • Ever-Changing Compliance Policies
Facebook for Business is best suited for clients with a larger monthly ad spend budget, greater than $1,000/mo, and more specifically, ideal for businesses with a long-term vision for their online presence. The use of Facebook for Business allows advertisers to implement extraordinarily creative audience targets, as well as distribute compelling creative assets across a given market and industry and is likely to perform best with several distinct campaign objectives actively delivering ads simultaneously.

Facebook for Business is not ideal for businesses with the need to prove an ROI in the short-term or for those businesses with a constrained ad spend budget. The qualification of traffic and development of proper audience targeting is a process that requires time, data collection, regular analysis, ongoing maintenance, and creative testing throughout a given campaign.
Score 10 out of 10
Vetted Review
Verified User
Review Source
As part of the marketing team, I use Facebook business manager to advertise our products on social media. This helps drive ecommerce revenue and spread the word about our brand.
  • Reach new customers.
  • Reach lots of customers.
  • Setting up some of the more complicated features, pertaining to pixel and catalog and product feed can be extremely finicky and require tech savvy management.
  • Changes to the interface and new features occur constantly and it's hard to keep up..
It is perfect for promoting an ecommerce business. Less perfect for brick and mortar.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Facebook for Business to manage dozens of pages within our brand. We use it for posting, crossposting, and analytics. We also use it to manage backend things like adding new business and ads partners.
  • Manage multiple pages
  • Crosspost videos between pages
  • Bad user experience
  • Frequently breaks down
It's well suited for managing multiple pages. It's less appropriate for mobile use, which is clunky and hard to use.
Rachel Moenning | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
I manage multiple clients on social media, so I have numerous Facebook for Business accounts that I oversee. It allows small businesses to have a presence online and pay for advertising, which can sometimes be overwhelming for small businesses and nonprofits. It's nice that it is automatically created when you create a business Facebook page.
  • Advertising
  • Metrics
  • More user-friendly
  • Better organized
  • Facebook for Business is best suited for businesses, especially small businesses, who want an online presence and a central hub to take care of marketing/advertising/customer service relations.
  • It's less appropriate for businesses who need more print/television advertising and less online advertising, although, at the ad rate that Facebook charges, any online advertising is very worth it.
Bethany Lozier | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Facebook for Business is being used across all social media teams to conduct all advertiser's campaigns.
  • Good UI experience.
  • Good bulk tool.
  • Bugs in the platform.
  • Drafts won't publish.
It is crucial to use FB for Business when working at a social media agency, as we conduct all of our business for clients active on FB/IG. Smaller clients may not need to use the Ads Manager functionality if they have small buys.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use it to manage our Facebook and Instagram profiles, as well as our Facebook ad accounts. Only our social media team uses it. It's nice in that it streamlines our workflow when managing many different profiles. It also allows us to see everything at a glance and easily manage user permissions.
  • It is great for managing user permissions. We obviously don't want every team member to have admin access to the pages and ad accounts that we manage.
  • It streamlines our workflow by pulling all the various profiles and ad accounts into a single dashboard.
  • We're able to manage Facebook pages without distractions.
  • The interface takes some getting used to. It is not always intuitive.
  • It can be a bit buggy, but it has certainly improved over time.
It really just depends on your use case. If you are a business and want to run ads on Facebook then you'll definitely want to use Facebook Business Manager. If you are in charge of managing multiple Facebook pages for your company, then again, you'll want to use this tool. If you only have a personal Facebook profile or you just have a small Facebook page representing your personal blog or something like that, then you don't necessarily need Facebook Business Manager.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Facebook for Business is being mostly used by the Marketing and Growth teams as it helps to reach our existing and potential new customers. It is also used by the Analytics team, as well as the top-level management, as it shares a lot of powerful analytics and insights across multiple user demographic/interest cuts.
  • Analytics - Comprehensive and intuitive UI.
  • Marketing, ads, creative, copy monitoring.
  • While its desktop web UI is good, it needs some work on mobile web/app.
  • The insights are there for paid ads, however, it should include for organic traffic too.
