Membership Management Software automates tasks associated with running gyms, clubs, yoga studios, salons, spas, or instructional studios. It combines these tasks into a single business management platform that encompasses marketing, payment processing, and scheduling.
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Membership Management Software automates tasks associated with running gyms, clubs, yoga studios, salons, spas, or instructional studios. It combines these tasks into a single business management platform that encompasses marketing, payment processing, and scheduling. The products also include customer relationship management (CRM), email marketing, and content management features designed to improve brand awareness and community engagement.
The most common membership membership features are:
Recurring payments management
Appointment scheduling with calendar and reminders (very often with online booking and payment capabilities)
Marketing automation to keep enrollees engaged with training sessions and events at the gym
Web content management
Systems can store and manage electronic documents, shift schedules, and appointments. Some platforms contain point of sales capabilities and integrate with commonly used small business accounting software.
When comparing membership management software products, consider the following factors:
Membership size: Vendors often use tiered pricing models that are influenced by membership size.
Content management: Membership management software can help businesses deliver quality content to their members.
Event planning: The software allows members to stay informed on new events and promotions.
Subscription renewal: Members can easily update their subscription preferences and sign up for automatic payments.
Membership management software vendors charge a one-time fee or a monthly/annual rate per user. The cost of membership management software can range from $40/month to over $100/month, depending on the included features and membership size. Most products offer tiered pricing that starts with a free or basic version of the software.
