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InMobi

InMobi

Overview

What is InMobi?

Miip is a mobile advertising platform based on curated content from InMobi headquartered in Singapore.

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Recent Reviews

TrustRadius Insights

InMobi's analytical tool has proven to be valuable for users in measuring performance and audience reach. By leveraging this feature, …
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Pricing

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What is InMobi?

Miip is a mobile advertising platform based on curated content from InMobi headquartered in Singapore.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

InMobi Hackathon Demo

YouTube

Inmobi Demo 2 min

YouTube

Sistema Inmobi (UNGS) Demo

YouTube

Introducing InMobi App Publish - Simplifying App Distribution for Android Developers

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Product Details

What is InMobi?

InMobi is an Indian multinational mobile advertising technology company, based in Bangalore, Karnataka. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising.

InMobi Features

  • Supported: In App Advertising
  • Supported: Demand Side Platform
  • Supported: SSP

InMobi Screenshots

Screenshot of InMobi Homepage

InMobi Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(4)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

InMobi's analytical tool has proven to be valuable for users in measuring performance and audience reach. By leveraging this feature, users can gather meaningful data on the effectiveness of their advertising campaigns, empowering them to make informed decisions to optimize their strategies. Additionally, InMobi offers the flexibility to add new bidders to the mediation setup, fostering increased competition and potential earnings by maximizing ad revenue through real-time bidding.

For game developers, InMobi's App Monetization platform provides a solution for monetizing games through in-app advertising. By seamlessly integrating InMobi's SDK into their games, users can incorporate ads without compromising the user experience. Moreover, the platform facilitates user acquisition and helps expand the game's audience by enabling targeted advertising campaigns.

One of the standout features of InMobi is its ability to effectively fill mobile ad space impressions and improve ad fill rates. Users have reported that InMobi successfully matches relevant ads with their app content, resulting in higher ad fill rates and increased revenue potential. Acting as a bridge between advertisers and publishers, InMobi offers robust app monetization solutions that benefit both parties.

Another advantage of using InMobi is its versatility across different platforms including Android, iOS, and Mobile Web. This versatility allows users to run user acquisition and engagement campaigns across various devices, reaching a wider audience and maximizing their marketing efforts' impact.

Furthermore, users appreciate their long-standing relationship with InMobi's management team. Over the years of collaboration, trust has been established, ensuring ongoing support and guidance from an experienced team that understands their specific needs.

To summarize, InMobi provides a range of valuable tools for advertisers and publishers alike. From offering analytical insights to optimizing ad revenue and facilitating user acquisition, InMobi's platform serves as a trusted resource for app monetization and audience growth.

Great Mobile Advertising Platform: Several users have found InMobi to be a great mobile advertising platform. They appreciate its range of ad formats, global reach, and monetization optimization tools. This positive sentiment is indicative of the overall satisfaction with InMobi's performance as an advertising platform.

Effective Audience Targeting: Many users have praised InMobi for its ability to target the audience based on location and interest. This feature has helped them reach their ideal audience and achieve effective results in their advertising campaigns. The positive feedback regarding this targeting capability highlights InMobi's strength in delivering relevant ads to the desired audience.

Good Inventory of Banners with High eCPMs: Users have noted that InMobi offers a good inventory of banners with high eCPMs, which indicates that advertisers can expect good returns from their banner advertisements on the platform. The availability of high-quality banners contributes to the success of ad campaigns run through InMobi.

Limited inventory: Some users have expressed that the inventory on InMobi is limited, making it challenging to scale above their current spend. They feel restricted in terms of ad options and reach, which hinders their ability to maximize revenue potential.

Unreliable ad revenue: Several reviewers have mentioned that they haven't been able to generate as much ad revenue as desired from InMobi. They often experience fluctuations in impressions, leading to an unreliable income stream. This inconsistency poses challenges for users relying on consistent earnings.

Lack of support for publishers: Users have consistently expressed dissatisfaction with the level of support provided by InMobi for publishers. They believe that more comprehensive assistance and guidance should be offered to help optimize their performance and address any issues or concerns they may have.

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have been working with InMobi for over 5+ years and have been in close relations with their management team there. Currently, we are using InMobi to acquire users for our apps. They have different pricing models that one can choose from as well as various sets up campaigns that help us bring in new users to our app.
  • Great provider of bringing in new users to mobile app
  • Driving real users to the app without the fluff
  • Understand and identify the target audience
  • Acquire new, high value users, not just installs
  • Maximize the use of each creative to showcase the app to the target audience
  • Hard to say since we haven't ran into any issues with them so far
InMobi provides a wide range of tools and services to help app developers like us flourish in a highly competitive market. We presently run various campaigns with them and also use their DSP and affiliate network to assist us to accomplish our internal goals. They give great insight into the performance of each campaign and strive to enhance performance each time, demonstrating a desire to achieve greater outcomes.
  • Their ability to attract new users for our app
  • Access to all major exchanges for in-app ads
  • Well versed in SKAN-based attribution
  • Massive reach of users leading to increase in DAUs/MAUs
  • Increase in user engagement leading to higher in-app ads revenue
  • Data driven decisions leading to getting in front of the right audience
In my opinion, both DT and InMobi are great and they both compliment each other if you use them correctly in your media buying strategy.
Google Ads, Meta for Business, Tapjoy, Vungle, AppLovin exchange (ALX)
Emma Sophia Robers | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
This advertising network aims to establish effective CPC and CPI campaigns. Integrating the Ads SDK with my app is very easy and I can use it in different display formats, including access to the ad library. Android, iOS, and Mobile Web are the supported mobile platforms. It's the perfect tool for launching user acquisition campaigns, brand engagement campaigns, remarketing campaigns, and more.
  • InMobi provides CPC and eCPM mobile ads.
  • Wide selection of advertising and configuration possibilities on the server.
  • The SDK allows ads to be preloaded for future display.
  • SDK collects geolocation data.
  • It sends data to the server that the server can control.
  • There are payment details since they are only made by bank transfer and PayPal. It would be great to add other wallets like Binance.
It is a global app monetization platform. InMobi is great for advertisers and publishers. It helps marketers, brands, and app owners engage users at different stages of their interaction with the program. It is a great platform that targets users by displaying relevant ads to maximize revenue and conversion rates.
  • You can monitor ad performance through its sophisticated analytics dashboard.
  • Provides a wide range of mobile ad formats.
  • Has access to the rich media ad library.
  • InMobi ad SDK can be easily integrated.
  • InMobi's ad delivery platform is unique.
  • Allows you to create a discovery zone within applications. Ads are selected.
  • They can be interacted with ads.
  • It results in better offers and effective personalized ads.
They offer reliable 24/7 technical support, covering technology issues, advice on inventory management, and media planning. They are one of the best mobile monetization platforms for Android and iOS developers who want to generate revenue from their apps. They also analyze and give suggestions on the implementation of advertising formats. InMobi selects the best matching advertisers.
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