Qualtrics

Qualtrics

About TrustRadius Scoring
Score 8.5 out of 100
Qualtrics CoreXM

Overview

Recent Reviews

Qualtrics is great

9 out of 10
June 03, 2021
The platform is being used mainly for marketing research but most recently other departments are using for scorecard on their vendors they …
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Qualtrics is Great!

10 out of 10
May 27, 2021
We use [Qualtrics] CoreXM for ad hoc research, as well as anything we want our customers to get back to us on (maturity model assessments)
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Great survey platform!

8 out of 10
May 07, 2021
It is currently being used by a department and as a step in getting the data we need for quantitative analysis. We use it to implement …
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Awards

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Popular Features

View all 16 features
  • Multiple question types (124)
    9.3
    93%
  • Response tracking (121)
    8.8
    88%
  • Data export (121)
    8.8
    88%
  • Survey logic flexibility (124)
    8.5
    85%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Research Core 1

1,500

Cloud
per user/per year

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Survey Format & Appearance

8.4
84%

Survey Content

9.0
90%

Survey Logic

8.5
85%

Survey Reporting & Analytics

8.5
85%

Survey Administration & Security

9.0
90%

Survey Distribution

8.5
85%

Product Details

What is Qualtrics?

Qualtrics CoreXM offers a survey platform for actionable customer, market, and employee insights.

The software allows companies to collect and analyze data, with the goal of gathering insights that drive better decision-making and better customer experiences. Use cases include market research, voice of the customer programs, or employee engagement.

Customers include Nike, Netflix, American Airlines, American Express, Marriott, Microsoft, GE, P&G, Nasdaq, Ferrari, Porsche, Tesla, Boeing, Royal Caribbean, Stanford, Harvard, and MIT. The vendor says the product offers its customers speed, power, agility, ease of use, and value.

The Qualtrics platform underwent a rebrand and came to be known as Qualtrics CoreXM.

Qualtrics is backed by three venture capital firms: Sequoia Capital, Accel Partners, and Insight Venture Partners. The company has 3,000 employees, 10,000+ clients, and millions of users.

Qualtrics Features

  • Supported: Customer Experience Management
  • Supported: Customer and Market Research
  • Supported: Employee Insights
  • Supported: Digital Experience Management

Qualtrics Screenshots

Screenshot of Screenshot of Screenshot of

Qualtrics Integrations

Qualtrics Competitors

Qualtrics Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone

Frequently Asked Questions

Qualtrics produces three Web-based products: Research Suite, which helps companies and schools conduct their own custom-made surveys and data analysis; Site Intercept, which allows websites to get feedback from visitors; and 360, a tool to help human resource operations assess employee performance.

MaritzCX, Clicktools, and SurveyMonkey are common alternatives for Qualtrics.

Reviewers rate Changes to live survey highest, with a score of 9.4.

The most common users of Qualtrics are from Enterprises (1,001+ employees) and the Higher Education industry.

Comparisons

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Reviews

(1-25 of 167)
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Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Easy to use on the back end for building surveys
  • Many built-in features and templates for data visuals and reporting
  • Easy and accessible for participants on front end
  • I really hate it when we receive blank responses which means the survey "timed out" I wish this can be fixed / improved
  • More functionality and better templates for reports that are direct to word or PPT. It's there but quite basic [in my opinion].
  • More options for data and results analysis
  • More options and easier WYSYWG function for formatting. [I feel] It's very limited and basic. Sometimes it does not come out the way it's supposed to look.
Korey Migdal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Qualtrics CoreXM gives us a deep analysis obtained from surveys, questionnaires, and other tools.
  • It is compatible with any device, mobile or desktop.
  • I can design surveys easily, with different options and questions, totally customized to my liking.
  • It combines powerful features and ease of use to facilitate your work, receiving real-time feedback on the data collected.
  • The software requires some training, but once you master it, it will become the most intuitive tool, and you will be able to take full advantage of all its functions.
  • For large amounts of data, it may take some time to load the report interface [in my experience].
Kevin Bone | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
  • It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
  • Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
  • All data analysis applications make analyzing open-ended responses (verbatim) difficult to bucket and find trends. Qualtrics CoreXM is getting much better at this with Text IQ, but it's still hard to analyze text responses.
  • Customization of the look and feel of your survey is fairly limited - it works, but it would be nice to be able to have more design tools to better customize the respondent survey experience. Again, this too is getting better.
  • Sometimes adding contact data in the "directories" function is clunky and very slow.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Survey research
  • Advanced features in survey research (skip and display logic, types of questions, etc.).
  • Ease of use: We've trained many in our department to successfully use it on their own.
  • The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
  • We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
  • I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
June 03, 2021

