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Qualtrics

Qualtrics

Overview

What is Qualtrics?

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

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Learn from top reviewers

Not recommend

Rating: 1 out of 10
April 29, 2023
Vetted ReviewVerified User
I am highly disappointed with this tool. I saw a lot of bugs, lack of flexibility and awful UX as administrator. The support was not much of a help either as there are not man...
Continue reading
Denitsa Petrishka
Consultant - Other
Software Engineer
Next
Qualtrics XM for Strategy and Research1 year of experience

Qualtrics is a decent tool for survey creation

Rating: 7 out of 10
May 3, 2022
Vetted ReviewVerified User
I used Qualtrics to set up some demographic surveys. I used it to determine participant user base and information such as age, gender, years of experience in a certain field, ...
Continue reading
Caroline Wong
Employee - Research & Development
User Experience Researcher
Sun Life Financial
Qualtrics XM for Strategy and Research2 years of experience

Qualtrics CoreXM is Awesome!

Rating: 10 out of 10
June 8, 2021
IncentivizedVetted ReviewVerified User
We use Qualtrics CoreXM for a variety of reasons both inside and outside of the organization. But the main purpose is to capture the voice of our customers through satisfactio...
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Kevin Bone
Program Manager - Product Management
Product Development Manager
SelectHealth
Qualtrics XM for Strategy and Research2 years of experience

Qualtrics is Great!

Rating: 10 out of 10
May 27, 2021
IncentivizedVetted ReviewVerified User
We use [Qualtrics] CoreXM for ad hoc research, as well as anything we want our customers to get back to us on (maturity model assessments)
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Luke Ferrel
Director - Information Technology
Sr Director of Customer Success - Scale
Outreach
Qualtrics XM for Strategy and Research4 years of experience

Qualtrics is the Queen of Questions

Rating: 10 out of 10
April 1, 2021
Vetted ReviewVerified User
Qualtrics is a relatively new software for our company. I've been with the company for two years and the initial account was set up by a consumer insights department which no ...
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Corinne Gibson
Project Manager - Marketing
Product Marketing Specialist
The ROHO Group
Qualtrics XM for Strategy and Research4 years of experience
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Pricing

View all pricing

Research Core 1

1,500

Cloud
per user/per year

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Qualtrics?

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

Qualtrics Features

  • Supported: Customer Experience Management
  • Supported: Customer and Market Research
  • Supported: Employee Insights
  • Supported: Digital Experience Management

Qualtrics Screenshots

Screenshot of

Qualtrics Video

See more Qualtrics Customer Stories: https://www.qualtrics.com/customers/ Yamaha makes one-quarter of the instruments used by musicians worldwide. To make sure their product experiences are perfect, Yamaha uses Qualtrics Experience Management to run hundreds of quick-turn fee...
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Qualtrics Integrations

Qualtrics Competitors

Qualtrics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone

Frequently Asked Questions

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

MaritzCX, Clicktools, and SurveyMonkey are common alternatives for Qualtrics.

Reviewers rate Usability highest, with a score of 2.6.

The most common users of Qualtrics are from Enterprises (1,001+ employees).
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Reviews From Top Reviewers

View all reviews
(1-5 of 169)

Not recommend

Rating: 1 out of 10
April 29, 2023
DP
Denitsa Petrishka
Software Engineer
Next (Computer Software, 51-200 employees)
Vetted Review
Verified User
Qualtrics XM for Strategy and Research
1 year of experience
Pros
  • Has nice email visualizations
Cons
  • Receiving data from other software
  • Ability to manipulate data within Qualtrics (other than one by one manually)
  • Better UX for admins. Currently although nice in looks, it's very much not intuitive and complex to manage surveys.
  • If some data is missing, it's absolutely unclear how Qualtrics decides to populate it with random staff.

Qualtrics is a decent tool for survey creation

Rating: 7 out of 10
May 03, 2022
CW
Caroline Wong
User Experience Researcher
Sun Life Financial (Financial Services, 10,001+ employees)
Vetted Review
Verified User
Qualtrics XM for Strategy and Research
2 years of experience
Pros
  • Variety of questions you can ask.
  • Easy to rearrange order of questions.
  • Good tracking of analytics.
Cons
  • The margins have some restrictions when adding images.
  • The display of images in surveys can be skewed from preview.

Qualtrics CoreXM is Awesome!

Rating: 10 out of 10
Incentivized
June 08, 2021
KB
Kevin Bone
Product Development Manager
SelectHealth (Insurance, 1001-5000 employees)
Vetted Review
Verified User
Qualtrics XM for Strategy and Research
2 years of experience
View profile
Pros
  • Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
  • It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
  • Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
Cons
  • All data analysis applications make analyzing open-ended responses (verbatim) difficult to bucket and find trends. Qualtrics CoreXM is getting much better at this with Text IQ, but it's still hard to analyze text responses.
  • Customization of the look and feel of your survey is fairly limited - it works, but it would be nice to be able to have more design tools to better customize the respondent survey experience. Again, this too is getting better.
  • Sometimes adding contact data in the "directories" function is clunky and very slow.

Qualtrics is Great!

Rating: 10 out of 10
Incentivized
May 27, 2021
LF
Luke Ferrel
Sr Director of Customer Success - Scale
Outreach (Computer Software, 1001-5000 employees)
Vetted Review
Verified User
Qualtrics XM for Strategy and Research
4 years of experience
View profile
Pros
  • Ad Hoc research
  • Voice [for] the Customer
  • Customer Feedback
Cons
  • Integration with other apps - you have to sign into the Qualtrics system to do anything. I would prefer it as an add-on

Qualtrics is the Queen of Questions

Rating: 10 out of 10
April 01, 2021
CG
Corinne Gibson
Product Marketing Specialist
The ROHO Group (Hospital & Health Care, 5001-10,000 employees)
Vetted Review
Verified User
Qualtrics XM for Strategy and Research
4 years of experience
View profile
Pros
  • Qualtrics is great for designing complex surveys. For example, if you want your customers to register for a survey, you can automatically send them the survey link after they register or you can set an exact number of days to wait before sending the survey.
  • Qualtrics is ideal for individuals who want to manage their consumer insights data in one location. You can manage the survey from start to finish on the same platform.
  • The data analysis features in Qualtrics is incomparable to other software programs on the market. You can export your data, but you rarely need to because the reporting feature gives you 90% of what you need with the click of a few buttons.
Cons
  • Qualtrics has been working to add more programs to its product line, but I am not sure yet how helpful the new lines are. It seems like they are trying to make it to where the entire company will use different platforms based on the type of feedback they need.
  • The Qualtrics insights summit is a really great way to network with all different types of researchers. I just wish they would focus more on research and less on having big-name celebrities speak.
  • Qualtrics support could use some work. It can be difficult to find help in the community. I almost always have to reach out to someone on the online chat or via email to get help.
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