TrustRadius Insights
Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. …
Starting at $1,500 per user/per year
View PricingOverview
What is Qualtrics?
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Pricing
Research Core 1
1,500
Cloud
per user/per year
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Qualtrics?
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
Qualtrics Features
- Supported: Customer Experience Management
- Supported: Customer and Market Research
- Supported: Employee Insights
- Supported: Digital Experience Management
Qualtrics Screenshots
Qualtrics Video
See more Qualtrics Customer Stories: https://www.qualtrics.com/customers/
Yamaha makes one-quarter of the instruments used by musicians worldwide. To make sure their product experiences are perfect, Yamaha uses Qualtrics Experience Management to run hundreds of quick-turn fee...
 Show More Qualtrics Integrations
Qualtrics Competitors
Qualtrics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone |
Frequently Asked Questions
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
Reviewers rate Usability highest, with a score of 3.9.
The most common users of Qualtrics are from Enterprises (1,001+ employees).
Comparisons
Compare with
Reviews and Ratings
(385)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. Users such as HR departments utilize the software to conduct satisfaction surveys and employee recognition programs. The learning and development departments rely on Qualtrics for training needs assessment and post-conference/training satisfaction surveys. In the academic field, Qualtrics is highly regarded by universities for program evaluation, custom research surveys, language acquisition research, and data collection. It is also commonly used by professors for market research, product evaluation, and academic research. Additionally, Qualtrics is employed in healthcare settings to implement surveys and address communication needs.
Qualtrics Site Intercept is a valuable tool for organizations looking to gather feedback from customers and website users. It allows businesses to interact with website visitors and obtain feedback on new product features and media channels. This feature has been particularly useful for marketing departments in studying digital marketing campaigns, as well as advertising and public relations students who utilize it for research studies. Moreover, Qualtrics has been utilized by businesses in the gaming and hospitality industries to conduct surveys and identify trends.
Overall, Qualtrics offers a versatile platform that helps organizations of all sizes gather insights, improve customer service, conduct market research, streamline processes, and make data-driven decisions. Its user-friendly design, customization tools, scalability, robustness, and exceptional support have made it a popular choice among users in diverse fields.
Friendly and Knowledgeable Customer Support: Users have consistently praised the customer support provided by Qualtrics, with many stating that the support team is friendly, helpful, and knowledgeable. Numerous reviewers appreciate that the support team is always eager to assist and follows up on inquiries.
Intuitive Interface for Surveys: Reviewers highlight the intuitive and easy-to-learn interface of Qualtrics. They mention that the tool can be used for both simple and complex surveys, accommodating varying components. The ability to customize the look and feel of surveys is also highlighted, as it allows for brand promotion.
Variety of Item Types for Surveys: Many users appreciate the variety of item types offered by Qualtrics, which allows them to ask both informative and fun questions in the same survey. The reminders feature also helps users stay organized and target specific individuals who haven't completed a survey.
Confusing User Interface: Several users have found the user interface in Qualtrics to be confusing, leading to a less-than-optimal user experience. They have expressed the need for improvements to make it more intuitive and easier to navigate.
Difficulties with Branching Implementation: Some users have mentioned that implementing branching in surveys is not visually intuitive and can be challenging. They have suggested adjustments to make this feature more user-friendly and easier to understand.
Limited Customization Options: Users have desired more flexibility in customizing the look and feel of their surveys without relying on CSS. They have expressed the need for additional design tools to better customize the respondent survey experience according to their preferences.
Users have provided valuable recommendations for using Qualtrics based on their experiences:
Consider your specific goals and use cases, asking so what questions to ensure that the software aligns with your objectives.
Start with the basics by playing around with the different types of survey questions and responses in Qualtrics before creating a survey. This allows users to familiarize themselves with all the available options and make informed choices.
Make use of online resources and tutorials, such as those available on YouTube, to fully grasp the capabilities of Qualtrics and learn hidden tips and tricks. This can help users get the most out of the software and enhance their surveying skills.
Overall, users find Qualtrics to be a valuable tool for surveying, but emphasize the importance of understanding its functionalities and customizing its usage according to specific needs.
Attribute Ratings
Reviews
(1-25 of 170)Companies can't remove reviews or game the system. Here's why
April 29, 2023
Not recommend
Score 1 out of 10
Vetted Review
Verified User
- Has nice email visualizations
- Receiving data from other software
- Ability to manipulate data within Qualtrics (other than one by one manually)
- Better UX for admins. Currently although nice in looks, it's very much not intuitive and complex to manage surveys.