Qualtrics is great

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Variety of surveys offered.
  • Qualtrics takes suggestions on how to improve & implements.
  • Offers various ways to network & solve problems with surveys.
  • The improvements of the platform are fast and in all areas, if you have a small team like mine it’s hard to keep up with all the changes.
  • A little pricey.
  • I wish the on demand how to videos were more in depth.
Luke Ferrel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Ad Hoc research
  • Voice [for] the Customer
  • Customer Feedback
  • Integration with other apps - you have to sign into the Qualtrics system to do anything. I would prefer it as an add-on
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Simple and easy to understand interface.
  • Flexibility in making the question you want.
  • Automatically recodes different numbers and you generally won't know until after you field or proactively check. Sometimes you'll get choices recoded as the same number and you can't undo it after you field.
  • Skip to end of block vs. skip to end of survey. Don't know why there's a skip to end of survey if it doesn't log redirects for our panel vendors.
Corinne Gibson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Qualtrics is great for designing complex surveys. For example, if you want your customers to register for a survey, you can automatically send them the survey link after they register or you can set an exact number of days to wait before sending the survey.
  • Qualtrics is ideal for individuals who want to manage their consumer insights data in one location. You can manage the survey from start to finish on the same platform.
  • The data analysis features in Qualtrics is incomparable to other software programs on the market. You can export your data, but you rarely need to because the reporting feature gives you 90% of what you need with the click of a few buttons.
  • Qualtrics has been working to add more programs to its product line, but I am not sure yet how helpful the new lines are. It seems like they are trying to make it to where the entire company will use different platforms based on the type of feedback they need.
  • The Qualtrics insights summit is a really great way to network with all different types of researchers. I just wish they would focus more on research and less on having big-name celebrities speak.
  • Qualtrics support could use some work. It can be difficult to find help in the community. I almost always have to reach out to someone on the online chat or via email to get help.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Plethora of question types to make use of
  • Advanced survey logic to handle complicated design asks
  • Built-in report tool to help coworkers stay up to date on responses as they come in
  • Their user interface is a bit complicated, which takes some getting used to at first
  • I sincerely wish there was a handy "undo" function when it comes to editing surveys rather than relying on backup versions, which are sometimes out of date
  • It's easy to choose the # color for text in surveys, but that is unavailable for the report colors
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Clean user-interface
  • Multiple item structures (e.g. multiple choice, likert, sliding scale, etc.)
  • When reverse coding items, the default settings kept overriding what I was trying to enter, which was very frustrating and time-consuming, I had a lot of difficulties assigning the values I needed.
  • I couldn't figure out a way to copy/paste the values for multiple-choice items. This led to a LOT of extra work.
Jenna Montgomery | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Building surveys is extremely intuitive; it's so easy to get started.
  • The analytics and reporting you can use from survey results is extensive, there are so many options.
  • Compared to other survey products, Qualtrics offers more flexibility and options to create questions so we can build our surveys exactly like we want them.
  • The amount of options to build questions can be overwhelming if you just want to use the product to create simple surveys.
  • It is a very powerful tool; sometimes I feel like there are analytics options that we are paying for but will never use.
  • I wish there were better options for exporting the reporting and analytics into formats that can be shared easily.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Fairly intuitive interface.
  • Robust distribution options.
  • Decent reporting tools.
  • More reporting options would be most helpful.
  • Improving the method of determining the logic of the questions and the overall survey flow would also be a big help.
  • An option to receive an alert when someone has taken the survey would be helpful.
October 25, 2019

