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Nielsen Scarborough

Nielsen Scarborough

Overview

What is Nielsen Scarborough?

Nielsen Scarborough’s consumer insights provide detailed information to help understand today’s evolving consumers, regardless of their market or industry. It captures local and national consumer insights across 2,000+ categories including leisure activities, shopping behaviors, purchasing patterns and media consumption. Conducting…

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Pricing

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What is Nielsen Scarborough?

Nielsen Scarborough’s consumer insights provide detailed information to help understand today’s evolving consumers, regardless of their market or industry. It captures local and national consumer insights across 2,000+ categories including leisure activities, shopping behaviors, purchasing patterns…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Nielsen Scarborough?

Nielsen Scarborough’s consumer insights provide detailed information to help understand today’s evolving consumers, regardless of their market or industry. It captures local and national consumer insights across 2,000+ categories including leisure activities, shopping behaviors, purchasing patterns and media consumption. Conducting 330,000+ surveys a year throughout the U.S., Nielsen Scarborough helps advertisers and media companies to meet the needs of their customers and uncover new strategic possibilities.

Nielsen Scarborough’s local market insights studies cover consumer habits in areas like:

  • Automotive
  • Banking & Finance
  • Beverages
  • Demographics
  • Digital & Internet
  • Grocery & Convenience

What’s in the survey?

  • Healthcare
  • Home Improvement
  • Home Shopping
  • Lifestyle
  • Media
  • Restaurant

When is data available?

  • Retail
  • Sports
  • Telecom & Mobile
  • Transportation
  • Travel
  • Voting


Nielsen Scarborough Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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