It's well suited for startups, small to medium businesses, individual marketers, etc. It is also good for basic business analytics people. For larger corporations and enterprises, who need custom ad management and reporting, who spend across multiple paid ad channels, then Facebook for Business might not be the best choice.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Facebook for Business to optimize and run organic and paid social marketing campaigns across all our sales divisions where we have our distribution centers or stores. When we want to increase awareness of new food products or increase conversions of existing food products in divisions where sales are dipping, we run targeted social campaigns where we send the social ads to specific audiences recommended by Facebook for Business. The target audience looks at various attributes such as location, past purchasing habits, interest in specific products, online behavior, social engagement, creative, seasonality, etc. Because Facebook for Business is easy to integrate with Sales Force Marketing Cloud, we are able to set-up automated SQL query based triggers which run Facebook ads targeting audience who don't open email. This lifts ROI of marketing cloud journeys and drives higher engagement or conversions from customers who are more socially active vs. email usage.
  • Facebook for Business enables targeting specific audience by demographics and other customer attributes which drives higher ROI for social campaigns.
  • Facebook for Business enables acquisition of new customers through social ads.
  • Facebook for Business administration screen keeps getting refreshed with new functionality and layout, so difficult to keep track of existing and new features.
  • Facebook for Business provides limited technical support so it's often challenging to keep track of changes in conversion pixel, how to implement dynamic events such as product price using Google Tag Manager, ensuring data security, app integration, etc.
Facebook for Business is well suited when an organization is trying to digitally transform their business by making customers self-serving using digital tools. For example: in the B2B food industry, sales representatives are being complemented with digital tools such as online e-commerce ordering and voice assistant tools such as Google Voice or Amazon Alexa, so customers such as hospitals, schools and restaurants can place orders on their own using those digital tools. In order to increase awareness and adoption of those tools, Facebook for Business can be used to run social campaigns featuring links to those tools, how to use them to research and order products, market less popular brands or items, etc.
Facebook for Business is not well suited when ad budgets are low or organizations are looking for quick ROI lift in their success KPIs. Because paid social ads need high budget to run ads for long and need data collection about target audience which takes more money and time.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use it to have an additional presence for our business online. We publish posts for people to engage with and encourage likes and follows. We also post events that encourage people to share and invite new customers. It allows us to reach a lot of people directly in a way that our website does not and we can engage personally with potential customers and students.
  • Allows us to reach customers on Facebook.
  • Targeted ads to reach a specific demographic.
  • Business categories could be increased and enhanced to represent a wider variety of businesses (especially for those of us with more unusual business types).
  • Targeted advertising could be more specific to audiences with specific interests related to our business.
Facebook Business is excellent if a lot of your customers are on Facebook! It is also very useful if you are a regular Facebook user yourself because it makes it very easy to connect and communicate directly with customers and potential customers without connecting to your personal Facebook page. We like to cross-post posts and events into groups, for example, to reach a wider range of people. I'm able to see in real-time when people engage with our posts and respond to them quickly because I am so often on Facebook. If you are not a regular Facebook user it could possibly be detrimental as people expect quick responses on such a platform and a slow response time could possibly hurt your business, depending on what it is you do. Facebook for Business is great for avid Facebook users who are available to regularly engage with their audience
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Facebook for Business to run ads and for our own Facebook Business page. This helps us not only communicate and keep our existing customers up to date, but to also reach new customers very easily and quickly.
  • Audience insights.
  • Easy creation of ads.
  • Allow more specific target audience interests.
  • Better app integration.
Facebook for Business is really a no-brainier essential for any business with a strong or primary online presence. Email newsletters seem to slowly be a thing of the past. Everyone is scrolling on Facebook and for them to see your business posts in their feed opens you up to a sea of new potential customers. And exiting/current customers will never miss your updates, news and announcements.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Facebook for Business is being used solely by our nonprofit's communications and marketing department to help promote awareness of our organization and disease state and get through the large amount of ads and posts on FB to a targeted audience suitable for our org's mission.
  • Multiple options for visual displays.
  • Analytics dashboard.
  • Easier ways to filter reporting on any metric needed.
  • Customer support.
Facebook for Business paid ads come in handy when you are trying to target a specific audience or multiple audiences and you want to make sure your promoted post/ad is seen by the most people in the most appropriate way. However, you have to be willing to spend the necessary budget over an extended period of time (they are now saying 7-plus days) to get the most bang for your buck.