Overview
What is Ometria?
Ometria is a customer data and marketing platform for retailers, from the company of the same name in London. Ometria connects with an existing technology stack to ingest customer data touchpoints, with out-of-the-box integrations with Shopify Plus and Magento. Ometria’s…
Pricing
What is Ometria?
Ometria is a customer data and marketing platform for retailers, from the company of the same name in London. Ometria connects with an existing technology stack to ingest customer data touchpoints, with out-of-the-box integrations with Shopify Plus and Magento. Ometria’s AI-based intelligence and…
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Product Details
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- Integrations
- Tech Details
What is Ometria?
The Ometria Intelligence Layer - Co-Marketer, supports:
- Campaign optimization - Optimize campaigns for the best results - from send time to split testing.
- Attribute affinity - Identify customers that are most likely to be interested in specific categories or attributes.
- Predictive segmentation - Segment shoppers based on attributes, actions or predicted future behavior.
- Predictive product recommendations - Embed personalized product recommendations within marketing messages, based on predictive tastes and behaviors.
- Predictive replenishment - Identify when a customer is likely to be running low on a replenishable item.
- Predictive lifecycle stages - Identify where each customer is in their journey with a brand, such as whether they're at risk of churning.
Ometria Integrations
Ometria Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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- Pros
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Ometria is a powerful platform that has helped numerous businesses address critical challenges and improve customer experiences. With Ometria, businesses have been able to understand the behavior of their customers better, enabling them to personalize customer journeys based on their needs and preferences.
The platform's automation flow builder has played a crucial role in tailoring customer journeys so that they receive relevant personalized emails at key points. This has dramatically increased revenue and improved segmentation. Basket abandonment has also been resolved as businesses can rely on fully automated campaigns for basket recovery. Additionally, Ometria's real-time dashboard and reporting capabilities deliver efficient and effective analytics tools that allow businesses to act quickly on marketing decisions.
Furthermore, Ometria provides a single view of the customer across digital and retail out of the box, making it easier to target customers with more relevant communications based on their lifecycle stage. The platform has revolutionized trade marketing meetings by providing real-time insights and campaign performance visibility. Overall, Ometria helps businesses manage customer lifecycles using a product-based journey with focused analytics, allowing for more efficient and effective marketing.
User-Friendly Platform: Many users have reported that the Ometria platform is user-friendly and easy to use, even for those without previous experience with CRM platforms. This has saved time and effort in onboarding new team members.
Great Customer Support: The support team at Ometria is efficient, helpful, and timely in response. There is regular communication from the Customer Success Manager (CSM), making the onboarding process smooth and well-planned. Several reviewers have noted that they found the customer service exceptional, demonstrating that Ometria values its customers.
Powerful Data Insights: The data insights provided by Ometria are in-depth and easy to access, empowering marketing teams to make data-driven decisions quickly. Users appreciate how Ometria can crunch a massive amount of data easily and clearly segment audiences.
Limited customization options: Some users have reported that Ometria lacks basic customization features, such as the ability to delete or archive unused coupon pools and limited website overlay personalization. One user stated that the software lacked personalization options and few ways to personalize content to individuals.
Difficult reporting: Some users have mentioned difficulties with finding information on Ometria's reporting side. According to them, information is either hard to find or not available.
Automation segmentation issues: Although the automation segmentation feature exists in Ometria, some users have noted that it is not consistent with the main filter. As a result, this can cause additional work for its users.