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pharosIQ

pharosIQ
Formerly MRP

Overview

What is pharosIQ?

pharosIQ, a provider of “intent-to-purchase” lead generation, provides insights and demand for B2B sales and marketing, and turns intelligence into engagements for efficient global revenue growth. Powered by first-party data, it connects vendors with in-market-buyers globally.

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Recent Reviews

Happy with pharosIQ!

7 out of 10
October 26, 2023
Incentivized
I have been working with pharosIQ for almost 3 years now. Overall, I am very satisfied with them. We always had dedicated managers working …
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Read all reviews

How pharosIQ Differs From Its Competitors

Impact on Pipeline

Using pharosIQ makes it EASY to fill bottom of the funnel. Not only do they hit the ground running with the partners we suggest for these programs, before onboarding they are very helpful in suggesting which partners are ideal candidates for our program. This ensures a higher-level of success. In …
Continue reading

Impact on Pipeline

With pharosIQ we successfully received 2,000+ MQL's (top of funnel) and 8.4M in deals (bottom of funnel) associated with our pharosIQ campaigns.
Continue reading

Impact on Pipeline

As with any brief we send in, the end result is based on our customer's needs and expectations, be it top-of-funnel leads or bottom-funnel, which in most cases is bottom-funnel. We have had all our requests fulfilled in full with every campaign and have had no issues with the ability of Lead …
Continue reading

Impact on Pipeline

It has helped us generate a lot of MQLs; however, the feedback that we get from our sales teams regarding these leads is that they are not warm enough yet - simply put, they are not ready to be contacted with a sales proposition. Some MQLs generated via pharosIQ have indeed influenced …
Continue reading

Impact on Pipeline

As I previously mentioned, pharosIQ has definitely helped us acquire some business pipelines. However, it depends on which quarter. For instance, summer was obviously quieter.
Continue reading

Popular Features

View all 17 features
  • ABM sales intelligence (5)
    8.4
    84%
  • Standard visitor segmentation (5)
    8.0
    80%

Reviewer Pros & Cons

View all pros & cons
Verified User
Professional in Marketing
Computer & Network Security Company, 10,001+ employees
Verified User
Program Manager in Marketing
Information Technology & Services Company, 10,001+ employees
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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

8.8
Avg 8.1

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.6
Avg 7.7

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.1
Avg 7.8

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

8.5
Avg 7.7

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

9.1
Avg 8.4
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Service Offering Details

What is pharosIQ?

pharosIQ is a B2B marketing partner offering ways to connect with and convert targeted buyers. Its signal engine provides precision targeting, to ensure messaging reaches the right audience through email, content, online ads, direct mail, and events. The solutions are designed to turn potential interest into concrete leads and sales.


Solutions Overview:

  • B2B Content Syndication: pharosIQ’s content syndication is used to drive conversion-ready leads, helping to reach and pipeline through personalized content experiences, utilizing both digital and traditional outreach.
  • B2B Mobile Phone Data: IQappend drives call-to-connect rates powered by Modigie’s real-time data and extensive cell phone database.
  • Direct-to-Desk Mail: Targeted direct mail used to reach decision-makers directly at their workplace with relevant offers, ot increase lead generation.
  • Full-funnel Leads: pharosIQ’s multi-channel approach accelerates lead conversion by integrating content syndication with direct mail. IQconvert enlarges the user's database and propels targets through the funnel to drive conversion rates.
  • B2B Display Advertising: IQengage drives in-market lead opportunities with targeted content syndication, broadening a brand's reach and pipeline across channels.
  • Lead Quality: pharosIQ’s team focuses on securing high-intent down-funnel leads, to ensure engagement with timely, relevant content.
  • Custom B2B Events: For memorable events that captivate and convert, from intimate executive dinners to virtual roundtables and webinars, pharosIQ sets the stage to build strong connections and close major deals.

pharosIQ Competitors

pharosIQ Availability

GeographyGlobal
Supported LanguagesFrench, Italian, Spanish, Portuguese, German, Flemish, Dutch, Russian, Polish, Arabic, Mandarin, Czech, Lithuanian, Swedish, Hungarian, Finnish, English

pharosIQ Downloadables

Frequently Asked Questions

pharosIQ, a provider of “intent-to-purchase” lead generation, provides insights and demand for B2B sales and marketing, and turns intelligence into engagements for efficient global revenue growth. Powered by first-party data, it connects vendors with in-market-buyers globally.

