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Optimal Workshop

Optimal Workshop

Overview

What is Optimal Workshop?

Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.

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Recent Reviews

TrustRadius Insights

Optimal Workshop has been a trusted tool for user research agencies and UX departments for over a decade. One agency has relied on it for …
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Reviewer Pros & Cons

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Pricing

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Team

$191

Cloud
per month per user

Individual

$208

Cloud
per month per user

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.optimalworkshop.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $191 per month per user
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Product Details

What is Optimal Workshop?

As a provider of tools for information architecture, Optimal Workshop helps organizations build better digital experiences backed by data. The solution boasts analysis functionalities, multiple testing methods, and participant recruitment to give users the confidence to deliver robust and actionable insights to the user's team.

Optimal Workshop Features

  • Supported: Tree testing
  • Supported: Card sorting
  • Supported: First click testing
  • Supported: Surveys
  • Supported: Qualitative research
  • Supported: Participant recruitment

Optimal Workshop Competitors

Optimal Workshop Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.

Optimal Workshop starts at $191.

UserZoom, Maze, and UXtweak are common alternatives for Optimal Workshop.

Reviewers rate Support Rating highest, with a score of 8.9.

The most common users of Optimal Workshop are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(36)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Optimal Workshop has been a trusted tool for user research agencies and UX departments for over a decade. One agency has relied on it for conducting information architecture research, particularly using tools like Optimal Sort for card sorting and Treejack for tree testing. This has allowed them to gather valuable insights into how users navigate websites and make data-driven recommendations to clients about improving website navigation.

In addition, Optimal Workshop is used by businesses looking to solve the problem of information architecture redesign, especially for multiple products that require IA design. The product and platform team at one company has successfully used Optimal Workshop's tree testing feature to assess findability within the labeling and structure schema of a B2B site. This has helped them optimize the website's organization and ensure that users can easily locate the desired information.

Another common use case for Optimal Workshop is remote workshops, where data on user flows, actions, and behaviors are collected through activities like card sorting and tree testing. This allows researchers to gain insights into how users categorize information and make informed design decisions. Moreover, Optimal Workshop's card sorting and tree testing features have become valuable alternatives to UserTesting.com for user testing in the design process.

Customer experience and design departments also utilize Optimal Workshop for conducting research studies and analysis. This includes activities such as user interviews, usability testing, tree testing, card sorting, and surveys. These features enable teams to gather rich qualitative data to inform their design decisions and improve the overall user experience.

Even marketing departments benefit from Optimal Workshop's capabilities. They use the platform to conduct tree tests on navigation menus to understand how users categorize menu items. By gathering this valuable data, marketers can optimize their website's information hierarchy and enhance user engagement.

Lastly, Optimal Sort proves to be an excellent platform for usability testing in order to ensure a user-friendly digital presence. It becomes especially useful for website or mobile development projects where developers need accurate insights into website navigation and information architecture to create an intuitive user interface.

Overall, Optimal Workshop has proven to be a versatile tool with a wide range of use cases. From conducting information architecture research and remote workshops to usability testing and data-driven analysis, it has become an invaluable asset for various teams and organizations across different industries.

Attribute Ratings

Reviews

(1-1 of 1)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
The UX department uses Optimal Workshop. We use it for all sorts of IA work, card sorting and tree jacking. We’ve also used the participant recruitment facility by optimal workshop for all our projects. <div>In terms of business problem, it is mainly solving for Information Architecture re design for our firm, especially since we have multiple products that require IA design. </div>
  • Cardsort.
  • Tree tests.
  • Recruitment.
  • Better quality participant recruitment.
  • Promotion of other features.
Optimal workshop is best suited for its card sort and tree test features. Also the way it showcases reports for the tests that participants have performed is extremely useful. It has built a standard of reporting which is almost unmatched in the industry now. Very simple and clear to follow participant paths and to showcase to stakeholders.
  • Information architecture redesign.
We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
Excellent and easy platform to use. Easy to onboard new members of the team.
Easy to set up tests and follow number of participants performing the test.
Easy to plug into other platforms to record participants. Excellent reporting. Easy to share reports with stakeholders. Easy to recruit through platform, however the quality of participants can be better.
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