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Optimal Workshop

Optimal Workshop

Overview

What is Optimal Workshop?

Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.

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Recent Reviews

TrustRadius Insights

Optimal Workshop has been a trusted tool for user research agencies and UX departments for over a decade. One agency has relied on it for …
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TrustRadius Insights
TrustRadius Insights
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Pricing

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Team

$191

Cloud
per month per user

Individual

$208

Cloud
per month per user

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.optimalworkshop.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $191 per month per user
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Product Details

What is Optimal Workshop?

As a provider of tools for information architecture, Optimal Workshop helps organizations build better digital experiences backed by data. The solution boasts analysis functionalities, multiple testing methods, and participant recruitment to give users the confidence to deliver robust and actionable insights to the user's team.

Optimal Workshop Features

  • Supported: Tree testing
  • Supported: Card sorting
  • Supported: First click testing
  • Supported: Surveys
  • Supported: Qualitative research
  • Supported: Participant recruitment

Optimal Workshop Competitors

Optimal Workshop Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.

Optimal Workshop starts at $191.

UserZoom, Maze, and UXtweak are common alternatives for Optimal Workshop.

Reviewers rate Support Rating highest, with a score of 8.9.

The most common users of Optimal Workshop are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(37)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Optimal Workshop has been a trusted tool for user research agencies and UX departments for over a decade. One agency has relied on it for conducting information architecture research, particularly using tools like Optimal Sort for card sorting and Treejack for tree testing. This has allowed them to gather valuable insights into how users navigate websites and make data-driven recommendations to clients about improving website navigation.

In addition, Optimal Workshop is used by businesses looking to solve the problem of information architecture redesign, especially for multiple products that require IA design. The product and platform team at one company has successfully used Optimal Workshop's tree testing feature to assess findability within the labeling and structure schema of a B2B site. This has helped them optimize the website's organization and ensure that users can easily locate the desired information.

Another common use case for Optimal Workshop is remote workshops, where data on user flows, actions, and behaviors are collected through activities like card sorting and tree testing. This allows researchers to gain insights into how users categorize information and make informed design decisions. Moreover, Optimal Workshop's card sorting and tree testing features have become valuable alternatives to UserTesting.com for user testing in the design process.

Customer experience and design departments also utilize Optimal Workshop for conducting research studies and analysis. This includes activities such as user interviews, usability testing, tree testing, card sorting, and surveys. These features enable teams to gather rich qualitative data to inform their design decisions and improve the overall user experience.

Even marketing departments benefit from Optimal Workshop's capabilities. They use the platform to conduct tree tests on navigation menus to understand how users categorize menu items. By gathering this valuable data, marketers can optimize their website's information hierarchy and enhance user engagement.

Lastly, Optimal Sort proves to be an excellent platform for usability testing in order to ensure a user-friendly digital presence. It becomes especially useful for website or mobile development projects where developers need accurate insights into website navigation and information architecture to create an intuitive user interface.

Overall, Optimal Workshop has proven to be a versatile tool with a wide range of use cases. From conducting information architecture research and remote workshops to usability testing and data-driven analysis, it has become an invaluable asset for various teams and organizations across different industries.

Attribute Ratings

Reviews

(1-10 of 10)
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December 27, 2022

Best tools for IA research

John Nicholson | TrustRadius Reviewer
John Nicholson
Principal
Marketade (Research, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
The tools are great for user researchers who have a solid foundation with IA research methods, or are willing to learn them while using the tools. However they don't magically create valid IA studies; someone with no IA research experience may struggle to use the tools and/or run studies resulting in poor quality data.
July 18, 2022

Optimal Workshop, optimal for remote testing

Verified User
Employee in Customer Service
Design Company, 11-50 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
When organizing activities like card sorting or tree testing, this tool allows us to organize them in a very intuitive way both for us designers but also for those who will interact with the activities. Also, it allows seeing what are the first things that users notice and click and how they move after each error they commit.
July 08, 2022

Perfect for UserTesting

Verified User
Employee in Research & Development
Marketing & Advertising Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I would use it primarily for any UserTesting needs, either before, during, or after the design process. It works well to send out to an internal group of folks. I have not personally used it yet to blast out to a pool of external users. Optimal Workshop also provides some learning aspects to teach you how to use their product as well as which user test you should run for your projects.
July 07, 2022

Extremely optimum product

Verified User
Paraprofessional in Corporate
Consumer Services Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Optimal workshop is best suited for its card sort and tree test features. Also the way it showcases reports for the tests that participants have performed is extremely useful. It has built a standard of reporting which is almost unmatched in the industry now. Very simple and clear to follow participant paths and to showcase to stakeholders.
October 05, 2021

A powerful quantitative and qualitative user research tool for any design team

Verified User
Strategist in Research & Development
Information Technology & Services Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well suited - powerful tool for conducting qualitative and quantitative research. Its Tree Test and Card Sort capabilities are very easy to use and powerful tools. Very nice user experience and user interface - beautiful and easy to use. Not well suited - the surveying tool was great, but SurveyMonkey is slightly better and has more flexibility and capabilities.
October 08, 2019

Lacks quality customer service and recruitment panel

Verified User
Employee in Corporate
E-Learning Company, 501-1000 employees
Score 1 out of 10
Vetted Review
Verified User
Likelihood to Recommend
My biggest issue is the lack of customer service and the poor quality of participants. After spending thousands of dollars with Optimal Workshop and receiving such a horrible experience, I'm now convinced that competitors like User Zoom are worth the cost and will be switching tools.
October 01, 2019

Optimal Workshop is a simple and great tool for website navigation testing

Verified User
Manager in Marketing
E-Learning Company, 5001-10,000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Tree testing and card sorting. Understand how users use our navigation to accomplish specific tasks. Understand how users group menu items. There are other features like where users first click, or keeping track of findings, but we have not used this features yet.
July 31, 2019

Amazing tool with an even better pricepoint

Meredith Walter | TrustRadius Reviewer
Meredith Walter
Web Analyst
Stanley Black & Decker, Inc. (Information Technology and Services, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
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