Madison Logic Platform, DemandScience, and Foundry ABM are common alternatives for pharosIQ.

Reviewers rate Syndicated content highest, with a score of 9.1.

The most common users of pharosIQ are from Enterprises (1,001+ employees).

pharosIQ Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)80%
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Comparisons

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Reviews and Ratings

(12)

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
April 15, 2024

pharosIQ is Unmatched!

Verified User
Professional in Marketing
Computer & Network Security Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We have a need to pull in as much quality pipeline as possible for our B2B solution through the channel. To do so, we enroll over 230 partners through 16 technology distributors in 12 countries with pharosIQ. These partners receive qualified leads through IQconvert, IQconnect and IQdirect.
Pros and Cons
  • Lead qualification
  • Custom marketing plans
  • Speed to execution
  • More sharing of success stories
Likelihood to Recommend
pharosIQ is ideally situated to provide qualification. Using their IQconvert solution, their callers are extremely knowledgeable in our company's complicated offerings and are very engaging.

If you are looking for demand generation in the form of custom marketing campaigns, I would say that it is not pharosIQ's wheelhouse.
pharosIQ Feature Ratings
ABM Integrations (2)
N/A
N/A
Integrations with third-party software
N/A
N/A
Automated workflow & orchestration
N/A
N/A
Intent Data (3)
90%
9.0
3rd party intent signals
90%
9.0
Downstream intent signals
90%
9.0
Account identification
90%
9.0
Audience Segmentation & Targeting (3)
90%
9.0
Standard visitor segmentation
90%
9.0
Behavioral visitor segmentation
90%
9.0
ABM sales intelligence
90%
9.0
Engagement (5)
N/A
N/A
Automated routing and prioritization
N/A
N/A
Customer interaction histories
N/A
N/A
Syndicated content
N/A
N/A
Personalization
N/A
N/A
Engagement data tracking
N/A
N/A
Ad Campaigns (5)
72%
7.2
Ad campaign creation
60%
6.0
Display advertising
80%
8.0
Contextual advertising
70%
7.0
Social advertising
80%
8.0
Ad reporting and analytics
70%
7.0
Return on Investment
  • 6:1 ROI on our investment to pipeline (FY23)
  • 14% lead to pipeline conversion rate
Support Rating
10
Our account manager is OUTSTANDING! She's flexible and is always willing to make adjustments when needed. She also is extremely knowledgeable about the demand generation trends and has great insight into how best to set us up for success.
Impact on Pipeline
Using pharosIQ makes it EASY to fill bottom of the funnel. Not only do they hit the ground running with the partners we suggest for these programs, before onboarding they are very helpful in suggesting which partners are ideal candidates for our program. This ensures a higher-level of success. In addition to the MQLs, pharosIQ's lead qualification through callers is unmatched driving more to the top of the funnel.
November 11, 2023

pharosIQ is a great addition to your business!

Verified User
Program Manager in Marketing
Information Technology & Services Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We are always looking for Digital activities to add to our partners marketing plans. pharosIQ helps us target the necessary accounts and individual customers needed to drive demand around specific product segments within our company. We use pharosIQ to increase awareness and gain needed MQL's for our partners. When are consistently working with pharosIQ we see our MQL's convert into contact influence.
Pros and Cons
  • Personalized campaigns
  • Quality leads
  • Excellent Partnership / easy to work with
  • Brainstorming how to make your business better using their resources
  • I think they recently made some price adjustments and are making it more affordable.
  • Dumb down their prelytix platform pitch. Find a way to make it more digestible for the average user.
Likelihood to Recommend
I always recommend the pharosIQ team to my colleagues that understand what the effort that needs to go into top of funnel leads. Some marketers may see pharosIQs service as a 'quick fix' to gain leads for their business; which in a way is true, but the leads need nurturing from some type of Sales or BDR team to gain traction and close deals.
pharosIQ Feature Ratings
ABM Integrations (2)
45%
4.5
Integrations with third-party software
90%
9.0
Automated workflow & orchestration
N/A
N/A
Intent Data (2)
80%
8.0
3rd party intent signals
90%
9.0
Account identification
70%
7.0
Audience Segmentation & Targeting (3)
96.66666666666666%
9.7
Standard visitor segmentation
100%
10.0
Behavioral visitor segmentation
90%
9.0
ABM sales intelligence
100%
10.0
Engagement (5)
80%
8.0
Automated routing and prioritization
100%
10.0
Customer interaction histories
N/A
N/A
Syndicated content
100%
10.0
Personalization
100%
10.0
Engagement data tracking
100%
10.0
Ad Campaigns (4)
47.5%
4.8
Display advertising
100%
10.0
Contextual advertising
90%
9.0
Social advertising
N/A
N/A
Ad reporting and analytics
N/A
N/A
Return on Investment
  • We have met our MQL and partner activity goals
  • We saw $8.4M in contact influence directly related to deals won over the course of our previous fiscal year.
Support Rating
10
The team over at pharosIQ is outstanding. They deeply care for their customers business and make sure to provide the highest level of quality for us. They provide continuous support for our team when we have questions, concerns or just need help deciding if the campaign parameters are appropriate.
Impact on Pipeline
With pharosIQ we successfully received 2,000+ MQL's (top of funnel) and 8.4M in deals (bottom of funnel) associated with our pharosIQ campaigns.
Alternatives Considered
I felt that the quality of the leads and the people that I work with at pharosIQ were overall more of a fit for my business.
Other Software Used
October 26, 2023

