Optimal Workshop Reviews

4 Ratings
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Score 7.2 out of 100

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Reviews (1-4 of 4)

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Meredith Walter | TrustRadius Reviewer
July 31, 2019

Amazing tool with an even better pricepoint

Score 10 out of 10
Vetted Review
Verified User
Review Source
OptimalWorkshop has provided invaluable insights to our website development process for "pennies" cost wise. We've been able to derive fairly quick insights that make a huge impact on our bottom line and customer satisfaction. Now that we've started using OptimalWorkshop, it's quickly become a sought after service for our internal stakeholders.
  • Optimal Workshop's UI and UX are impeccable. It's incredibly easy to use and set up tests even for novices.
  • Optimal Workshop's test type offerings are fantastic. They have almost anything you could need within the platform.
  • Optimal Workshop's payment options are incredibly reasonable and useful whether you're doing very few tests or a lot of tests.
  • The analysis of some of the tests, the card sorting and tree jacking in particular, definitely have a bit of learning curve. I'd like to see some more platform intelligence that provides context into what you're seeing and how you can implement the results.
Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
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Anonymous | TrustRadius Reviewer
October 08, 2019

Lacks quality customer service and recruitment panel

Score 1 out of 10
Vetted Review
Verified User
Review Source
We used Optimal Workshop several times on the product and platform team for tree testing, which assesses find-ability within the labeling and structure schema. We run a B2B site, so it's important to collect data from the appropriate user segments. Unfortunately, this tool fails in many ways, especially the recruitment service and customer service.
  • Usually, data collection is quick.
  • It's cheaper than other tools, but the quality of participants and data is questionable.
  • The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
  • They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
  • They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
  • There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
My biggest issue is the lack of customer service and the poor quality of participants. After spending thousands of dollars with Optimal Workshop and receiving such a horrible experience, I'm now convinced that competitors like User Zoom are worth the cost and will be switching tools.
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Anonymous | TrustRadius Reviewer
October 01, 2019

Optimal Workshop is a simple and great tool for website navigation testing

Score 10 out of 10
Vetted Review
Verified User
Review Source
We have used Optimal Workshop in our marketing department to tree test navigation menus and understand how users would categorize menu items. While simple, this tool provides valuable data that would otherwise be very difficult to gather
  • Tree Testing - it is a very simple and easy to use system, that provides the data needed from a tree test
  • Card sorting - provides a system for users to participate in navigation menu layouts. We looked into several options, but this seemed very intuitive for users.
  • UI - It is a very basic tool, and emphasis is on functionality rather than design. They do allow some areas (like color and a logo) to be customized.
  • Integrations - It would be handy to have this data tie into other systems. However, it is pretty unique, so most systems would not have a way to organize this data our of the box
Tree testing and card sorting. Understand how users use our navigation to accomplish specific tasks. Understand how users group menu items. There are other features like where users first click, or keeping track of findings, but we have not used this features yet.
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Sarah O'Donnell | TrustRadius Reviewer
April 05, 2019

Optimal Workshop is a valuable tool

Score 9 out of 10
Vetted Review
Verified User
Review Source
Optimal Workshop is used at my organization for two tools: Card Sort and Treejack. These assist the investigation of labeling, categorization and information architecture on your website. We, in particular, use it to investigate websites navigation hierarchies and labeling to identify user struggles and navigations strengths. This research helps strengthen our website navigation recommendations to clients.
  • Optimal Workshop conducts speedy recruitment at a fee.
  • It is relatively easy to set up tests on Optimal Workshop.
  • Optimal Workshop helps in the analysis of the user data by generating graphs, pie charts, and pie trees.
  • Not all users take the tasks seriously, some rush through tasks in order to be paid for completing the study. Optimal Workshop doesn't have a simple way of reports this (i had to go out of my way to report more than 50% of my users had rush through my tasks and skewed my results). Although, if you get in touch with them, they will replace the participants.
Optimal Workshop is well suited if you have evidence to suggest there are UX issues existing within your website navigation. This research will gain user insight and evidence as to what the issues are.
Read Sarah O'Donnell's full review

About Optimal Workshop

Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
Categories:  Usability Testing

Optimal Workshop Technical Details

Operating Systems: Unspecified
Mobile Application:No