- If some data is missing, it's absolutely unclear how Qualtrics decides to populate it with random staff.
April 29, 2023
The best survey software available
- Survey research
- Advanced features in survey research (skip and display logic, types of questions, etc.).
- Ease of use: We've trained many in our department to successfully use it on their own.
- The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
- We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
- I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
April 26, 2023
Qualtrics is a black hole. Stay away.
Score 1 out of 10
Vetted Review
Verified User
- Clean graphics
- Quality back end
- API ease
- Customer service
- SMS functionality
- Engineering
- Cross functional coordination
- Customer relationship management
- Non-intuitive distributions
- Difficult list management
January 07, 2023
Qualtrics CoreXM Review
Score 2 out of 10
Vetted Review
Verified User
- Do the business job
- What is a Rest Api
- What is json and his format
- What is a CSV
- How structure export data
May 03, 2022
Qualtrics is a decent tool for survey creation
Score 7 out of 10
Vetted Review
Verified User
- Variety of questions you can ask.
- Easy to rearrange order of questions.
- Good tracking of analytics.
- The margins have some restrictions when adding images.
- The display of images in surveys can be skewed from preview.
- Easy to use on the back end for building surveys
- Many built-in features and templates for data visuals and reporting
- Easy and accessible for participants on front end
- I really hate it when we receive blank responses which means the survey "timed out" I wish this can be fixed / improved
- More functionality and better templates for reports that are direct to word or PPT. It's there but quite basic [in my opinion].
- More options for data and results analysis
- More options and easier WYSYWG function for formatting. [I feel] It's very limited and basic. Sometimes it does not come out the way it's supposed to look.
- Qualtrics CoreXM gives us a deep analysis obtained from surveys, questionnaires, and other tools.
- It is compatible with any device, mobile or desktop.
- I can design surveys easily, with different options and questions, totally customized to my liking.
- It combines powerful features and ease of use to facilitate your work, receiving real-time feedback on the data collected.
- The software requires some training, but once you master it, it will become the most intuitive tool, and you will be able to take full advantage of all its functions.
- For large amounts of data, it may take some time to load the report interface [in my experience].
June 08, 2021
Qualtrics CoreXM is Awesome!
- Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
- It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
- Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
- All data analysis applications make analyzing open-ended responses (verbatim) difficult to bucket and find trends. Qualtrics CoreXM is getting much better at this with Text IQ, but it's still hard to analyze text responses.
- Customization of the look and feel of your survey is fairly limited - it works, but it would be nice to be able to have more design tools to better customize the respondent survey experience. Again, this too is getting better.
- Sometimes adding contact data in the "directories" function is clunky and very slow.
June 03, 2021
Qualtrics is great
- Variety of surveys offered.
- Qualtrics takes suggestions on how to improve & implements.
- Offers various ways to network & solve problems with surveys.
- The improvements of the platform are fast and in all areas, if you have a small team like mine it’s hard to keep up with all the changes.
- A little pricey.
- I wish the on demand how to videos were more in depth.
May 27, 2021
Qualtrics is Great!
- Ad Hoc research
- Voice [for] the Customer
- Customer Feedback
- Integration with other apps - you have to sign into the Qualtrics system to do anything. I would prefer it as an add-on
May 07, 2021
Great survey platform!
Score 8 out of 10
Vetted Review
Verified User
- Simple and easy to understand interface.
- Flexibility in making the question you want.
- Automatically recodes different numbers and you generally won't know until after you field or proactively check. Sometimes you'll get choices recoded as the same number and you can't undo it after you field.
- Skip to end of block vs. skip to end of survey. Don't know why there's a skip to end of survey if it doesn't log redirects for our panel vendors.
April 01, 2021
Qualtrics is the Queen of Questions
Score 10 out of 10
Vetted Review
Verified User
- Qualtrics is great for designing complex surveys. For example, if you want your customers to register for a survey, you can automatically send them the survey link after they register or you can set an exact number of days to wait before sending the survey.
- Qualtrics is ideal for individuals who want to manage their consumer insights data in one location. You can manage the survey from start to finish on the same platform.
- The data analysis features in Qualtrics is incomparable to other software programs on the market. You can export your data, but you rarely need to because the reporting feature gives you 90% of what you need with the click of a few buttons.
- Qualtrics has been working to add more programs to its product line, but I am not sure yet how helpful the new lines are. It seems like they are trying to make it to where the entire company will use different platforms based on the type of feedback they need.
