A powerful quantitative and qualitative user research tool for any design team
Optimal Workshop is being used by our organization as a user research tool for conducting research studies and analysis. It is used by the …
Optimal Workshop
Optimal Workshop
Starting at $153 Per User Per Month
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Pricing
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$153.00
Cloud
Per User Per Month
Individual
$166.00
Cloud
Per User Per Month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
What is Optimal Workshop?
As a provider of tools for information architecture, Optimal Workshop helps organizations build better digital experiences backed by data. The solution boasts analysis functionalities, multiple testing methods, and participant recruitment to give users the confidence to deliver robust and actionable insights to the user's team.
Optimal Workshop Features
- Supported: Tree testing
- Supported: Card sorting
- Supported: First click testing
- Supported: Surveys
- Supported: Qualitative research
- Supported: Participant recruitment
Optimal Workshop Competitors
Optimal Workshop Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Comparisons
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Frequently Asked Questions
What is Optimal Workshop?
Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
What are Optimal Workshop's top competitors?
What is Optimal Workshop's best feature?
Reviewers rate Support Rating highest, with a score of 8.7.
Who uses Optimal Workshop?
The most common users of Optimal Workshop are from Enterprises (1,001+ employees) and the Information Technology & Services industry.
Reviews and Ratings
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Optimal Workshop is being used by our organization as a user research tool for conducting research studies and analysis. It is used by the Customer Experience and Design department. It helps our research teams conduct powerful and effective research studies such as user interviews, usability testing, tree testing, card sorting, and surveys.
- Tree testing
- Card sorting
- Research analysis and qualitative tagging/identifying themes
- Price
November 09, 2020
Extremely optimum product
The UX department uses Optimal Workshop. We use it for all sorts of IA work, card sorting and tree jacking. We’ve also used the participant recruitment facility by optimal workshop for all our projects. <div>In terms of business problem, it is mainly solving for Information Architecture re design for our firm, especially since we have multiple products that require IA design. </div>
- Cardsort.
- Tree tests.
- Recruitment.
- Better quality participant recruitment.
- Promotion of other features.
October 08, 2019
Lacks quality customer service and recruitment panel
We used Optimal Workshop several times on the product and platform team for tree testing, which assesses find-ability within the labeling and structure schema. We run a B2B site, so it's important to collect data from the appropriate user segments. Unfortunately, this tool fails in many ways, especially the recruitment service and customer service.
- Usually, data collection is quick.
- It's cheaper than other tools, but the quality of participants and data is questionable.
- The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
- They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
- They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
- There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
We have used Optimal Workshop in our marketing department to tree test navigation menus and understand how users would categorize menu items. While simple, this tool provides valuable data that would otherwise be very difficult to gather
- Tree Testing - it is a very simple and easy to use system, that provides the data needed from a tree test
- Card sorting - provides a system for users to participate in navigation menu layouts. We looked into several options, but this seemed very intuitive for users.
- UI - It is a very basic tool, and emphasis is on functionality rather than design. They do allow some areas (like color and a logo) to be customized.
- Integrations - It would be handy to have this data tie into other systems. However, it is pretty unique, so most systems would not have a way to organize this data our of the box
July 31, 2019
Amazing tool with an even better pricepoint
OptimalWorkshop has provided invaluable insights to our website development process for "pennies" cost wise. We've been able to derive fairly quick insights that make a huge impact on our bottom line and customer satisfaction. Now that we've started using OptimalWorkshop, it's quickly become a sought after service for our internal stakeholders.
- Optimal Workshop's UI and UX are impeccable. It's incredibly easy to use and set up tests even for novices.
- Optimal Workshop's test type offerings are fantastic. They have almost anything you could need within the platform.
- Optimal Workshop's payment options are incredibly reasonable and useful whether you're doing very few tests or a lot of tests.
- The analysis of some of the tests, the card sorting and tree jacking in particular, definitely have a bit of learning curve. I'd like to see some more platform intelligence that provides context into what you're seeing and how you can implement the results.
April 06, 2019
Optimal Workshop is a valuable tool
Optimal Workshop is used at my organization for two tools: Card Sort and Treejack. These assist the investigation of labeling, categorization and information architecture on your website. We, in particular, use it to investigate websites navigation hierarchies and labeling to identify user struggles and navigations strengths. This research helps strengthen our website navigation recommendations to clients.
- Optimal Workshop conducts speedy recruitment at a fee.
- It is relatively easy to set up tests on Optimal Workshop.
- Optimal Workshop helps in the analysis of the user data by generating graphs, pie charts, and pie trees.
- Not all users take the tasks seriously, some rush through tasks in order to be paid for completing the study. Optimal Workshop doesn't have a simple way of reports this (i had to go out of my way to report more than 50% of my users had rush through my tasks and skewed my results). Although, if you get in touch with them, they will replace the participants.