Stick to what you know and you will never be disappointed!

WH
Waaris Haniff
Leads Manager
The Catalyst Africa (Marketing & Advertising, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Currently, we utilize the services of pharosIQ for Outbound Lead Gen Telemarketing Campaigns. We put forward multiple Enterprise Products as our focus, and each activity faces its own challenges. However, the main challenge we have is the available budget afforded to us by our clients on our end to execute such campaigns.
Pros and Cons
  • Clear communication when making enquiries.
  • Campaign Execution.
  • High Level of service.
  • So far my interactions have been more than pleasant with everyone from pharosIQ.
Likelihood to Recommend
I have reached out to pharosIQ for quotes based on briefs we have received from other departments in my organization. I have always responded with good, clear communication, and most of the time, I have been helped and had the campaigns executed with some really positive results that we would not have been able to achieve had we proceeded to do the campaign with another supplier.
pharosIQ Feature Ratings
ABM Integrations (2)
100%
10.0
Integrations with third-party software
100%
10.0
Automated workflow & orchestration
100%
10.0
Intent Data (3)
100%
10.0
3rd party intent signals
100%
10.0
Downstream intent signals
100%
10.0
Account identification
100%
10.0
Audience Segmentation & Targeting (3)
100%
10.0
Standard visitor segmentation
100%
10.0
Behavioral visitor segmentation
100%
10.0
ABM sales intelligence
100%
10.0
Engagement (5)
100%
10.0
Automated routing and prioritization
100%
10.0
Customer interaction histories
100%
10.0
Syndicated content
100%
10.0
Personalization
100%
10.0
Engagement data tracking
100%
10.0
Ad Campaigns (5)
100%
10.0
Ad campaign creation
100%
10.0
Display advertising
100%
10.0
Contextual advertising
100%
10.0
Social advertising
100%
10.0
Ad reporting and analytics
100%
10.0
Return on Investment
  • We have had multiple positive leads generated from pharosIQ that have come full circle.
  • One drawback would be from repeat leads in the past on different campaigns, which would be acceptable as sometimes similar products are put forward however we would like for this to be flagged and corrected before we receive them.
Support Rating
10
I am happy with the relationship and the attention we get from pharosIQ throughout our interactions, maintaining this is key to getting the best possible leads for our clients, Yasmin and Colin have always been very clear in what they can and cannot do which I fully appreciate. The reporting is always on a weekly basis and more if requested, and communication is key in our industry. I am wholly satisfied to continue the working relationship, and I thank the MRP team for their Support.
Impact on Pipeline
As with any brief we send in, the end result is based on our customer's needs and expectations, be it top-of-funnel leads or bottom-funnel, which in most cases is bottom-funnel. We have had all our requests fulfilled in full with every campaign and have had no issues with the ability of Lead fulfillment from pharosIQ.
Alternatives Considered
Based on the nature of our business and our client's needs, we use multiple suppliers for a range of products. we cannot speak to the use of any other platform apart from Telemarketing as that is our sole use of pharosIQ as a service. For other services, we utilize local suppliers in South Africa.
Other Software Used
October 26, 2023

Good for lead generation (quantity), but not most leads will not convert.