- The Qualtrics insights summit is a really great way to network with all different types of researchers. I just wish they would focus more on research and less on having big-name celebrities speak.
- Qualtrics support could use some work. It can be difficult to find help in the community. I almost always have to reach out to someone on the online chat or via email to get help.
- Plethora of question types to make use of
- Advanced survey logic to handle complicated design asks
- Built-in report tool to help coworkers stay up to date on responses as they come in
- Their user interface is a bit complicated, which takes some getting used to at first
- I sincerely wish there was a handy "undo" function when it comes to editing surveys rather than relying on backup versions, which are sometimes out of date
- It's easy to choose the # color for text in surveys, but that is unavailable for the report colors
January 23, 2020
Great tool for administering surveys
- Clean user-interface
- Multiple item structures (e.g. multiple choice, likert, sliding scale, etc.)
- When reverse coding items, the default settings kept overriding what I was trying to enter, which was very frustrating and time-consuming, I had a lot of difficulties assigning the values I needed.
- I couldn't figure out a way to copy/paste the values for multiple-choice items. This led to a LOT of extra work.
January 22, 2020
Qualtrics for Employee Retention
- Ease of use, email a link to everyone in the company.
- Fast and immediate results.
- Not free.
- Sometimes glitchy on other platforms- cell phones, etc.
January 18, 2020
Quick and Clean Surveys with Large Datasets
- Survey distribution
- Ease of use in creating survey
- Surveys could be more organized.
- Ability to make reports (scales on graphs) more customizable for bipolar scales.
January 16, 2020
Qualtrics will help manage your customer satisfaction!
- Data collection.
- Data analysis.
- Survey logic (more options).
- Implementation with other tools (OSF).
December 11, 2019
Qualtrics use at a University
- Customizable question types.
- Exporting data.
- It can be hard to interpret readability results.
- The mobile view (while editing from desktop) doesn't really look like the actual mobile view of a survey.
December 09, 2019
For Detailed Surveys Choose Qualtrics
- Building surveys is extremely intuitive; it's so easy to get started.
- The analytics and reporting you can use from survey results is extensive, there are so many options.
- Compared to other survey products, Qualtrics offers more flexibility and options to create questions so we can build our surveys exactly like we want them.
- The amount of options to build questions can be overwhelming if you just want to use the product to create simple surveys.
- It is a very powerful tool; sometimes I feel like there are analytics options that we are paying for but will never use.
- I wish there were better options for exporting the reporting and analytics into formats that can be shared easily.
October 31, 2019
Quality Qualitative Queries
- User-friendly.
- Clear presentation of results.
- Able to export to other programs.
- Response increase mechanisms.
- Question validation.
- How surveys appear on user devices.
October 30, 2019
Good for gathering preference data
- Fairly intuitive interface.
- Robust distribution options.
- Decent reporting tools.
- More reporting options would be most helpful.
- Improving the method of determining the logic of the questions and the overall survey flow would also be a big help.
- An option to receive an alert when someone has taken the survey would be helpful.
October 25, 2019
Qualtrics Review
- Easy to use with an intuitive design.
- Extremely flexible - If you can dream it, you can likely do it.
- A passionate and friendly community of users always willing to help.
- The best-in-show for CX thought leadership.
- XM directory needs more flexibility in how you manage how often to contact panelists.
- XM directory could have more information on the contact level - When statuses were changed or add and the source.
- It should be easier to get a 360 view of an individual respondent.
October 08, 2019
Service could be better
Score 1 out of 10
Vetted Review
Verified User
- Overall, the software works fine as it is.
- Their customer service is awful. Nobody wants to talk to you and they will only converse over email.
- They make it extremely difficult to cancel your subscription.
- There are both personal and shared libraries for individual users and business teams.
- Extremely intuitive user-interface that familiarizes users with the platform quickly.
- One can save results to a wide variety of formats (CSV, SPSS, and more) for further data management
- Our team has encountered some difficulties embedding data into surveys.
- From my experience, conditional logic could be a bit more streamlined and user-friendly. It encumbers some of our team from creating more complex surveys.
- Dependent on the amount of data, reporting can sometimes feel a bit clunky.
March 27, 2019
Stellar System
Score 10 out of 10
Vetted Review
Verified User
- Easy to use and understand.
- Full-blown suite of tools.
- Best support in the industry!!!!
- Sometimes, when changes are made to the interface, if you don't pay attention to the email updates, you may have a difficult time finding tools/sections and have to contact support.