PRIZM is a segmentation system that yields consumer insights to help reveal your customer’s preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects.NielsenPRIZM the best segmentation tool.2013-11-14T14:52:36.585ZSegmentation. Media targeting and buying. Behavioral research. Purchasing behaviors.,I would like better projections for micromarkets, such as non US Census metro areas. Organic segmentation can be very time consuming, but it always is.,Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do. Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments. It has helped support expansion into a new market for our health insurance products. We are able to design products based on the populations needs and behaviors rather than what someone heard. We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.,10,10,1,1,Segmentation Media Buys and Targeting Cognitive Processes of Purchases Oh Reform (Obamacare). Good gravy! We would have tanked if we didn't have this tool.,Health risk hot spotting - Everyone loves cancer we all just love certain types. Smoking, Tanning, Soda, etc. Visually powerful in a early 2000s way. We had one outlier in a map and couldn't figure out what it was. It turned out it was the prison.,Connecting customer satisfaction with our products into the segmentation model.Mark Mason Taylor
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November 14, 2013
Score 10 out of 10
- Media targeting and buying.
- Behavioral research.
- Purchasing behaviors.
- I would like better projections for micromarkets, such as non US Census metro areas.
- Organic segmentation can be very time consuming, but it always is.
Read Mark Mason Taylor's full review
- Nielsens account managers are amazing. I could brag about my account rep forever.
- Get onsight training, it helps the process start at lightspeed.
- Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
Prizm Scorecard Summary
PRIZM is a segmentation system that yields consumer insights to help reveal your customer’s preferences. PRIZM combines demographic, consumer behavior, and geographic data to help marketers identify, understand and reach their customers and prospects.
Categories: Marketing Intelligence