Verified User
Team Lead in Marketing
Information Technology & Services Company, 5001-10,000 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
They provide content syndication services for our marketing team, which generate leads for the business. We give them assets created by our company, e.g., whitepapers, reports, infographics, etc., and they promote our assets to their database. They overlay their intent data on top of the database, plus the filters that we provide to them (job titles, company lists), and then send content syndication emails only to the individuals that match our filters and the intent data.
Pros and Cons
  • Lead generation.
  • Content syndication.
  • Customer support.
  • UX design (Prelytix).
Likelihood to Recommend
pharosIQ is well suited for enterprise companies looking to generate more leads for their business, especially if they have gaps in the buying committee they are looking to convince. They are able to target well the personas their clients are looking for. I think it would be less appropriate for smaller businesses, as I feel their services might be considered too expensive.
pharosIQ Feature Ratings
ABM Integrations
N/A
N/A
Intent Data (2)
100%
10.0
3rd party intent signals
100%
10.0
Account identification
100%
10.0
Audience Segmentation & Targeting (2)
90%
9.0
Standard visitor segmentation
80%
8.0
ABM sales intelligence
100%
10.0
Engagement (2)
80%
8.0
Syndicated content
100%
10.0
Engagement data tracking
60%
6.0
Ad Campaigns (1)
30%
3.0
Display advertising
30%
3.0
Return on Investment
  • Has helped us reach MQL goals.
  • Has influenced the deal pipeline significantly contributing to several closed deals.
  • Display ADS we ran with them (conversational ADS) did not generate the expected traffic to the website.
Support Rating
5
While we do have a dedicated account manager, I feel like they make a lot of mistakes, which sometimes affect the timeline of our campaign launch. Prior to this account manager, we had a different one who unfortunately left the company, and they did a great job with keeping track of all the changes that we requested to our campaigns. Simply put, at the level of investment we are making, we expect top-notch management of our account with as few mistakes as possible (of course, no mistakes at all is not realistic).
Impact on Pipeline
It has helped us generate a lot of MQLs; however, the feedback that we get from our sales teams regarding these leads is that they are not warm enough yet - simply put, they are not ready to be contacted with a sales proposition. Some MQLs generated via pharosIQ have indeed influenced million-dollar or hundred-thousand-dollar deals (depending on product & region), which we are pleased with.
Other Software Used
October 26, 2023

Happy with pharosIQ!

Verified User
Manager in Marketing
Computer Software Company, 5001-10,000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I have been working with pharosIQ for almost 3 years now. Overall, I am very satisfied with them. We always had dedicated managers working with our team, willing to find solutions when needed. We have recurrent calls every week with the teams to make sure all projects are run smoothly. pharosIQ's team is always available for these weekly reviews, which helps a lot. In terms of business, we acquired thanks to pharosIQ; it really depends on the tendency of the market. Overall, would recommend it.
Pros and Cons
  • Booking meetings for us.
  • Search for the appropriate database.
  • Quality of the database.
Likelihood to Recommend
If you are looking for a vendor that will get you HQLs or MQLs, I would definitely give pharosIQ a shot. It depends on which market you operate in, the language, the countries, the industries, and so on. Before launching any campaign, I recommend making sure you have a very detailed brief on what your expectations are for the campaigns, exclusions lists, and so on.
pharosIQ Feature Ratings
ABM Integrations (2)
N/A
N/A
Integrations with third-party software
N/A
N/A
Automated workflow & orchestration
N/A
N/A
Intent Data (3)
N/A
N/A
3rd party intent signals
N/A
N/A
Downstream intent signals
N/A
N/A
Account identification
N/A
N/A
Audience Segmentation & Targeting (3)
70%
7.0
Standard visitor segmentation
70%
7.0
Behavioral visitor segmentation
70%
7.0
ABM sales intelligence
70%
7.0
Engagement (5)
N/A
N/A
Automated routing and prioritization
N/A
N/A
Customer interaction histories
N/A
N/A
Syndicated content
N/A
N/A
Personalization
N/A
N/A
Engagement data tracking
N/A
N/A
Ad Campaigns (5)
N/A
N/A
Ad campaign creation
N/A
N/A
Display advertising
N/A
N/A
Contextual advertising
N/A
N/A
Social advertising
N/A
N/A
Ad reporting and analytics
N/A
N/A
Return on Investment
  • We have generated a few business opportunities thanks to pharosIQ.
Support Rating
10
Because I like working with pharosIQ, and I think they deserve some positive feedback.
Impact on Pipeline
As I previously mentioned, pharosIQ has definitely helped us acquire some business pipelines. However, it depends on which quarter. For instance, summer was obviously quieter.
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