Name: Ometria
Author: Ometria

Help Desk

Web and Video Conferencing

Customer Support

Virtual Reality

Development

Business Intelligence (BI)

Calendar

Collaboration

Contract Analysis

Document Generation

Payment Facilitation

Enterprise

Accounting

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Design

App Development

Cloud Storage

Container Security

Custom Software Development Services

Data Center Backup

Data Center Networking

Data Center Outsourcing (Canada)

Data Integration

Data Replication

Database-as-a-Service (DBaaS)

Embedded Database

Fraud Detection

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

Managed Detection and Response (MDR)

Message Oriented Middleware

Network Attached Storage

Network Performance Monitoring

Secure Access Control

Service Virtualization

Value Stream Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Creative Management

Data Management

Email Marketing

Grant Management Software

Market Research

Marketing Attribution

Marketing Automation

Social Media Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Lead Management

Point of Sale

Sales Incentive Compensation Management

Sales

Cloud Security Posture Management

Secure Service Edge (SSE)

Security

Banking

Financial Services CRM

Hospital Management

Medical Office EMR & EHR

Mental Health

Shipping

Veterinary

eDiscovery

Vertical-Specific

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### Email Marketing
Users generally praise Ometria for its robust email marketing capabilities, highlighting features such as automated personalized emails, dynamic segment creation, and easy-to-use templates. While some users mention minor drawbacks like limited design options in templates, overall, Ometria's email marketing tools are seen as effective in driving engagement and revenue growth for businesses. The platform's ability to streamline email campaigns and provide valuable insights into customer behavior is a key factor in its positive reception among users.

### Lifecycle Marketing
Users consistently highlight Ometria's lifecycle marketing as a standout feature, praising its ability to deliver personalized and targeted communications based on customer behavior and purchase history. The platform's automation capabilities for basket recovery and segmentation are particularly lauded for driving revenue growth. While some users mention minor issues with benchmarking opportunities and support response times, overall, Ometria's lifecycle marketing functionality is regarded as a valuable asset for enhancing customer engagement and driving marketing success.

### Personalization Strategies
Users generally believe that Ometria's personalization capabilities greatly enhance their marketing strategies. While some users have expressed concerns about the level of commitment required to fully leverage the platform's power, overall, Ometria's personalization features have been instrumental in driving significant growth in email revenue and improving customer segmentation. Despite some limitations in content personalization options, users appreciate the platform's ability to deliver automated, tailored emails at scale and its role in building long-term customer relationships.

### Customer Segmentation
Users consistently praise Ometria for its robust customer segmentation capabilities. The platform's segment builder is highlighted as a valuable tool for creating intricate segments for analysis, enabling users to gain deeper insights into their customer base. Reviewers appreciate the ease with which they can create dynamic customer segments and automate customer journeys, leading to increased revenue per customer and improved retention rates. Ometria's ability to help users identify contacts interested in their products or services through segmentation is also well-received. Additionally, the platform's real-time data collection and efficient segmentation of audiences are noted as key strengths by users.

### Customer Retention
Users generally believe that Ometria's customer retention capabilities are a game-changer for businesses looking to understand and engage with their audience effectively. The reviews highlight the platform's ability to provide valuable customer insights, personalize customer journeys, and automate customer journeys, resulting in increased revenue per customer and higher retention rates. Ometria's dynamic customer segments and single tech solution for CRM and BI are praised for streamlining processes and enhancing customer retention strategies.

### CRM Integration
Users unanimously praise Ometria's comprehensive CRM capabilities. The platform's CRM integration is highlighted as a standout feature, with users commending its ease of use, real-time customer segmentation, and automation functionalities. Dedicated customer success managers and efficient support teams further enhance the CRM integration experience, providing users with the necessary guidance and assistance to maximize the platform's potential. Additionally, Ometria's continuous evolution based on user feedback ensures that the CRM integration remains cutting-edge and adaptable to the ever-changing eCommerce landscape.

