Optimal

I use Optimal Workshop primarily for UX research activities, focusing on card sorting, tree testing, and surveys. The scope of my use case spans from early-stage discovery, where I test assumptions about user needs, to validation stages, where I refine and confirm the usability of proposed solutions. This ensures the end product aligns with user expectations and reduces the risk of costly redesigns later. I have used the platform only once to test a prototype directly. While it helped gather insights, I still have room for improvement.

• NA

Maze

We are a user research agency and have used Optimal Workshop tools for a number of client projects over the last 10+ years. Whenever we need to do information architecture research, we try to use one or more of their tools. Most often, we start by using Optimal Sort for card sorting and follow it up with one or more rounds of tree testing with Treejack. Ideally but less often, we follow up that up with navigation design testing with Chalkmark.

• Quantitative analysis tools for researchers

• Helped us increase revenue by doing more IA work

• Optimal Workshop has prevented our organization from "guessing" and allowing us to launch a website improvement or redesign with our best foot forward and confident we're providing our users with what they need/want.

Hotjar, UserTesting, Crazy Egg and Optimizely

Crazy Egg

Optimal Sort is an excellent platform for useability testing and ensuring your digital presence (website or mobile) is user friendly. I've used both CardSort and TreeJack on a range of projects with clients who building or redeveloping websites, and it always provides excellent insights and data to ensure we both build a great site, and take the stakeholders along for the journey.

• TreeJack - testing IA
• CardSort - digital options to sort

• Made a huge difference to the confidence that our clients are developing the right websites
• Ensured stakeholders understand the importance of IA and have less arguments about "put us on the home page"

Miro

We use this tool every time we need to perform remote workshops. It allows us to collect data in an easier and quicker way, it allows us to see what flows a user performs, what they do, and how they do it. We use it mainly for activities like card sorting or tree testing.

• Card sorting.
• Tree testing.
• Prototype testing.

• Better workflow.
• Improved time management.
• Easier to get user testing.

UXtweak

Adobe Acrobat DC, Trello, Wrike