Optimal Workshop

Optimal is a comprehensive user insights and UX research platform that transforms how businesses understand and engage with their customers. Whether you're designing new products, optimizing existing experiences, or validating strategic decisions, Optimal helps teams create exceptional user experiences that drive business growth.

With Optimal, you can gather real user insights to test, validate, and optimize your products, prototypes, designs, and digital experiences. From usability testing to concept validation, our platform makes UX research fast, accessible, and impactful – so your team can uncover actionable insights in days, not weeks.

Join thousands of teams and industry leaders like Apple, Netflix, Amazon, Spotify, Nike, and Lego who rely on Optimal to make confident, user-centered decisions.