Optimal Workshop

Optimal Workshop enables teams to gather fast actionable insights to make informed design decisions. From pioneering tree testing and digital card sorting, to becoming a respected world leader in the field of information architecture, Optimal Workshop helps more than 420,000 customers globally build better digital experiences backed by data from real people.

Our community values the detailed insights, superior analysis and visualizations of our information architecture tools to help them make better, human-informed decisions on how to organize, structure and label all of their digital experiences — both for their customer and employee experience.