### Customer Insights and Analytics
Users consistently praise Ometria for its robust customer insights and analytics capabilities. The platform's ability to provide in-depth data insights, real-time views of customer behavior, and personalized customer journeys based on behaviors and needs has been highly valued by users. Additionally, the ease of use, intuitive interface, and efficient reporting capabilities have contributed to a positive user experience. While some users have mentioned minor limitations in terms of database reporting, overall, Ometria's customer insights and analytics functionalities have been instrumental in driving informed decision-making and enhancing marketing efficiency for businesses.

### Reporting and Analysis
Users generally praise Ometria for its efficient reporting and analysis capabilities. While some users appreciate the platform's ability to provide key reporting metrics and valuable customer data for making informed decisions, others have expressed a desire for more customization options and easier access to information. Despite some room for improvement, Ometria's reporting and analysis features have been instrumental in revolutionizing trade and marketing meetings, providing real-time insights, and enhancing campaign performance visibility. The platform's real-time dashboard and reporting tools have empowered businesses to react swiftly to marketing decisions and gain a comprehensive view of customer interactions across digital and retail channels.

### Data-Driven Decision Making
Users consistently praise Ometria for its robust data-driven decision-making capabilities. The platform's ability to provide in-depth data insights in real-time empowers marketing teams to make informed decisions quickly. Customers appreciate the ease of segmenting and filtering audiences, as well as the platform's user-friendly templates and automation features. Ometria's focus on leveraging customer data to drive decision-making processes has been a key factor in its positive reviews.

Ometria is a powerful platform that has helped numerous businesses address critical challenges and improve customer experiences. With Ometria, businesses have been able to understand the behavior of their customers better, enabling them to personalize customer journeys based on their needs and preferences.

The platform's automation flow builder has played a crucial role in tailoring customer journeys so that they receive relevant personalized emails at key points. This has dramatically increased revenue and improved segmentation. Basket abandonment has also been resolved as businesses can rely on fully automated campaigns for basket recovery. Additionally, Ometria's real-time dashboard and reporting capabilities deliver efficient and effective analytics tools that allow businesses to act quickly on marketing decisions.

Furthermore, Ometria provides a single view of the customer across digital and retail out of the box, making it easier to target customers with more relevant communications based on their lifecycle stage. The platform has revolutionized trade marketing meetings by providing real-time insights and campaign performance visibility. Overall, Ometria helps businesses manage customer lifecycles using a product-based journey with focused analytics, allowing for more efficient and effective marketing.

User-Friendly Platform: Many users have reported that the Ometria platform is user-friendly and easy to use, even for those without previous experience with CRM platforms. This has saved time and effort in onboarding new team members.

Great Customer Support: The support team at Ometria is efficient, helpful, and timely in response. There is regular communication from the Customer Success Manager (CSM), making the onboarding process smooth and well-planned. Several reviewers have noted that they found the customer service exceptional, demonstrating that Ometria values its customers.

Powerful Data Insights: The data insights provided by Ometria are in-depth and easy to access, empowering marketing teams to make data-driven decisions quickly. Users appreciate how Ometria can crunch a massive amount of data easily and clearly segment audiences.

Limited customization options: Some users have reported that Ometria lacks basic customization features, such as the ability to delete or archive unused coupon pools and limited website overlay personalization. One user stated that the software lacked personalization options and few ways to personalize content to individuals.

Difficult reporting: Some users have mentioned difficulties with finding information on Ometria's reporting side. According to them, information is either hard to find or not available. 

Automation segmentation issues: Although the automation segmentation feature exists in Ometria, some users have noted that it is not consistent with the main filter. As a result, this can cause additional work for its users.

Ometria is a customer data and marketing platform for retailers, from the company of the same name in London. Ometria connects with an existing technology stack to ingest customer data touchpoints, with out-of-the-box integrations with Shopify Plus and Magento. Ometria’s AI-based intelligence and orchestration layer – The Co-Marketer – continually provides real-time predictive insight, and evaluates and optimizes the revenue generated by the retention marketing strategy.

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Oracle Marketing

Klaviyo

Ometria

Customer Data

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Ometria

Overview

What is Ometria?