Name: Pur Social
Price: 11 USD
Author: Pur Social

Help Desk

Web and Video Conferencing

Customer Support

Java Technologies

Service Mesh

Development

Academic Advising

Education

Business Intelligence (BI)

Collaboration

Desktop Publishing

Enhanced 911 (E911)

Interactive Voice Response (IVR)

Risk Management

VoIP

Enterprise

Accounting

Crypto Asset Management

Invoicing

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Credentialing

HR Management

Leave Management

Payroll

Recruitment Automation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Infrastructure

Cloud Storage

Data Masking

Email Verification

File Sync and Share

Fraud Detection

HTML Editors

IT Asset Management

Integration Platform as a Service (iPaaS)

License Management

Log Management

Machine Learning

Network Performance Monitoring

Network Troubleshooting

Operating Systems

Remote Support

Secret Managers

Software Distribution

Tape Storage

Threat Hunting

Threat Intelligence

Vector Databases

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Brand Intelligence

Content Management

Email Marketing

Graphics

IP Geolocation

Marketing Automation

Social Login

Social Media Management

Survey & Forms Building

Swag Management

URL Shorteners

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Acceleration

Sales

Video Surveillance

Security

Auto Repair

Building Information Modeling (BIM)

Emergency Notification

HIPAA Compliance

Laboratory Information Management

Legal Billing

Vertical-Specific

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Pur Social is positioned as an all-in-one social media management tool that aims to simplify the process of scheduling, publishing, and reviewing social media content across multiple platforms. According to the vendor, this solution is suitable for businesses of varying sizes, ranging from small startups to large enterprises. It is marketed towards marketing professionals, social media managers, digital agencies, content creators, and e-commerce businesses.

## Key Features

**Schedule**: Pur Social offers an intuitive timetable feature that allows users to plan and schedule social media posts in advance. Users can navigate through different views to confidently manage and fill their content calendar.

**Publish**: Users can seamlessly post content across multiple social media platforms using Pur Social. The vendor claims that users can set repetition periods for posts to ensure regular engagement and reach a larger audience. Additionally, posts can be imported from files such as Excel or CSV to streamline the content creation process.

**Review**: According to the vendor, Pur Social provides in-depth statistics to help users gain insights into post engagement. Users can track metrics such as new followers, reach, engagement, and story views across all connected accounts. The platform also offers automated report generation and delivery via email on a weekly or monthly basis.

**Scheduling your posts**: Pur Social's intuitive timetable feature allows users to plan and schedule social media posts for days, weeks, or even months in advance. The platform provides multiple views, including day view, account view, category view, and author view, to simplify post management. Users can schedule multiple posts to multiple social accounts, ensuring efficient and organized posting.

**Creating engaging posts**: Pur Social provides an editor and templates to help users create engaging posts. According to the vendor, users can customize posts for different social accounts and add frequently repeated snippets with ease. The platform supports various features such as video uploads, watermarking, typograph correction, and link shortening with UTM tags.

**Post using RSS**: Pur Social allows users to automate the process of checking RSS feeds for new content. According to the vendor, users can save generated RSS social media posts as drafts for manual editing if needed. The platform also offers options for automatically publishing posts from RSS feeds, including the ability to set up repeatable posts.

**Account statistics**: Pur Social provides users with account statistics, including metrics such as new followers, reach, engagement, and story views. The platform offers widgets that display the main metrics of the accounts, showing the current values and changes compared to the previous period. Integration with Google Analytics allows users to track traffic and conversions from social media posts.

**Posts statistics**: Pur Social collects comprehensive social media post metrics, including likes, comments, shares, clicks, video views, and saves. The platform calculates reach and engagement rates for each post, providing insights into post performance. Users can also analyze the interactions and engagement of different hashtags using the hashtag statistics feature.

**Team performance**: Pur Social enables users to analyze the posting performance of each connected teammate. Users can view teammate content data and statistics, including the number of posts made and engagement with followers. The platform allows for data export to Excel or PDF for detailed reporting and analysis.

**Integrations**: Pur Social integrates with Google Analytics and Bitly, providing additional accessibility and analytics capabilities. According to the vendor, the integration with Google Analytics helps users understand the traffic and conversions generated by social media posts. The Bitly integration allows users to shorten, share, manage, and analyze links to their content.

Basic

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FREE

BASIC

BUSINESS

AGENCY

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Pur Social

Social media management applications are software tools that allow organizations to manage social media-related activities across the enterprise. Although several of these tools attempt to handle the full range of social-related activity, many have particular strengths in one or more areas and companies often use more than one product to manage social media efforts.

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

Boolean keyword searches

Users can build complex keyword searches to surface and analyze the right set of social media conversations.

Filtering out noise/spam

Users can filter out irrelevant search results through excluded keyword terms and other measures.

Sentiment analysis

The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.

Broad channel coverage

The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.

Publishing

Scheduling posts to various social media channels and profiles from one interface.

Content planning and scheduling

Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

Audience targeting

Users can target posts to audience members based on geolocation and other demographics.

Content optimization

The tool can suggest content, as well as the best days and times for content publication and customer engagement.

Workflow management

Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

Automated routing and prioritization

Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

Customer interaction histories

Users can view the entire customer conversation history when responding to a mention.

Bulk actions

Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.

Using the software to increase customer engagement and grow customer base via social media channels.

Lead generation

Users can discover and engage with new prospects, based on certain parameters.

Content marketing

Users can discover content from social media conversations and leverage it in marketing materials.

Paid media management

Users can manage and optimize paid social media posts across different channels.

Campaigns and promotions

Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

Twitter

The software allows users to monitor, publish and respond via Twitter.

Facebook

The software allows users to monitor, publish and respond via Facebook.

LinkedIn

The software allows users to monitor, publish and respond via LinkedIn, including Groups.

Google+

The software allows users to monitor, publish and respond via Google+.

Instagram

The software allows users to monitor, publish and respond via Instagram.

Pinterest

The software allows users to monitor, publish and respond via Pinterest.

YouTube

The software allows users to monitor, publish and respond via YouTube.

Reporting/analytics

Campaign success analytics

Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

Real-time tracking

The tool tracks mentions and comments in real-time.

Competitor analysis

Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.

Account management

Users can manage access to multiple social media accounts.

Role-based user permissions & privileges

Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.

Mobile access

Users can effectively use the software through a mobile or tablet device.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Pur Social

Overview

What is Pur Social?