Qualtrics Review

Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Easy to use with an intuitive design.
  • Extremely flexible - If you can dream it, you can likely do it.
  • A passionate and friendly community of users always willing to help.
  • The best-in-show for CX thought leadership.
  • XM directory needs more flexibility in how you manage how often to contact panelists.
  • XM directory could have more information on the contact level - When statuses were changed or add and the source.
  • It should be easier to get a 360 view of an individual respondent.
October 08, 2019

Service could be better

Score 1 out of 10
Vetted Review
Verified User
Review Source
  • Overall, the software works fine as it is.
  • Their customer service is awful. Nobody wants to talk to you and they will only converse over email.
  • They make it extremely difficult to cancel your subscription.
Joshua Melder | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • There are both personal and shared libraries for individual users and business teams.
  • Extremely intuitive user-interface that familiarizes users with the platform quickly.
  • One can save results to a wide variety of formats (CSV, SPSS, and more) for further data management
  • Our team has encountered some difficulties embedding data into surveys.
  • From my experience, conditional logic could be a bit more streamlined and user-friendly. It encumbers some of our team from creating more complex surveys.
  • Dependent on the amount of data, reporting can sometimes feel a bit clunky.
March 27, 2019

Stellar System

Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Easy to use and understand.
  • Full-blown suite of tools.
  • Best support in the industry!!!!
  • Sometimes, when changes are made to the interface, if you don't pay attention to the email updates, you may have a difficult time finding tools/sections and have to contact support.
Amy Pearce | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Can create complex surveys (with multiple types of logic to skip between questions, sort respondents into different groups and so on).
  • Can perform basic descriptive/comparative analysis and reporting (simple but effective graphs).
  • Good customer service response when you need help.
  • I haven't found a weakness yet (perhaps cost! But we prioritize it in our budget).
Robert Muenchen | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source
  • It has many features, about as many as QuestionPro, slightly more than SurveyGizmo, and *many* more than SurveyMonkey.
  • It's probably the fastest when logging into the design tool. Actually, taking surveys is fast in all the ones we've tried.
  • It has one unique feature: the ability to keep someone from moving forward in a survey until a certain amount of time passes. That's not needed very often but if you want to ensure that someone has really studied, say, an advertisement before answering, that'll do it.
  • It's complex, so it takes longer to master than, say, SurveyMonkey
  • I'd like to see the company treat their customers fairly. Their common approach is to sell it to you at a huge discount, then wait until it's obvious that changing vendors would be very expensive. Then they raise the price sharply, often doubling it. Then they try to pressure you into a multi-year contract. It sounds like a crazy way to treat customers, but we weren't the only one. Search these archives to see how many customers have complained that they got the same treatment: EDUCAUSE CIO Community Group Listserv and the EDUCAUSE IT Procurement and Supplier Management Community Group Listserv. Our team works with round 30 research software vendors and this is extremely rare behavior.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Flexible. Software is able to do lots of things ... but you have to trick it a lot of the time.
  • Powerful. Software is able to integrate with other tools well.
  • Product isn't always stable. Lots of spinning wheels. Slow at deleting data and downloading raw data. There are major areas of improvement in functionality, like data reports.
  • Non-intuitive. I feel great about Qualtrics now that I've been working with it for two years, but it was a steep learning curve for a lot of features.
  • Easy to make big mistakes. I deleted a group once and it caused chaos on my team for three days while reps figured out whether they could reinstate it.